wembley-plan-app (small) , item 9. PDF 8 MB - Meetings, agendas ...

Wembley Area Action Plan - Proposed Submission Version43Urban Design & Place Making 4Public Art: A Creative UrbanEnvironmentPicture 4.36 Sculpture next to Wembley Park Station4.68 The council recognises the role that publicart can play in the creation of attractive anddistinctive places and spaces. Public art engenderslegibility in the landscape and promotes localidentity, instilling civic pride and encouraginginclusive environments. As well as being a hub ofsporting and architectural excellence, Wembleyhas the capacity to accommodate some significantpermanent artworks as part of a coordinatedapproach to public realm and open space design.4.69 Public art should connect both local peopleand visitors to Wembley as a destination and a“place”; it could recognise and celebrate thediversity of Brent’s population; it could enlivenbuildings, spaces and places; it should stimulate,surprise, delight and amuse; and, it should enrichthe lives of those who live, work and visit Wembley.The council will seek contributions towards a rangeof permanent art works across the area. This couldtake the form of a single large piece, or alternativelynumber of linked, smaller scale interventions intothe public realm. Public art is not only consideredto be permanent installations or artworks, but alsomusic, dance, festivals and one-off occurrences.The design of public spaces should always considerhow infrastructure such as stages, stalls and accessto power and water for events could be providedwhere appropriate. This will influence the choice ofmaterials as they will need to be robust enough todeal with heavy loads.Picture 4.37 Public Art at Entrance toBrent River Park4.70 Where proposals emerge around PrincipalGateways or Key Nodes (Policy WEM2)consideration should be given to the incorporationof public art as a means of enhancing legibility anda local sense of identity. Provision must be madefor the setting of public art as part of the designprocess – areas considered suitable for installationsshould be identified early, to enable supportinginfrastructure to be provided. The opportunity andpotential for buildings and landscapes to be piecesof art in themselves should not be missed.4.71 There are a number of existing open spacesin the AAP area and the Wembley Masterplan SPG2009 proposes a series of new public open spaces.Where development proposes the creation of newopen spaces, provision should be made for thesetting of public art as part of the design process.WEM 4Public ArtWhere appropriate, the design of public spacesshould allow for event infrastructure.The council will seek contributions towardspublic art from development within the AAParea, particularly at key gateways or wherenew open spaces are proposed.The design of new open space should includea place for public art.