Web Content & Editorial - Royal United Hospital Bath NHS Trust

Summary and ObjectivesThis policy is relevant to all heads of departments and members of staff who haveresponsibility for updating, adding or removing information on the internet, intranetand extranet on behalf of their departments.Information on the websites has to be: relevant to the target audience; well written;up to date; and, accessible.Information (content) on the Websites belongs to the respective departments and itimportant that each department notifies the Web Team of any changes within theirdepartment.Ensuring that information on the websites are accessible to everyone, includingpeople with disabilities, are the responsibility of the web team, who will work closelywith our clients (the content writers) to ensure that every reasonable step is takenmeet legal requirements.Good navigation and graphic design are also looked after by the Web Team.In summary: this policy will guide staff, who look after the web content for theirdepartment, through the: how to approach writing web content; how the Web Teamcan assist them; the options in respect of video usage, document styles andformatting; and, criteria for Microsites.Policy Statements1. Each department is responsible for their own content2. Content must be audience appropriate3. Information found on other websites may be subject to copyright and royalties.4. The information on the web should be, as far as possible, be accessible toeveryone, including people who are blind, partially sighted and dyslexic.Document name: Web Content and Editorial Policy Ref: 321Issue date: October 2012Status: ApprovedAuthors: Louette Eagles and Pete Suters Page 3 of 27