Challenges and Proposals for Sustainable Wildlife Tourism- Robin ...
Challenges and Proposals for Sustainable Wildlife Tourism- Robin ...
Challenges and Proposals for Sustainable Wildlife Tourism- Robin ...
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Conservation Identity Models * shouldaddress existing cultural models in StrategicCommunication DesignThe content of promotional material appealing to expectationswith corresponding conservation messages.• Edutainment/Mystery• Curiosity Driven; seeks to learn more• Action/Adventure Trainer• Experience Seeker; derives pleasure fromvisiting ecologically notable ecosystems <strong>and</strong>charismatic wildlife• Healing/Therapy• Spiritual Pilgrim; seeking contemplative orrestorative experience• Naturalist/Altruist; enhance commitment*modified from the AZA