MEDIA Information - Krafthand.de

MEDIA Information - Krafthand.de MEDIA Information - Krafthand.de

18.08.2012 Views

The independent tech journal for garage professionals Garage practice Automotive engineering Parts & systems Automotive law and legal practice Garage management MEDIA Information www.krafthand.de 2012

The in<strong>de</strong>pen<strong>de</strong>nt tech journal<br />

for garage professionals<br />

Garage practice<br />

Automotive engineering<br />

Parts & systems<br />

Automotive law and legal practice<br />

Garage management<br />

<strong>MEDIA</strong> <strong>Information</strong><br />

www.krafthand.<strong>de</strong> 2012


– at the publishing house:<br />

Klaus P. Lang<br />

Advertisement manager<br />

Phone: +49-82 47/30 07-62<br />

klaus.lang@krafthand.<strong>de</strong><br />

� at the publishing offices:<br />

Christian Häfele<br />

Media consultant<br />

Phone: +49-82 47/30 07-164<br />

christian.haefele@krafthand.<strong>de</strong><br />

For the postal co<strong>de</strong>s 3, 4 und 5:<br />

Eric Le Gall, Dieter Weigner<br />

Königsberger Straße 11 · 51469 Bergisch Gladbach<br />

Phone (+49-22 02) 9 64 95 10 · Fax (+49-22 02) 9 64 95 09<br />

E-Mail: verlagsbuero@le-gall.<strong>de</strong> / dieter.weigner@le-gall.<strong>de</strong><br />

Contacts<br />

Cornelia Gärtner<br />

Media consultant<br />

Phone: +49-82 47/30 07-168<br />

christian.haefele@krafthand.<strong>de</strong><br />

For the postal co<strong>de</strong> 7:<br />

Lucian-Michael Scheuerle<br />

Hardter Straße 56 · 72649 Wolfschlugen<br />

Phone (+49-70 22) 9 53 22-0 · Fax (+49-70 22) 9 53 22-22<br />

E-Mail: info@vws-scheuerle.<strong>de</strong><br />

<strong>Krafthand</strong> Verlag Walter Schulz GmbH<br />

Walter-Schulz-Straße 1 · 86825 Bad Wörishofen · Phone (+49-82 47) 30 07-52 · Fax (+49-82 47) 30 07-76<br />

Advertisement administration: anzeigen.kh@krafthand.<strong>de</strong> · www.krafthand.<strong>de</strong><br />

Simone Geida<br />

Advertisement administration<br />

Phone: +49-82 47/30 07-52<br />

simone.geida@krafthand.<strong>de</strong><br />

Simon Kraus<br />

Job- and accasional<br />

advertisements<br />

Phone: +49-82 47/30 07-160<br />

simon.kraus@krafthand.<strong>de</strong>


1 Brief characteristics:<br />

KRAFTHAND is a technical oriented tra<strong>de</strong> journal for in<strong>de</strong>pen<strong>de</strong>nt vehicle foreman and<br />

technical managers in garages and car <strong>de</strong>alerships.<br />

Automotive technology, garage technology and company practice are the<br />

magazine’s three main categories. In KRAFTHAND the garage professional can find all<br />

about new products in workshop equipment, spare parts, accessories and tires.<br />

2 Frequency of publication: biweekly (24 issues per year, including 5 double issues)<br />

3 Year of publication: 85 nd year 2012<br />

4 Web address (URL): www.krafthand.<strong>de</strong><br />

5 Membership: –<br />

6 Medium: –<br />

7 Editor: –<br />

8 Editorial board: <strong>Krafthand</strong> Verlag Walter Schulz GmbH<br />

Postal address: P.O.Box 14 62, D-86817 Bad Wörishofen<br />

House address: Walter-Schulz-Straße 1, 86817 Bad Wörishofen<br />

Phone: +49-82 47 / 30 07-0<br />

Fax: +49-82 47 / 30 07-70<br />

9 Editorial <strong>de</strong>partment: Thomas Mareis (vice editor)<br />

Rudolf Guranti<br />

Torsten Schmidt<br />

Christian Vollmann<br />

Georg Blenk<br />

10 Advertising office: Head of advertising: Klaus P. Lang<br />

Phone: +49-82 47 / 30 07-62<br />

Fax: +49-82 47 / 30 07-76<br />

Email: klaus.lang@kafthand.<strong>de</strong><br />

11 Distribution office: Fax subscription service: +49-82 47 / 30 07-23<br />

12 Subscribtion costs: please look at the impress<br />

13 ISSN-No: 0023-4435<br />

14 Scope analysis: 20010 = 20 Issues<br />

Magazine format: DIN A4<br />

Total scope: 1.344 pages = 100,0 %<br />

Editorial proportion: 1.922 pages = 169,0 %<br />

Advertisement proportion: 0.422 pages = 131,0 %<br />

including<br />

job- and occasional<br />

advertisement:<br />

Inserts:<br />

0023 pages = 0005,5 %<br />

0004 pages = 0001,0 %<br />

out of total amount � Inserts of advertisement<br />

Supplements: 0019 pieces<br />

Journal 1<br />

Magazine Portrait<br />

15 Content analysis of the editorial proportion: 2010 = 922 pages<br />

Garage practice / automotive technology 465 pages = 50,4 %<br />

Automotive branche 140 pages = 15,2 %<br />

Components and systems 110 pages = 11,9 %<br />

Automotive law and legal practice 066 pages = 07,2 %<br />

Management information 052 pages = 05,6 %<br />

Business News 044 pages = 04,8 %<br />

Miscellaneous 045 pages = 04,9 %


1 Magazine format: 210 mm wi<strong>de</strong>, 297 mm high, DIN A4 format<br />

2 Type area: 187 mm wi<strong>de</strong>, 270 mm high<br />

Number of columns: 4, 43 mm wi<strong>de</strong>; 1/1 page = 1.080 mm<br />

3 Printing and binding method: sheet offset printing, adhesive binding<br />

Print materials:<br />

Four colour proof prints, or<strong>de</strong>r of colours: black, cyan, magenta, yellow<br />

Your advertisements are only accepted on CD-ROM or as FTP up- or download on<br />

consultation.<br />

Without a liable proof print we can not assume liability for any text edition,<br />

illustration or colour.<br />

4 Dates:<br />

Publication: twice monthly (24 issues per year, including 4 double issues)<br />

Publication date: see editorial and publication schedule<br />

Closing date for advertisement: see editorial and publication schedule<br />

(rescission right until 19 days before publication date)<br />

Journal P<br />

Advertisement Rate Card 54, valid from Jan 1, 2012<br />

5 Editorial board: <strong>Krafthand</strong> Verlag Walter Schulz GmbH<br />

House address: Walter-Schulz-Straße 1, 86825 Bad Wörishofen<br />

Postal address: P.O. Box 14 62, D-86817Bad Wörishofen<br />

Email: info@krafthand.<strong>de</strong> Internet: www.krafthand.<strong>de</strong><br />

Advertisement <strong>de</strong>partment: Phone: +46-82 47-30 07-52 · Fax +46-82 47-30 07-76<br />

Email: anzeigen.kh@krafthand.<strong>de</strong><br />

6 Payment terms: Payment within 30 days. If you make prepayment: 3 % cash discount,<br />

payment within 8 days: 2 % cash discount<br />

Bank accounts:<br />

Sparkasse Memmingen-Lindau-Min<strong>de</strong>lheim,<br />

IBAN: DE92 7315 0000 0000 1031 84, SWIFT (BIC): BYLADEM1MLM<br />

Genossenschaftsbank Unterallgäu eG,<br />

IBAN: DE63 7316 0000 0000 0065 56, SWIFT (BIC): GENODEF1MIR<br />

HypoVereinsbank Bad Wörishofen,<br />

IBAN: DE86 7312 0075 2080 1616 65, SWIFT (BIC): GENODEF1MIR<br />

Postbank München,<br />

IBAN: DE44 7001 0080 0047 9398 07, SWIFT (BIC): PBNKDEFF<br />

7 Advertisement format and prices: All prices are exclusive the applicable VAT rate.<br />

Format Insi<strong>de</strong> type area bleed size (w x h) Basic price b/w 2 colours 3 colours 4 colours<br />

mm (w x h) + 3 mm at each si<strong>de</strong> € € € €<br />

1/1 page 187 x 270 210 x 297 5.440,– 6.020,– 6.600,– 7.180,–<br />

Junior page 139 x 190 150 x 211 2.990,– 3.435,– 3.880,– 4.325,–<br />

1/2 page 091 x 270 102 x 297 2.720,– 3.165,– 3.610,– 4.055,–<br />

187 x 134 210 x 154<br />

1/3 page 059 x 270 070 x 297 1.815,– 2.240,– 2.665,– 3.090,–<br />

187 x 090 210 x 110


1/4 page 043 x 270 054 x 297 1.360,– 1.730,– 2.100,– 2.470,–<br />

091 x 134 102 x 154<br />

187 x 065 210 x 082<br />

1/8 page 043 x 134<br />

091 x 065<br />

187 x 032<br />

680,– 995,– 1.310,– 1.625,–<br />

tvA: 22.802 copies<br />

8 Preferential position: not discountable<br />

Front page (four colours) € 5.700,–<br />

Format: 150 mm x 220 mm +3 mm cut, right si<strong>de</strong> and below<br />

Not discountable, but is ad<strong>de</strong>d to the final account as a 1/1 page in the contract<br />

discount resp. 1 x in the frequency rate.<br />

No rescission right<br />

Preferential position: discountable<br />

2nd, 3rd, 4th cover page (four colours) € 7180,–<br />

obligatory placement: 10 % of b/w gross amount<br />

9 Colour surcharges: discountable<br />

For every special colour, regardless of the format, extra € 580,–<br />

10 Format surcharges: discountable<br />

Trimmed pages or format over the gutter: 10 % of b/w gross amount.<br />

For further information see instructions for supplements, inserts, glued-on postcards<br />

and advertisement formats.<br />

11 Occasional advertisement:<br />

Job offers*, sells, bids, real estate*, business connections, miscellanious:<br />

reduced basic price per mm and column (1 column = 43 mm wi<strong>de</strong>):<br />

b/w € 2,85; 2 colours € 3,60; 3 colours € 4,35; 4 colours € 5,10<br />

Job requests*: reduced basic price per mm and column<br />

(1 column = 43 mm wi<strong>de</strong>): b/w € 1,50<br />

box number and administration surcharge: € 5,-<br />

Discounts:<br />

published twice 10 %; published tree times 15 %<br />

*real estate, job offers and -requests can only be published at least in 2 columns and 91 mm wi<strong>de</strong><br />

12 Discounts: within 12 months<br />

Contract discount frequency rate<br />

1 page 05 % 03 adverts 05 %<br />

2 pages 10 % 06 adverts 10 %<br />

3 pages 15 % 12 adverts 15 %<br />

6 pages 20 % 24 adverts 20 %<br />

9 pages 25 %<br />

13 Inserts:<br />

2 pages 05.440,– € Discounts according to the contract discount:<br />

4 pages 08.160,– € 1 sheet = s1 advertisement page<br />

6 pages 10.880,– € 2 sheets = 1,5 advertisement pages<br />

3 sheets = 2 advertisement pages<br />

Format DIN A4 + trim: at the top 5 mm, in the gutter 3 mm, on the right si<strong>de</strong> and at<br />

the bottom 3 mm, up to 170 g/m 2 paper weight. From170 g/m 2 upwards 25 %<br />

surcharges. Please send an example. For more information see instruction for<br />

supplements, inserts, glued-on postcards and advertisement formats.<br />

14 Supplements:<br />

inserted loosely, maximum size 195 mm x 285 mm<br />

up to 25 g total weight per ‰ € 285,–<br />

each additional 5 g weight per ‰ € 220,–<br />

15 Glued-on postcards, samples etc: please call**<br />

16 Delivery address:<br />

Holzmann Druck, Gewerbestraße 2, D-86825 Bad Wörishofen<br />

Mark <strong>de</strong>liveries: KRAFTHAND, issue no ___<br />

Delivery until closing date (see editorial and publication schedule)


Formats insi<strong>de</strong> type area Formats outsi<strong>de</strong> type area<br />

2/1 over gutter<br />

198 x 270 mm<br />

(per page + 3 mm trim)<br />

1/2 high<br />

91 x 270<br />

1/4 high<br />

43 x 270<br />

Trim in the middle 3 mm, if the motif leads over,<br />

add 5 mm overlapping per page.<br />

left si<strong>de</strong> right si<strong>de</strong><br />

1/2 across<br />

187 x 134<br />

1/4 across<br />

187 x 65<br />

1/1<br />

187 x 270<br />

1/3 high<br />

59 x 270<br />

Junior page<br />

139 x 190<br />

2/3 high<br />

123 x 270<br />

1/3 across<br />

187 x 90<br />

2/3 across<br />

187 x 180<br />

1/4 2 columns<br />

91 x 134<br />

2/1 over gutter trimmed:<br />

210 x 297 mm (+ trim)<br />

1/2 high<br />

102 x 297<br />

(+ trim)<br />

1/4 high<br />

54 x 297<br />

(+ trim)<br />

additional amount for trim:<br />

3 mm per trim edge (for trim edges see scetches)<br />

Trim in the middle 3 mm, if the motif leads over,<br />

add 5 mm overlapping per page.<br />

left si<strong>de</strong> right si<strong>de</strong><br />

Journal F<br />

Formats and technical specifications<br />

1/2 across<br />

210 x 154<br />

(+ trim)<br />

1/4 across<br />

210 x 82<br />

(+ trim)<br />

1/1trimmed<br />

210 x 297<br />

(+ trim)<br />

1/3 high<br />

70 x 297<br />

(+ trim)<br />

Junior page<br />

150 x 211<br />

(+ trim)<br />

2/3 high<br />

135 x 297<br />

(+ trim)<br />

1/3 across<br />

210 x 110<br />

(+ trim)<br />

2/3 across<br />

210 x 200<br />

(+ trim)<br />

1/4 2 columns<br />

102 x 154<br />

(+ trim)


16 Circulation control:<br />

17 Analysis of circulation:<br />

Avarage circulation per issue within one year (Jul 1, 2010 until Jun 30, 2011)<br />

Printed copies: 23.011<br />

Total circulation: (Npc*): 22.802<br />

therefrom abroad: 00.348<br />

Total net paid circulation: 13.008<br />

Free copies: 9.794<br />

Remainer, file- and checking copies: 00 209<br />

18 Geographical circulation analysis:<br />

Economic area Quote of real circulationed press run<br />

% copies<br />

Inland 098,5 22.455<br />

Foreign country 001,5 00.348<br />

Total circulation (Npc*) 100,0 22.802<br />

Regions by postal co<strong>de</strong>:<br />

Publishing and<br />

2<br />

Circulation Analysis<br />

Postal co<strong>de</strong> Npc*<br />

regions<br />

0 1.632<br />

1 1.164<br />

2 1.911<br />

3 2.265<br />

4 1.983<br />

5 2.276<br />

6 2.365<br />

7 2.817<br />

8 3.503<br />

9 2.539<br />

Npc* total 22.455<br />

*Net paid circulation


19 Branches / economy sectors / special subjects / occupational categories<br />

Recipient<br />

3-L<br />

Structure Analysis<br />

Division/Groupe Recipient groups Proportion of actual circulation<br />

Class Classification of the sectors (according to German fe<strong>de</strong>ral statistics office) % Copies ca<br />

50.20 Automobile workshops 85 19.090<br />

50.20 Truck workshops, public enterprises 23 05.170<br />

50.20 Motor vehicle electrics 83 18.640<br />

50.20.3/50.20.5 Coach and painting workshops 61 13.700<br />

50.10.2/50.10.3 Wholesale and retail tra<strong>de</strong> in automobiles 52 11.680<br />

50.10.2/50.10.3 Wholesale and retail tra<strong>de</strong> in commercial vehicles 15 03.370<br />

50.10.2/50.10.3 Wholesale and retail tra<strong>de</strong> in motorcycles 09 02.020<br />

50.20.2/50.30.3 Wholesale and retail tra<strong>de</strong> in wheels and tires 74 16.620<br />

50.20.2/50.30.3 Wholesale and retail tra<strong>de</strong> in components 76 17.070<br />

50.20.2/50.30.3 Wholesale and retail tra<strong>de</strong> in accessoires 71 15.940<br />

50.50 Filling stations 11 02.470<br />

34.1/34.2/34.3 Industry 04 00.960<br />

23.2/51.11/25.12


20 Size of the economic unit 22 Education: job specification<br />

1– 9 Employees 15.940* 71 %<br />

10 –19 Employees 2.920* 13 %<br />

20 – 49 Employees 2.250* 10 %<br />

50 – 99 Employees 450* 2 %<br />

100 or more employees 670* 3 %<br />

No statement 230* 1 %<br />

* Quote of real circulated press run; projection (ca)<br />

21 Position in the company<br />

Owner (also lease hol<strong>de</strong>r),<br />

companion<br />

11.230* 50 %<br />

Manager, worksmanager 4.490* 20 %<br />

Workshop manager 2.020* 9 %<br />

Service manager 1.120* 5 %<br />

Sales manager 230* 1 %<br />

Technology manager 450* 2 %<br />

Others (s.a. technical employees,<br />

sales employees)<br />

2.700* 12 %<br />

No statement 230* 1 %<br />

* Quote of real circulated press run; projection (ca)<br />

Not evaluated<br />

23 Age<br />

Up to 29 years of age 1.120* 5 %<br />

30 to 39 years of age 5.170* 23 %<br />

40 to 49 years of age 8.980* 40 %<br />

50 to 59 years of age 4.940* 22 %<br />

60 years and ol<strong>de</strong>r 2.020* 9 %<br />

No statement 230* 1 %<br />

* Quote of real circulated press run; projection (ca)


Attitu<strong>de</strong> of <strong>de</strong>cision<br />

Own <strong>de</strong>cision 58,9 %<br />

Take the <strong>de</strong>cision together<br />

with colleagues<br />

Possibility of page contact<br />

Magazin is given to the<br />

colleagues<br />

68,4 %<br />

Magazin is put into an archive 64,5 %<br />

Single articles are put into an<br />

archive<br />

Magazin is ma<strong>de</strong> available<br />

to visitors<br />

will be thrown away after<br />

reading<br />

64,5 %<br />

Prepare <strong>de</strong>cisions 66,0 %<br />

Give advices 74,3 %<br />

Searche for informations 82,9 %<br />

Give exactly specified<br />

advices<br />

68,6 %<br />

No statement 1,4 %<br />

42,2 %<br />

31,8 %<br />

5,1 %<br />

Number of KRAFTHAND rea<strong>de</strong>rs<br />

only me / do not give<br />

the magazin to others<br />

21,6 %<br />

1 more rea<strong>de</strong>r 13,9 %<br />

2 more rea<strong>de</strong>r 22,5 %<br />

3 more rea<strong>de</strong>r 13,6 %<br />

4–5 more rea<strong>de</strong>r 12,2 %<br />

6 or more rea<strong>de</strong>rs 13,5 %<br />

No statement 2,7 %<br />

On the average one issue of KRAFTHAND is read by 3,4 rea<strong>de</strong>rs


PD = Publication date · CD = Closing date<br />

Month<br />

Januar<br />

Februar<br />

April März<br />

Issue<br />

number<br />

1/2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

Dates<br />

PD: 21.1.<br />

CD: 4.1.<br />

PD: 4.2.<br />

CD: 16.1.<br />

PD: 18.2.<br />

CD: 30.1.<br />

PD: 3.3.<br />

CD: 13.2.<br />

PD: 17.3.<br />

CD: 27.2.<br />

PD: 7.4.<br />

CD: 19.3.<br />

PD: 3.4.<br />

CD: 2.4.<br />

Themes<br />

Media <strong>Information</strong> 2012<br />

Editorial and publication schedule 1<br />

� Service and diagnosis<br />

� Drive technology<br />

� Aftermarket (parts)<br />

� Motor vehicle assessors<br />

� Supplement: Tra<strong>de</strong> fair schedule 2012*<br />

� Tire service<br />

� Test engineering<br />

� Supplement: Motorsports calen<strong>de</strong>r 2012*<br />

� Air conditioning service<br />

� Spare parts<br />

� Service and diagnosis � Special tools for garages<br />

� Old- / Youngtimer and body shops<br />

� Supplement: Electronics repair*<br />

� Air conditioning service<br />

� Filter technology<br />

� Washing equipment<br />

� Engine technologies<br />

� LPG and CNG systems – installation, test, maintenance<br />

� Roadsi<strong>de</strong> assistance<br />

Fairs/<br />

Exhibitions<br />

Bun<strong>de</strong>sliga calendar<br />

second half of the season 2011/2012<br />

Techno-Classica, Essen,<br />

Mar 22 to 25, 2012<br />

IFBA, Kassel<br />

May 10 to 12, 2012


September Juli August Juli Juni<br />

Mai<br />

9<br />

10<br />

11<br />

12<br />

13/14<br />

15<br />

16<br />

17<br />

PD: 12.5.<br />

CD: 29.4.<br />

PD: 26.5.<br />

CD: 7.5.<br />

PD: 6.6.<br />

CD: 9.5.<br />

PD: 30.6.<br />

CD: 11.6.<br />

PD: 21.7.<br />

CD: 2.7.<br />

PD: 11.8.<br />

CD: 23.7.<br />

PD: 25.8.<br />

CD: 8.8.<br />

PD: 8.9.<br />

CD: 20.8.<br />

Media <strong>Information</strong> 2012<br />

Editorial and publication schedule 2<br />

� SPECIAL 2012 tra<strong>de</strong> report<br />

� Air conditioning service<br />

� Supplement: Amitec journal*<br />

� AMI + AMITEC + AMICOM � Tyres Tra<strong>de</strong> Fair<br />

� Building and setting � Infotainment<br />

(conception, facilities,<br />

equipment, management)<br />

� Service and diagnosis<br />

� Motor vehicle assessors<br />

� Air conditioning service<br />

� Vehicle paintwork and body repair<br />

� Smart and spot repair<br />

� Chassis and steering technologies<br />

� High voltage (systems/service)<br />

� Supplement: Aftermarket (parts)*<br />

� Service and diagnosis<br />

� Lubricants and garage chemicals<br />

� Engine technologies<br />

� Motor vehicle assessors<br />

� Supplement: automechanika garage compass 2012*<br />

� automechanika<br />

� <strong>Krafthand</strong> Technology Award<br />

� IAA-Nutzfahrzeuge<br />

Special<br />

issue<br />

Football European Championship<br />

Poster playing schedule<br />

Bun<strong>de</strong>sliga calendar<br />

First half of the season 2012/2013<br />

IAApreview<br />

automechanika +<br />

IAA-Nutzfahrzeuge<br />

preview<br />

Special<br />

issue<br />

AMITEC + AMICOM, Leipzig<br />

Jun 2 to 6, 2012<br />

AUTO MOBIL INT., Leipzig<br />

Jun 2 to 10, 2012<br />

Tyres, Essen<br />

Jun 5 to 8, 2012<br />

automechanika, Frankfurt,<br />

Sept 11 to 16, 2012<br />

IAA-Nutzfahrzeuge,<br />

Hannover,<br />

Sept 20 to 27, 2012


November Oktober<br />

Dezember<br />

18/19<br />

20<br />

21<br />

22<br />

23/24<br />

PD: 6.10.<br />

CD: 17.9.<br />

PD: 20.10.<br />

CD: 1.10.<br />

PD: 3.11.<br />

CD: 15.10.<br />

PD: 24.11.<br />

CD: 5.11.<br />

PD: 15.12.<br />

CD: 26.11.<br />

Media <strong>Information</strong> 2012<br />

Editorial and publication schedule 3<br />

� Tire service<br />

� Lighting technologies<br />

� Cleaning and conditioning<br />

� Review automechnika<br />

� Batteries and test equipment<br />

� Spare parts<br />

� Service and diagnosis<br />

� Brake service<br />

� Garage systems<br />

� Chassis and steering technologies<br />

� Motor vehicle assessors<br />

� Vehicle paintwork and body repair<br />

� Aftermarket (parts) � Lubricants<br />

� Engine technologies<br />

� Supplement: General account of products 2012/2013*<br />

Calendar 2013<br />

Essen, Motor Show,<br />

Dec 1 to 9, 2012<br />

AutoZum, Salzburg<br />

Jan 16 to19, 2013<br />

IF YOU HAVE ANY QUESTIONS – PLEASE CALL US:<br />

Advertisement manager, Klaus P. Lang: phone: +49-82 47 30 07-62 · fax: +49-82 47 30 07-76 · mail: klaus.lang@krafthand.<strong>de</strong><br />

Editorial <strong>de</strong>partment, Thomas Mareis: phone: +49-82 47 30 07-48 · fax: +49-82 47 30 07-73 · mail: thomas.mareis@krafthand.<strong>de</strong><br />

Copy <strong>de</strong>adline for press reports, publishing etc: four weeks before each publication date<br />

* For further informations please see “Specials editions 2012”


PD = Publication date CD = Closing date PDD = Printing <strong>de</strong>tails <strong>de</strong>adline<br />

Publication together<br />

with <strong>Krafthand</strong><br />

issue number:<br />

Dates<br />

Special<br />

Month<br />

February<br />

February<br />

March<br />

May<br />

July<br />

August<br />

Dec.<br />

www.krafthand.<strong>de</strong><br />

3<br />

4<br />

6<br />

9<br />

13/14<br />

16<br />

23/24<br />

PD: 4.2.<br />

CD + PDD: 16.1.<br />

PD: 18.2.<br />

CD + PDD: 30.1.<br />

PD: 17.3.<br />

CD + PDD: 27.2.<br />

PD: 12.5.<br />

CD + PDD: 23.4.<br />

PD: 21.7.<br />

CD + PDD: 2.7.<br />

PD: 25.8.<br />

CD + PDD: 6.8.<br />

PD: 15.12.<br />

CD + PDD: 26.11.<br />

Media <strong>Information</strong> 2012<br />

Special editions<br />

� Tra<strong>de</strong> fair schedule 2012<br />

Survey and information about all fairs and performance<br />

exhibitions of motor vehicles and oldtimer fairs in 2012<br />

� Motorsports calendar 2012<br />

Survey of all motorsports dates and events 2012<br />

� Electronics repair<br />

Electronic components, fault finding (trouble shooting), timely and efficient repair<br />

� AMITEC journal 2012<br />

Fair gui<strong>de</strong> AMITEC, Leipzig<br />

� Aftermarket (parts)<br />

Quality, e-commerce, service offers of aftermarket<br />

wholesale, component kits, new products a.s.o.<br />

SPECIAL EDITIONS 2012<br />

� automechanika garage compass 2012<br />

Fair gui<strong>de</strong><br />

� General account of products 2012/2013<br />

Product information directly from tra<strong>de</strong>r to garage<br />

Pocket size DIN A5!<br />

Pocket size DIN A5!<br />

Pocket size DIN A5!<br />

Pocket size DIN A5!<br />

Format DIN A5!<br />

Call us<br />

for<br />

IMPORTANT<br />

SPECIAL PRICES!<br />

Additional distribution<br />

at the fairs<br />

Additional distribution<br />

at the fairs<br />

Additional distribution<br />

at the fairs<br />

IF YOU HAVE ANY QUESTIONS – PLEASE CALL US:<br />

Advertisement Manager, Klaus P. Lang: phone +49 82 47/30 07-62 · fax +49 82 47/30 07-76 · E-Mail: klaus.lang@krafthand.<strong>de</strong><br />

Media adviser, Christian Häfele: phone +49 82 47/30 07-164 · fax +49 82 47/30 07-76 · E-Mail: christian.haefele@krafthand.<strong>de</strong>


1 Web-address: www.krafthand.<strong>de</strong><br />

2 Advertisement formats and prizes:<br />

Advertisement format Placement Format/size in pixel Price per month<br />

Head banner left or right 468 x 60 510,– €<br />

News banner<br />

1, 2, 3, 4, 5, 6<br />

News section 468 x 60 410,– €<br />

Skyscraper 120 x 400 565,– €<br />

or 120 x 600 595,– €<br />

Rectangle 300 x 250 640,– €<br />

Vi<strong>de</strong>o 300 x 250 700,– €<br />

Section banner on request 637 x 82 220,– €<br />

all prices plus VAT (value ad<strong>de</strong>d tax)<br />

3 Discounts: Period Discounts<br />

5 months or longer 5 %<br />

9 months or longer 10 %<br />

13 months or longer 15 %<br />

4 Use of data: visits: 8.526 (monthly average April-June 2011)<br />

Page impressions: 26.948 (monthly average April-June 2011)<br />

5 File formats: GIF, JPG, HTML, Flash, file size max 60 kb<br />

6 Delivery adress/date: Send your advertisement data at the latest 3 days before the<br />

beginning of the campaign to this e-mail address:<br />

anzeigen.kh@krafthand.<strong>de</strong><br />

7 Contact: Klaus P. Lang (advertisement manager)<br />

Phone: +49-82 47/30 07-62, Fax +49-82 47/30 07-76<br />

Email: klaus.lang@krafthand.<strong>de</strong><br />

Website<br />

Our new<br />

website<br />

– even more<br />

placements<br />

Left head banner<br />

News-Banner 1<br />

News-Banner 2<br />

Website<br />

Portrait 1<br />

Right head banner<br />

Rectangle/<br />

Vi<strong>de</strong>o<br />

Skyscraper


1 Frequency of publication: weekly (from 01/01/2012)<br />

2 Advertisement<br />

formats and prices: banner 468 x 60 pixel<br />

200,– € per sending out<br />

3 Distribution: 2.522 subscriber (06/30/2012)<br />

4 File formats: JPG, GIF file size max 30 kb<br />

Flash animations are not possible in the Newsletter<br />

6 Delivery address/date: Send your advertisement data at the latest 3 days before the<br />

beginning of the campaign ot this e-mail adress:<br />

anzeigen.kh@krafthand.<strong>de</strong><br />

7 Contact: Klaus P. Lang (advertisement manager)<br />

Phone: +49-82 47/30 07-62, Fax +49-82 47/30 07-76<br />

Email: klaus.lang@krafthand.<strong>de</strong><br />

Newsletter<br />

KRAFTHAND-INFO-aktuell<br />

Newsletter<br />

Portrait 1<br />

Banner


Here is where the garage professional can find a solid and versatile <strong>de</strong>cision support<br />

for the purchase of his garage equipment.<br />

Frequency of publication: 2 issues 2012 – ad<strong>de</strong>d to KRAFTHAND magazine.<br />

first issue 2012: 04/07/2012<br />

(KRAFTHAND 7 magazin issue 7)<br />

<strong>de</strong>adline: 02/24/2012<br />

second issue 2012: 09/08/2012<br />

(KRAFTHAND 7 magazin issue 7<br />

automechanica fair edition)<br />

<strong>de</strong>adline: 07/27/2012<br />

Prices: 1/1 page Print + Online: 2.200,– €<br />

1/2 page Print + Online: 1.100,– €<br />

Contact: Cornelia Gärtner (media consultant)<br />

Phone +49 (0) 82 47/30 07-168<br />

Fax +49 (0) 82 47/30 07-76<br />

Email: cornelia.gaertner@krafthand.<strong>de</strong><br />

Go online particularly fast and easy with your mobile phone or tablet thanks to QR-Co<strong>de</strong> online!<br />

Download free apps from<br />

app store or Android Market<br />

Copy<br />

co<strong>de</strong><br />

Print + Online Garage Catalog<br />

Go<br />

online<br />

WerkstattKatalog<br />

September 2010<br />

AUSGABE<br />

1 Neuheiten zur automechanika 2010<br />

Print und Online<br />

http://werkstattkatalog.krafthand.<strong>de</strong><br />

powered by<br />

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APRIL 2011 http://werkstattkatalog.krafthand.<strong>de</strong><br />

++ Diagnosetechnik ++ Bremsen- und Leistungsprüfung ++ Fahrwerksvermessung ++<br />

Reifentechnik ++ Hebetechnik ++ Druckluftwerkzeuge ++ Handwerkzeuge ++ Teile- und Systemreinigung<br />

++ Fahrzeugausstattung ++ Bremsen- und Felgenbearbeitung ++ Industrietore ++<br />

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++ Klimaanlagen ++ Werkzeuge und Spezialwerkzeuge ++ Ordnungssysteme und<br />

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++ Spezialwerkzeuge ++ Batterieservice ++ Drucklufttechnik ++ Karosserie- und Lackiertechnik ++<br />

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