Chapter 1: Sports Chapter 2: International Business

Contents
Chapter 1: Sports
Unit 1: Team spirit 13
Skills: listening for specific information,
text comprehension, interviewing,
mind-mapping
Topic: ball sports
Unit 2: What’s the problem? 18
Skills: note taking, analysing and
solving problems, role playing,
report writing, script writing
Topics: turnaround strategies in
professional team sports
Unit 3: Back to business
communication 21
Skills: revising different types of
business correspondence, writing
business letters and faxes
Topics: business communication: good
and bad business writing styles,
types of written business
communication
Unit 4: Research and
responsibility 26
Research: research and presentation
projects related to sports
Responsibility: personal involvement in sports
and sports-related activities
Unit 5: TEAMwork – motivation 29
Skills: revision of skills: filling
information gaps, listening
comprehension, writing private
letters, passing on information;
motivation skills: motivating
people
Topics: cheerleading, sports holidays in
Austria
Chapter 2: International
Business
Unit 1: The fall and rise of an
Austrian legend 35
Skills: intensive and extensive listening
Topics: company history, company
description, international
business, strategic management
mistakes, marketing, production,
finance
Unit 2: The phoenix factors 40
Skills: brainstorming and mind-mapping,
discussion, problem analysis,
preparing presentations (structure
and notes), writing factsheets,
note taking
Topics: turnaround strategies,
international business, marketing,
production, finance
Unit 3: Types of business
communication 43
Skills: intensive and extensive reading,
writing letters
Topics: business communication: good
and bad business writing styles,
types of written business
communication
Unit 4: Research and
responsibility 48
Case study: introduction to case studies, case
study process, case study
techniques, writing case study
reports, giving oral case study
presentations, example case
study
Unit 5: TEAMwork – listening 55
Anchor chapter: focus on listening test types,
authentic test instructions

Chapter 3: Tourism
Unit 1: Leaving 59
Skills: understanding flight tickets,
giving sales presentations
Topics: travel destinations, the Lonely
Planet story
Unit 2: On the way 68
Skills: ordering materials, negotiating
terms, making presentations
more concise (3–2–1 technique,
summaries)
Topics: travelling, oral and written
product presentations, e-mail
communication
Unit 3: Invitations 78
Skills: business communication:
accepting invitations, declining
invitations; event management:
organising events, timetabling
Topics: invitations, event management
Unit 4: Research and
responsibility 85
Research: research and presentation
projects related to tourism
Responsibility: personal involvement in project
management
Unit 5: TEAMwork – speaking 88
Anchor chapter: focus on speaking test types,
authentic test instructions
Chapter 4: International
Marketing
Contents
Unit 1: The marketing mix 91
Skills: reading and writing sales letters,
understanding marketing,
analysing the position and
function of a marketing manager,
understanding a job profile, role
playing
Topics: sales letters, introduction to
marketing
Unit 2: Advertise 98
Skills: listening comprehension, finding
headings, note taking, analysing
advertisements, producing an
advertising campaign, reading
comprehension, telephone selling
Topic: advertising
Unit 3: Travel and business 107
Skills: thank you telephone calls and
letters, making travel reservations
and confirmations
Topic: business communication:
business travel
Unit 4: Research and
responsibility 114
Research: project management, writing a
marketing plan
Responsibility: raising consumer awareness,
analysing advertisements
Unit 5: TEAMwork – academic
writing 116
Skills: organising project reports: writing
tables of contents, quotations and
reference lists

Contents
Chapter 5: Fair Trade
Unit 1: It’s not fair ... 121
Skills: reading for gist and detail,
describing, analysing problems,
listening for detail
Topics: development, fair trade, company
description, company mission,
company structure
Unit 2: ... but it can be fairer 130
Skills: revision of oral and written case
study skills, problem analysis
(ranking), preparing presentations
(structure), writing
recommendations
Topics: development, fair trade, company
description, company mission,
company structure
Unit 3: Trading fairly 134
Skills: examination and practical skills:
carrying out a retail trade case
study (simulation); writing skills:
writing letters, notes and
factsheets; reading skills: reading
annual reports, proofreading;
listening skills; role playing skills
Topic: applied business communication
Unit 4: Research and
responsibility 142
Research: campaigning: organisations and
strategies, campaign letters,
focus on development
Responsibility: acting as a socially responsible
citizen
Unit 5: TEAMwork – reading 144
Anchor chapter: focus on reading test types,
authentic test instructions
Chapter 6: Environment
Unit 1: Problems and policies 147
Skills: describing cartoons, skimming
texts, matching texts and
headlines, mind-mapping,
listening comprehension
Topic: environmental issues
Unit 2: The heat is on 152
Skills: reading for information, summary
writing, describing visuals,
correcting written texts, writing
reports, writing letters to
convince somebody
Topics: problems of the environment,
environmental protection
organisations
Unit 3: Complaints 159
Skills: making complaints, dealing with
complaints, listening to phone
calls, writing letters and faxes
Topic: business communication:
complaints
Unit 4: Research and
responsibility 165
Research: research and presentation
projects related to
environmental issues
Responsibility: personal involvement in
environmental issues related
activities
Unit 5: TEAMwork – writing 169
Anchor chapter: focus on writing test types,
authentic test instructions

Chapter 7: Media
Unit 1: Newspapers and
television 173
Skills: analysing quality and tabloid
papers, awareness raising,
understanding the organisation of
broadcasting systems, text
skimming, writing summaries,
role playing, describing charts
and diagrams
Topics: types of mass media
Unit 2: The Web 184
Skills: awareness raising and
brainstorming; text organisation
skills: linking strategies and
devices, writing messages to the
editor, understanding ‘netspeak’
Topics: the Internet: functions and
potentials
Unit 3: Complaints and
adjustments 191
Skills: writing letters, faxes and
messages of complaint (including
webshopping); reacting to
complaints
Topic: business communication:
complaints and adjustments
Unit 4: Research and
responsibility 197
Research: research and presentation
projects related to mass media,
audience analysis: a
comparative study
Responsibility: personal involvement in mediarelated
activities,
interdisciplinary perspectives
Unit 5: TEAMwork – tasks and
instructions 200
Exam preparation: analysis of test tasks,
samples of authentic test
materials
Contents
Chapter 8: Art & Culture
Unit 1: Art language 205
Skills: awareness raising, mind-mapping
Topics: arts, literature, music
Unit 2: Language art 211
Skills: examination skills: mastering
‘English in use’ test types
Topics: arts, literature, music
Unit 3: Art business 220
Skills: writing credit and debit notes,
covering letters, statements of
account
Topic: business communication:
payment
Unit 4: Research and
responsibility 231
Research: research and presentation
projects related to arts and
culture
Responsibility: organising a cultural event,
personal involvement in arts or
arts-related activities
Unit 5: TEAMwork –
English in use 233
Anchor chapter: focus on ‘English in use’ test
types, authentic test
instructions

Contents
Chapter 9: Finance
Unit 1: Money makes ... 238
Skills: intensive reading skills:
proofreading, listening,
discussing
Topics: stock exchanges from companies’
points of view: methods,
advantages, disadvantages of
going public; role and purpose of
stock exchanges; focus on the
London Stock Exchange
Unit 2: ... the world go round? 245
Skills: listening, writing factsheets,
reading and writing investment
reports and outlooks, making
short presentations, presenting
graphs
Topics: stock exchanges and markets
from investors’ points of view,
language of change and
development
Unit 3: Collection letters
and replies 253
Skills: intensive and extensive reading,
writing letters and faxes
Topics: business communication: first,
second and third collection
letters, replies to collection letters
Unit 4: Research and
responsibility 261
Research: connecting companies, markets
and the news; preparing and
presenting investment reports
Responsibility: finding out about ethical
investment
Unit 5: TEAMwork –
external oral exams 265
Exam preparation: practice paper for external
oral exams
Chapter 10: Jobs & Future
Unit 1: Perspectives 267
Skills: finding out about individual
perspectives and expectations,
mind-mapping, discussing and
minute taking
Topics: job perspectives, the four pillars
of employment
Unit 2: Seek and find 272
Skills: listening comprehension,
understanding application forms,
preparing and practising a job
interview
Topics: job search supported by British
Employment Service, services of a
job centre, popular and unpopular
jobs, job interviews
Unit 3: From me to CV 284
Skills: analysng job advertisements and
job profiles, writing CVs, letters
of application, references and
testimonials
Topics: professional communication: job
application
Unit 4: Research and
responsibility 296
Research: describing one’s own
educational background,
finding out about potential
employers, considering
alternatives
Responsibility: compiling a personal
employment database
Unit 5: TEAMwork –
oral final exam 299
Exam preparation: focus on oral final exams:
communication patterns,
exam setting and
procedure, evaluation,
authentic test paper

Chapter 11: Human Rights
Unit 1: The declaration 304
Skills: listening and reading
comprehension, matching
headings and paragraphs,
understanding legal English
Topic: human rights
Unit 2: The protection 312
Skills: listening and reading
comprehension, gap filling,
writing sales letters, writing
reports, making presentations,
producing non-profit radio/TV
commercials
Topic: human rights organisations
Unit 3: A business simulation 320
Skills: speed writing, reacting to
problems, writing letters, faxes
and e-mails,
Topic: efficient business communication
Unit 4: Research and
responsibility 322
Research: research and presentation
projects related to human
rights issues and human rights
organisations
Responsibility: personal involvement in
human rights, activities related
to human rights
Unit 5: TEAMwork –
written final exams 323
Exam preparation: focus on written final
exams: authentic test paper,
humour and text correction
Chapter 12: Personal
Development
Contents
Unit 1: Being happy 332
Skills: understanding oneself, analysing
personal problems, giving advice,
reading and listening
comprehension, matching,
ranking
Topics: personal problems
Unit 2: The difference of
listening 341
Skills: listening empathetically, giving
advice, role playing
Topics: personal problems
Unit 3: The new therapist 344
Skills: communicating efficiently under
time pressure, setting priorities,
evaluating one’s performance
Topics: business communication,
business simulation
Unit 4: Research and
responsibility 350
Research: research and presentation
projects related to questions
of personal development,
philosophy and psychology
Responsibility: active involvement in personal
development
Unit 5: TEAMwork –
test anxiety 354
Exam preparation: situation analysis,
reflection, relaxation
techniques

Communication boxes
Communication box 1: E-mail 76
Communication box 2: Invitations 79
Communication box 3: Answering Invitations 82
Communication box 4: Sales Letters 92
Communication box 5: Thank You Letters 109
Communication box 6: Making Travel Reservations 111
Communication box 7: Confirmations 113
Communication box 8: Complaints about Services 161
Communication box 9: Making and Dealing with Complaints 163
Communication box 10: Complaints about Products 193
Communication box 11: Replies to Complaints/Adjustments 195
Communication box 12: Credit Notes 221
Communication box 13: Covering Letters for Credit Notes 224
Communication box 14: Debit Notes 225
Communication box 15: Covering Letters for Debit Notes 226
Communication box 16: Statements of Account 229
Communication box 17: First Collection Letters 254
Communication box 18: Replies to Collection Letters (Explanations) 256
Communication box 19: Second and Third Collection Letters 259
Communication box 20: The Minutes of a Meeting 271
Communication box 21: Job Interview 283
Communication box 22: Job Advertisements 285
Communication box 23: Curriculum Vitae 288
Communication box 24: Letters of Application 292
Communication box 25: References and Testimonials 295
Additional information 359–364
Contents