2011 OFYP Annual Report - Orientation and First-Year Programs ...

Class of 2014/2015 NewsletterThe e-newsletter is sent out to the first-year class once a month duringthe academic year. This publication provides students with timespecificreminders in addition to promoting developmental and academicresources pertinent to the time of year. Numerous departments aroundcampus provide content for the newsletter.In Spring 2011, the newsletter was reformatted based on resultsfrom student focus groups. The newsletter is now divided into twodifferent content areas; “To Do” and “To Know.” The first section ofthe newsletter acts as a checklist of necessary action items the studentshould be doing that month. The second section generally promotescampus events and resources pertinent to students at that time in thecontext of academics, engagement, finances and health and wellness.In Fall of 2011, we began to track student usage of the publicationthrough Lyris. Analytics are pulled seven days after the original maildate. Though these numbers give us an idea that students are lookingat the material it does not portray an accurate account, as Lyris does nottrack students who open the email via mobile device or whose computersare set to not load images. The difference in number of unique opensand total opens shows us that some students chose to view the materialmultiple times.Class of 2014/2015 NewsletterStudents Class Mail Date Total Opens Unique Opens2014 Feb. 3, 2011 1,366 1,0362014 Mar. 9, 2011 1,333 1,0462014 Mar. 29, 2011 1,423 1,0892014 May 4, 2011 1,399 1,0972015 June 17, 2011 4,142* 2,034*2015 June 24, 2011 3,010* 1,389*2015 Aug. 23, 2011 14,437* 6,498*2015 Sept. 6, 2011 8,612* 5,118*2015 Oct. 14, 2011 14,40 1,4402015 Nov. 4, 2011 2,078 1,5842015 Dec. 8, 2011 1,700 1,366*mailings went to all addresses on file, which often was three email addresses per student35