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sites, 27% for educationalpurposes, 24% to access e-mailsand 21% browse the Internet forsearch purposes on daily basis.While analysing the top usagecategories it was found thatover the last 4 months, socialnetworking had been the mostbeen addded in overall Interentpenetration.In regards to browsing publicdepartment’s websites over theInternet, State Bank of Pakistanis one the top over last 4months. 22.42% of the Internetusers accessed its website whilepopular usage pattern followedby search engines, job hunting,online shopping and entertainment.The incresing interest inonline shopping is quite encourgingfor businesses to introducesuch services for the consumers.The following graph shows thenumber of website hits recordedat the Internet exchange pointsof Pakistan over the last 4months. The trends shows a upwardtrend while more users arewebsite of Pakistan InternationalAirline was accessed by22.35% of the users. FederalBoard of Revenue is presuming18.67% while Pakistan TelecommunicationAuthority attracted14.90% Internet traffic in thegovernment websites category.The search engine usage patternshighlights that 61.33% ofthe traffic was directed to accessGoogle search engine followedby Bing, Ask, AltaVista and AOL.Online banking is flourishing inPakistan as it reflects a 32 percentgrowth witnessed last year.Electronic banking (E-banking)is getting increasingly popularas the number and values ofe-banking transactions in thecountry have shown a significantgrowth in the last fiscal year.A total of PKR 124.6 millione-banking transactions wererecorded valuing PKR 13.9 trillionduring the fiscal year 2008,showing a growth of 25.4% innumbers and 32.3% in amountwhen compared with the fiscalyear 2007.Bank of Punjab is most popularbank website followed by BankAl-Habib. Other popular bankingwebsites include Muslim CommercialBank, Bank Alfalah andAllied Bank.Online editions of daily newspapersin Pakistan are among thetop visited services. Currently,Jang is the market leader with45.80% of compartive share onthe online accessed newspaperwhile Express emergingly followingthe Jang with a 30.20% ofcomparitive share. English newspapers including The News andDawn have 17.25% share whileother newspapers eneded upwith 6.75%.The fever of Cricket is one ofthe renowned characteristicsof natural enjoyment sense ofPakistani Public. The Internetflow conforms the true storyas Cricinfo the leading websiteabout all cricket activities acrossthe globe is the torchbearer withthe 41.45% massive averagedshare over the last year whilePublisher-Editor: Khalid Athar - Printed by: Javed Khursheed at Khursheed58 www.teletimesinternational.comPrinters (Pvt) Ltd. Islamabad. Place of Publication: #6, St-39, G-6/2, Islamabad December 2011Vol: 06, Issue: 12