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sponsors &exhibitorsSES New York | March 25–28, 2013SubmitEdgeBooth 716www.submitedge.comLocated in the UK, the US, and India, SubmitEdge is one of thelargest contextual link building companies in the SEO Industry. Weare an ISO 9001-2008 certified company with over 200 in-houseemployees. Since our production house is in India, we can offer servicesat affordable prices. SubmitEdge has served over 18,000 customersworldwide since 2006. Our link-building effort has helpedour customers achieve their SEO goals to get organic ranking, leadingto increases in traffic and sales. SubmitEdge is the brain child ofKush Infosystems Pvt. Ltd. that specialised in SEO, content writing,and web programming.Textbroker.comBooth 703www.textbroker.comTextbroker is your marketplace for unique and exclusively writtenarticles created to your specifications. Our fixed rates make costplanning for projects of all sizes simple. No auctions, ho hassle:just place your order and writers find you. Create multiple ordersfor website localization, article marketing, and search engine optimizationquickly and easily with our interface, or let our projectmanagers provide turnkey content solutions. Provide your editorsand clients content without lifting a finger via our API. With morethan 100,000 US authors at your disposal and rates starting arounda penny, creating content has never been so easy and so fast.TN Private LabelBooth 322tnprivatelabel.comThe TicketNetwork® Private Label Program provides our partnerswith a private white-label ticket website, as well as access to theworld’s largest ticket exchange, which displays more than $2 billionin inventory, including tickets to over 80,000 sports, concerts,theater, and Las Vegas events.We handle all of the customer service, order fulfillment, andcredit card processing. You focus on what you do best—Internetmarketing!Unlike other affiliate programs, TicketNetwork® puts you in thedriver’s seat. You set your own retail mark-up of the secondary ticketsbroadcast on your website. Basically, you control your own commission!And with ticket orders averaging at more than $300, youwill quickly earn a lot of revenue. With us, you:••Make more money by connecting to our online Exchange.••Control your commission.••Sit back and collect your earnings—weekly!topseos.comBooth 520www.topseos.comThe independent authority on search vendors, topseos.com evaluatesand ranks the top internet marketing companies. Categoriesranked by topseos include search engine optimization, pay per clickmanagement, affiliate marketing, social media optimization, andmany more.Since 2002, topseos has been a trusted resource for businesseslooking to launch or improve internet marketing campaigns. Thepathfinder service allows topseos to work directly with you tohelp find companies that best fit your business needs. Why wastetime searching through thousands of sites with false promises? Gostraight to the authority, gain insight into the industry, and workwith the best.VisiStatBooth 611www.visistat.comVisiStat is a web analytics / customer intelligence platform that capturescomplex analytical data in real-time, and simplifies it specificallyfor SMB / SME enabling well-informed business decisions thatincrease sales opportunities and maximize online marketing effectiveness.The VisiStat solution is an integrated, single-source ecosystemproviding comprehensive web analytics and campaign trackingto optimize website performance and online marketing ROI, plus ananonymous visitor identification solution that generates new salesleads directly from your website. The result is greater visibility as tohow customers and prospects are engaging your business, and clear,specific steps to improve your online presence.Website MagazineBooth 603www.websitemagazine.comWebsite Magazine presents expert information on Internet success,in print, digital, smartphone, and iPad editions. Find how-to informationat WebsiteMagazine.com and in Web Success newsletterson search marketing, e-commerce, design, and development, andtrends in social, local, and mobile. Subscribe free at http://websitemagazine.com/subscribe,then download the Web 100 Report athttp://websitemagazine.com/Web100.YextBooth 709www.yext.comYext is the location information software company that allowsbusinesses to own and instantly update their content on 45+ differentlocal directories, search engines, and mapping apps includingYahoo, YP.com, Citysearch, and Foursquare. Yext works with thelargest brands including seven Fortune 100 companies.As an industry leader, Yext has been featured in the Wall StreetJournal, Bloomberg, and Business Insider. Yext is based in New YorkCity, and was named to the Inc. 500 fastest growing private companies(top 10 in NYC) in 2011.10 SES • March 2013 {New York}
ActionablefocusAnalysisMultichannel Marketing and Measurement Come of AgeThe Launch of Convergence Analyticsby Andrew EdwardsAt SES New York, my partner RandSchulman and I will present EfectyvMarketing’s first convergence analyticsmarket study. Developed inconjunction with Incisive Media, the reportis based in part on a December 2012 surveyof more than 500 vendors and practitioners.Adam Singer from Google Analytics will joinus on the panel to help illuminate the rapidlyevolving market.The Promise of Convergence AnalyticsConvergence analytics represents a constellationof maturing, interoperable marketingtechnologies that have recently come toform a new marketing environment. It is differentfrom the environment that has existedsince the advent of the commercial web.We know that Internet marketing beganwith the first dotcom and that web sites wereconsidered the flagship marketing vehicle.Multichannel, electronic marketing beganwhen a certain law firm in Arizona “targeted”an email list with ads for immigration andvisa assistance. This action generated a levelof opprobrium one might have expected inreaction to the behavior of a Lizzie Borden.In those days, “the net” was administeredby a self-appointed correctness league thatwanted the Internet to have a permanentamateur status.However, the web and its associateddigital technologies were commercializedquickly. One major reason for this wasthe perception that digital marketing is avery cost-effective and measurable way toreach prospects and nurture customers. Yet,despite the widespread success digital marketinghas achieved, the “measurability” partof the equation, especially actionability, hasin large measure been something less thana convincing success. Phrases such as “informationwithout insight” and “not trustingthe numbers” are characteristic of the commoncomplaints.This may be changing. Convergenceanalytics represents the maturing stages ofmultichannel marketing and measurement.Combining big data, powerful algorithms,cloud computing, digital connectors, commondata keys, and portable display layers,convergence analytics–oriented tools mayput all of your business’ relevant data into asmall set of manageable, insight-rich dashboards.Adding what is commonly called a“predictive” layer, some applications in thismarket may also make use of multichanneldata by driving on-the-fly content changesbased on user context.Presentation of First Industry StudyOur panel at SES will launch the first-everconvergence analytics industry study, whichis based on our experiences as operatingexecutives in the analytics space as wellas the survey we conducted with IncisiveMedia in December. Opening a dialogueabout what we really want from the currentwave of maturing technologies—as well aswhat we can reasonably expect—we will:••Explore many of the tasks that mustbe completed before the promise ofconvergence analytics is realized.••Look at things like the importance ofbuilding robust data connectors andhow the quality of these may prove adifferentiator for vendors.••Examine the complex work attendanton pulling together disparate data sets,normalizing them, implementing themeasurement, and determining theimportance of the data that comes backto us from the measurement suites.••Discuss the types of companies thatseem well positioned to succeed inconvergence analytics.••Try try to peel back some of the mysterysurrounding the true mix of productcapability versus professional servicesassociated with success in convergenceanalytics.We’ll also talk about the changing roleof the ownership of the digital domain. Asmeasurements become more complex andinvolve more of the company as a whole, arethey really only a marketing function now?Or does convergence analytics deliver moreof the company’s operations into the purviewof the information-empowered marketer?Expectations for the DisciplineWhile we can’t know which companies willthrive in a convergence analytics market, orfully glimpse the form our survey resultswill take, we can state today what we hopeto see tomorrow. This is rather simple: Wewant marketers and business executives tobe able to receive a single view, or a smallset of visualizations, of the greater portionof accurately collected data from desktop,mobile, social, email, call center, CRM, costcenter, and even ERP in order to make thebest possible decisions about digital content,its costs, and its rewards, as they relate toevery phase of customer activation.The goal today has not moved much fromits historic location at the nexus of informationand the most advantageous approachto the market. We believe convergence analyticsvendors and practitioners are movingcloser than ever to that goal.Andrew Edwards, a managingpartner at Efectyv Marketingand Technology Leaders, hasbeen a pioneer in the digitalspace since the 1980s.Don’t miss this sessionat SES New York:The Dawn ofConvergence AnalyticsTuesday, March 26, 3:30-4:30pmSpeakers:Andrew Edwards, Efectyv MarketingRand Schulman, Efectyv MarketingAdam Singer, Google AnalyticsSee page 18sesconference.com • SES 11
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