2011 OFYP Annual Report - Orientation and First-Year Programs ...

OFYP Financial Data (cont.)OFYP SponsorshipsOFYP offers a number of ways that local businesses, corporationsand non-profit organizations can work with our programs to accessfirst year students.Corporate and departmental sponsors of OFYP negotiate access tostudents through programming offered by the department. To be acorporate sponsor, the organizations must philosophically align tothe departmental goals of OFYP. Sponsors meet with departmentalrepresentatives multiple times a year to create a seamlessexperience for students.In 2011, OFYP brought in $102,981 from corporate sponsors.This does not include internal campus sponsors.OFYP SalesOFYP offers the opportunity for campus departments and localbusinesses to advertise in the Gopher Guide. Advertising sales andthe University Bookstore’s purchase of the guides for this annualpublication cover the cost of printing.In 2011, Gopher Guide advertisement sales brought in $42,700.Local businesses and large corporations have the opportunity toparticipate in the Explore-U vendor fair during Welcome Week.This event is the only time vendors are able to access the entirefirst-year class while they are at the University of Minnesota. Toallow equal access to the event, some vendor registrations maybe negotiated for product or services to enhance the WelcomeWeek program. The revenue generated by Explore-U is used tosupplement other areas of the Welcome Week program.In 2011, Explore-U registration brought in $30,950 and anadditional $10,650 in trade items.6