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tion have been designed to doexactly this and have been developedto grow with operatorschanging needs while negatingthe need to upgrade hardwarebefore its useful operationalcycle has run out.TT - Would you please elaborateon Traffic managementsolutions of your company?MB - The massive growthin data traffic as well as theability to monetize this trafficconstantly challenge broadbandproviders and create a uniquewindow of opportunity fortraffic management solutions.Operators need to adapt tochanges in user behaviors andnew applications by rapidlycreating new services and businessmodels to deliver a higherquality of service. GENBAND’sTraffic and Policy Management(P Series) solutions enable serviceproviders to make the rightbusiness decisions and enforcethem better.By leveraging advanced trafficand policy managementtechnology, GENBAND’s solutionsprovide industry-leadingaccuracy, broad platformflexibility, the visualization ofthe business intelligence, anda single point of subscriberand network service awarenessand control. In addition, ourPersonalized Content Deliverysolution can unleash potentialrevenue and define and deliverservices suited to individualusers’ needs.Personalized Content Deliverytools can create a premiumbroadband experience byallowing each user to create acustomized service experienceand billing plan that bestmeets their needs. It alsoallows customers to create theirown broadband package withpredictable billing and enablescarriers to offer services likecontent optimization and videocaching to capture incrementalrevenue for providing animproved user experience.TT - Which critical security issuesare being challenged thesedays across IP networks?MB - Network security is nota new issue in the communicationsindustry. What haschanged however, is that thisphenomenon was restrictedearlier only to the Internet butnow plagues the mobile industryas well with the growingnumber of IP applications.Security issues range from Accesssecurity against “Man inthe Middle” attacks to securityat the edges of the networkswith new protocols constantlycrossing the borders to coresecurity, as more applications inthe core are IP enabled.The solution to these securityproblems require a rangeof measures from mutualauthentication between thedevices and the core, encryptionof traffic to the core, dataand session based securityat the edge of the networksand finally application basedcontent security in the core.Furthermore, all of thesesecurity measures need to scaleas the amount of traffic in thenetworks grows exponentially.GENBAND’s S and P seriesportfolios form a unique andcomprehensive solution toaddress these problems.TT - Would you like to sharesome success stories ofGENBAND in the region?MB - One of our key customerdeployments is in Dubai, UnitedArab Emirates, with du, oneof the largest fixed/mobileoperators in UAEthat is utilizingour C20 Soft switch and MediaGateways to offer VoIP andmultimedia services to the localfixed market.We have recently completed amajor TDM transformation projectthere and are working withdu to offer new value-addedservices leveraging the existingdeployment to increase theirARPU and reduce their OPEX.GENBAND is also involved inother customer deploymentsin the ME, which will be announcedin due time.TT - What key revolutions youforesee along network Servicesand Infrastructure by 2015?MB - By 2015, we see widespreadimplementation of LTEin developed economies alongwith broadband implementationson national scales. Thesenetworks will also lead totransformation of older TDMnetworks to IP infrastructure,enabling service providers toprovide high bandwidth servicessuch as video on demand fromanywhere.TT - Broadband vs. NextGeneration Networks. Are theyboth integrated?MB - The desire for broadbandfrom subscribers will continueto drive a significant percentageof the capital investment byservice providers over the nextseveral years on both fixed andwireless access.For fixed networks, this meansadditional fiber deployments fortelecommunications operators,and wide deployment of packetcable 2.0 / DOCSIS 3.0 forcable broadband.Equally, wireless subscribersnow have similar desires forubiquitous broadband at everincreasing speeds. These factorswill require carriers to invest ina fully integrated NGN core architecturewith multiple accessnetworks being fed from it.In the absence of an NGN core,the delivery of efficient broadbandwith QoS, mobility ofservices and access to advancedapplications will simply notbe achievable. The traditionalsegmented networks withdistinct infrastructure dedicatedto a single service type (voicevs. data) are on their last legs.IP is clearly at the heart of thisfor transport, with SIP playingan ever-increasing role of thesignaling protocol for all broadbandservices.TT - CAPEX and ROI remainsthe top concern for the operators/ businesses while theymove along to network expansionand scalability. How doesGENBAND assist them?MB - GENBAND is helpingservice providers meet theirdemand for new services byproviding innovative IP infrastructuresolutions that includesIP switching, media gateways,application servers and SessionBorder Controllers (SBCs). OurGENiUS platform combines allthese capabilities and enablesservice providers to deliveradvanced services in a timelymanner with improved ROI foran optimal Capex investment.TT - Your words aboutTeletimes International, that isthe only tri-regional magazinefocused towards the ICT andTelecom sectors of the MiddleEast, Asia and Africa?MB - Teletimes Internationalis ideally positioned to servethe Middle East, Asia andAfrica markets, as a strategictri-regional magazine focusedexclusively on the ICT and Telecomsectors.We appreciate both having aninformation source for the keytrends, participants, challengesand opportunities in theregion as well as an editorialoutlet for communicatingabout our regional milestones,customers and partnership. Welook forward to reading andbriefing Teletimes Internationalfrequently and believe they willcontinually and increasinglybe a strategic source for theindustry.December 2011www.teletimesinternational.com29