CUSTOMER PROFILEto our industry with our plans.”According to Cho, the A380 will helpstrengthen the carrier’s competitive edgeby lowering operating expenses: the A380offers a 15% reduction in seat-mile costsover the B747-400, according to Airbus.Boeing disputes this, however.KAL, a founding member of theSkyTeam global grouping – partners includeAir France, Delta Air Lines, KLM andNorthwest Airlines – aims to back up itsgrowth with alliance consolidation, increasingits network of destinations, flights andservices through its own fleet expansionand code-sharing with alliance partnersand others.KAL ordered five A380s in June 2003.They will be delivered between late 2007and 2009. The carrier has signed a Memorandumof Understanding (MoU) foroptions on another three. Cho said the A380would initially fly on KAL’s major trunkroutes to Europe and the U.S.For KAL, ordering the plane continueda long relationship with France andAirbus. Back in 1974 – just four years afterthe European manufacturer was born – itbecame the first carrier outside Europe toorder an Airbus aircraft. The first Airbusjet, an A300B4, entered service in August,1975.Today, the carrier remains one ofAirbus’ largest customers in the region,having placed firm orders for 56 widebodiesover the years: 32 A300s, 19 A330s and thefive A380s.The ties between the two companies arenot confined to aircraft orders. KAL’s aerospacedivision is an Airbus partner in themanufacture of aircraft components and theairline has been participating in the developmentof the A380.It designed metallic parts for the flaptrack fairing, part of theA380 wing. It will produce200 units by 2010. KALalready produces fuselageparts for Airbus’s A330 andA340 aircraft.Cho, who was appointedchairman and CEO of KALin April 1999 after havingserved as president and CEOof the airline since 1992, isalso chairman of the HanjinGroup, one of the world’slargest transportation conglomeratesand the parentcompany of KAL.‘ [The A380 is part of] ourstrategy to reinforce IncheonInternational Airport as thestrongest hub in Northeast Asia’Yang-Ho ChoChairman and CEOKorean AirHe has strong personal links withFrance. Last year, he was awarded thetitle of Commander, Legion of Honour, byFrench president Jacques Chirac for hiscontribution to business relations betweenthe two countries.Cho also has served for several years aschairman of the France-Korea High-LevelBusinessmen’s Club.As with other airlines that have orderedthe A380, KAL has a project team workingon all aspects of its introduction, from operationaland engineering issues to the keyKorean Air: aiming to become the world’s biggest cargo carrierby 200710 ORIENT AVIATION / A380 Quarterly Update JUNE – AUGUST 2005elements of cabin décor, inflight service,inflight entertainment and marketing. And,like everyone else, specifics of the cabinproduct are well-guarded secrets.However, KAL will say it plans to configurethe two-storey aircraft with around500 seats in three classes, well below the550-555 promoted by Airbus. There willbe more comfortable seats throughout thecabin and greater legroom. More entertainmentfeatures will be added for passengers.The cabin décor will be up to the standardof a five-star hotel, said officials.Insiders say there may be some advantagefor KAL in taking delivery of its firstaircraft after two other Asia-Pacific operators,Singapore Airlines and QantasAirways, who will both put their A380sinto service next year. It will be able to learnfrom any operational issues experienced bythe first customers off the rank and, hopefully,any teething problems will be ironedout before KAL takes delivery of its firstA380s.Cho said KAL would invest US$9billion in the next 10 years on aircraft, newtechnology and programmes, as well as serviceimprovements.It is introducing high-speed Internetservices in its airplanes (the service provideris Connexion by Boeing).There is a new corporate image and newinteriors are being progressively installed inthe long-haul fleet. It also has introducedFirst Class “Cocoon” sleeper seats and animproved audio-video system.In April, KAL unveiled new cabincrew uniforms, the first such change in 14years. Designed by world-renowned Italiandesigner, Gianfranco Ferre, they will beintroduced into service in October.The distinctive red and blue symbolon the tails of the carrier’s aircraft is theTaeguk, two comma-shapedfigures that represent theprinciples of “Yang” and“Yin”, indicating the interactionof heaven and earth,sun and moon, male andfemale, fire and water.To Koreans, it representsa basic philosophy of materialand spiritual life. InKorea, known as the Landof the Morning Calm, Choand his team are confidentthat the spirit can be takenforward into the cabins of itsnew A380s.
The making ofa mega-carrierOnce an ailing state-ownedoperator, after 35 years inprivate hands Korean Air(KAL) has become one ofthe region’s giant carrierswith a globe-spanning network and bigambitions for the future.When the giant Hanjin transportationconglomerate took over management of whatwas then National Korean Airlines on March1, 1969, it was handed what amounted to anairline industry cripple.The carrier had sufferedchronic losses since beinglaunched by the governmentin 1962. It was lumberingunder liabilities equivalentto more than US$1 billiontoday. The fleet consisted ofjust one jet – a Douglas DC-9 – and seven ageing propeller-drivenDouglas DC-3s, DC-4s and Fokker F27sflying on six domestic andthree Korea-Japan routes.Renamed Korean Air Lines, the namewas changed again to its present KoreanAir in 1984 when the present distinctiveblue livery was introduced.In 1969, the newly privatised KAL startedits quest for profitability by acquiring modernjet aircraft, the B707, and launched newservices to Japan, Hong Kong and China.By 1973, the first of a growing numberof B747 jumbo jets had arrived. They pliedthe trans-Pacific route from Seoul to LosAngeles. At the same time, the B707s wereused to launch services to Paris.A year later, KAL joined Air France inwhat was an elite Airbus club of just twocarriers, ordering six A300B4s that wouldenter service in 1975.In the 1970s, KAL launched a growingnumber of international freighter services.A Korean Air Lines DC-10 which pre-dates the change to the presentday livery in 1984 when the name was shortened to Korean AirToday, it is the world’s second largest cargocarrier and has its sights set on becomingnumber one.Today, KAL has more than 15,000employees. It carries nearly 25 million passengersand more than 1.5 million tons ofcargo a year.A fleet of 117 aircraft operate around400 daily passenger flights to 90 cities in33 countries.The passenger fleet has an average ageof less than seven years and consists of 24Boeing B747-400s, one B747-300, fourB777-300s, nine B777-200s, 14 B737-800s,15 B737-900s, 16 Airbus A330-300s, threeA330-200s and 10 A300-600s. There are 21full freighters in the fleet: 15 B747-400Fs,one B747-300F, two B747-200Fs and threeMcDonnell Douglas MD-11Fs.In 1976, KAL launchedits own aerospace divisionand almost singlehandedlystarted Korea’saircraft manufacturingindustry. As a pioneerin this field, the divisionhas successfully producedmilitary and civil helicopters,as well as military jetfighters. It also suppliesparts to aircraft manufacturersAirbus and Boeing.In 2004, KAL earnedan operating profit of US$384 million onsales of $7.2 billion.This year it is aiming for an operatingprofit of $600 million on sales of $7.8 billion,with a net profit of more than $400million.It is a far cry from the shaky days of thelate 1960s.ORDERSAir France: 10;China Southern Airlines: 5;Emirates Airline: 41, plus 2 A380F;Ethiad Airlines: 4;FedEx: 10 A380F;ILFC: 5 plus 5 A380F;Korean Air: 5;Lufthansa German Airlines: 15;Malaysia Airlines: 6;Qatar Airways: 2;Qantas Airways: 12;Singapore Airlines: 10;Thai Airways International: 6;UPS: 10;Virgin Atlantic Airways: 6June 2005A380 COUNTDOWNFollowed by- Static display and possible first public demonstration flight atParis Air Show- Flight test programme continues- First flight to Hamburg- The start of cabin furnishing- Early long-range test flightsFourth quarter, 2005 - Route proving flights begin- First flight (Engine Alliance engines)First half, 2006Second half, 2006- Flight test programme ends- First Singapore Airlines aircraft goes into paint shop- Type certification- Start of delivery phase for first SIA aircraft- Delivery to SIA- Entry into serviceJUNE – AUGUST 2005 ORIENT AVIATION / A380 Quarterly Update 11