Matth. Hohner AG

New Lanikai cartoon
“the Bigfoot & Tiki Show”
bigfootandtiki.com
Lanikai promotion campaigns with QR codes
make use of the latest interactive possibilities
offered by new media.
In recent years, the musical instrument industry has
witnessed an unbelievable ukulele boom. HOHnER was
one of the first manufacturers to recognize this trend
and established the lanikai brand at an early stage.
Today, lanikai with its excellent instruments is one of the
worldwide market leaders in this field. In 2011 over 300 000
instruments were sold in the USA alone.
The new Lanikai Exotic Woods series for the ukulele premium segment. HOHNER's latest brand Kohala rounds off
the ukulele range in the lower price segment
– new full color Kohala packaging and POP
display.
38 lAnIKAI & KOHAlA nEWS
lAnIKAI & KOHAlA nEWS
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