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18Wembley Area Action Plan - Proposed Submission Version3 Vision and Objectives for Wembley3.1 It is important that the council has a realisticvision as to what Wembley should be like in 15years time. The council's vision for the growtharea was launched in 2002 in the document “OurVision for Wembley, it was refreshed in 2007 withthe launch of the “Vision to Reality” document andupdated for the AAP.VisionWembleyA new place, a new home and a new destination -modern, urban, exciting and sustainable. At its corewill be a comprehensive range of leisure andcommercial facilities, exploiting excellent publictransport connections to the rest of London and theUnited Kingdom, all in a contemporary, lively anddistinctive setting. Wembley will have a modern,service based economy. Hotels, restaurants,offices, shops, leisure uses, creative industries andan array of other businesses will provide thousandsof new jobs and meet the needs of both visitorsand local residents. All of Wembley will be wellconnected, with a new pedestrian boulevard linkingWembley Park to the High Road.Objectives3.2 The objectives for Wembley build on thevision for the area, setting out in more detail howthe council aims to achieve the vision. Theobjectives are drawn from the Core Strategy andare shown below by theme.Regeneration through leisure, sport and mixeduse developmentTo promote the regeneration of the area forsporting, leisure, tourism and mixed-usedevelopment, including the provision of at least11,500 new homes between 2010 and 2026,so that Wembley is developed as a majorvisitor destination as well as a major newcommunity.To complete three large scale hotels in theWembley area and one large regional visitorattraction.To increase newly approved retail floorspacein Wembley by 25%.To ensure that the local community benefitsfrom development, including training andaccess to 10,000 additional full-time jobscreated by 2031.Town centres, shopping and existing and newusesTo ensure that the development around theNational Stadium is compatible andco-ordinated with regeneration proposals inthe surrounding area, and that Wembley towncentre, the main focus for new retail and towncentre uses in the borough, is expandedeastwards into the Stadium area.To enhance the vitality and viability ofWembley’s town centres by maintaining theirposition in the retail hierarchy and maintaininga range of local services.Modern, service based economyGenerate 10,000 jobs across a range ofsectors including retail, leisure, office andother businesses.Increase the supply of modern subsidisedworkplace developments for the arts andcreative industries.Ensure sufficient sites and premises areavailable for commercial activity and thatindustrial/ warehousing floorspace is renewed.Promoting Wembley as a global and distinctivetourist destinationTo provide a world class setting for a worldclass Stadium by creating a distinctive placewith high quality building design and a positivesense of identity that is sustainable andenables progress to a low carbon future.Promoting new public art to supportregeneration.People’s needs and associated infrastructureTo meet social infrastructure requirements bysecuring provision for needs arising from newhousing development, especially the provisionof new education, health and communityfacilities.To provide community facilities to meet theneeds of Brent's diverse community.To promote sports and other recreationalactivities by placing particular emphasis onthe provision of new facilities to address
Wembley Area Action Plan - Proposed Submission Version19Vision and Objectives for Wembley 3existing deficiencies and to meet the needs ofnew population.To promote healthy living and create a safeand secure environment.Housing NeedsTo achieve housing growth and meet localhousing needs by promoting development thatis mixed in use, size and tenure.To achieve 50% (approx.) of new housing asaffordable.Promoting improved access and reducing theneed to travel by carTo create a well connected and accessiblelocation where sustainable modes of travelare prioritised and modal share of car trips toWembley is reduced from 37% towards 25%.To ensure that the infrastructure of Wembleyis upgraded so that it supports newdevelopment and meets the needs of the localcommunity.To complete first class retail and other facilitiesin Wembley that reduces the need to travel toother centres and improving key transportinterchanges.To promote access by public transport, bicycleor on foot and reduce car parking standardsbecause of Wembley’s relative accessibility.open spaces to address deficiencies wherepossible, but particularly to meet the needs ofadditional population commensurate withcurrent levels of provision.To increase the amount of public open space(at least 2.4ha within Wembley) and theamount of land with enhanced ecologicalvalue.To enhance green and blue infrastructure bytree planting, returning rivers to their morenatural courses and mitigating the pollutioneffects of development.To achieve sustainable development, mitigateand adapt to climate change.To reduce energy demand from currentbuilding regulation standards and achieveexemplar low carbon schemes and combinedheat and power plants.Protecting and enhancing the environmentTo preserve open spaces for recreation andbiodiversity and create new and enhanced
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