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116Wembley Area Action Plan - Proposed Submission Version13 Comprehensive Development Area13.1 This section deals with sites within the mainregeneration area around the Stadium west of theindustrial estate and east of Empire Way/WembleyHill Road/Wembley Park Drive. It comprises ofabout 40 hectares of land and buildings and mostof the new development in Wembley is focusedhere and a number of sites are already built-out,under construction or have planning consent. TheStadium itself, including its operation particularlyon event days, has a major influence on hownearby sites can be developed. All of these sitesare within the Wembley Growth Area. The siteswithin this comprehensive development area havebeen further divided up into distinct districts.LAND AROUND WEMBLEY STADIUMSTATION/HIGH ROAD LINKContext13.2 These sites present one of the morechallenging issues relating to the regeneration anddevelopment of Wembley - how to effectively linkthe High Road and Town Centre to the Stadiumand surrounding development sites. This link isvital to ensure that event day pedestrian traffic canbe properly accommodated at both WembleyCentral and Wembley Stadium stations and toproperly integrate new town centre developmentto the east with the High road. All the sites arewithin the defined town centre and the WembleyGrowth Area. Many of the sites are in the StrategicCultural Area in which major leisure, cultural andtourism uses are encouraged.13.3 The Land Around Wembley Stadium Stationsite includes a number of potential developmentareas which are under different ownerships. This,together with the irregular shapes of some of thedevelopment sites constrains potentialdevelopment.13.4 There is potential to re-align South Way toenable a larger development parcel including boththe LDA Land and Mahatma Gandhi House.13.5 A key requirement for the site is to ensurethat it forms one of the gateways to the newdevelopment and stadium while integrating it withthe existing town centre and high road.13.6 As developments progress in the immediateand wider area, road junctions adjacent to this siteare likely to come under pressure. Therefore, it willbe necessary to identify and safeguard suitableland to widen the road at the bridge and improvethe junction layouts at Wembley Triangle andbetween South Way and Wembley Hill Road.South Way Site adjacent to WembleyStadium StationPlanning History13.7 Outline planning permission (LPA ref:04/0379) granted in 2004 for mixed-useredevelopment to include:Business and employment uses: up to21,747sqmRetail and Food and Drink: up to 7,475sqmResidential apartments: up to 43,160sqm (upto 495 units)Community cultural and leisure facilities: upto 12,961sqm13.8 The proposal also included new stationfacilities at Wembley Stadium Station including anew bridge and platform access, and a new publicsquare.13.9 Phase 1 of the work, which provided a newtown square and a new pedestrian bridge link, "TheWhite Horse Bridge", over Wembley StadiumStation with new stairs and lifts to platforms, wascompleted in 2006. The rest of the site remainscleared and vacant.13.10 Alternative proposals to that detailed abovewill considered equally acceptable by the councilproviding that they are inaccordance with the siteproposal below and with other policies in the Plan.Site W 6South Way Site adjacent to WembleyStadium Station(1.29 hectares)The location of this site means that it is ideallysuited for major mixed use development, witha limited scale of development on the southside of White Horse Bridge. A retailcomponent will be important in providing a linkbetween the High Road and Wembley Park
Wembley Area Action Plan - Proposed Submission Version117Comprehensive Development Area 13Boulevard. Pubs, bars or cafés would also beappropriate along with other town centre usessuch as residential and studentaccommodation. Residential uses would bebest suited to areas away from the mainpedestrian thoroughfare while an employmenthub would be encouraged for the land to theeast of the square. Consideration would needto be given to access arrangements to this partof the site on event days due to the need forthe public square to act as a holding area forpassengers boarding rail services fromWembley Stadium railway station.Active frontage should be provided at groundfloor level on both the public square and thepedestrian link between The Triangle andWembley Stadium. Car park access to thesite should not conflict with pedestrianmovements and the closure of South Way onevent days.New station facilities, including ticket office,should be provided together with an improvedbus interchangeThe height of buildings should not block theview of the stadium from Wembley Trianglewith a 6-7storeys maximum height on thesouth side of site.Land is required for bridge/road widening andjunction improvement as shown on theProposals Map and in Appendix C.Site W6 is in a Local Flood Risk Zone (LFRZ)in the Wembley Stadium Critical Drainage Area(CDA) which has several areas of surfacewater flooding affecting property and criticalinfrastructure. Brent’s Surface WaterManagement Plan (SWMP) identifiesmitigation measures for the LFRZ whichinclude road side rain gardens, detentionbasins and re-profiling ground levels.Measures to alleviate surface water floodingwill be required as part of the development ofthis site.Indicative Development Capacity - 341 unitsMahatma Gandhi HouseContext13.11 Mahatma Gandhi House is an officebuilding on the north side of the junction of SouthWay and Wembley Hill Road which is to be vacatedby the council early in 2013. It is to be availablefor re-occupation, conversion or redevelopment.Planning History13.12 No recent, relevant planning history.Site W 7Mahatma Gandhi House(0.29 hectares)Suitable for redevelopment or conversion forresidential or office use. Any redevelopmentshould include an active ground floor ontoSouth Way.This site is adjacent to the Ibis Hotel thereforea building of a similar scale is appropriate.Land is required to improve SouthWay/Wembley Hill Road junction, as shownon the Proposals Map, and Appendix C.Indicative Development Capacity - 76 units (ifresidential)Justification13.13 The land around Wembley Stadium stationis well served by public transport and provides avital link and opportunity for development along theHigh Road and around the Stadium. It is thereforesuitable for mixed-use development with a retailcomponent to provide a link between the High Roadand Wembley Park Boulevard retail areas.13.14 Most of the land is vacant and White HorseBridge provides a new high quality pedestrian linkover the railway alongside a new public space.
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