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Chapter 2 Sustainable marketing: marketing ethics and social responsibility2. See Richard Tomkins, ‘Smoke signals out as cigarette adverts meet their match’, Financial Times(9 February 2003), p. 3; Deborah L. Vence, ‘Match game’, Marketing News (11 November 2002), pp. 1,11–12; Neil Buckley, ‘Philip Morris case brings threat of fresh tobacco suits’, Financial Times (24 March2003), p. 30; Gordon Fairclough, ‘Study slams Philip Morris ads telling teens not to smoke – how amarket researcher who dedicated years to cigarette sales came to create antismoking ads’, Wall StreetJournal (29 May 2002), p. B1.3. ‘DFS profit warning highlights threadbare furniture market’, Investors’ Chronicle (6 February 2004);Carlos Grande, ‘Advertising up in effort to win shoppers’, Financial Times (13 January 2007).4. Excerpts from Theodore Levitt, ‘The morality(?) of advertising’, Harvard Business Review (July–August1970), pp. 84–92; Ben Abrahams, ‘The ASA: older and wiser’, Marketing (10 July 2000), p. 3.5. Lane Jennings, ‘Hype, spin, puffery, and lies: Should we be scared?’, The Futurist (January–February2004), p. 16. For recent examples of deceptive advertising, see ‘Mobile providers sued by New YorkCity’, Telecomworldwire (22 July 2005), p. 1; Chad Bray, ‘Federated to pay civil penalty’, Wall StreetJournal (15 March 2006), p. B3; and ‘Pfizer sues P&G over Crest ads’, Wall Street Journal (6 March 2006),p. 1.6. See the 1987 film The Tin Men starring Richard Dreyfuss and Danny DeVito for some great examples ofhigh-pressure selling, and the eventual downfalls.7. Andrew Bounds, ‘Lucrative holiday property rip-offs targeted by EU’ and ‘Offer of home in sun just pie inthe sky for UK couple’, Financial Times (8 June 2007), p. 8.8. ‘McDonald’s to cut “Super Size” option’, Advertising Age (8 March 2004), p. 13; Dave Carpenter, ‘Hold thefries, take a walk’, The News & Observer (16 April 2004), p. D1; Michael V. Copeland, ‘Ronald gets back inshape’, Business 2.0 (January/February 2005), pp. 46–7; David P. Callet and Cheryl A. Falvey, ‘Is restaurantfood the new tobacco?’, Restaurant Hospitality (May 2005), pp. 94–6; Kate McArthur, ‘BK offers fat tothe land’, Advertising Age (4 April 2005), pp. 1, 60.9. Eric Schlosser, Fast Food Nation: The dark side of the all-American meal (Harper Perennial, 2006); GregCritser, Fat Land: How Americans became the fattest people in the world (Penguin Books, 2004); TobiasBuck and Jenny Wiggins, ‘EU pushes voluntary code to tackle obesity’, Financial Times (31 May 2007),p. 8; Beuc press release PR 013/2007, www.beuc.eu.10. Tobias Buck, ‘Brussels gets teeth into food groups’ “misleading” claims’, Financial Times (1/2 February2003), p. 7.11. N. Craig Smith, Robert J. Thomas and John A. Quelch, ‘A strategic approach to managing productrecalls’, Harvard Business Review (September–October 1996), pp. 102–12; ‘When quality control breaksdown’, The European (6–12 November 1997), p. 29; Vanessa Valkin, ‘Court overturns Ford/Firestoneclass-action’, FT.com (2 May 2002); James Mackintosh and Richard Milne, ‘Electronic bugs cause recallof 1.3m cars by Mercedes’, Financial Times (1 April 2005); James Mackintosh, ‘Jaguar recalls luxury carover gears fault’, Financial Times (17 April 2004); ‘Timeline: Recent safety recalls in Japan’, FT.com(25 August 2006).12. For the little tin lamp tale, see http://www.exxonmobilchemical.com.cn/China-English/LCW/About_ExxonMobil/Our_History_in_China.asp; Mark Fagan, ‘Commodity driven market’, LawrenceJournal-World (4 May 2005), p. 1. Also see Clint Swett, ‘High prices on printer cartridges feedsmarketing for alternative industry’, Knight Ridder Tribune Business News (15 February 2006), p. 1; JohnGapper, ‘A bid to reprint the pricing rule book’, The Economist (21 May 2007).13. For more discussion, see Denver D’Rozario and Jerome D. Williams, ‘Retail redlining: definition, theory,typology, and measurement’, Journal of Macromarketing (December 2005), p. 175; Jeremy Warner,‘Tragedy of Post Office closures’, The Independent (18 May 2007).14. See Brian Grow and Pallavi Gogoi, ‘A new way to squeeze the weak?’, Business Week (28 January 2002),p. 92; Marc Lifsher, ‘Allstate settles over use of credit scores’, Los Angeles Times (2 March 2004), p. C1;Judith Burns, ‘Study finds links in credit scores, insurance claims’, Wall Street Journal (28 February2005), p. D3; Erik Eckholm, ‘Black and Hispanic home buyers pay higher interest on mortgages, studyfinds’, New York Times (1 June 2006), p. A22.15. Jane Croft, ‘Banks target poor as loan sharks face crackdown’, Financial Times (25 November 2004);‘Tesco plans to spend PLN600mn on new store openings in Poland in 2007’, Business Wire (18 May2007); ‘Tesco PLC, one of the most ubiquitous retail names in Britain, said Wednesday it is to openup to 25 “Tesco Express” convenience stores in the Tokyo area this year’, Kyodo News Service (18 April2007).117
Part 1 Marketing now16. Information from ‘Shop ’til they drop?’, Christian Science Monitor (1 December 2003), p. 8; GreggEasterbrook, ‘The real truth about MONEY’, Time (17 January 2005), pp. 32–5; Bradley Johnson, ‘Day inthe life: How consumers divvy up all the time they have’, Advertising Age (2 May 2005); Rich Miller, ‘Toomuch money’, Business Week (11 July 2005), pp. 59–66; ‘Bankers encourage “consumer generation” tosave’, Texas Banking (March 2006), pp. 25–6; Ralph Atkins and Andrew Bounds, ‘EU needs carefulnurturing to flourish’, Financial Times (4 June 2007), p. 4; ‘The future of Europe’, Financial Times SpecialReport (4 June 2007).17. Paul Metzner, Crescendo of the Virtuoso: Spectacle, skill, and self-promotion in Paris during the age of revolution(Berkeley: University of California Press, 1998); Bronislaw Malinowski, Argonauts of the WesternPacific (London: Routledge, 1922).18. See Michael Cabanatuan, ‘Toll lanes could help drivers buy time’, San Francisco Chronicle (28 December2004), accessed at www.sfgate.com; ‘London mayor increases traffic toll, angers drivers, retailers’(3 July 2005), accessed at www.bloomberg.com; Dan Sturges, Gregg Moscoe and Cliff Henke,‘Innovations at work: Transit and the changing urban landscapes’, Mass Transit (July/August 2006),pp. 34–8; for London’s latest ploys, see http://www.cclondon.com/.19. ‘Marketing under fire’, Marketing Management (July/August 2004), p. 5. Also see ‘Media: The publicwants a permanent break from ad bombardment’, Marketing Week (1 December 2005), p. 27.20. Gail Kemp, ‘Commercial break: Should kids’ TV ads be banned?’, Marketing Business (September 1999),pp. 16–18; John Clare, ‘Marketing’s “material girls” aged only three’, Daily Telegraph (23 November1999), p. 9; Martin Lindstrom and Patricia B. Seybold, Brandchild (Kogan Page, 2003); see also JonathanHall, ‘Children and the money machine’, Financial Times FT Creative Business (18 March 2003), p. 6.21. Paul Betts, ‘Germany cannot afford EADS dogfight with France’, Financial Times (17 May 2007); DemetriSevastopulo, Stephanie Kirchgaessner and James Boxell, ‘US scrutiny on BAE increases over halting ofSaudi probe’, Financial Times (8 May 2007); Michael Peel, Jimmy Burns and James Boxell, ‘Swiss look atBAE’s Saudi sales’, Financial Times (15 May 2007); ‘US scrutiny on BAE increases over halting of Saudiprobe’, AFX Europe (Focus) (8 May 2007); Michael Peel, ‘UK role in arms trade puts PM’s reputation atstake’, Financial Times (31 May 2007), p. 2.22. Greg Winter, ‘Hershey is put on the auction block’, New York Times (26 July 2002), p. 5; Adam Jones,‘Danone to place emphasis on acquisitions’, FT.com (2 August 2006); ‘France’s Danone to buy 49 percentof Denmark’s Aqua d’Or for undisclosed sum’, AP Worldstream (19 September 2006); Haig Simonian,‘Nestlé buys Gerber for $5.5bn’, FT.com (11 April 2007).23. Oliver Wihofszki, ‘Daimler wird Chrysler gunstig los’, Financial Times Deutschland (15 May 2007).24. R.A.F. Casert, ‘Europe threatens new Microsoft fines’, AP Online (1 March 2007).25. For more discussion, see Jeremiah McWilliams, ‘Big-box retailer takes issue with small documentary’,Knight Ridder Tribune Business News (15 November 2005), p. 1; Nicole Kauffman, ‘Movie paints a darkpicture of Wal-Mart’s impact on communities’, Knight Ridder Tribune Business News (19 January 2006),p. 1; John Reid Blackwell, ‘Documentarian defends Wal-Mart’, Knight Ridder Tribune Business News (12May 2006), p. 1; ‘The global merger boom: The beat goes on’, The Economist (10 May 2007).26. For more details, see Paul N. Bloom and Stephen A. Greyser, ‘The maturing of consumerism’, HarvardBusiness Review (November–December 1981), pp. 130–9; Douglas A. Harbrecht, ‘The second comingof Ralph Nader’, Business Week (6 March 1989), p. 28; George S. Day and David A. Aaker, ‘A guide toconsumerism’, Marketing Management (Spring 1997), pp. 44–8; Benet Middleton, ‘Consumerism: apragmatic ideology’, Consumer Policy Review (November/December 1998), pp. 213–7; Colin Brown,‘Consumer activism in Europe’, Consumer Policy Review, 8, 6 (1998), pp. 209–12.27. ‘Slavery: Breaking the chains’, The Economist (22 February 2007); Jonathan Birchall, ‘Nike to strengtheneffort to combat worker abuse’, Financial Times (31 May 2007), p. 9.28. Sylvie Laforet and John Saunders, ‘Managing brand portfolios: How strategies have changed’, Journal ofAdvertising Research, 45, 3 (September 2005), pp. 314–27.29. Peter M. Senge, Goran Carstedt and Patrick L. Porter, ‘Innovating our way to the next industrial revolution’,MIT Sloan Management Review (Winter 2001), pp. 24–38; information from ‘BP Launches World’sGreenest Service Station’, BP press release, 25 April 2002.30. See ‘Sustainability Key to UPS Environmental Initiatives’, UPS press release, accessed at www.pressroom.ups.com, July 2006; http://www.ricoh.co.uk/environment/index.cfm, May 2007; John Reed, ‘Diesel couldoutpace hybrids in US’, Financial Times (27 May 2007); speech by Sir Terry Leahy given to invited stakeholdersat a joint ‘Forum for the Future’ and Tesco event in London on 18 January 2007.118
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