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1048Wembley Area Action Plan - Proposed Submission Version4 Urban Design & Place Making6978121113Map 4.6 Wider Protected Views of the Stadium
Wembley Area Action Plan - Proposed Submission Version49Urban Design & Place Making 4Protecting the Special Character ofOlympic Way4.81 The importance of Olympic Way for thesuccessful regeneration of Wembley cannot beunderestimated. It is an internationally recognisedprocessional route and perhaps one of the mostimportant streets in Brent. It is an integral part ofthe visitor experience for Stadium events but it isthe continued every day use of this street that isregarded as the highest priority. The creation of anexciting, active and animated Olympic Way at alltimes of the day and throughout the year, whilstensuring safe access to and from Stadium events,is regarded as fundamental to the success of thearea.Picture 4.40 View of Wembley Stadium from WembleyPark StationPicture 4.41 Artist's impression of Olympic Way4.82 The principle of creating a number of smallerpocket spaces flanked with lower level buildingprojections along the route has been firmlyestablished by the Wembley Masterplan andsubsequent approval of the Quintain North WestLands development. This will create a series ofunique spaces with a more intimate, human scalecontaining a range of soft landscaping, water andlighting, as well as dedicated spaces forperformance, public art and seating that willencourage people to meet, dwell and socialise. Inorder to establish a rigorous and consistent designapproach, any proposed development flankingOlympic Way must seek to incorporatecomplementary pocket spaces, or otherwisedemonstrate how it successfully contributes tosignificantly enhancing the public realm.4.83 In line with policies WEM5 and WEM6,proposals for tall buildings must demonstrate thatthey have no adverse visual impacts on views ofthe stadium from Olympic Way.WEM 7Character of Olympic WayProposed Development on Olympic Way mustbe carefully designed and scaled to respectthe predominance of Wembley Stadium andits arch.Proposals for tall buildings must demonstratethat they have no adverse visual impacts onviews of the stadium from Olympic Way.The council will seek active ground floor useseither side of Olympic Way that can beappropriately managed on Event Days.Development flanking Olympic Way will beexpected to incorporate pocket spaces.
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