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126Wembley Area Action Plan - Proposed Submission Version13 Comprehensive Development AreaThis site will provide a new residential districtsupplying a high proportion of family sizedhousing including dwellings at ground level.The Wembley Masterplan sets out general 4-6storey heights with taller elements (8-12storeys) on identified corner plots on keyjunctions. Development should include a newpublic open space orientated east/west andfacing onto Engineers Way. The emphasis ison a much more domestic scale and characterthan the regeneration area to the west ofOlympic Way.A new primary school will be provided on thesite of the Wembley Industrial Park. If the siteis not required for a new school then it willprovide affordable housing as an alternative.Indicative Development Capacity - 500Justification13.55 The council is looking to provide a mix andbalance of housing types, hence the emphasis onfamily housing closer to the main open space andthe potential provision of a new school. The retailbusinesses will be moved westwards into thedefined town centre and the area best served bypublic transport, thus freeing up this site for lowerdensity family housing. The Infrastructure andInvestment Framework identified the need for newpublic open space, as well as a new school, to helpdevelop and provide for a new community.WEMBLEY STADIUM CAR PARKContext13.56 This site is currently the main Stadium car/ coach park. It is immediately adjacent to theStadium to the south of Engineers Way and westof First Way. It also accommodates WembleySunday Market on the northern part next toEngineers Way.Planning History13.57 Outline planning permission (LPA ref:03/3200) granted in 2004 as part of Quintain'sStage 1 proposals to include major office andresidential development and public space over abasement car / coach park.Site W 19Wembley Stadium Car Park( 4.5 Hectares)This site lies within the Strategic Cultural Areawhere leisure, tourism and cultural uses areparticularly encouraged. The site currently haspermission for mixed use developmentincluding residential. A major leisure attractionas part of the mixed use regeneration is alsosought to complement and add to Wembley’soffer on stadium non event days. TheWembley Masterplan seeks the developmentof a major leisure attraction that willcomplement and add to Wembley’s offer onstadium non event days. It is likely that the siteis large enough, and in such close proximityto the Stadium, that a multi use complex canbe accommodated and serviced. The physicaland operational relationship between any newdevelopment and the Stadium will requirecareful policy management and planning.Any development on the site which wouldresult in the loss of coach and car parkingwould need to provide replacement coach andcar parking elsewhere nearby (see policy WEM17).Justification13.58 Since outline planning permission wasgranted for this site, concerns about the the securityof basement coach parking being situated so closeto the Stadium have arisen; this means that theconsented basement coach / car parking is nolonger suitable for this site. There is also nocertainty that, without an upturn in demand foroffices, major new office development will comeforward on this site given that sites closer toWembley Park station, because of the high levelof public transport access, are more appropriatefor offices.13.59 The scale of the stadium adjacent suggestsbuilding that may be up to 9 or 10 commercialstoreys which would keep the majority of any newbuildings mass beneath the lip of the main bowl of
Wembley Area Action Plan - Proposed Submission Version127Comprehensive Development Area 13the Stadium. The site is a particular opportunitywithin Stage 1 of the Wembley Masterplan and thenature of the potential future uses means that thebuilding form and scale will have to respond to thevolumetric requirements of the use that it isintended to accommodate. A new attraction isimportant in keeping Wembley a busy andeconomically sustainable area. Events at theStadium have helped to develop the local economybut Wembley needs to be attractive to potentialvisitors all day every day. A new complex mayprovide a snow or surf dome, a free fall wind tunnelor other sports facility. A major attraction of thistype is appropriate to the east of Olympic Waybecause of the potential availability of sites andand ease of access from the North Circular Roadfor the likely traffic generation. The site offers asignificant challenge to designers but withinnovative approaches there may be a potential,subject to access and servicing, for a new form ofresidential development above a large volumepodium.
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