BC Transit Corporate Graphic Standards

BC Transit Corporate Graphic StandardsMAY – 2009

Clear ZoneA clear, empty zone around the logo willensure visibility and optimal impact. Alwaysallow for a clear zone around the entirelogo between type, images and otherlogos. Where possible, allow extra space,outside the minimum clear zone, aroundthe logo.The only exception is when the logoappears along with the tagline.MINIMUM CLEAR ZONEMINIMUM CLEAR ZONEThe minimum clear space around the logo should be equal to theheight of the capital letters in the logo (shown as “x” in this illustration).=xIncorrect UsageFor visibility, impact and overall integrity,it is important to retain a consistent useof the logo. The logo should always beproduced from original artwork and mustnot be altered in any way.Being aware of the improper logo useillustrated here will help ensure theprotection of the integrity of the logo.If you require a larger image or adifferent file format, contact the BusinessDevelopment Department.Do not alter the logo by changing colours,removing or moving elements of the logoor by scaling the logo disproportionately.IncorrectBackgroundIt is important to have adequate contrastbetween the logo and the background foroptimal visibility. If a background colour isused that is too close to one of the logocolours, the integrity of the logo is lost.Here are examples of incorrect uses ofBC Transit’s logo on different backgrounds.

520 Gorge Road East PO Box 610 Victoria BC V8W 2P3 Canada Phone. 250.385.2551 Fax. 250.995.5639 www.bctransit.comFare InformationWhenever there is a change of fares,interior bus cards, ads, and fare cards areproduced to communicate the changeto our customers and the public. The styleis consistent with BC Transit’s look; thecontent is based on the individual service.Campbell River Transit SystemNew Bus FaresBeginning, May 30, cash fares and ticket prices willincrease. Monthly Passes will remain the same price.Cash Fare $2.50Tickets (sheet of 10) $22.50Monthly Pass $60.00Buy your tickets and Monthly Pass at the Hospital.City of Campbell Riverwww.bctransit.com • Transit Info 250-287-7433Linking Communities, Businesses & LifestylesTransit Fares EffectiveApril 1, 2009Cash 10 Tickets MonthlyZONE 1 ZONE 2 ZONE 1 ZONE 2 PassAdult $2.25 $2.75 $20.00 $25.00 $50.00Senior* $2.00 $2.50 $1 7. 0 0 $ 22.00 $45.00Student** $2.00 $2.50 $1 7. 0 0 $ 22.00 $45.00Child 4 and younger $1. 2 5 $1. 2 5Telkwa Elementary Students: Single Fare $ 2.00, Monthly Pass $ 20.00ZONE 1 Smithers • ZONE 2 Telkwa and the Regional District*Seniors aged 65 and better with valid ID.** Students to grade 12 with valid Student ID.Town of SmithersLinking Communities, Businesses & Lifestyles • www.bctransit.com • Transit Info 250-847-4993Welcome AboardAdult $2 25 $ 2 75Seniorwith valid ID, 65+Studentto Grade 12Child4 and youngerTown of SmithersEffective April 1, 2009CASH FARE ZONE 1 ZONE 2$2 00 $ 2 50$2 00 $ 2 50$1 25 $ 1 25ZONE 1: SmithersZONE 2: Telkwa and the Regional District90729072StationeryBC Transit’s environmental and fiscalvalues directed the use of current inventoryfirst with items printed in the normalproduction cycle.Our corporate stationery is MohawkOptions 100% PC white smooth which is arecycled stock using 100% post consumerwaste and certified to the ForestStewardship Council’s (FSC) standards.Erinn Cousins, MBADirector, Capital ProgramsT: (250) 995.5663 C: (250) 217.7006F: (250) 995.5639 www.bctransit.comE: erinn_cousins@bctransit.com520 Gorge Rd East PO Box 610 Victoria BC Canada V8W 2P3There is a variety of pre-designed templatesavailable for internal use, including: Memo,Media Release, and PowerPoint.

HR CampaignBC Transit’s brand is expressed in printand web for Victoria’s Human Resourcesrecruitment campaign.iOnxcel in safe,cient publiction.Syrtesy to allolleagues.iTyensuring thaten we say it will.reliability despiteconstruction.yble safety recordilar sized northtems. Safety isiority.neSSprovidingation, and areays to provideincreasing costs.Get BehindThe WheelJoin BCTransit today for a Rewarding Careeras a Transit Operator.www.bctransit.com/jobsJoin BC T today for a Rewarding Career Email: | careers@bc transit.com Phone: | 250-361-1849 | Apply TodAy!ransit.com/jobsmation.tion, contact us:ctransit.com385-25515-5664sources Dept.sit10ad east8W 2P3OUR MiSSiOnOur mission is to excel in safe,reliable and cost-efficient publictransportation.COURTESyWe practice courtesy to allpassengers and colleagues.RELiABiLiTyWe are committed to ensuring thatservice will be there when we say it will.11/08 8325 5MWe regularly achieve 99% reliability despitedelays in traffic and construction.Fine Tuneyour CareerJoin BC Transit for a Rewarding CareerLinking Communities, Businesses & Lifestyleswith Fleet Maintenance.Fleet MaintenanceSAFETyBC Transit has an enviable safety recordwhen compared to similar sized northAmerican transit systems. Safety isalways a priority.EFFECTiVEnESSWe take pride in providingaffordable transportation, and arealways looking for ways to providemore service without increasing costs.A Career with BC TransitBenefitsCertified MechanicPlease visit www.bctransit.com/jobsfor more information.To submit your application, contact us:By Email: careers@bctransit.comBy Phone: 250-385-2551By Fax: 250-995-5664By Mail: Human ResourcesBC TransitP.O. Box 610520 Gorge Road EastVictoria, BC V8W 2P3Printed on 100% post consumer fiber03/09 9075 2MLinking Communities, Businesses & LifestylesWe’re looking for applicants who value a professional,team-oriented workplace with excellent benefitsand rewarding work.At BC Transit, we share these values and we deliveron all counts.We also understand the importance of a healthywork/life balance, and strive to ensure ouremployees receive that.Fleet Maintenance includes the following positions:> Certified Mechanic> Apprentice Mechanic> Body Person> Service Person> Utility Person> Tire Person> interior Bus CleanerWe are proud to offer a comprehensive benefitspackage to our employees:> Medical and dental benefits package> Public Service Pension Plan> Class 2 Drivers’ Training> Three weeks paid vacation> Professional DevelopmentReimbursement Program> On-site fitness facilities> Complimentary bus pass foryou and a family member> Personal protectiveequipment supplied> Employee and FamilyAssistance Program> Career advancementopportunitiesTRADE QUALiFiCATiOnS> BCTQ and/or interprovincial Certificationwith Air Brakes Certification> Working knowledge of electrical, hydraulicand air brake systems> Authorized CViP inspector with Air Brakes EndorsementApprentice MechanicTRADE QUALiFiCATiOnS> ELTT or foundation training in mechanicsHow To ApplySubmit a copy of your trade certification and a current5-year Driver’s Abstract and a Claims ExperienceSummary with your résumé and/or application.“I recently joined BC Transit and it’s such a greatplace to work, I’m now referring my friends.”www.bctransit.com/jobs

9061/200CampaignsAll of our campaigns express a strongcorporate identity, the Victoria RegionalRapid Transit, Strategic Plan and theProPASS campaigns are illustrated.ContactThe Business Development Departmentof BC Transit is managing BC Transit’s brand.If you have any questions, please contactJoan Cahill, Senior Graphic Designer at:tel: 250.385.2551, local 164email: joan_cahill@bctransit.comEconomical, Convenient & GreenSaves money on bustravel, gas, parking andreceive a tax credit.Convenient, reliableand secure.A Green Initiative thatreduces traffic congestionand air pollution.To get on board, talk toyour payroll administratoror visit www.bctransit.comLinking Communities, Businesses & Lifestyles • www.bctransit.com