MEDIA Information - Krafthand.de
MEDIA Information - Krafthand.de MEDIA Information - Krafthand.de
The independent tech journal for garage professionals Garage practice Automotive engineering Parts & systems Automotive law and legal practice Garage management MEDIA Information www.krafthand.de 2012
- Page 2 and 3: - at the publishing house: Klaus P.
- Page 4 and 5: 1 Magazine format: 210 mm wide, 297
- Page 6 and 7: Formats inside type area Formats ou
- Page 8 and 9: 19 Branches / economy sectors / spe
- Page 10 and 11: Attitude of decision Own decision 5
- Page 12 and 13: September Juli August Juli Juni Mai
- Page 14 and 15: PD = Publication date CD = Closing
- Page 16 and 17: 1 Frequency of publication: weekly
The in<strong>de</strong>pen<strong>de</strong>nt tech journal<br />
for garage professionals<br />
Garage practice<br />
Automotive engineering<br />
Parts & systems<br />
Automotive law and legal practice<br />
Garage management<br />
<strong>MEDIA</strong> <strong>Information</strong><br />
www.krafthand.<strong>de</strong> 2012
– at the publishing house:<br />
Klaus P. Lang<br />
Advertisement manager<br />
Phone: +49-82 47/30 07-62<br />
klaus.lang@krafthand.<strong>de</strong><br />
� at the publishing offices:<br />
Christian Häfele<br />
Media consultant<br />
Phone: +49-82 47/30 07-164<br />
christian.haefele@krafthand.<strong>de</strong><br />
For the postal co<strong>de</strong>s 3, 4 und 5:<br />
Eric Le Gall, Dieter Weigner<br />
Königsberger Straße 11 · 51469 Bergisch Gladbach<br />
Phone (+49-22 02) 9 64 95 10 · Fax (+49-22 02) 9 64 95 09<br />
E-Mail: verlagsbuero@le-gall.<strong>de</strong> / dieter.weigner@le-gall.<strong>de</strong><br />
Contacts<br />
Cornelia Gärtner<br />
Media consultant<br />
Phone: +49-82 47/30 07-168<br />
christian.haefele@krafthand.<strong>de</strong><br />
For the postal co<strong>de</strong> 7:<br />
Lucian-Michael Scheuerle<br />
Hardter Straße 56 · 72649 Wolfschlugen<br />
Phone (+49-70 22) 9 53 22-0 · Fax (+49-70 22) 9 53 22-22<br />
E-Mail: info@vws-scheuerle.<strong>de</strong><br />
<strong>Krafthand</strong> Verlag Walter Schulz GmbH<br />
Walter-Schulz-Straße 1 · 86825 Bad Wörishofen · Phone (+49-82 47) 30 07-52 · Fax (+49-82 47) 30 07-76<br />
Advertisement administration: anzeigen.kh@krafthand.<strong>de</strong> · www.krafthand.<strong>de</strong><br />
Simone Geida<br />
Advertisement administration<br />
Phone: +49-82 47/30 07-52<br />
simone.geida@krafthand.<strong>de</strong><br />
Simon Kraus<br />
Job- and accasional<br />
advertisements<br />
Phone: +49-82 47/30 07-160<br />
simon.kraus@krafthand.<strong>de</strong>
1 Brief characteristics:<br />
KRAFTHAND is a technical oriented tra<strong>de</strong> journal for in<strong>de</strong>pen<strong>de</strong>nt vehicle foreman and<br />
technical managers in garages and car <strong>de</strong>alerships.<br />
Automotive technology, garage technology and company practice are the<br />
magazine’s three main categories. In KRAFTHAND the garage professional can find all<br />
about new products in workshop equipment, spare parts, accessories and tires.<br />
2 Frequency of publication: biweekly (24 issues per year, including 5 double issues)<br />
3 Year of publication: 85 nd year 2012<br />
4 Web address (URL): www.krafthand.<strong>de</strong><br />
5 Membership: –<br />
6 Medium: –<br />
7 Editor: –<br />
8 Editorial board: <strong>Krafthand</strong> Verlag Walter Schulz GmbH<br />
Postal address: P.O.Box 14 62, D-86817 Bad Wörishofen<br />
House address: Walter-Schulz-Straße 1, 86817 Bad Wörishofen<br />
Phone: +49-82 47 / 30 07-0<br />
Fax: +49-82 47 / 30 07-70<br />
9 Editorial <strong>de</strong>partment: Thomas Mareis (vice editor)<br />
Rudolf Guranti<br />
Torsten Schmidt<br />
Christian Vollmann<br />
Georg Blenk<br />
10 Advertising office: Head of advertising: Klaus P. Lang<br />
Phone: +49-82 47 / 30 07-62<br />
Fax: +49-82 47 / 30 07-76<br />
Email: klaus.lang@kafthand.<strong>de</strong><br />
11 Distribution office: Fax subscription service: +49-82 47 / 30 07-23<br />
12 Subscribtion costs: please look at the impress<br />
13 ISSN-No: 0023-4435<br />
14 Scope analysis: 20010 = 20 Issues<br />
Magazine format: DIN A4<br />
Total scope: 1.344 pages = 100,0 %<br />
Editorial proportion: 1.922 pages = 169,0 %<br />
Advertisement proportion: 0.422 pages = 131,0 %<br />
including<br />
job- and occasional<br />
advertisement:<br />
Inserts:<br />
0023 pages = 0005,5 %<br />
0004 pages = 0001,0 %<br />
out of total amount � Inserts of advertisement<br />
Supplements: 0019 pieces<br />
Journal 1<br />
Magazine Portrait<br />
15 Content analysis of the editorial proportion: 2010 = 922 pages<br />
Garage practice / automotive technology 465 pages = 50,4 %<br />
Automotive branche 140 pages = 15,2 %<br />
Components and systems 110 pages = 11,9 %<br />
Automotive law and legal practice 066 pages = 07,2 %<br />
Management information 052 pages = 05,6 %<br />
Business News 044 pages = 04,8 %<br />
Miscellaneous 045 pages = 04,9 %
1 Magazine format: 210 mm wi<strong>de</strong>, 297 mm high, DIN A4 format<br />
2 Type area: 187 mm wi<strong>de</strong>, 270 mm high<br />
Number of columns: 4, 43 mm wi<strong>de</strong>; 1/1 page = 1.080 mm<br />
3 Printing and binding method: sheet offset printing, adhesive binding<br />
Print materials:<br />
Four colour proof prints, or<strong>de</strong>r of colours: black, cyan, magenta, yellow<br />
Your advertisements are only accepted on CD-ROM or as FTP up- or download on<br />
consultation.<br />
Without a liable proof print we can not assume liability for any text edition,<br />
illustration or colour.<br />
4 Dates:<br />
Publication: twice monthly (24 issues per year, including 4 double issues)<br />
Publication date: see editorial and publication schedule<br />
Closing date for advertisement: see editorial and publication schedule<br />
(rescission right until 19 days before publication date)<br />
Journal P<br />
Advertisement Rate Card 54, valid from Jan 1, 2012<br />
5 Editorial board: <strong>Krafthand</strong> Verlag Walter Schulz GmbH<br />
House address: Walter-Schulz-Straße 1, 86825 Bad Wörishofen<br />
Postal address: P.O. Box 14 62, D-86817Bad Wörishofen<br />
Email: info@krafthand.<strong>de</strong> Internet: www.krafthand.<strong>de</strong><br />
Advertisement <strong>de</strong>partment: Phone: +46-82 47-30 07-52 · Fax +46-82 47-30 07-76<br />
Email: anzeigen.kh@krafthand.<strong>de</strong><br />
6 Payment terms: Payment within 30 days. If you make prepayment: 3 % cash discount,<br />
payment within 8 days: 2 % cash discount<br />
Bank accounts:<br />
Sparkasse Memmingen-Lindau-Min<strong>de</strong>lheim,<br />
IBAN: DE92 7315 0000 0000 1031 84, SWIFT (BIC): BYLADEM1MLM<br />
Genossenschaftsbank Unterallgäu eG,<br />
IBAN: DE63 7316 0000 0000 0065 56, SWIFT (BIC): GENODEF1MIR<br />
HypoVereinsbank Bad Wörishofen,<br />
IBAN: DE86 7312 0075 2080 1616 65, SWIFT (BIC): GENODEF1MIR<br />
Postbank München,<br />
IBAN: DE44 7001 0080 0047 9398 07, SWIFT (BIC): PBNKDEFF<br />
7 Advertisement format and prices: All prices are exclusive the applicable VAT rate.<br />
Format Insi<strong>de</strong> type area bleed size (w x h) Basic price b/w 2 colours 3 colours 4 colours<br />
mm (w x h) + 3 mm at each si<strong>de</strong> € € € €<br />
1/1 page 187 x 270 210 x 297 5.440,– 6.020,– 6.600,– 7.180,–<br />
Junior page 139 x 190 150 x 211 2.990,– 3.435,– 3.880,– 4.325,–<br />
1/2 page 091 x 270 102 x 297 2.720,– 3.165,– 3.610,– 4.055,–<br />
187 x 134 210 x 154<br />
1/3 page 059 x 270 070 x 297 1.815,– 2.240,– 2.665,– 3.090,–<br />
187 x 090 210 x 110
1/4 page 043 x 270 054 x 297 1.360,– 1.730,– 2.100,– 2.470,–<br />
091 x 134 102 x 154<br />
187 x 065 210 x 082<br />
1/8 page 043 x 134<br />
091 x 065<br />
187 x 032<br />
680,– 995,– 1.310,– 1.625,–<br />
tvA: 22.802 copies<br />
8 Preferential position: not discountable<br />
Front page (four colours) € 5.700,–<br />
Format: 150 mm x 220 mm +3 mm cut, right si<strong>de</strong> and below<br />
Not discountable, but is ad<strong>de</strong>d to the final account as a 1/1 page in the contract<br />
discount resp. 1 x in the frequency rate.<br />
No rescission right<br />
Preferential position: discountable<br />
2nd, 3rd, 4th cover page (four colours) € 7180,–<br />
obligatory placement: 10 % of b/w gross amount<br />
9 Colour surcharges: discountable<br />
For every special colour, regardless of the format, extra € 580,–<br />
10 Format surcharges: discountable<br />
Trimmed pages or format over the gutter: 10 % of b/w gross amount.<br />
For further information see instructions for supplements, inserts, glued-on postcards<br />
and advertisement formats.<br />
11 Occasional advertisement:<br />
Job offers*, sells, bids, real estate*, business connections, miscellanious:<br />
reduced basic price per mm and column (1 column = 43 mm wi<strong>de</strong>):<br />
b/w € 2,85; 2 colours € 3,60; 3 colours € 4,35; 4 colours € 5,10<br />
Job requests*: reduced basic price per mm and column<br />
(1 column = 43 mm wi<strong>de</strong>): b/w € 1,50<br />
box number and administration surcharge: € 5,-<br />
Discounts:<br />
published twice 10 %; published tree times 15 %<br />
*real estate, job offers and -requests can only be published at least in 2 columns and 91 mm wi<strong>de</strong><br />
12 Discounts: within 12 months<br />
Contract discount frequency rate<br />
1 page 05 % 03 adverts 05 %<br />
2 pages 10 % 06 adverts 10 %<br />
3 pages 15 % 12 adverts 15 %<br />
6 pages 20 % 24 adverts 20 %<br />
9 pages 25 %<br />
13 Inserts:<br />
2 pages 05.440,– € Discounts according to the contract discount:<br />
4 pages 08.160,– € 1 sheet = s1 advertisement page<br />
6 pages 10.880,– € 2 sheets = 1,5 advertisement pages<br />
3 sheets = 2 advertisement pages<br />
Format DIN A4 + trim: at the top 5 mm, in the gutter 3 mm, on the right si<strong>de</strong> and at<br />
the bottom 3 mm, up to 170 g/m 2 paper weight. From170 g/m 2 upwards 25 %<br />
surcharges. Please send an example. For more information see instruction for<br />
supplements, inserts, glued-on postcards and advertisement formats.<br />
14 Supplements:<br />
inserted loosely, maximum size 195 mm x 285 mm<br />
up to 25 g total weight per ‰ € 285,–<br />
each additional 5 g weight per ‰ € 220,–<br />
15 Glued-on postcards, samples etc: please call**<br />
16 Delivery address:<br />
Holzmann Druck, Gewerbestraße 2, D-86825 Bad Wörishofen<br />
Mark <strong>de</strong>liveries: KRAFTHAND, issue no ___<br />
Delivery until closing date (see editorial and publication schedule)
Formats insi<strong>de</strong> type area Formats outsi<strong>de</strong> type area<br />
2/1 over gutter<br />
198 x 270 mm<br />
(per page + 3 mm trim)<br />
1/2 high<br />
91 x 270<br />
1/4 high<br />
43 x 270<br />
Trim in the middle 3 mm, if the motif leads over,<br />
add 5 mm overlapping per page.<br />
left si<strong>de</strong> right si<strong>de</strong><br />
1/2 across<br />
187 x 134<br />
1/4 across<br />
187 x 65<br />
1/1<br />
187 x 270<br />
1/3 high<br />
59 x 270<br />
Junior page<br />
139 x 190<br />
2/3 high<br />
123 x 270<br />
1/3 across<br />
187 x 90<br />
2/3 across<br />
187 x 180<br />
1/4 2 columns<br />
91 x 134<br />
2/1 over gutter trimmed:<br />
210 x 297 mm (+ trim)<br />
1/2 high<br />
102 x 297<br />
(+ trim)<br />
1/4 high<br />
54 x 297<br />
(+ trim)<br />
additional amount for trim:<br />
3 mm per trim edge (for trim edges see scetches)<br />
Trim in the middle 3 mm, if the motif leads over,<br />
add 5 mm overlapping per page.<br />
left si<strong>de</strong> right si<strong>de</strong><br />
Journal F<br />
Formats and technical specifications<br />
1/2 across<br />
210 x 154<br />
(+ trim)<br />
1/4 across<br />
210 x 82<br />
(+ trim)<br />
1/1trimmed<br />
210 x 297<br />
(+ trim)<br />
1/3 high<br />
70 x 297<br />
(+ trim)<br />
Junior page<br />
150 x 211<br />
(+ trim)<br />
2/3 high<br />
135 x 297<br />
(+ trim)<br />
1/3 across<br />
210 x 110<br />
(+ trim)<br />
2/3 across<br />
210 x 200<br />
(+ trim)<br />
1/4 2 columns<br />
102 x 154<br />
(+ trim)
16 Circulation control:<br />
17 Analysis of circulation:<br />
Avarage circulation per issue within one year (Jul 1, 2010 until Jun 30, 2011)<br />
Printed copies: 23.011<br />
Total circulation: (Npc*): 22.802<br />
therefrom abroad: 00.348<br />
Total net paid circulation: 13.008<br />
Free copies: 9.794<br />
Remainer, file- and checking copies: 00 209<br />
18 Geographical circulation analysis:<br />
Economic area Quote of real circulationed press run<br />
% copies<br />
Inland 098,5 22.455<br />
Foreign country 001,5 00.348<br />
Total circulation (Npc*) 100,0 22.802<br />
Regions by postal co<strong>de</strong>:<br />
Publishing and<br />
2<br />
Circulation Analysis<br />
Postal co<strong>de</strong> Npc*<br />
regions<br />
0 1.632<br />
1 1.164<br />
2 1.911<br />
3 2.265<br />
4 1.983<br />
5 2.276<br />
6 2.365<br />
7 2.817<br />
8 3.503<br />
9 2.539<br />
Npc* total 22.455<br />
*Net paid circulation
19 Branches / economy sectors / special subjects / occupational categories<br />
Recipient<br />
3-L<br />
Structure Analysis<br />
Division/Groupe Recipient groups Proportion of actual circulation<br />
Class Classification of the sectors (according to German fe<strong>de</strong>ral statistics office) % Copies ca<br />
50.20 Automobile workshops 85 19.090<br />
50.20 Truck workshops, public enterprises 23 05.170<br />
50.20 Motor vehicle electrics 83 18.640<br />
50.20.3/50.20.5 Coach and painting workshops 61 13.700<br />
50.10.2/50.10.3 Wholesale and retail tra<strong>de</strong> in automobiles 52 11.680<br />
50.10.2/50.10.3 Wholesale and retail tra<strong>de</strong> in commercial vehicles 15 03.370<br />
50.10.2/50.10.3 Wholesale and retail tra<strong>de</strong> in motorcycles 09 02.020<br />
50.20.2/50.30.3 Wholesale and retail tra<strong>de</strong> in wheels and tires 74 16.620<br />
50.20.2/50.30.3 Wholesale and retail tra<strong>de</strong> in components 76 17.070<br />
50.20.2/50.30.3 Wholesale and retail tra<strong>de</strong> in accessoires 71 15.940<br />
50.50 Filling stations 11 02.470<br />
34.1/34.2/34.3 Industry 04 00.960<br />
23.2/51.11/25.12
20 Size of the economic unit 22 Education: job specification<br />
1– 9 Employees 15.940* 71 %<br />
10 –19 Employees 2.920* 13 %<br />
20 – 49 Employees 2.250* 10 %<br />
50 – 99 Employees 450* 2 %<br />
100 or more employees 670* 3 %<br />
No statement 230* 1 %<br />
* Quote of real circulated press run; projection (ca)<br />
21 Position in the company<br />
Owner (also lease hol<strong>de</strong>r),<br />
companion<br />
11.230* 50 %<br />
Manager, worksmanager 4.490* 20 %<br />
Workshop manager 2.020* 9 %<br />
Service manager 1.120* 5 %<br />
Sales manager 230* 1 %<br />
Technology manager 450* 2 %<br />
Others (s.a. technical employees,<br />
sales employees)<br />
2.700* 12 %<br />
No statement 230* 1 %<br />
* Quote of real circulated press run; projection (ca)<br />
Not evaluated<br />
23 Age<br />
Up to 29 years of age 1.120* 5 %<br />
30 to 39 years of age 5.170* 23 %<br />
40 to 49 years of age 8.980* 40 %<br />
50 to 59 years of age 4.940* 22 %<br />
60 years and ol<strong>de</strong>r 2.020* 9 %<br />
No statement 230* 1 %<br />
* Quote of real circulated press run; projection (ca)
Attitu<strong>de</strong> of <strong>de</strong>cision<br />
Own <strong>de</strong>cision 58,9 %<br />
Take the <strong>de</strong>cision together<br />
with colleagues<br />
Possibility of page contact<br />
Magazin is given to the<br />
colleagues<br />
68,4 %<br />
Magazin is put into an archive 64,5 %<br />
Single articles are put into an<br />
archive<br />
Magazin is ma<strong>de</strong> available<br />
to visitors<br />
will be thrown away after<br />
reading<br />
64,5 %<br />
Prepare <strong>de</strong>cisions 66,0 %<br />
Give advices 74,3 %<br />
Searche for informations 82,9 %<br />
Give exactly specified<br />
advices<br />
68,6 %<br />
No statement 1,4 %<br />
42,2 %<br />
31,8 %<br />
5,1 %<br />
Number of KRAFTHAND rea<strong>de</strong>rs<br />
only me / do not give<br />
the magazin to others<br />
21,6 %<br />
1 more rea<strong>de</strong>r 13,9 %<br />
2 more rea<strong>de</strong>r 22,5 %<br />
3 more rea<strong>de</strong>r 13,6 %<br />
4–5 more rea<strong>de</strong>r 12,2 %<br />
6 or more rea<strong>de</strong>rs 13,5 %<br />
No statement 2,7 %<br />
On the average one issue of KRAFTHAND is read by 3,4 rea<strong>de</strong>rs
PD = Publication date · CD = Closing date<br />
Month<br />
Januar<br />
Februar<br />
April März<br />
Issue<br />
number<br />
1/2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
Dates<br />
PD: 21.1.<br />
CD: 4.1.<br />
PD: 4.2.<br />
CD: 16.1.<br />
PD: 18.2.<br />
CD: 30.1.<br />
PD: 3.3.<br />
CD: 13.2.<br />
PD: 17.3.<br />
CD: 27.2.<br />
PD: 7.4.<br />
CD: 19.3.<br />
PD: 3.4.<br />
CD: 2.4.<br />
Themes<br />
Media <strong>Information</strong> 2012<br />
Editorial and publication schedule 1<br />
� Service and diagnosis<br />
� Drive technology<br />
� Aftermarket (parts)<br />
� Motor vehicle assessors<br />
� Supplement: Tra<strong>de</strong> fair schedule 2012*<br />
� Tire service<br />
� Test engineering<br />
� Supplement: Motorsports calen<strong>de</strong>r 2012*<br />
� Air conditioning service<br />
� Spare parts<br />
� Service and diagnosis � Special tools for garages<br />
� Old- / Youngtimer and body shops<br />
� Supplement: Electronics repair*<br />
� Air conditioning service<br />
� Filter technology<br />
� Washing equipment<br />
� Engine technologies<br />
� LPG and CNG systems – installation, test, maintenance<br />
� Roadsi<strong>de</strong> assistance<br />
Fairs/<br />
Exhibitions<br />
Bun<strong>de</strong>sliga calendar<br />
second half of the season 2011/2012<br />
Techno-Classica, Essen,<br />
Mar 22 to 25, 2012<br />
IFBA, Kassel<br />
May 10 to 12, 2012
September Juli August Juli Juni<br />
Mai<br />
9<br />
10<br />
11<br />
12<br />
13/14<br />
15<br />
16<br />
17<br />
PD: 12.5.<br />
CD: 29.4.<br />
PD: 26.5.<br />
CD: 7.5.<br />
PD: 6.6.<br />
CD: 9.5.<br />
PD: 30.6.<br />
CD: 11.6.<br />
PD: 21.7.<br />
CD: 2.7.<br />
PD: 11.8.<br />
CD: 23.7.<br />
PD: 25.8.<br />
CD: 8.8.<br />
PD: 8.9.<br />
CD: 20.8.<br />
Media <strong>Information</strong> 2012<br />
Editorial and publication schedule 2<br />
� SPECIAL 2012 tra<strong>de</strong> report<br />
� Air conditioning service<br />
� Supplement: Amitec journal*<br />
� AMI + AMITEC + AMICOM � Tyres Tra<strong>de</strong> Fair<br />
� Building and setting � Infotainment<br />
(conception, facilities,<br />
equipment, management)<br />
� Service and diagnosis<br />
� Motor vehicle assessors<br />
� Air conditioning service<br />
� Vehicle paintwork and body repair<br />
� Smart and spot repair<br />
� Chassis and steering technologies<br />
� High voltage (systems/service)<br />
� Supplement: Aftermarket (parts)*<br />
� Service and diagnosis<br />
� Lubricants and garage chemicals<br />
� Engine technologies<br />
� Motor vehicle assessors<br />
� Supplement: automechanika garage compass 2012*<br />
� automechanika<br />
� <strong>Krafthand</strong> Technology Award<br />
� IAA-Nutzfahrzeuge<br />
Special<br />
issue<br />
Football European Championship<br />
Poster playing schedule<br />
Bun<strong>de</strong>sliga calendar<br />
First half of the season 2012/2013<br />
IAApreview<br />
automechanika +<br />
IAA-Nutzfahrzeuge<br />
preview<br />
Special<br />
issue<br />
AMITEC + AMICOM, Leipzig<br />
Jun 2 to 6, 2012<br />
AUTO MOBIL INT., Leipzig<br />
Jun 2 to 10, 2012<br />
Tyres, Essen<br />
Jun 5 to 8, 2012<br />
automechanika, Frankfurt,<br />
Sept 11 to 16, 2012<br />
IAA-Nutzfahrzeuge,<br />
Hannover,<br />
Sept 20 to 27, 2012
November Oktober<br />
Dezember<br />
18/19<br />
20<br />
21<br />
22<br />
23/24<br />
PD: 6.10.<br />
CD: 17.9.<br />
PD: 20.10.<br />
CD: 1.10.<br />
PD: 3.11.<br />
CD: 15.10.<br />
PD: 24.11.<br />
CD: 5.11.<br />
PD: 15.12.<br />
CD: 26.11.<br />
Media <strong>Information</strong> 2012<br />
Editorial and publication schedule 3<br />
� Tire service<br />
� Lighting technologies<br />
� Cleaning and conditioning<br />
� Review automechnika<br />
� Batteries and test equipment<br />
� Spare parts<br />
� Service and diagnosis<br />
� Brake service<br />
� Garage systems<br />
� Chassis and steering technologies<br />
� Motor vehicle assessors<br />
� Vehicle paintwork and body repair<br />
� Aftermarket (parts) � Lubricants<br />
� Engine technologies<br />
� Supplement: General account of products 2012/2013*<br />
Calendar 2013<br />
Essen, Motor Show,<br />
Dec 1 to 9, 2012<br />
AutoZum, Salzburg<br />
Jan 16 to19, 2013<br />
IF YOU HAVE ANY QUESTIONS – PLEASE CALL US:<br />
Advertisement manager, Klaus P. Lang: phone: +49-82 47 30 07-62 · fax: +49-82 47 30 07-76 · mail: klaus.lang@krafthand.<strong>de</strong><br />
Editorial <strong>de</strong>partment, Thomas Mareis: phone: +49-82 47 30 07-48 · fax: +49-82 47 30 07-73 · mail: thomas.mareis@krafthand.<strong>de</strong><br />
Copy <strong>de</strong>adline for press reports, publishing etc: four weeks before each publication date<br />
* For further informations please see “Specials editions 2012”
PD = Publication date CD = Closing date PDD = Printing <strong>de</strong>tails <strong>de</strong>adline<br />
Publication together<br />
with <strong>Krafthand</strong><br />
issue number:<br />
Dates<br />
Special<br />
Month<br />
February<br />
February<br />
March<br />
May<br />
July<br />
August<br />
Dec.<br />
www.krafthand.<strong>de</strong><br />
3<br />
4<br />
6<br />
9<br />
13/14<br />
16<br />
23/24<br />
PD: 4.2.<br />
CD + PDD: 16.1.<br />
PD: 18.2.<br />
CD + PDD: 30.1.<br />
PD: 17.3.<br />
CD + PDD: 27.2.<br />
PD: 12.5.<br />
CD + PDD: 23.4.<br />
PD: 21.7.<br />
CD + PDD: 2.7.<br />
PD: 25.8.<br />
CD + PDD: 6.8.<br />
PD: 15.12.<br />
CD + PDD: 26.11.<br />
Media <strong>Information</strong> 2012<br />
Special editions<br />
� Tra<strong>de</strong> fair schedule 2012<br />
Survey and information about all fairs and performance<br />
exhibitions of motor vehicles and oldtimer fairs in 2012<br />
� Motorsports calendar 2012<br />
Survey of all motorsports dates and events 2012<br />
� Electronics repair<br />
Electronic components, fault finding (trouble shooting), timely and efficient repair<br />
� AMITEC journal 2012<br />
Fair gui<strong>de</strong> AMITEC, Leipzig<br />
� Aftermarket (parts)<br />
Quality, e-commerce, service offers of aftermarket<br />
wholesale, component kits, new products a.s.o.<br />
SPECIAL EDITIONS 2012<br />
� automechanika garage compass 2012<br />
Fair gui<strong>de</strong><br />
� General account of products 2012/2013<br />
Product information directly from tra<strong>de</strong>r to garage<br />
Pocket size DIN A5!<br />
Pocket size DIN A5!<br />
Pocket size DIN A5!<br />
Pocket size DIN A5!<br />
Format DIN A5!<br />
Call us<br />
for<br />
IMPORTANT<br />
SPECIAL PRICES!<br />
Additional distribution<br />
at the fairs<br />
Additional distribution<br />
at the fairs<br />
Additional distribution<br />
at the fairs<br />
IF YOU HAVE ANY QUESTIONS – PLEASE CALL US:<br />
Advertisement Manager, Klaus P. Lang: phone +49 82 47/30 07-62 · fax +49 82 47/30 07-76 · E-Mail: klaus.lang@krafthand.<strong>de</strong><br />
Media adviser, Christian Häfele: phone +49 82 47/30 07-164 · fax +49 82 47/30 07-76 · E-Mail: christian.haefele@krafthand.<strong>de</strong>
1 Web-address: www.krafthand.<strong>de</strong><br />
2 Advertisement formats and prizes:<br />
Advertisement format Placement Format/size in pixel Price per month<br />
Head banner left or right 468 x 60 510,– €<br />
News banner<br />
1, 2, 3, 4, 5, 6<br />
News section 468 x 60 410,– €<br />
Skyscraper 120 x 400 565,– €<br />
or 120 x 600 595,– €<br />
Rectangle 300 x 250 640,– €<br />
Vi<strong>de</strong>o 300 x 250 700,– €<br />
Section banner on request 637 x 82 220,– €<br />
all prices plus VAT (value ad<strong>de</strong>d tax)<br />
3 Discounts: Period Discounts<br />
5 months or longer 5 %<br />
9 months or longer 10 %<br />
13 months or longer 15 %<br />
4 Use of data: visits: 8.526 (monthly average April-June 2011)<br />
Page impressions: 26.948 (monthly average April-June 2011)<br />
5 File formats: GIF, JPG, HTML, Flash, file size max 60 kb<br />
6 Delivery adress/date: Send your advertisement data at the latest 3 days before the<br />
beginning of the campaign to this e-mail address:<br />
anzeigen.kh@krafthand.<strong>de</strong><br />
7 Contact: Klaus P. Lang (advertisement manager)<br />
Phone: +49-82 47/30 07-62, Fax +49-82 47/30 07-76<br />
Email: klaus.lang@krafthand.<strong>de</strong><br />
Website<br />
Our new<br />
website<br />
– even more<br />
placements<br />
Left head banner<br />
News-Banner 1<br />
News-Banner 2<br />
Website<br />
Portrait 1<br />
Right head banner<br />
Rectangle/<br />
Vi<strong>de</strong>o<br />
Skyscraper
1 Frequency of publication: weekly (from 01/01/2012)<br />
2 Advertisement<br />
formats and prices: banner 468 x 60 pixel<br />
200,– € per sending out<br />
3 Distribution: 2.522 subscriber (06/30/2012)<br />
4 File formats: JPG, GIF file size max 30 kb<br />
Flash animations are not possible in the Newsletter<br />
6 Delivery address/date: Send your advertisement data at the latest 3 days before the<br />
beginning of the campaign ot this e-mail adress:<br />
anzeigen.kh@krafthand.<strong>de</strong><br />
7 Contact: Klaus P. Lang (advertisement manager)<br />
Phone: +49-82 47/30 07-62, Fax +49-82 47/30 07-76<br />
Email: klaus.lang@krafthand.<strong>de</strong><br />
Newsletter<br />
KRAFTHAND-INFO-aktuell<br />
Newsletter<br />
Portrait 1<br />
Banner
Here is where the garage professional can find a solid and versatile <strong>de</strong>cision support<br />
for the purchase of his garage equipment.<br />
Frequency of publication: 2 issues 2012 – ad<strong>de</strong>d to KRAFTHAND magazine.<br />
first issue 2012: 04/07/2012<br />
(KRAFTHAND 7 magazin issue 7)<br />
<strong>de</strong>adline: 02/24/2012<br />
second issue 2012: 09/08/2012<br />
(KRAFTHAND 7 magazin issue 7<br />
automechanica fair edition)<br />
<strong>de</strong>adline: 07/27/2012<br />
Prices: 1/1 page Print + Online: 2.200,– €<br />
1/2 page Print + Online: 1.100,– €<br />
Contact: Cornelia Gärtner (media consultant)<br />
Phone +49 (0) 82 47/30 07-168<br />
Fax +49 (0) 82 47/30 07-76<br />
Email: cornelia.gaertner@krafthand.<strong>de</strong><br />
Go online particularly fast and easy with your mobile phone or tablet thanks to QR-Co<strong>de</strong> online!<br />
Download free apps from<br />
app store or Android Market<br />
Copy<br />
co<strong>de</strong><br />
Print + Online Garage Catalog<br />
Go<br />
online<br />
WerkstattKatalog<br />
September 2010<br />
AUSGABE<br />
1 Neuheiten zur automechanika 2010<br />
Print und Online<br />
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APRIL 2011 http://werkstattkatalog.krafthand.<strong>de</strong><br />
++ Diagnosetechnik ++ Bremsen- und Leistungsprüfung ++ Fahrwerksvermessung ++<br />
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