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110Wembley Area Action Plan - Proposed Submission Version12 Wembley High Road12.1 Wembley High Road forms a vitalconnection between the new Wembley Masterplanareas and Wembley town centre. At the same timeas the development within the Masterplan areabuilds out, the High Road link will be developed ina way which provides an improved public realmand pedestrian environment, and reducing theeffects of through traffic. By doing this, pedestrianmovement will be facilitated between the stadiumarea and attractions within the existing town centre,thereby retaining the vitality and viability of the towncentre. The route needs to accommodate a numberof different movements along its length, includingmovement of spectators for Wembley eventsbetween Wembley Central and Wembley Stadium.12.2 To support these objectives, the easternsection will be developed for street cafés andrestaurants, and high quality retail and leisurefacilities, with more local retail and local attractionsbeing offered along the western stretch. Preferencewill be given to development which supports theobjectives of maintaining vitality and developing avibrant town centre, as they will benefit from thegood quality public transport access and space forpeople afforded by the improvements to publicrealm.Wembley West EndContext12.3 The western end of Wembley town centreis not subject to the same development pressuresas the masterplan area, but is a designatedOpportunity Area, and is seen to be key to thecontinued improvement of the town centre. Due tothe complexity of the site, the change in levelsbetween the High Road and Montrose Crescent(up to two storeys) and the multiplicity of ownership,a series of development schemes have not beenprogressed, resulting in steady decline over anumber of years.12.4 Wembley West End site has aSupplementary Planning Document to supportdevelopment on the site at the junction of WembleyHigh Road and Ealing Road. Although the site isnot the only potential for regeneration, it is the nextmajor potential development site within the towncentre.12.5 The council considers this area to besuitable for a mixed use redevelopment scheme,incorporating new residential and retail uses. Thiswill develop the site as a key gateway to the towncentre and create sufficient development tostimulate the regeneration of the west end ofWembley High Road, complementing thedevelopment of Central Square.Planning History12.6 No relevant planning history exists for thissite.Site W 1Wembley West End(0.8 hectares)This site is suitable for comprehensive mixeduse development including retail or other towncentre uses and residential. A replacementtown centre car park and amenity/open spaceshould be provided. The development shouldimprove and diversify Wembley's retail offerand include active frontages to Wembley HighRoad and Ealing Road.Land for a bus lane and an improved footwayis required along Wembley High Road toprovide better pedestrian access along theHigh Road to Wembley Central Station.Provision for pedestrian access between theHigh Road and Ealing Road should either beprovided along the alignment of the High Roador Ealing Road, or be incorporated within theground floor design for any new developmenton this site. The provision of improvedhighway access by providing easier turningmovement left from High Road into EalingRoad should be built into the developmentdesign, and potential use of the land behindthe development to provide increased capacityat the Montrose Crescent car park, serving thewestern gateway to the town centre.Indicative Development Capacity - 250 units
Wembley Area Action Plan - Proposed Submission Version111Wembley High Road 12Justification12.7 The site is identified within the adoptedWembley West End Supplementary PlanningDocument 2006. The council's 2006 retail capacitystudy concluded that Wembley Town Centre issuffering decline and identified this site as a retailopportunity. In line with national and regionalpolicy, the site proposal promotes the mixed useredevelopment of a brownfield site for uses thatare suitable for a town centre location. This is anopportunity to establish a regenerative anchor atthe western end of Wembley town centre.12.8 The Ealing Road section has been includedto encourage a comprehensive approach todevelopment. The transport and mobility elementsof the allocation are a critical element of providinga western gateway into the town. Better pedestrianaccess between Ealing Road onto High Road andup to Wembley Central will help cater for the largevolume of pedestrian movements in this area, andconnects into the pedestrian route onward toWembley Stadium. Providing this, in combinationwith improved highway accessibility, and potentialimproved parking to cater for demand at thiswestern end of the town, will help enhance theeffectiveness of public realm enhancements withinthe town centre.London RoadContext12.9 The northern part of this site is situated onthe High Road and consists of a 3 storey buildingwhich contains five ground floor units made up ofretail, financial/professional services, take awayand restaurant uses. There is some office spaceavailable on the first floor and residential use onthe second floor. Adjacent to this building is a mixeduse development forming part of Wembley Centralsquare. The eastern side of the site is located alongLondon Road and there are eight single storey unitsmaking up Sevenex Parade. They are used for amixture of retail, financial/professional services,take away, cafe and restaurant uses.Planning History12.10 There is no relevant planning history forthis site.Site W 2London Road(0.19 hectares)Mixed use development. Appropriate usesinclude retail and other town centre uses onthe ground floor and residential uses above.There should be active frontages to both theHigh Road and London Road.Indicative Development Capacity - 50 unitsJustification12.11 This site is currently underused and couldaccommodate higher density development. Thesite is suitable for housing as well as town centreuses because it is located in a town centre closeto a predominantly residential area and in an areaof very good public transport accessibility. Theprovision of housing on this site will support thecouncil’s growth policy.Chiltern Line Cutting NorthContext12.12 The site comprises steep railwayembankments to the north of the Chiltern Linetracks. It is adjacent to existing dwellings alongMostyn Avenue. Much of the embankment iscovered by vegetation, including woodland, and isidentified as a Site of Importance for NatureConservation as well as a Wildlife Corridor inBrent’s UDP 2004. Consequently, the site cansupport only a very limited amount of newdevelopment.12.13 More detailed planning guidance for thesite is contained within the Wembley Link SPDadopted in July 2011
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