Guidelines for Appropriate Use of Logo - Irish Film Board
Guidelines for Appropriate Use of Logo - Irish Film Board
Guidelines for Appropriate Use of Logo - Irish Film Board
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
BORD SCANNÁN NA HÉIREANN /THE IRISH FILM BOARDBRAND GUIDELINES /A GUIDE TO USING OUR LOGO
It’s generally agreed that how you saysomething is just as important as whatyou say.The same applies to the way an organisationpresents itself visually.Bord Scannán na hÉireann / the <strong>Irish</strong> <strong>Film</strong><strong>Board</strong> (IFB) is committed to communicatingits messages with confidence, clarity andconsistency. We’ve invested in the creation<strong>of</strong> a new brand, which will go a long way toachieving this.These brand guidelines are designedto avoid any miscommunication on howthe IFB logo should be used, and to ensurethat the IFB brand grows in recognition,togetherr with the <strong>Irish</strong> film industry.They are intended <strong>for</strong> both print andon-screen usage,
THE LOGO / FOR PRINT /The IFB logo is composed <strong>of</strong> two colours -Green PMS 5773 and Process Magenta.The logo may also be printed in CMYKprocess colours. See the CMYK colourequivalents below. No other colourcombinations should be used.Two-Colour Spot UncoatedSpot: Green Pantone 5773 CVUSpot: Magenta Magenta CVUTwo-Colour Spot CoatedSpot: Green Pantone 5773 CVCSpot: Magenta Magenta CVCFull-Colour ProcessProcess: Green c 12 m 0 y 53 k 42Process: Magenta c 0 m 100 y 00 k 0002
POSITIVE LOGO / FOR PRINT /This is the original version <strong>of</strong> the logo andshould be used on all promotional materialswhere it is to be printed on a white (notcoloured) background.When printing on a coloured backgroundsplease use the reverse version <strong>of</strong> the logo.The logo must never be reproduced below itsminimum size. Minimum size: 20mm wide.20mm03
REVERSE LOGO / FOR PRINT /For production <strong>of</strong> promotional materialswhere the use is the positive logo is deemedunsuitable. Minimum size: 20mm wide20mm04
WHITE LOGO / FOR PRINT /This logo can only be reversed out <strong>of</strong> black,green or magenta. This version <strong>of</strong> thelogo should only be used when absolutlelynecessary.The logo must never be reproduced below itsminimum size. Minimum size: 20mm wide20mm05
BLACK LOGO / FOR PRINT /For production <strong>of</strong> promotional materialswhere the printing <strong>of</strong> tones is notappropriate. This is to be used onlywhen absolutlely necessary:e.g. fax or newspaper.Minimum size: 20mm wide20mm06
THE LOGO / FOR SCREEN /This logo can only be reversed out <strong>of</strong> black,green or magenta. The logo must never bereproduced below its minimum size.A logo with an integrated credit line maybe used when necessary.Minimum size: 200 pixels wide200 pxWITH THE PARTICIPATION OF200 px07
ANIMATED LOGO /The animated logo may be supplied to you onDVD by the IFB. Please contact Louise Ryan<strong>for</strong> more details.08
CLEAR SPACE /To ensure its integrity and visibility, the IFBlogo should be kept clear <strong>of</strong> competing text,images and graphics. It must be surroundedon all sides by adequate clear space.The minimum areas <strong>of</strong> clear space shownare based on a measurement equivalent tothe total height <strong>of</strong> IFB title and strapline.It is permissible to leave more space thanthat shown around the logo, but never less.09
UNACCEPTABLE USE /Only logo <strong>for</strong>mats shown in this guidelinesdocument can be used. Do not alter anyaspects <strong>of</strong> a <strong>Logo</strong> <strong>for</strong>mat.10
TYPOGRAPHY /To maintain a consistent typographic lookthroughout all pr<strong>of</strong>essionally producedapplications, the font Din should be used.Body text should be set between 8 and 10pt.Din LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,:;’&%?!Din RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,:;’&%?!Din boldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,:;’&%?!Complementary FontsAll correspondence <strong>for</strong> in-house printing(Micros<strong>of</strong>t Word, Excel etc) should be createdin Arial if possible, to compliment thecorporate fonts.ArialabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,:;’&%?!Only these fonts are recommended <strong>for</strong>use on all IFB communication to ensureconsistency across all branding.IFB is not licensed to distribute fonts.Please buy fonts from licensed distributors.11
Queries regarding the <strong>Irish</strong> <strong>Film</strong> <strong>Board</strong>brand should be addressed to:Louise RyanMarketing and Communications Executivelouise.ryan@irishfilmboard.ieQueensgate23 Dock RoadGalwayIrelandT: +353 91 561398F: +353 91 561405E: info@irishfilmboard.iewww.irishfilmboard.ie
Change language