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120Wembley Area Action Plan - Proposed Submission Version13 Comprehensive Development Areabe provided at ground level onto Empire Way.Height should not exceed 18 stories. Publicpedestrian access from Empire Way to therear of the site should be provided onredevelopment. Some landtake will be requiredat this site along Empire Way for the footwaywidening, as shown on the Proposals Map andin Appendix C.Indicative Development Capacity (if residential)– 129 units.Justification13.27 Although currently part occupied, thebuilding is no longer attractive for occupation foroffice use and is appropriate for redevelopmentmeeting a variety of needs. Brent Planning forSports and Active Recreation Facilities Strategy2008-2010 identifies a significant lack of swimmingpool provision in the borough and recommends anew pool is needed, including substantial needarising at Wembley associated with populationgrowth from new housing, to serve central areasof the borough. The outstanding planning consentcommits the community pool to this site.Malcolm HouseContext13.28 Cleared site which was formally an officebuilding at the junction of Fulton Road with EmpireWay. Within the designated Wembley Growth Areaand town centre. It is very close to Wembley Parkstation so benefits from excellent public transportaccessibility. It is, therefore, within the areaidentified as appropriate for purpose-built officedevelopment.Planning History13.29 Detailed planning permission (LPA ref:08/2633) granted in 2008 for a part 7-storey andpart 11-storey hotel with 262 rooms and ancillaryrestaurant/bar/meeting room with basement parkingfor 53 spaces, totalling a 10,791sqm of floor space.13.30 As stated above, the council would supporta comprehensive approach to the redevelopmentof Dexion House and Malcolm House together.Site W 11Malcolm House(0.21 hectare)Mixed use development. Appropriate usesinclude retail, office, leisure, residential, hoteland community use. Active frontage shouldbe provided at ground level onto Empire Way.Land will be required on redevelopment of thesite for the junction improvement as shown onthe Proposals Map.Indicative Development capacity (if residential)– 62 units.Justification13.31 It is a vacant site in need of developmentwhich could meet a range of needs. The junctionimprovement is necessary to help facilitate thedensity of development proposed for the area.North West LandsContext13.32 This site comprises the formerly listedPalace of Arts and Palace of Industry, most ofwhich have been demolished. Part of the site,fronting onto Engineers Way, is being developedas Brent Council's new Civic Centre, including anopen space at the western end, scheduled to openin April 2013. Much of the remainder of the site islaid out as temporary car, with temporaryaccommodation for the Olympics also erected onthe Engineers way frontage. The remainingdevelopment area, at 5 hectares, is the largestsingle development site outstanding in Wembley.Planning History13.33 Outline planning permission (LPA ref:10/3032) granted in 2011 for 160,000sqm of mixeduse development across 5.71 hectares including:Retail/financial and professional services/foodand drink: 17,000sqm to 30,000sqmOffice: up to 25,000sqmHotel: 5,000sqm to 20,000sqmResidential: 65,000sqm to 100,000sqm (815to 1,300 units)
Wembley Area Action Plan - Proposed Submission Version121Comprehensive Development Area 13Community: 1,500sqm to 3,000sqmLeisure and Entertainment: up to 5,000sqmStudent accommodation/ serviced apartments/apart-hotels: 7,500sqm to 25,000sqmSite W 12North West Lands(5 hectares)Mixed use development. Appropriate usesinclude retail, office, leisure, residential,student accommodation, hotel and communityuse.A key element of the development of the NorthWest Lands is the provision of the shoppingstreet parallel to Olympic Way to the east ofthe Civic Centre to ultimately extend north ofFulton Road. It is important also thatpedestrian links are provided east / westthrough the site to provide permeabilitybetween areas and onto Olympic Way. Activefrontages should be provided at ground levelto Olympic Way. A public open space of atleast 0.4 hectares should be provided in thecentre of the area. Development shouldinclude a publicly accessible car park.Proposals should be accompanied by a floodrisk assessment.Land is required for the junction improvementat Engineers Way / Empire Way, as shown onthe Proposals Map and in Appendix C.Indicative Development Capacity - 815 units.Justification13.34 This is a key development site which willcontribute to creating, alongside the Civic Centre,a new heart for Brent. A major new shopping streetand park will give a focus to the area as well asproviding new shops and services meeting theneeds of the local community as well as visitors.It will also make a big contribution to meetinghousing need.Stadium Retail ParkContext13.35 The site is dominated by two relativelylarge retail sheds and is adjacent to the FountainTV studio complex. To the north of the site isCrescent House, a part of the College of NorthWest London. There is also a McDonald’srestaurant within the retail park. The buildings forma perimeter around a large car park that servicesthe shops and the restaurant. There is potential toredevelop with a range of uses at significantlyhigher densities. The site is within the designatedWembley Growth Area and town centre.Planning History13.36 The Stadium Retail Park has nooutstanding planning permissions and is currentlyoccupied by retail and restaurant uses. There is norelevant planning history for this site.Site W 13Stadium Retail Park(1.1 hectares)Mixed use development with predominantlycommercial uses. Appropriate uses includeretail, office, leisure, student accommodation,hotel and community use with a limited amountof residential.It is important that redevelopment of the siteshould allow for the extension of the pedestrianroute from the shopping street to be developedin the North West Lands site south of FultonRoad. Active frontages should be providedonto Olympic Way.Development should contribute towardsenvironmental improvements, including roadand junction adjustments on the gyratory atthe junction of Wembley Park Drive, EmpireWay and Bridge Road. Landscapeimprovements fronting onto Empire Way, andespecially Olympic Way, should also beincluded.
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