TNO Automotive
TNO Automotive
TNO Automotive
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Tyres and Brand Values! Tyres play a dominant role in:handling, steering feel, comfort, active safety, …! Typical challenges:! Predict tyre behavior to support suspension design, chassis controland tuning! Communicate tyre performance requirements with tyre maker! Compare tyre performance to support tyre choice... in a cost-effective way! “Engineering the right brand experience”7LMS Conference Europe 2006