The Dove Campaign for Real Beauty - Pearson

Part 1 Marketing nowBusinesses within immigrantcommunities often start byserving their own community.There are a range of ethniccompanies supplying theAsian market – some fromIndia and some from England.False wants and too much materialismCritics have charged that the marketing system urges too much interest in material possessions.People are judged by what they own rather than by who they are. To be considered successful,people must own a large home or smart-looking apartment in a prime residential area,80