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Muhammad Amir MalikPakistan Internet TrendsThe study determines and assesses the Internet traffic trends of Pakistan. The studyevaluates the usage trends of Internet users in the country to assess the preference forusing Internet as a medium of information, services and entertainmentInternet is an amazing communicationtool through itsopen architecture and globaloutreach. With the passage oftime, internet usage models havemoved away from being morepassive and static text drivencontent to rich digital content.User’s expectations of how theseapplications respond to theirinput however remains the same.They expect the experience tousers, an extensive exercise wascarried out by analyzing the Internettraffic of the country. Thedata has been gathered throughInternational and National Internetgateways been managedby PTCL and Transworld Associates.The results concluded bythe traffic trends are summarizedas follows.The trends of the usage arequite positive keeping view theinterest of the users in utilizingInternet for carrying out variousactivities as well as acquiring informationknowledge, entertainmentand social networking.The general usage pattern statesthat 38% of Internet usersbrowse for social networkingbe seamless, instantaneous andsmooth. It is inevitable that theInternet and power-hungry applicationswill continue to growunabated as more people moveonline.If we compare the ICT trends inPakistan, 72.4% of householdshave a TV, 65% population usesmobile telephony, 33.5% own acomputer whereas only 15.8%are accessing Internet. Over thepast three years, the beam ofthe ICT services in the countryis emerging due to the stronginfrastructure development. Themobile infrastructure and theFiber backbone in particular areplaying key role in attractingmore subscribers base. In recentyears, the application devolopmentand its usage in Pakistanshows high demand of ICT basedservices. The following chartdepicts the increase in this trend.Broadband subscribers in Pakistanhave touched 1.4 millionmark, compared to 900,000subscribers. In order to assessthe Internet usage trends of theDecember 2011www.teletimesinternational.com57

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