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now TV and ESPN STAR Sportslaunch ESPN Player exclusively in Hong Kongnow TV and ESPN STARSports (ESS), Asia's biggestsports content provider,have launched ESPN Player, abroadband sports network withlive and on-demand premiersports content, exclusively inHong Kong.now TV customers can nowwatch ESS’ stellar lineup ofsports content on this brandnew and innovative broadbandservice. ESPN Player aims tochange the way viewers experiencesports, providing userswith the flexibility to accesslive and on-demand worldclasssports content anytime,anywhere.In addition to the sportsevents broadcast on television,ESPN Player also carries otherexclusive content and extendedcamera coverage. Highlights oftop sports content available onESPN Player include:Top motorsports events in theMs. Janice Lee, Managing Director of TV & New Media, (right)and Mr. Manu Sawhney, ESPN STAR Sports’ Managing Director,believe the launch of ESPN Player will change the way viewersexperience sports.Formula One (F1), World SBKand the MotoGP. In addition,F1 fans can get closer to theaction for the first time witha "driver’s-eye view” from thecockpits of nine F1 drivers.Grand Slam tennis events in theWimbledon and the upcomingAustralian Open. Fans canenjoy unprecedented coverageof the two Grand Slam events,with the opportunity to watchadditional live matches not coveredon television, giving themcontrol to decide what, where,when and how they want toIvan Howatch their favourite players.Golf fans can tune into golfmajors such as The Masters,The Open Championship and USOpen on ESPN Player with theadditional cameras on the green.Viewers can enjoy multipleviews of designated holes suchas the celebrated Amen Cornerat The Masters and crucial sectionsof the golf course such asthe 18th hole.Ms. Janice Lee, PCCW's ManagingDirector of TV & New Media,said, "now TV is a pioneer inproviding the best sports viewingexperience for fans in HongKong, and ESPN Player providesan added dimension in oursports coverage of top worldclassevents. ESPN STAR Sports’Managing Director, Mr. ManuSawhney, said, “Hong Kong is akey pay-TV market with a highdemand for quality sports programmingwith strong potentialfor Internet viewership.PCCW Solutions and GS1 Hong Kong launch ezTRACKPCCW Solutions, a subsidiaryof Hong Kong’s premiertelecommunications provider,PCCW Limited, and GS1®Hong Kong, a part of the globalGS1 organization dedicatedto improving supply chainefficiencies, are co-launchinga cloud-based ezTRACKplatform which enables users togain visibility of entire supplychains and track and trace theflow of goods and productinformation in real-time via theInternet.Riding on PCCW Solutions’expertise in cloud computingand extensive data centernetwork, and GS1 Hong Kong’sEPCIS-standard (ElectronicProduct Code InformationServices) traceability network,ezTRACK provides comprehensivefunctional coverage acrosssix solutions, allowing enterprisesto improve operationalefficiency, gain greater businessintelligence, as well as maximizetheir competitive advantage andprofitability.The full suite of ezTRACKincludes:• Genuine Product AuthenticationSolution – Enablessupply chain e-pedigree visibilityto assist brand owners,distributors and retailers incombating counterfeiting anddiversion, while increasingbrand integrity and bolsteringconsumer confidence.• Cold Chain ManagementSolution – Captures realtimedata of food, wine andpharmaceuticals, includingtemperature with time, andlocation of products in transit,to control and monitorthe supply chain process, soas to ensure product qualityand consumer and patientsafety.• Item Level Tracking Solution– Uplifts inventory accuracyand visibility for both stockroomand sales floor thatspeed up the time of stockreplenishment to enhancecustomer shopping experienceand satisfaction.• Warehouse ManagementSystem – Enables producttracking and tracing from anylocation at any time, reducingoverhead cost and enhancingthe efficiency of stocktaking,as well as improvingthe accuracy of stock-outprocedures.• Retail Management System –Facilitates inventory channelmanagement and providesextended information platformto customers.• Consumer Behaviour Analysis- By capturing customers’consumption data, retailerscan effectively design andconduct consumer behaviouranalysis.December 2011www.teletimesinternational.com41

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