Lyon stimulates industry - Aderly

INVEST IN[LYON]B y A d e r l yAUTUMN 2011Lyon stimulatesindustryADERLY[Summary]BUSINESS [STORY]Lyon stimulates industry.. . . . . . . . . . . . . . . . . . . . . . . . . 2 & 3They chose Lyon.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 & 5LYON [IN]ITIATIVESA flight simulator platform at Lyon-Saint Exupéry. . 6The Student Multiservices Space is open. . . . . . . . . . . . 7Sens Interdits theatre festival. . . . . . . . . . . . . . . . . . . . . . . . . . 7ADERLY IN ACTI[ON]Aderly, partner of the DatacenterDynamics event . 8Discover the new website www.aderly.com.. . . . . . . . 8Le site de Fresenius Medical Care SMAD à l’ArbresleThe question of industry is at the heart of discussions on France’seconomic development. De-industrialisation, re-industrialisation, newindustrial policy: they all reveal the same concern for maintaining anindustrial base in our region, essential for our future growth. We knowFrance’s weak points: a lack of specialisation by sector, lagging exports,and tenuous ties with the world of research and higher education, whichin turn leads to a lack of innovation… all in a world economy whereincreasingly competitive products from South Korea, China and Brazil areattractive to European consumers.The Lyon region has been able to preserve its industrial base by playingthe specialisation card (life sciences and chemistry), facilitating linksbetween industry and research (from the creation of lnsavalor andEzus in the late 1980s to the business clusters based in the area) andpromoting the advantages of its location.Three recent examples demonstrate this industrial dynamism and weinvite you to find out about them in this issue of the newsletter. Aderlyhas supported the concretisation of these three projects in the Lyonregion, confirming that the death of industry predicted by the doomstersis not inevitable. Industry is a priority for both the new Lyon CCIchairman Philippe Grillot and Aderly. Lyon’s industrial dimension is a realcompetitive advantage in its competition with other European cities!Jacques de Chilly, Executive Director ADERLY

BUSINESS [STORY]The Lyon region stimulates industryThe Lyon region would look very different today if it had not benefitted from the presence anddevelopment of numerous industries.The industrial sector is an historic marker of the Lyon area, recognised for the diversity ofits business portfolio and business fabric, robust with its large number of small and mediumindustries, the establishment of large French and foreign groups and young companies in strongdevelopment.Although Lyon has asser ted itself in a number of scientific and technological sectors, the city remains an industrialcapital of the highest order in Europe. Even today, 44.4% of jobs are in industry and industrial servicescompared with 40.8% on average in France.This is a position it intends to strengthen to promote its advantages in this sector and anchor its developments,in par ticular in the food processing sector, but also that of the chemical industries for which Lyon presents realadvantages that set it apar t, as well as all the industries that can benefit from the region’s excellence in ecotechnologies.With a trained workforce and ability to serve the entire European market, the Lyon region is favourable tothe development of new industrial units. Fur thermore, Lyon is a city with a highly balanced economy anda very diverse offer : the sector-based as well as the regional and real estate offer, which extends to its well-servedsurrounding areas (Beaujolais, east of Lyon, airpor t, etc).Thus every project can be executed easily and find the conditions it needs to boom,benefitting from the proximity of a dynamic European city at the heart of the Europeanmarket.This is why, like Aderly and the Lyon Chamber of Commerce and Industry, the city’s economic playersexpect in the coming years to strengthen support for industrial projects to which Lyoncould be home (see inset below).ZOOMThe CCI commits to industryWithin the framework of the company round table talks organised in 2011 by theLyon Chamber of Commerce and Industry, Philippe Grillot (Chairman of the LyonChamber of Commerce and Industry) has launched the 2011/2015 Roadmap,which presents the CCI’s five commitments and five priorities.One of these priorities is as follows: «Reassert the area’s industrialvocation». Thus the Lyon CCI, a major economic player in the area, is stronglycommitted to acting to consolidate the industrial base, the main source ofinnovation, expor t growth and development of service businesses. Its ambition is notably to expandindustrial SMEs internationally by increasing the exchange of experience, coordinating networks andfinancing the acceleration in growth with innovation and sustainable development as second nature, butabove all by developing an area equipped for industrial development.Consult the «Roadmap» at www.lyon.cci.fr[2]

AUTUMN 2011INVEST IN [LYON]B y A d e r l yThree new investments in the area:MAPEI, BOSCH and FRESENIUS MEDICAL CAREYet more proof of Lyon’s attractiveness to theindustrial sector, three new major investmentshave recently been made in the region.MAPEI, the world’s leading producerof adhesives and chemical products forconstruction, will inaugurate a new productionplant, its third in France, at the hear t of the Plaine del’Ain industrial park in Saint-Vulbas in the first half of2012.This 12,000m² new generation plant will be equippedwith an ultra-innovative «powder» manufacturingprocess with a production capacity of 45T an hour.Comprising a depot and production, quality control,logistics and maintenance depar tments, it will be fullyoperational in the second half of 2012 and will be oneof the MAPEI group’s most modern plants.The group’s objective is to always be as close aspossible to its customers, to be more reactive and tobe available. It currently has two plants in France, onenear Toulouse and the other near Paris. For logistics andprocurement reasons, we wanted to locate to the Lyonbasin to cover the West of France more effectively.Over 200 jobs will be dedicated to this new photovoltaicbusiness on the Vénissieux site. «This investment securesthe business and jobs on this production site» said GuyMaugis, President of Bosch France.Fur thermore, «Extending our capacity is an impor tantstep in our ambition of becoming one of the mainsuppliers of photovoltaic solutions. Thanks to thisproduction site in France, we are as close as possibleto our clients in France and Southern Europe», explainsHolger von Hebel, President of the Solar Energybusiness.In addition to diesel pumps for the automotiveindustry, the Lyon–Vénissieux site produces hydrauliccomponents for construction machinery. These twobusinesses, along with the production of photovoltaicmodules, should be placed under the same coordination.In total, the Bosch group currently employs 1,200 staffat Vénissieux.FRESENIUS MEDICAL CARE SMAD, aGerman company specialising in dialysisproducts based near L’Arbresle, will set up a newdialysis machine production line at its site. This majorinvestment of €20M will enable it to double its currentdialysis machine production capacity which is around14 million units per year. In total, this new productionline will occupy over 1,000m² and employ around fiftypeople to operate twenty-four hours a day, seven daysa week.This comes in addition to an initial investment validatedby the group in March 2011 for a production linefor concentrates for dialysis which is currently beinginstalled. In total, over a period of two years, theGerman group would have invested over 30 millionEuros in France.© AmsycomBOSCH, a technology and services company,has decided to develop par t of its Lyon-Vénissieux site,its only facility in France and its second largest in theworld after Erfur t (Germany), developing a productionunit for cutting edge photovoltaic panels. The productionlines will reach a peak capacity of 150 Megawatts. Boschis investing almost 50 million Euros in this new business.Star t of production is planned for January 2012.To suppor t its growth, Fresenius Medical Care SMADwill recruit between 80 and 100 people by 2013,strengthening its existing team of 400 people atL’Arbresle.For more information:www.mapei.frwww.bosch.frwww.fmc-ag.de[3]

BUSINESS [STORY]They chose LYONOver the last months Aderly has supported several companies in locating to the Lyon region. Hereare a few examples.ISO INGENIERIE:STRATEGIC LOCALISATION TOTHE LYON REGIONA company offering technical advice and exper tiseto industry, Iso Ingénierie already has over 20 yearsexperience at the service of its clients. With a team of30 engineers, the company had turnover of 2M€ in 2010.Having experienced regular growth untilthen, it is now preparing for an accelerationphase. «We are aiming for turnover of 2.5 million Eurosby the end of 2011 and our development plan envisagesdoubling our staff by 2013», explains its director, Rober tChardon.Organised around three skill areas (project performance;instrumentation and control and dependability; andhealth, safety and environment), last May IsoIngénierie chose to open a sales office inLyon, with 5 staff (to rise to 10) in the hear t of thePar t-Dieu business district. The company is alreadyworking with clients in the region such as Rhodia,Novapex, Clemessy, Sanofi Pasteur and Arkema.Iso Ingénierie is also part of the APPELcompany network which brings together ecocompaniesin the Rhône-Alpes region.per month. Recognised for its expertise, inJanuary Mediastay became the first Frenchadvertising company to be accredited byFacebook.In response to its strong development, in July 2011 thecompany chose to open a new technical centre inLyon and recruit around ten IT developers.And the company doesn’t intend to stop there as ithas the objective of expanding this team to around20 people within 18 months. The choice of Lyon toopen this new technical centre resulted in par ticularfrom the aspirations of two of Mediastay’s Parisemployees who wanted to move to the Lyon region.According to Mediastayfounder Eric Bennephtali:«Like other professionsin the IT sector, theactivity of technicaldeveloper can bedecentralised. And it isoften the colleaguesthemselves that requestthis as leaving the Parisregion can represent animprovement in their qualityof life».www.iso-ingenierie.comMEDIASTAY OPENS ATECHNICAL CENTRE IN LYONFounded in 2000, Mediastay is one of Europe’sleading players in on-line gaming audiencemonetisation via performance advertising.Created in 2000 and based in Paris, the company hadturnover in excess of €17M in 2010 and has over70 employees split between Paris, Brussels and SanFrancisco.The company publishes over 12 proprietary brands(Kingoloto, Bananalotto, Yacado.com, etc.) in the fieldof casual gaming, which combined have over 25 millionmembers in 14 countries and 7 million unique visitorswww.mediastay.comDEAM BASES ITS HEAD OFFICEIN THE LYON REGIONDeam, an innovative young company, has beendeveloping innovative Human-MachineInterfaces (HMI), lighting and displayssince 2003. Deam’s first innovative development,baptised Liteface, is a new, flexible and dynamic displaytechnology (see picture opposite).It has had successful test phases in several industrialsectors such as the automobile market, home appliancesand even the aerospace industry. New products withLiteface built in will be launched on various markets[4]

INVEST IN B y A d e r l ywww.nexair.fr[LYON]AUTUMN 2011from 2012. Previously based in Nîmes, in 2011 thecompany decided to relocate its head officeto Chassieu, near Lyon. It benefitted from Aderly’ssuppor t in searching for offices suitable to its businessand putting it into contact with local businesses.The company is already well integrated in the area asit has been a member of the Lyon Urban Truck&Buscompetitiveness cluster for a number of years.It also concerns the purification of emissions capturedby filters before discharging the air into the atmospherein compliance with environmental standards, theaspiration of ground dust from base stations andtransfer to storage, the industrial transpor t of solids byair flow from one point to another and even facilityaudits and follow-ups.In September 2011, Nexair opened a salesagency in the Lyon region at Saint QuentinFallavier. The idea of locating to the Rhône-Alpesregion was influenced in par ticular by the local presenceof an experienced manager who wished to remain inLyon and had previously held an identical position fora group in the Nor th of France which has now ceasedtrading. Nexair wants to recruit a new staff member bythe end of 2011 or early 2012.One of the key criteria in its relocation was theproximity of Lyon-Saint Exupéry airpor t. CompanyCEO David Luo explains that Lyon was chosen forthe dynamism of its industrial activity inimportant sectors such as automotive andlighting. Deam has also entered into contact with theAerospace and Lumière (Lighting) clusters.Fur thermore, the company was attracted by the city ofLyon due to its direct proximity with Germany,which is a key market, as well as its potential fordevelopment which will enable it to establish newpar tnerships and new synergies with local business.NEXAIR LOCATESTO THE LYON REGIONwww.deam.bizNexair is a company specialising inventilation engineering and installations,industrial dust removal, centralisedcleaning, pneumatic transport and smoketreatment. In other words, its business relates to thecleaning of working environments through aspirationvia installations (hoods, duct networks, ventilators, etc.)that capture volatile pollutant emissions (dust, smoke,etc.) primarily of industrial origin.THE OPULENT GROUPCHOOSES LYONIn June 2011, the Opulent group chose to open asales office in Lyon. Opulent is a group specialising inthe design and manufacture of PCBs (Printed CircuitBoards). Boasting over 25 years experiencein industrial manufacturing, Opulent has aninternational presence with offices in theUnited States, Europe and Asia.Opulent has benefitted from Aderly’s serviceswith setting up, in par ticular in the search for anaccommodation solution in a business centre andsuppor t in administrative procedures.Opulent’s mission is to be a one-stop shop,providing solutions up to the finishedproduct. The company notably offers a completerange of reliable heat solutions using LED lighting. Thistechnology is recognised as an effective energy solutionin all sectors and in par ticular in the automotive andelectrical industries. The intellectual proper ty rights andpatents held on its products bear witness to Opulent’scommitment to innovation and development.http://www.opulent-group.com[5]

LYON [IN]ITIATIVESA flight simulator platformat Lyon-Saint ExupéryThe start of September saw the officialinauguration of the Air Campus flight simulatorcentre located at the heart of Lyon-SaintExupéry airport.To meet the needs of airlines and flying schools, fourcomplementary businesses primarily aimed atflight personnel will be brought together onthe same site: a flight simulator centre (Air CampusSumuflight Center), a medical centre (Air Campus Medical AirCenter), a training academy for pilots and flight attendants (AirCampus Academy) and a residential hotel and restaurant toaccommodate the interns (Air Campus Inn).The Air Campus operations team comprises qualifiedprofessionals guaranteeing the technical and commercialsuccess of the centre. In the long term, over 80direct jobs will be created on the Lyon-SaintExupéry site thanks to the future developmentof complementary projects (instructors, medicalpersonnel, office staff and hotel staff).Basing the Air Campus centre on the Lyon-Saint Exupéryairport site itself facilitates the development of an internationalclient base. The Air Campus aeronautics training centre wasestablished by CFA Rhône-Alpes Auvergne as part of the«Airparc Lyon-Saint Exupéry» tertiary parkproject.This new tertiary real estate park located at the airport’ssouth entrance in a 60,000m² landscaped park enriches theEuropean-scale tertiary business cluster which Aéroports deLyon wishes to develop. Airparc brings together 11,000m²dedicated to the Air Campus aeronautics training centreand 18,500m² comprising tertiary and mixed (offices andbusinesses) real estate. CFA Rhône-Alpes Auvergne will launchthe construction of the first 1,750m² tertiary building to beleased in December 2011 for a handover in December 2012.For more information:www.air-campus.comwww.airparc-lyon.com[6]

AUTUMN 2011Student Multiservices Space:a one-stop shopThe student multiservices space (EME), openfrom 5 September to 16 December, is providingthe students of Lyon the services necessary tohelp them settle in the city and successfullyfollow their studies for the 11 th year.This one-stop shop offers numerous services to students andyoung researchers from all over the world who have recentlyarrived in Lyon and is open to them every day from 10AMto 5PM. It aims to improve and simplify their administrativeprocedures. With a qualified team of professionals, a goldmineof freely accessible documents and services provided by publicand private partners grouped by thematic sector, the EMEoffers numerous services:• An office for renewing visas• A «Transport in Lyon» stand• The Rhône Health Info Bus• Accommodation offers• Culture and leisure: subscriptions, opening hours andtop tips• A free cyberspaceThe Student Multiservices Space is co-organised by the Lyon–St Etienne CROUS and the City of Lyon, the Rhône Prefecture,the Rhône-Alpes Region and PRES - University of Lyon.For more information:www.crous-lyon.fr/html/.-espace-multiservices-etudiant-.htmlSens Interdits : the international theatre festivalis taking over Lyon for the second editionThe second edition of the Sens Interditsinternational theatre festival runs from 21October to 9 November 2011.Launched in 2009 and constructed around the issues ofmemories, identities and resistances, the festival invites artistsfrom all over a world in constant mutation. Eagerly anticipatedby all those preoccupied by the state of the world, this yearthe festival is playing host to 161 international artists from 9countries: Afghanistan, Tunisia, Cambodia, Russia,Chile, Poland, Netherlands, Czech Republic andMali.A must-see in various partner theatres in the city and Rhône-Alpes region. Sens Interdits doesn’t stop at hostingartists. It also commits to supporting them andfacilitating their access to international training,creative and distribution networks.The 2011 editionin a few figuresFor more information:www.sensinterdits.org11 shows in 12 theatres in the cityof Lyon and the Rhône-Alpes region34 performances9 countries invited161 international artists10 audiences/debates with theartistic teams open to the publicand 5 mediation workshops[7]

ADERLY IN ACTI[ON]AUTUMN 2011A new Aderly website!Placed online in September, the new versionof the Aderly website has improved clarity andsimplicity.Aderly, partner of theDatacenterDynamicsEventOn 15 November, the DatacenterDynamicsconference and exhibition will be held atLyon’s Cité des Congrès.This event brings together top data centre professionalsfrom France and neighbouring countries to debateand assess the best strategies for addressing currentchallenges.Thanks to its strategic location, advanced communicationinfrastructures and a significant industrial fabric, the Lyonregion benefits from sustained growth in investment.Various business sectors benefit from this economicpassion such as engineering, biotechnology and logisticsbut above all the fields of IT and data centres.Aderly’s expert in data centre issues will be presentthroughout this meeting as an active partner but alsoto prospect for new development projects in the Lyonregion.For more information, go towww.datacenterdynamics.com/conferences/2011/lyonThere are three main headings on the home page allowingyou to:- Access Aderly’s new range ofservices;- Discover two sectors ofexcellence in the Lyonregion: Biotech andCleantech;- Clearly locate Lyon in Europe(for foreign targets) to find informationon Lyon and its essentialadvantages in one click.The home page also places the spotlight on a companythat has recently chosen to locate in theLyon region and features a video presenting Lyon’s economicadvantages, news and available tools (photo library, mapcollection, newsletter, etc.).Aderly also wished to promote its values: innovation, internationaland human, with teams that commit alongside companies.Discover or rediscover the new Aderly website:www.aderly.comGraphic design: Printed on 60% recycled paper[LYON]INVEST IN B y A d e r l yADERLYDownload this magazine from our website anddistribute it to your colleagues.SUBSCRIPTIONTo receive the magazine for free four times a year orthe Aderly e-newsletter, send your contact details toAurélie MAGNIN at the address opposite, by fax on+33 (0)4 72 40 57 35 or e-mail to magnin@aderly.com.Photo credits : © Amsycom, © Bosch, © O. Chassignole/Aéroports de Lyon,© Deam, © Mediastay, © Théâtre des CélestinsISSN 2106-6655ADERLYLyon Aera Economic Development AgencyPlace de la Bourse - 69289 Lyon Cedex 02 - FRANCETél.: 33 (0)4 72 40 57 50 - Fax : 33 (0)4 72 40 57 35aderly@aderly.comwww.aderly.com / www.onlylyon.org