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Matth. Hohner AG

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HOHnER Inc., USA HOHnER S.A., France<br />

<strong>Hohner</strong> Inc. is located in Glen Allen, VA., 9 miles north<br />

of the city of Richmond which is part of the Piedmont<br />

region of Virginia. <strong>Hohner</strong> Inc. operates out of a<br />

55,000 square foot office and warehouse facility.<br />

Approximately 50 employees engage in sales,<br />

marketing, and fulfillment activities aimed at<br />

promoting HOHnER and SOnOR products throughout<br />

the USA and Canada, generating approximately $30<br />

million in annual sales.<br />

The <strong>Hohner</strong> Inc. Service Team meets accordion endorsee Matt Hensley<br />

of the well known Folk-Punk band “Flogging Molly”.<br />

<strong>Hohner</strong> Inc. President Clay Edwards meets<br />

Terrance Simien, Grammy Award winner<br />

and HOHNER accordion endorsee.<br />

<strong>Hohner</strong> Inc. does business with some of the top<br />

retailers in the world including Amazon.com, CostCo,<br />

Best Buy, Sam Ash and Guitar Center, top national<br />

distributors such as Kaman Music Corp. and hundreds<br />

of independent music stores. Working with many<br />

iconic artists like Steven Tyler, Bob Dylan, and John<br />

lennon's estate, <strong>Hohner</strong> Inc. has recently created<br />

several signature harmonica products that promote<br />

the utilization of the harmonica in the music of these<br />

legendary musicians. <strong>Hohner</strong> Inc. consistently strives<br />

to promote the magic of the harmonica, accordion,<br />

ukulele, guitar, and drums to musicians of all ages<br />

and ability.<br />

Top drummer Chris Coleman<br />

with <strong>Hohner</strong> Inc. product manager.<br />

Company History<br />

1928 founded in Paris<br />

1982 moved to Semur-en-Auxois, Burgundy region<br />

Facts<br />

Sales of 9 million Euros;<br />

one of the top 5 musical instrument companies in France<br />

· 85% market share in Harmonicas<br />

· 50% in Accordions<br />

· top 4 brands in drums and<br />

· top 3 brands in Acoustic Piano<br />

· 800 active shops in France<br />

· 5500 active articles distributed<br />

Exclusive Distribution in France for<br />

HOHnER, SOnOR, lanikai, Kawai, Crafter, Walden,<br />

Cruzer, Istanbul, Farfisa, Mac Mah, Orla, Ventura Bags<br />

French Artists endorsed by <strong>Hohner</strong> SA<br />

· HOHnER Harmonicas<br />

Jean-Jacques Milteau, Olivier Ker Ourio, Greg Zlap,<br />

Sébastien Charlier, Marko Balland, Rachelle Plas,<br />

Alexandre Thollon,<br />

· HOHnER Accordions<br />

Frederic Deschamps, Jérôme Richard, Michel Pruvot,<br />

Olivier Sélac, Francis Varis, Christophe Demerson,<br />

Carine Vigny, Julien Gonzales<br />

· SOnOR Drums:<br />

Michael Boudoux, Claude Gastaldin, Maxime Zampieri,<br />

Paco Sery, Frédéric Degré<br />

Employees<br />

team of 27 people incl. 6 sales representatives<br />

HOHnER SOnOR <strong>AG</strong>, Switzerland<br />

Company History:<br />

1942 start of wholesale trading with SOnOR Musical<br />

Instruments as exclusive agency<br />

1972 foundation of the Johs. link GmbH & Co. KG<br />

in Berne as an affiliate of SOnOR, Germany<br />

1992 Foundation of <strong>Hohner</strong>-Sonor <strong>AG</strong> in Berne<br />

1998 relocation of company headquarters<br />

from Berne to Bolligen<br />

2006 takeover of entire HOHnER distribution in Switzerland<br />

Activities<br />

· wholesale of musical instruments (approx. 8500 products)<br />

· Supplier for approx. 650 music retailers in Switzerland<br />

· average annual turnover 2.7 million CHF<br />

Exclusive distributor in Switzerland for<br />

HOHnER, SOnOR, lanikai, Meinl, nino, Bull,<br />

Hearsafe, Carbosticks.<br />

Staff<br />

Beat Erni<br />

(managing director, in the company since 1972)<br />

nadine Ardesi<br />

(administrative staff since 2002)<br />

Enrico Knickenberg<br />

(logistics and dispatch since 1989)<br />

Carlos Cunha<br />

(logistics and dispatch since 1998)<br />

18 HOHnER InC., USA<br />

HOHnER S.A., FRAnCE · HOHnER SOnOR <strong>AG</strong>, SWITZERlAnD<br />

19

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