Moving from Niche to Mainstream Markets - Windows and ...
Moving from Niche to Mainstream Markets - Windows and ... Moving from Niche to Mainstream Markets - Windows and ...
NOTICEThis report was prepared by the Lawrence Berkeley National Laboratory (LBNL) andThe New York Times Company (hereafter the “Contractor”) in the course of performingwork contracted for and sponsored by the New York State Energy Research andDevelopment Authority and the U.S. Department of Energy (hereafter the "Sponsors").The opinions expressed in this report do not necessarily reflect those of the Sponsors orthe State of New York, and reference to any specific product, service, process, or methoddoes not constitute an implied or expressed recommendation or endorsement of it.Further, the Sponsors and the State of New York make no warranties or representations,expressed or implied, as to the fitness for particular purpose or merchantability of anyproduct, apparatus, or service, or the usefulness, completeness, or accuracy of anyprocesses, methods, or other information contained, described, disclosed, or referred to inthis report. The Sponsors, the State of New York, and the Contractor make norepresentation that the use of any product, apparatus, process, method, or otherinformation will not infringe privately owned rights and will assume no liability for anyloss, injury, or damage resulting from, or occurring in connection with, the use ofinformation contained, described, disclosed, or referred to in this report.ACKNOWLEDGEMENTSThis work was supported by the New York State Energy Research and DevelopmentAuthority and by the Assistant Secretary for Energy Efficiency and Renewable Energy,Office of Building Technology, State and Community Programs, Office of BuildingResearch and Standards of the U.S. Department of Energy under Contract No. DE-AC03-76SF00098.ii
Moving from Niche to Mainstream Markets:Addressing the High Cost of Daylighting SystemsTranscript of a lecture given byGlenn Hughes, Managing Director of Construction, The New York Times at LightFairInternational: Daylighting Institute, New York, New York, May 6, 2007This is a talk about how The New York Times approached the cost of these automatedroller shade and daylighting control systems.We did not have an unlimited budget. I was not told, "Glenn it doesn't matter how muchit costs. Go ahead and do this." So I had to figure out ways to make this reasonable. Itried to achieve what we called our "big, hairy, audacious goal", which is a HarvardBusiness Review term and it was an idea in the mid-1990's saying, "Create a standard or abar of excellence that is so high you can't even imagine how you could get there," andthen say, "That's what we have to do." And accept that you may never get there, but thatit's going to give you some breakthroughs. If you try to just incrementally get betteryou'll miss some of the great ideas in this world.So we went for our big hairy audacious goal: dimmable lighting at no premium. I didn'tget us there, but I took us a long way down that road. I brought it way down to where wethink The New York Times and I think the marketplace will find out it is truly palatable,especially with the increasing energy costs that we're going to face in the future. It's hardto say what the energy savings are worth, because - well, what year are you going topick? And if I pick ten years from now and use somebody's prediction of what energy isgoing to cost in the United States, it would be easier to justify these projects and the sameinvestment is still there. So I think this is going to pay back much, much greater than we1
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<strong>Moving</strong> <strong>from</strong> <strong>Niche</strong> <strong>to</strong> <strong>Mainstream</strong> <strong>Markets</strong>:Addressing the High Cost of Daylighting SystemsTranscript of a lecture given byGlenn Hughes, Managing Direc<strong>to</strong>r of Construction, The New York Times at LightFairInternational: Daylighting Institute, New York, New York, May 6, 2007This is a talk about how The New York Times approached the cost of these au<strong>to</strong>matedroller shade <strong>and</strong> daylighting control systems.We did not have an unlimited budget. I was not <strong>to</strong>ld, "Glenn it doesn't matter how muchit costs. Go ahead <strong>and</strong> do this." So I had <strong>to</strong> figure out ways <strong>to</strong> make this reasonable. Itried <strong>to</strong> achieve what we called our "big, hairy, audacious goal", which is a HarvardBusiness Review term <strong>and</strong> it was an idea in the mid-1990's saying, "Create a st<strong>and</strong>ard or abar of excellence that is so high you can't even imagine how you could get there," <strong>and</strong>then say, "That's what we have <strong>to</strong> do." And accept that you may never get there, but thatit's going <strong>to</strong> give you some breakthroughs. If you try <strong>to</strong> just incrementally get betteryou'll miss some of the great ideas in this world.So we went for our big hairy audacious goal: dimmable lighting at no premium. I didn'tget us there, but I <strong>to</strong>ok us a long way down that road. I brought it way down <strong>to</strong> where wethink The New York Times <strong>and</strong> I think the marketplace will find out it is truly palatable,especially with the increasing energy costs that we're going <strong>to</strong> face in the future. It's hard<strong>to</strong> say what the energy savings are worth, because - well, what year are you going <strong>to</strong>pick? And if I pick ten years <strong>from</strong> now <strong>and</strong> use somebody's prediction of what energy isgoing <strong>to</strong> cost in the United States, it would be easier <strong>to</strong> justify these projects <strong>and</strong> the sameinvestment is still there. So I think this is going <strong>to</strong> pay back much, much greater than we1
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