Challenges and Proposals for Sustainable Wildlife Tourism- Robin ...
Challenges and Proposals for Sustainable Wildlife Tourism- Robin ...
Challenges and Proposals for Sustainable Wildlife Tourism- Robin ...
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Conservation Identity Models * shouldtrans<strong>for</strong>m existing cultural models in StrategicCommunication DesignThe style <strong>and</strong> content of promotional material designedto appeal to needs <strong>and</strong> expectations withcorresponding conservation messages.• Curiosity Driven; seeks to learn more• Experience Seeker; derives pleasure from visitingecologically notable ecosystems <strong>and</strong> charismaticwildlife• Spiritual Pilgrim; seeking contemplative or restorativeexperience• Naturalist/Altruist; enhance commitment, knowledge<strong>and</strong> outreachmodified from the AZA