Web Content & Editorial - Royal United Hospital Bath NHS Trust

Patient LeafletsFollowing the approval of the Branding Guidelines, a register for all PatientLeaflets was created by the Communications Department(ruh-tr.communication@nhs.net). This department checks the documentformatting and language used in the leaflets before allocating a registrationnumber. The document is then returned to the owner.The document can then be sent to the Web Team, with instruction of where itshould be listed.No Patient Leaflet can be added to any website unless it has been checkedby, and registered with, the Communications Team.2.0 Content OwnershipContent ownership refers to all the information published on the websites,including documents. Although the content is published on the websites bythe Web Team, the content is owned by the department/author who submitsthe information for publication.The following applies in regard to content ownership:2.1 Responsibility for ContentThe Heads of Departments are responsible for ensuring that theinformation, pertaining to their departments, are kept up to date on theall the websites; and, that any changes are sent to the Web Team.Authors submitting documents and information to be published on theweb, have to ensure they are duly authorised to do so; and, that thecontent or changes have been approved according to localdepartmental processes.2.2 Permission to use ContentIt is the responsibility of authors to ensure they have permission to useinformation that are not their own. (see Section 5: Copyright and Royaltyfree).2.3 Information Governance and version controlThe risk of links to documents not working (broken links) are minimisedby documents being replaced on the websites. The Web server is nota Document Management system and it is the authors’ responsibility toensure they keep version controlled documents in accordance withInformation Governance guidelines, as appropriate.Document name: Web Content and Editorial Policy Ref: 321Issue date: October 2012Status: ApprovedAuthors: Louette Eagles and Pete Suters Page 8 of 27