In 1995, ECAD distributed 72% of its revenue nationally <strong>and</strong> 28% abroad. ECAD distributed $50 million to the 10associations it represented:1. ABRAMUS,2. AMAR,3. ANACIM,4. ASSIM,5. SABEM,6. SADEMBRA,7. SBACEM,8. SICAM,9. SOCINPRO, <strong>and</strong>10. UBC.The amount paid was a 34% increase from the previous year. This amount has steadily increased over the years to: R$80,1 million (1997), R$89,9 million (1998), R$91,47 million (1999), R$112,5 million, (2000) R$156,8 million (2001), R$176,5 million (2002), <strong>and</strong> R$200 million (2003).For the associations, this growth is something to be proud of as it happened at a time when the music industry was shrinkingdue to a drop in CD sales <strong>and</strong> a rise in piracy (www.ecad.org.br).According to information from the Internet, ECAD’s biggest member society in the 1990s has been the Brazilian Composers’Union (UBC), which with 3 800 members had the largest revenues of ECAD’s members. Its administration costs were only5%. However, because such revenue was channelled through ECAD, it cost authors 30% for the collective management oftheir rights. In 1996, the collections of UBC rose 10% to $22,03 million. Of this, 97% was from domestic collections. UBC alsocollected $1,7 million in neighbouring rights (www.ecad.org.br).In 2008, ABRAMUS earned the distinction of being the largest CMO for authors <strong>and</strong> composers. By the end of 2009, therewere 22,782 members. This association distributes the most rights in Brazil. In 2008, R$104 231 242,62 was passed on tothe domestic members of ABRAMUS (Annual <strong>Report</strong>, 2009). An amount of R$5 713 385,76 was passed on to theinternational associations it represents (Annual <strong>Report</strong>, ABRAMUS, 2009).In the 2009 Annual <strong>Report</strong> of ABRAMUS, the President, Roberto Correa de Mello, indicated the intention of the associationto establish more dynamic work parameters for rights owners, working towards planning <strong>and</strong> developing tools to improvetheir clients’ productivity. He mentioned their investment in programmes, enabling them to offer online services <strong>and</strong> workmore closely with rights owners. They were focusing on electronic <strong>and</strong> innovative means to better meet current dem<strong>and</strong>s forswift, simple solutions.- 128 -
From a management point of view, the focus of ABRAMUS is on forging close relationships with rights owners <strong>and</strong>, afterconsultation, tailoring their services to meet the needs of rights owners. Taking into account the downturn on CD sales <strong>and</strong>lack of investment of major record companies in new artists <strong>and</strong> new releases, ABRAMUS identified new growth areas suchas country <strong>and</strong> gospel music. In addition, live music shows have provided a viable alternative. A number of controlmechanisms have been adopted to allow ECAD to accurately measure the music that has been performed, to enable fair <strong>and</strong>more correct distribution. ABRAMUS has further created a space on its website for the author or performer to inform them ofthe performance of a concert, enabling ECAD to collect <strong>and</strong> distribute that part to which they are entitled. They have alsoidentified television within an author’s rights public performance structure. Authors of theme music for television shows rankthe highest in remuneration, particularly in shows played daily (ABRAMUS Annual <strong>Report</strong> 2009).Members can move between societies. Small societies are not sustainable because a good infrastructure is required.Associations deal with complaints from members. Offices are there to serve members. Distributions are made every month toensure a monthly income for members.The association offers training, on its own <strong>and</strong> in partnership with ECAD. ABRAMUS established a web portal for members.They also have a ‘relationship portal’ aimed at building a good relationship with members. A special section of their officespace is dedicated to members, who visit the offices of ABRAMUS (Gustav Gonsales, interview, ABRAMUS Offices, May2011).Due to lack of time, no information was gathered in Brazil regarding the relationship between recording companies <strong>and</strong>artists.1.9. PROTECTION OF INDUSTRY AGAINST MUSIC IMPORTSIncentives are in place to promote local music. At the national level, Brazil has within the last three decades successfullydeveloped a national music repertoire, which currently allows for about 80% of local music to be played on the airwaves inthat country. This high level of local music played in Brazil was due to government initiatives to develop the national culturalrepertoire. One such initiative was an incentive offered to recording companies to record Brazilian music. Another initiative bythe previous Minister of Culture, Gilberto Gil, was the provision of funding at local government level to promote local culture<strong>and</strong> establish independent recording studios, enabling the production of CDs in small quantities <strong>and</strong> the diffusion of musicthrough the Internet, the training of sound technicians, <strong>and</strong> professional music training in communities (Gloria Braga, ECADOffices, interview, May 2011).There has not been a need for legislation to protect local music or discourage foreign music. Rather over a period of 30 yearsgovernment had put programmes in place to build a national culture. Record companies were given an incentive to recordBrazilian music. This was during a great time of selling CDs, <strong>and</strong> radio stations began to play Brazilian music. After theincentive was discontinued, the Brazilian people continued to buy Brazilian music. Currently there are 45 000 radio stationsthat play an average of 79% Brazilian music. Radio licences do not carry an obligation of having to play Brazilian music(Gloria Braga, ECAD Offices, interview, May 2011).In line with government cultural policy, <strong>and</strong> responding to a market where CDs <strong>and</strong> DVDs were being replaced with digitalmusic as well as a slump in sales of CDs <strong>and</strong> DVDs as a result of piracy, associations such as ABRAMUS searched for new- 129 -