MTR Advertising PosterAds & FeatureAds - JCDecaux-Transport

ContentsPageSize Specifications – PosterAds & FeatureAds1 – 2PosterAdsTrackside 12-sheet Networks / Special Networks by Target Segment 3 – 4Trackside 12-sheet Panel 5Concourse 12-sheet Networks 6Concourse 12-sheet Panel / Panel Extension 74-sheet Networks / Special Networks by Target Segment 8 – 94-sheet Panel / Panel Extension 106-sheet Banks with Panel Extension 11Solus Panel 12 – 15Escalator Crown Networks / Banks 16 – 17Broadview Banner / In-train Card / InfoPanel Networks 18FeatureAdsConcourse & Platform Formats 19 – 20Trackside Formats 21Train Formats 22Station Exterior 23Multimedia Panel / Innovative Panel 24Central Luxury Zone / Power Zone / Supernova Zone 25TV Ring Zone Domination / Station Domination 26Important Notes 27 – 29Terms & Conditions 30 – 34Booking Calendar 2013 - 2017 35 – 39

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Size Specifications – FeatureAdsConcourse & Platform Formats Dimension in mm (W x H)Poster On WallPillarBalustradePlatform BuntingSubject to measurement and MTR Corporation Limited’s approvalSubject to measurement and MTR Corporation Limited’s approvalSubject to measurement and MTR Corporation Limited’s approval1200 x 500AdmiraltyShowcasesSticker Wrap Around mmTop Sign BoxLight box (Material Size /Display Size) mmInterior Dimension(W x H x D) mmBottom PartSticker Wrap AroundmmShowcase #1Showcase #21790 x 2401780 x 2441665 x 185 / 1625 x 1601637 x 174 / 1623 x 1701400 x 1200 x 14001420 x 1200 x 14201600 x 1601738 x 158Station Exterior BillboardMong Kok Entrance E2Tsim Sha Tsui Entrance C1Tsim Sha Tsui Entrance C2Trackside & Train FormatsMaterial Size in mm (W x H)5100 x 14005780 x 1700 / 2850 x 17006800 x 1700 / 1850 x 1700Material / Display Size in mm (W x H)Trackside Billboard:Central 6600 x 2700Admiralty (Lower Platform) 12330 x 2715Admiralty (Upper Platform), Wan Chai,Causeway Bay, Mong Kok, Kowloon Tong& Tsim Sha TsuiFull Train BodyTrain Door StickersTrain Door Window StickersSticker Next to Saloon Window:- Tung Chung Line- Other Lines9000 x 3000Subject to measurementSubject to measurement330 x 400550 X 900500 X 9002

PosterAds – Trackside 12-sheet PanelTrackside 12-sheet Panel (Line by Line)Station No. Station Gross Rate/Panel/Week (HK$)302/303100102305307/308310313315318321324327330105108110113200202205208210213216219221224119121124127130132135138141144618620624626630148150702703705708Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo Lam4,90017,10017,1006,80017,1001,7001,9006,8003,4005,8001,7001,9001,90017,1007,3004,20015,0004,3004,2003,1003,1003,0003,4004,3002,0001,7007,2001,7006,8003,1004,4003,1004,9005,6001,8006,6004,20010,0007,1004,2001,9001,6004,9003,4003,4003,3004,9004,200Bank Loading30% surcharge applies on booking ofconsecutive Line by Line Trackside12-sheet Panels.Size (W x H)Material Size: 3050 x 1560 mmDisplay Size: 2990 x 1500 mmMaterialDuratran or Yupo PaperDeliveryMaterial must be delivered at least 3 fullworking days before the campaign startdate.Minimum Booking Period4 weeksCommencementFriday / Saturday5

PosterAds – Concourse 12-sheet NetworksGross Rate/Week (HK$)Standard Network (150 panels) 380,000Strategic DominanceCentral Network A #100/5204/01 - #100/5217/01 (14 panels)Central Network B #100/5241/01 - #100/5252/01 (12 panels)Mong Kok Network #113/5209/01 - #113/5212/01 (4 panels)Gross Rate/Week(HK$)143,000105,000105,000Additional Rate for Full ExtensionGross Rate/Week (HK$)130,000130,000130,000Standard Network DistributionStation No. Station No. of Panel(s)302/303100102305307/308310313315318321324327330332105108110113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702703705708Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo Lam48636313333311737544343311443613443144211-2111322-Booking ConditionsAll networks are constructed to optimize coverage andfrequency opportunities.The positioning of each site is pre-determined to give abalanced distribution of panels throughout the system.The distribution mentioned is subject to change withoutfurther notice.Peak Season15% surcharge applies on all Network bookings during thisperiod, please see the booking calendar for details.Bank Loading15% surcharge applies on the formation of Concourse 12-sheet Banks by booking consecutive Concourse 12-sheetNetworks.Size (W x H)Material Size: 3050 x 1560 mmDisplay Size: 2990 x 1500 mmMaterialDuratran or Yupo PaperInkjet printing on backlit film for dark color posterDeliveryMaterial must be delivered at least 3 full working days beforethe campaign start date.Minimum Booking Period3 weeksCommencementSaturdayMinimum GuaranteedNo. of Panels per Network150Remarks1. No. of panel(s) at particular station(s) may be more or less than thenumber(s) as shown above.2. Distribution and the no. of panels per network are subject to change atthe time of display.3. 30% extra poster should be prepared for spare use.6

PosterAds – Concourse 12-sheet Panel / Panel ExtensionConcourse 12-sheet Panel (Line by Line)Station No. Station Gross Rate/Panel/Week (HK$)100102105113121127141202224302/303305307/308318321618620626630703Panel ExtensionCentralAdmiraltyTsim Sha TsuiMong KokKowloon TongWong Tai SinKwun TongSham Shui PoTsuen WanSheung WanWan ChaiCauseway BayQuarry BayTai KooHong KongKowloonTsing YiTung ChungLOHAS Park21,60018,40030,20019,40014,0005,0007,0006,00013,0008,10013,20030,2003,70015,10022,70015,9003,2003,2003,500Gross Rate / Week (HK$)Peak Season15% surcharge applies on booking ofPanel Extension during this period, pleasesee the booking calendar for details.Bank Loading30% surcharge applies on booking ofconsecutive Line by Line Concourse 12-sheet Panels.Size (W x H)Material Size: 3050 x 1560 mmDisplay Size: 2990 x 1500 mmMaterialDuratran or Yupo PaperDeliveryMaterial must be delivered at least 3 fullworking days before the campaign startdate.Minimum Booking Period4 weeksCommencementSaturdaySticker Wrap Around 1 panelSticker Wrap Around 2 panelsSticker Wrap Around 3 panelsSticker Wrap Around 4 panels onwards52,00078,000104,000130,000Remarks1. The above rates for panel extension are exclusive of the media cost of panel.2. The above rates for panel extension are not applicable to 12-sheet #618/5402/01.7

PosterAds – 4-sheet NetworksFrequency Network (185 panels)High Impact Network (245 panels)Dual Consecutive Network (92 pairs of panels)Gross Rate/Week (HK$)176,000226,000203,000Network DistributionStation No. Station Frequency High Impact302/303100102305307/308310313315318321324327330332105108110113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702703705708Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo Lam658382245521-1783116497733141441587235222253-1-111-8710595467632-291161166119953342662897347323253-11121-Booking ConditionsAll networks are constructed to optimizecoverage and frequency opportunities.The positioning of each site is pre-determinedto give a balanced distribution of panelsthroughout the system.The formation of 4-sheet Network is availableby booking two consecutive 4-sheet Networks.70% consecutive panels arrangement may beachieved in this situation.The mentioned distribution is subject tochange without further notice.Peak Season15% surcharge applies on all networkbookings during this period, please see thebooking calendar for details.Bank Loading15% surcharge applies on the formation of 4-sheet Banks by booking consecutive 4-sheetNetworks.Size (W x H)Material Size: 1010 x 1530 mmDisplay Size: 990 x 1500 mmMaterialPhotographic transparency or Duratran forless than ten posters; Yupo Paper for largerquantity (more than ten posters).DeliveryMaterial must be delivered at least 3 fullworking days before the campaign start date.Minimum Booking Period3 weeksCommencementSaturdayMinimum GuaranteedNo. of Panels per Network185 245Remarks1. No. of panel(s) at particular station(s) may be more or less than the numbers asshown above.2. Distribution and the no. of panels per network are subject to change at the time ofdisplay.3. 30% extra poster should be prepared for spare use.8

PosterAds – Special 4-sheet Networks by Target SegmentPackageTourist Package (70 panels)Residential Package (130 panels)School Package (40 panels)SME Package (55 panels)Gross Rate/Week (HK$)93,00085,00043,00064,000Network DistributionStation No. Station Tourist Residential School SME302/303100102305307/308310313315318321324327330332105108110113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702705708Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OHang HauPo Lam147263---5----34482----------6-4----3-34---1-----2--2-42237551--23-22555-1-325215551243-4-85191411--422333-------3344----------5-4-----------------2342----3----53---4-54--32-3-4----125------------Minimum GuaranteedNo. of Panels per NetworkRemarks1. No. of panel(s) at particular station(s) may be more or less than the numbers as shown above.2. Distribution and the no. of panels per network are subject to change at the time of display.3. 50% extra poster should be prepared for spare use.70 130 40 559Minimum BookingCommencement3 weeksSaturdayPeak Season15% surcharge applies on all networkbookings during this period, please seethe booking calendar for details.

PosterAds – 6-sheet Banks with Panel ExtensionStation Location Panel No.No. ofBanksGross Rate /Week (HK$)Rate for FullExtension / POWGross Rate / Week(HK$)AdmiraltyLower Platform102/8801/01 – 102/8804/01129,00096,000Hong KongTransfer concourselevel618/8801/01 – 618/8803/01120,00080,000Causeway BaySubway leading toTimes Square307/8801/01 – 307/8804/01307/8805/01 – 307/8808/01256,000125,000Kowloon TongSubway leading toFestival Walk121/8801/01 – 121/8804/01120,00080,000Peak Season15% surcharge applies on all bookings during this period,please see the booking calendar for details.Size (W x H)Material Size for 6-sheet panel: 1200 x 1760 mmDisplay Size for 6-sheet panel: 1160 x 1710 mmMaterialDigital Print on Yupo PaperDeliveryMaterial must be delivered at least 3 full working days before the campaign start date.Minimum Booking Period4 weeksCommencementSaturday11

PosterAds – Solus Panel (1)Panel No. Location Grade Size Gross Rate / Week (HK$)Sheung Wan302/6070/02Connaught RoadBS125,380Sheung Wan (Centre)303/6040/01303/6080/01303/6080/02Des Voeux RoadConcourse - PlatformConcourse - PlatformBABS12S3S26,94012,7704,820Central100/6040/29100/6070/10100/6070/12100/6070/13100/6080/06100/6080/08Theatre LaneJackson RoadJackson RoadJackson RoadConcourse - PlatformConcourse - PlatformBCCCBDS12E12S12S12S12S128,6206504,2609,8606,0504,590Admiralty102/6030/07102/6050/06102/6080/02102/6080/04Admiralty CentreHarcourt RoadConcourse - PlatformConcourse - PlatformBCABS2S2S12S16,38090016,9105,600Wan Chai305/6010/01305/6010/02305/6010/03305/6080/02O'Brien Road / Hennessy RoadO'Brien Road / Lockhart RoadHennessy Road / District OfficeUpper Platform - Lower PlatformBCAAS52S52S12S53,0202,6904,70014,560Causeway Bay (West)307/6020/01307/6020/02307/6020/03Lockhart RoadLockhart RoadHennessy RoadCCBS12E4S122,8002,58016,240Causeway Bay (East)308/6040/02Hennessy Road / Sogo Department StoreBS526,050Tin Hau310/6010/02310/6010/03310/6080/01310/6080/03Lau Sin Street / Bus StationLau Sin Street / Bus StationConcourse - Upper PlatformConcourse - Upper PlatformCCCCS12S12S12S124,3704,3706,5006,500North Point315/6040/01King's RoadDS123,470RemarkThe Solus Panels are graded from A to D based on the stations' market position i.e. prestige, utilization, panel size and passenger flow.MaterialMinimum Booking PeriodCommencementFor Size E1, 3, 4, 5, 11, 12, 20: Backlit film (or equivalent) withlamination on emulsion sideFor all other sizes: Backlit vinyl (fulfills the standard of BS476 part7class 1 or equivalent)13 weeksMonday/ Tuesday12

PosterAds – Solus Panel (2)Panel No. Location Grade Size Gross Rate / Week (HK$)Tai Koo321/6010/01321/6080/03321/6080/05321/6080/06321/6080/07Kornhill - Zung Fu Industrial BuildingConcourseConcourseConcourseConcourseCBAAAS12E5E4 SpecialE4 SpecialE4 Special4,26010,4209,6309,6309,630Sai Wan Ho324/6010/01324/6010/02324/6080/01324/6080/03Tai On StreetTai On StreetBasement - ConcourseConcourse - Upper PlatformDDDCS12S12S5S56006507701,180Shau Kei Wan327/6010/01327/6010/02Bus Station near Aldrich StreetBus Station near Aldrich StreetDDS12S12960960Tsim Sha Tsui105/6010/01105/6030/06105/6030/10105/6070/01105/6080/02Humphreys AvenueExit CExit C2 - Nathan Road / Haiphong RoadConcourse - PlatformConcourse - PlatformCACBAS12S12S1S52S15,49014,2205,8205,4908,180Jordan108/6010/07Jordan Road - Yue Hwa StoreAS127,950Yau Ma Tei110/6010/03110/6030/06Pitt StreetMan Ming LaneBBS2S121,9002,800Mong Kok113/6040/15Sai Yeung Choi StreetAS129,630Sham Shui Po202/6020/02202/6030/01202/6030/02202/6040/01202/6040/02202/6080/04202/6080/08Pei Ho Street / Fuk Wah StreetApliu Street / Kweilin StreetApliu Street / Kweilin StreetFuk Wah Street / Kweilin StreetFuk Wah Street / Kweilin StreetConcourse - PlatformConcourse - PlatformDCDCDDCS1S1S1E20S1S1S129601,9005202,9105509007,170Cheung Sha Wan205/6080/04205/6080/05205/6080/08Concourse - PlatformConcourse - PlatformConcourse - PlatformDDCS1S1S126603604,480RemarkThe Solus Panels are graded from A to D based on the stations' market position i.e. prestige, utilization, panel size and passenger flow.13

PosterAds – Solus Panel (3)Panel No. Location Grade Size Gross Rate / Week (HK$)Lai Chi Kok208/6080/02208/6080/04208/6080/06Concourse - PlatformConcourse - PlatformConcourse - PlatformCDDS12S1S124,1401,2302,800Mei Foo210/6010/01210/6010/02210/6020/01210/6030/03210/6040/01210/6080/01210/6080/04210/6080/06Broadway StreetBroadway StreetMei Foo Bus TerminusMei Foo Sun ChuenConcourse - Subway to Exit DConcourse - PlatformConcourse - PlatformConcourse - PlatformCCCCCCDCS2S2S33S5S7S12E33S121,7901,7901,6801,9005,6006,5001,7903,360Tai Wo Hau221/6080/01221/6080/02Concourse - PlatformConcourse - PlatformDCS12S122,0201,900Tsuen Wan224/6080/01224/6080/02224/6080/03224/6080/04Concourse - PlatformConcourse - PlatformConcourse - PlatformConcourse - PlatformABCBS12S1S1S1210,3004,82091014,560Shek Kip Mei119/6080/02Concourse - PlatformDS121,340Kowloon Tong121/6050/01121/6080/01121/6080/02121/6080/04Tim Fuk RoadConcourse - PlatformConcourse - PlatformConcourse - PlatformCAAAS5S1E1E13,1404,1402,4602,460Wong Tai Sin127/6010/04127/6020/06127/6030/08127/6080/02Lung Cheung RoadLung Cheung RoadLung Cheung RoadConcourse - PlatformBDDDE4S12S2S123,2501,4601,4602,800Diamond Hill130/6070/03130/6070/04Lung Cheung RoadLung Cheung RoadDDE4E41,030920Choi Hung132/6010/03132/6010/04132/6020/05132/6020/06132/6080/01132/6080/02132/6080/07Clearwater Bay Road - Ping ShekClearwater Bay Road - Ping ShekClearwater Bay RoadClearwater Bay RoadConcourse - PlatformConcourse - PlatformConcourse – PlatformCDDDDDCS12S12S2E3E1E1E13,3602,1309609607308502,350RemarkThe Solus Panels are graded from A to D based on the stations' market position i.e. prestige, utilization, panel size and passenger flow.14

PosterAds – Escalator Crown Banks:Regular / Edge-Lit / DominationRegular Escalator Crown BankBankNo. Station Location Escalator No. Panel No.No. ofPanelsGross Rate/Bank / Week(HK$)AdditionalRate for FullExtensionGross Rate /Week (HK$)21021 Admiralty21022 Admiralty21023 Admiralty23051 Wan Chai23052 Wan Chai23053 Wan Chai23081 Causeway Bay23211* Tai Koo23212* Tai Koo23214* Tai Koo22241 Tsuen Wan22242 Tsuen Wan22021 Sham Shui Po22022 Sham Shui Po21131* Mong Kok21132* Mong Kok21133 Mong Kok21051* Tsim Sha Tsui21211* Kowloon Tong21212* Kowloon Tong21302* Diamond Hill21411 Kwun Tong27082 Po LamUpper Platform to ConcourseUpper Platform to ConcourseUpper Platform to ConcourseEntrance leading to Hennessy RoadEntrance leading to Thomson RoadEntrance leading to Hennessy RoadEntrance leading to Fashion IslandEntrance leading to City PlazaEntrance leading to City PlazaPlatform to Concourse leading to City PlazaPlatform to Concourse leading to Nam Fung CentrePlatform to Concourse leading to Luk Yeung GalleriaEntrance leading to Golden Computer ArcadeEntrance leading to Golden Computer ArcadePlatform to ConcourseConcourse to Entrance E to Bank CentreEntrance D to Argyle Street /Sincere Department StorePlatform to ConcourseConcourse LevelConcourse to PlatformEntrance C2 to Plaza HollywoodPlatform to Concourse leading to Yue Man SquareLeading to Metro City Plaza II & IIIE2#E6#E4EA2EA3EA1EE1EE2 & EE3EE2 & EE3E6& E3E5E1DE1DE1E4EE1 & EE2DE1E8E1E2CE1 & CE2E1AE3102/4002/01-12102/4006/01-11102/4004/01-09305/4051/01-17305/4051/18-27305/4051/28-38308/4052/17-32321/4055/01-10 & 55-64321/4055/23-32 & 33-42321/4006/01-07& 321/4003/01-07224/4005/01-06224/4001/01-10202/4054/01-06202/4054/07-12113/4004/01-12113/4055/01-11113/4054/01-13105/4008/01-13121/4001/01-10121/4002/01-14130/4053/01-16141/4001/01-08708/4051/01-146+61191710111610+1010+107+7610666+68+3134+95+54+108+881422,00020,10016,60034,90011,10027,50032,40020,80020,80016,60010,20013,8008,2008,20026,60030,00021,90024,30021,90021,9009,0007,7009,00054,00054,00054,000N/AN/AN/A79,000N/AN/A54,00054,00054,00039,00039,00054,00054,00054,00054,00054,00054,00039,00054,00039,000Edge-lit Escalator Crown BankBank No. Station Location Escalator No. Panel No.No. ofPanelsGrossRate/Bank/Week (HK$)Additional Ratefor Full Extension(HK$)31002*31052CentralTsim Sha TsuiConnecting Platform and Concourse leadingto Exit H (to Alexandra House)Entrance C leading to Peking RoadE10& E14CE1100/4111/01-05100/4115/01-12105/4053/01-095+12943,00029,00050,00050,000Escalator Crown Bank DominationStation Entitlements Escalator No. Panel No.No. ofPanelsGross Rate / Week (HK$)Causeway Bay – Zone C 1) Escalator Crown Bank #230822) Poster on Wall #13) Solus Wall #6080/01E1 &E2308/4011/01-13 &308/4012/01-1313+13 195,000Causeway Bay – Zone C 1) Escalator Crown Bank #23082with Panel Extension2) Poster on Wall #13) Solus Wall #6080/01E1 &E2308/4011/01-13 &308/4012/01-1313+13 275,000RemarksThe running direction of escalators is subject to change for MTR operational needs without prior notice.* The banks contain panels on both right hand side and left hand side of the escalator.# The Escalator No. are amended from E5 to E2 and E3 to E6 as of 26 April 2008.N/A: Not applicableSize (W x H)Regular PanelEdge-lit PanelMaterial Size523 x 723 mm530 x 720 mmDisplay Size500 x 700 mm500 x 700 mmMaterialRegular Panel: 454gsm card mounted on 454 gsm long grain strawboardThickness: 1.7mm thick with tolerance of - 0.2mmEdge-lit Panel: Duratran with lamination on emulsion sideDeliveryMaterial must be delivered at least 3 full working days before the campaign start date.Minimum Booking Period4 weeksCommencementFriday17

Broadview Banner / In-train Card / InfoPanel NetworksGross Rate/Week (HK$)Tung Chung Line (TCL) In-train Card Network (64 pairs x 3 trains)Broadview Banner Network (380 panels)InfoPanel Network (20-sec x 75 spots x 3,392 units / day)Combined Broadview Banner & TCL In-train Card NetworkCombined Broadview Banner & InfoPanel Network22,00085,00095,00090,000140,000Network Distribution:Broadview Banner Network: Island Line, Tsuen Wan Line, Kwun Tong Line, Tseung Kwan O Line & Tung Chung Line (partly)InfoPanel Network: Island Line, Tsuen Wan Line, Kwun Tong Line, Tseung Kwan O Line & Tung Chung Line (partly)Peak Season15% surcharge applies on all bookings of the above Networks during this period, please see the booking calendar for details.Minimum Booking Period2 weeks for Broadview Banner Network and In-train Card Network3 weeks for InfoPanel NetworkCommencementThursdayProduction Specification:Broadview Banner / In-train CardMaterial Size mm (W x H)Display Area mm (W x H)Top / Bottom MarginsLeft / Right MarginsThicknessBroadview Banner1410 x 3081390 x 2923mm / 13mm10mm / 10mm1.1 to 1.3 mmIn-train Card458 x 202436 x 18011mm / 11mm11mm / 11mm1.5 to 1.7 mmRemarks1. 30% extra Broadview Banner should be prepared for spare use.2. 10% extra In-train Card should be prepared for spare use.3. The cardboard for Broadview Banner should be laminated.InfoPanelDisplay Area (W x H)Display Size (W x H)Pixel DiameterDot Pixel (Center to Center)ColourText (No. of Characters)EnglishChineseMaterial: 640 x 128mm: 160 x 32 pixel matrix: 3 mm: 4 mm: red, green, amber and black: 40 / 2 lines / screen, 10 / line / screen: 20 / 2 lines / screen, 6 / line / screen: storyboardRemarkStoryboard for InfoPanel must be submitted at least two weeks prior to the campaign commencement date.18

FeatureAds – Concourse & Platform FormatsPoster On Wall / Poster On Wall Network / Solus Wall /Random Sticker / PillarsPoster On Wall (at entrance, concourse & platform area)Poster of various sizes and locationsPoster On Wall with (1) Projection / (2) Audio effect / (3) Lighting effectMinimum Booking PeriodCommencement3 weeksWednesdayRemarkAdvertisement shall cover the area from top to bottom of walls (except station furniture).Poster On Wall Network15 x Poster on Wall (network sites)Standard size (W x H): 3m x 3mMinimum Booking PeriodCommencementRemarks1. This package is category exclusive.2. Only two packages are available at one time.3. Sizes of poster may vary depending on site constraint.Solus WallPoster of various sizes and locations3 weeksWednesdayAny one itemAny two itemsAll of the three itemsGross Rate / Week (HK$)63,000 to 460,000 / Poster+ 55,000+ 88,000+ 121,000Gross Rate/ Week (HK$)330,000Gross Rate/ Week (HK$)86,000 to 139,000 / PosterSolus Wall with (1) Projection / (2) Audio effect / (3) Lighting effectMinimum Booking Period 3 weeksCommencementWednesdayRandom StickerMaximum 15 stickers per stationMaximum size: 1m x 2m (with die-cut)Any one itemAny two itemsAll of the three items+ 55,000+ 88,000+ 121,000Gross Rate/ Week (HK$)220,000 / StationMinimum Booking PeriodCommencement3 weeksWednesdayRemarkAll stickers are pre-emptable by Pillars buy and regular Poster on Wall buy.PillarsAll stations except Admiralty, Mong Kok and Tsim Sha TsuiMong Kok Station and Tsim Sha Tsui StationAdmiralty StationGross Rate/ Week (HK$)241,000 / Station241,000 / Platform or Concourse330,000 / Platform or ConcourseMaximum no. of pillars per station or concourse or platform: 15Minimum Booking Period 3 weeksCommencementWednesdayRemarkAdvertisement shall wrap around all sides and cover the area from top to bottom of pillars (except station furniture).Peak Season15% surcharge applies on all bookings on the above formats during this period, please see the booking calendar for details.Remark: All rates for FeatureAds formats are not applicable to Disneyland Resort Line.19

FeatureAds – Trackside FormatsTrackside Billboard / Trackside 12-sheet with Platform Screen DoorTrackside BillboardStation Track Direction Location Gross Rate/Month (HK$)CentralAdmiraltyAdmiraltyWan ChaiCauseway BayCauseway BayCauseway BayTsim Sha TsuiTsim Sha TsuiMong KokMong KokKowloon TongTo Chai WanTo Chai WanTo Tsuen WanTo Sheung WanTo Sheung WanTo Sheung WanTo Chai WanTo CentralTo Tsuen WanTo CentralTo Tiu Keng LengTo Yau Ma TeiBetween Panels 100/1300/10 and 11Panels 102/1300/24 and 25Panels 102/1100/21 to 23Panels 305/1200/13 and 14Panels 307/1200/11 and 12Panels 307/1200/25 and 26Panels 307/1100/19 and 20Panels 105/1200/17 and 18Panels 105/1100/16 and 17Panels 113/1200/06 and 07Panels 113/1300/22 and 23Panels 121/1200/25 and 26278,000410,000448,000231,000320,000320,000320,000320,000320,000263,000263,000231,000Minimum Booking PeriodCommencementOne monthFirst day of each month (subject to change for MTR operational needs)Whole Track 12-sheetGross Rate/Week (HK$)All 12-sheet panels along the whole track except Trackside Billboards,Trackside TV / TVs and Platform Screen Door in front of the TV / TVsPanels Only: 385,000Panels + Platform Screen Door: 577,500Minimum Booking PeriodCommencement3 weeksFriday / SaturdayHalf Track 12-sheetGross Rate/Week (HK$)Half 12-sheet panels (approximately 10 - 15 panels) along the trackwith Platform Screen Door in front of the 12-sheet panelsPanels Only: 231,000Panels + Platform Screen Door: 347,000Minimum Booking PeriodCommencement3 weeksFriday / SaturdayTrackside 12-sheet Consecutive Panels + Platform Screen DoorGross Rate/Week (HK$)3x 12-sheet Consecutive Panels with Platform Screen Door in front of the 12-sheet panels 105,000Minimum Booking PeriodCommencement3 weeksFriday / SaturdayPeak Season15% surcharge applies on all bookings of the above formats (except for Trackside Billboard) during this period, please see thebooking calendar for details.21

FeatureAds – Train FormatsTrain BodyFull Train BodyGross Rate/Week (HK$)84,000 / TrainMinimum Booking PeriodCommencement8 weeksSaturdayIn-train CampaignTrain Door Window Stickers + Train Door Interior + Wrap Around Saloon Window+ Stickers on In-train Glass Panes + Gangway + Broadview Stickers / BannersMinimum Booking PeriodCommencement4 weeksThursdayGross Rate/Week (HK$)120,800 / TrainTrain Body + In-trainFull Train Body + In-train CampaignMinimum Booking PeriodCommencementIn-train Formats8 weeksSaturdayTrain Door Exterior + Train Door Interior + Train Door Window StickersFull Train (80 pairs of door)Train Door Window Stickers (TDWS)Full Train (160 double-sided stickers)Half Train (80 double-sided stickers)Sticker Next to Saloon Window (SNSW)Full Train (112 stickers)+ Saloon Window (Full Train = 112 stickers for SNSW+ 56 stickers for Saloon Window)Half Train (56 stickers)+ Saloon Window (Half Train = 56 stickers for SNSW+ 28 stickers for Saloon Window)Wrap Around Saloon Window + Saloon WindowFull Train (56 stickers for Wrap Around + 56 stickers for Saloon Window)Half Train (28 stickers for Wrap Around + 28 stickers for Saloon Window)Gross Rate/Week (HK$)162,800 / TrainGross Rate/Week (HK$)105,000 / Train38,900 / Train25,200 / Half Train52,500 / Train78,800 / Train34,100 / Half Train52,500 / Half Train87,200 / Train57,800 / Half TrainMinimum Booking PeriodCommencement4 weeksThursdayGeneral Notes1. 25% extra sticker should be prepared for spare use.2. 5% loading charge will be imposed if minimum booking is not met.3. 10% surcharge applies to all bookings on trains running on the Island Line.Peak Season15% surcharge applies on all formats of Train Body and In-train bookings during this period, please see the booking calendar for details.Remarks for Train Door Window Stickers1. Stickers have to be put on both Train Door Window interior and exterior. The above quantity of stickers are calculated by assuming double-sidedprinting is used.2. Maximum size (W x H): 330 x 400mm3. Installation fee per regular size sticker is HK$16 (for reference only).4. An installation fee will be charged for any die-cut sticker and will be subject to JCDecaux Pearl & Dean Limited’s quotation. The advertiser is free toappoint any contractor for the installation.Remarks for Sticker Next to Saloon Window1. Maximum size (W x H): 500mm x 900mm2. Installation fee per regular size sticker is HK$22 for the first two pairs of sticker designs (for reference only). If more than two combinations are to beinstalled, an installation fee of HK$25 per regular size sticker will be charged (for reference only).3. An installation fee will be charged for any die-cut sticker and will be subject to JCDecaux Pearl & Dean Limited’s quotation. The advertiser is free toappoint any contractor for the installation.Remark for Saloon WindowStickers have to be put on both Saloon Window interior and exterior. The above quantity of stickers are calculated by assuming double-sided printing isused.22

FeatureAds – Station ExteriorStation Exterior / Elevator Wrap AroundCommercial StationResidential StationGross Rate/Week (HK$)99,000 / Exterior or Elevator71,500 / Exterior or ElevatorMinimum Booking PeriodCommencement4 weeksWednesdayStation Exterior Billboard + Wrap AroundStation Site Lighting Net Rate / Month (HK$)Mong KokTsim Sha TsuiEntrance E2Entrance C1Entrance C2Entrance C1 + C2Front-lit with spot lightsFront-lit with fluorescent tubeFront-lit with fluorescent tubeFront-lit with fluorescent tube230,000275,000275,000385,000Minimum Booking PeriodCommencementMaterialOne monthFirst day of each monthFront-lit VinylRemarks1. Stamp duty, government rate and cost for electricity are inclusive.2. Operation hours of lighting: 7:00pm to 11:00pmPeak Season15% surcharge applies on all bookings of Station Exterior / Elevator Wrap Around during this period, please see the bookingcalendar for details.23

FeatureAds – Multimedia Panel / Innovative PanelMultimedia PanelStations Location Entitlements (at each site) Gross Rate/ Site / Week (HK$)Mong Kok Concourse Nearby Exit D 1) 1 x 4-sheet Panel2) 1 x Full Panel Extension3) 1 x 40” TV Domination4) Bluetooth and sonic sound devices applicable5) Pre-set Programming(1-track mode / walkman mode)Causeway Bay Concourse Nearby Exit E 1) 1 x 4-sheet Panel2) 1 x Full Panel Extension3) 1 x 40” TV Domination4) Bluetooth and sonic sound devices applicable5) Pre-set Programming(1-track mode / walkman mode)6) 1 x Exhibition Site83,000200,000Minimum Booking PeriodCommencement3 weeksWednesdayPeak Season15% surcharge applies on all bookings of the Multimedia Panel during this period, please see the booking calendar for details.RemarkThe above gross rate is the media cost excluding production and installation charge. Such charge for each location is subject to separate quotationand to the final confirmation by JCDecaux Pearl & Dean Limited.Innovative PanelStations Location Entitlements (at each site) Gross Rate/ Site / Week (HK$)Causeway BayMong KokTsim Sha TsuiConcourse to Exit FConcourse Nearby Exit EConcourse Nearby Exit R1) Full Sticker Extension2) Showcase plus Card Dispenser104,000Minimum Booking PeriodCommencement3 weeksWednesdayPeak Season15% surcharge applies on all bookings of the Innovative Panel during this period, please see the booking calendar for details.Remarks1. Card size (H x W): 85mm x 54mm. Maximum capacity of Card Dispenser: 300 pcs depending on card thickness.2. Size of Sampling Box (L x W x H): 110mm x 100mm x 15mm. Maximum capacity of Sampling Dispenser: 104 boxes3. Paper thickness for card and sampling box should be at least 320 gsm24

FeatureAds – Central Luxury Zone / Power Zone /Supernova ZoneCentral Luxury ZoneStation Location Entitlements Gross Rate / Week (HK$)Central Concourse Nearby Exit G 1) 6 x Concourse 12-sheet Panels with PanelExtension2) Floor Vision3) 2 x PillarsCentral Concourse Nearby Exit G 1) 6 x Concourse 12-sheet Panels with PanelExtension2) Floor Vision3) 2 x Pillars4) Poster on Wall POW#W3248,000298,000Minimum Booking PeriodCommencement3 weeksSaturdayPower ZoneStation Entitlements Gross Rate/ 4 Weeks (HK$)CentralTsim Sha Tsui or Mong Kok1) Pillars at Island line platform level2) 2 x Escalator Wall3) Bunting at Island line platform level4) 3 x Poster on Wall5) 2 x 4-sheet with Extension6) Floor Vision1) Pillars at platform level2) Wall at platform level3) Bunting at platform level4) 2 sets x 5 Consecutive Trackside 12-sheet Panelswith Platform Screen Door in front of the Trackside 12-sheetPanelMedia Only: 1,764,000Media Only: 1,575,000Minimum Booking PeriodCommencement4 weeksFriday / SaturdaySupernova ZoneStations Location Entitlements Gross Rate/ 3 Week (HK$)Hong KongPublic Concoursebetween the twoTravellators1) Giant Poster on Wall 12) 6 x Pillars within the zone3) Poster on Wall POW#14) 2 x Solus Panel #618/6080/01 & #618/6080/025) 1 x Concourse 12-Sheet #618/7400/04For entitlements 1) - 5)1,350,000Optional1) Special Execution (e.g. 3D Hanging Object)2) Additional 1 x Hanging Banner OR Floor VisionMinimum Booking PeriodCommencement3 weeksWednesdayRemarks1. The dimension of Giant POW is Approx. 10550mm(W) x 7600mm(H) x 109mm(D). Actual dimension is subject to on-site measurement.2. Advertisement shall wrap around all sides of Pillars and cover the area from top to bottom (except station furniture).3. Solus Panel #618/6080/01 & #618/6080/02: Size - #S4; material - Backlit Vinyl (fulfills the standard of BS476 part 7 class 1 or equivalent)4. Optional Entitlements are subject to separate quotation and to the final confirmation by JCDecaux Pearl & Dean Limited.Peak Season15% surcharge applies on all bookings of the above formats during this period, please see the booking calendar for details.25

FeatureAds – TV Ring Zone Domination / Station DominationTV Ring Zone DominationStation Location Entitlements Gross Rate/ Week (HK$)Central World-Wide House Concourse (1) 1) TV Ring Zone Domination with Sticker Extension2) 4 x Pillars3) 2 x Poster on WallCentral World-Wide House Concourse (2) 1) TV Ring Zone Domination with Sticker Extension2) 4 x Pillars3) 2 x Poster on Wall4) Floor Vision or Bunting278,000332,000Causeway Bay –Zone BCauseway Bay –Zone BEast (Sogo) Concourse Zone (1)East (Sogo) Concourse Zone (2)1) TV Ring Zone Domination with Sticker Extension2) 3 x Pillars3) 1 set x Ticket Machine Back and Top Card1) TV Ring Zone Domination with Sticker Extension2) 3 x Pillars3) 1 set x Ticket Machine Back and Top Card4) Floor VisionTsim Sha Tsui Concourse nearby Exit D (1) 1) TV Ring Zone Domination with Sticker Extension2) 1 set x Ticket Machine Top Card3) 6 x PillarsTsim Sha Tsui Concourse nearby Exit D (2) 1) TV Ring Zone Domination with Sticker Extension2) 1 set x Ticket Machine Top Card3) 6 x Pillars4) Floor Vision or Bunting250,000304,000232,000285,000Tsim Sha Tsui Concourse nearby Exit D (3) 1) TV Ring Zone Domination with Sticker Extension292,0002) 1 set x Ticket Machine Top Card3) 15 x PillarsMong Kok Concourse nearby Exit C (1) 1) TV Ring Zone Domination with Sticker Extension2) 4 x PillarsMong Kok Concourse nearby Exit C (2) 1) TV Ring Zone Domination with Sticker Extension2) 4 x Pillars3) Floor Vision or Bunting193,000246,000Minimum Booking PeriodCommencement3 weeksWednesdayRemarkFor each booking of TV Ring Zone Domination, a HK$1,000 per conversion fee will be charged for converting maximum two versions of TVC fromBETA material into Mpeg2 format.Peak Season15% surcharge applies on all bookings of the above formats during this period, please see the booking calendar for details.Station DominationStation Entitlements Gross Rate/ 3 Weeks (HK$)Any stations except thebelow asterisked stations1) 8 x Pillars2) 2 x Poster On Wall3) Platform Bunting4) 2 sets of 3 x Consecutive Trackside 12-sheet panels* Central, Admiralty, Wan Chai, Causeway Bay, Tsim Sha Tsui, Mong Kok, Hong Kong, Sunny Bay and Disneyland Resort stationsMinimum Booking PeriodCommencement3 weeksWednesday (FeatureAds) ; Friday / Saturday (Trackside 12-sheet)Media Only: 592,000Peak Season15% surcharge applies on all bookings of the above formats during this period, please see the booking calendar for details.26

Important Notes – PosterAds (I)Bookings(a) All offers of space are subject to availability at the time required and to JCDecaux Pearl & Dean Limited’s general terms and conditions.(b) The structure of each network is pre-determined and cannot be altered by the Advertiser.(c) Extension of a booking cannot be guaranteed. Advertisers should be aware that they do not have an automatic option to renew their sites and thatthese sites may be taken up by another advertiser when their contract expires.(d) Advertisers may book on a long term basis and change posters during the display period. However, such changes are only allowed free of chargeevery 4 weeks and must be indicated at the time of booking. It should be noted that brand changes are only allowed in instances where the brandsare distributed by the same company.RatesAll rates are exclusive of the cost of advertising material unless otherwise specified. The rates are inclusive of initial posting, a four-weekly change ofposter if required, illumination, cleaning and maintenance.Cancellation and PostponementContracts may only be cancelled or postponed by providing 6 weeks written notice. A 5% penalty will apply for the cancellation amount. It should benoted, however, that Advertisers cannot cancel bookings such that the period of display is reduced to less than the minimum period applicable to thatdisplay, e.g. in the case of 4-sheet panels an Advertiser cannot cancel part of a booking such that the period of display would be reduced to less thanfour weeks.Fixing Charges for Additional PostingFixing charges are included in the rates shown except that the following service charges are made if additional posting is required within the minimumbooking period.ItemIn-train CardEscalator CrownBroadview Banner4-sheet6-sheet12-sheetSolusHK$ (per poster per change)821354080115575Solus 575Labour Charges for Irregular Day PostingFor Installation and / or dismantling set on any irregular commencement or dismantling days, labour charges will be incurred. Should the campaigns inquestion fail to meet the minimum booking required, the labour charges for additional posting will be incurred on top of the below charges.Item Weekday (HK$) Weekend (HK$) Public Holiday (HK$)Broadview BannerIn-train CardTrackside12-sheet or 6-sheet Banks (Per zone)Escalator Crown (253 posters or 126 posters)Escalator Crown + Extension (126 posters x 2)Escalator Crown + Extension (253 posters x 2)4-sheet (185 posters or 245 posters)Concourse 12-sheet (150 posters)Concourse 12-sheet (50 posters)Trackside 12-sheet (150 posters or 240 posters)Solus Panel (1-2 panel(s) per station)15,4801,7201,72022,36030,96043,00015,48020,64013,76043,0005,16020,7002,3002,30029,90041,40057,50020,70027,60018,40057,5006,90031,5003,5003,50045,50063,00087,50031,50042,00028,00087,50010,500Minimum Charge (For quantity lower than those mentioned aboveand varies with Competent Person required)Remarks:1. Posting work for Trackside 12-sheet is subject to the availability of track which may be occupied by MTR Operation formaintenance.2. Notice for any special arrangement for posting work should be given 1 week in advance, which is subject to final operationconfirmation from JCDecaux Pearl & Dean Limited.Juxtaposition of Competitive AdvertisingJuxtaposition occurs when two posters next to each other display advertising for competitive products. JCDecaux Pearl & Dean Limited will endeavor toavoid such juxtaposition.8601,1501,750Maximum Number of NetworksCategories of advertisers may book up to three networks simultaneously of each network type. JCDecaux Pearl & Dean Limited reserves the right notto accept bookings for more than three networks from a product category.27

Important Notes – PosterAds (II)Replacement PanelIn the event of any network panel(s) being affected by renovation work or other circumstances, JCDecaux Pearl & Dean Limited reserves the right tosubstitute the affected panel(s) by panel(s) of similar value in other stations.QuantitiesThe following table is given as a guide to the quantities of advertising material which must be supplied.Network4-sheet Frequency Network4-sheet High Impact NetworkTrackside 12-sheet Frequency NetworkTrackside 12-sheet High Impact NetworkConcourse 12-sheet Standard NetworkEscalator Crown Standard NetworkIncluded:• Escalator Crown pop-up• 3D pop-up• Regular• 2DTung Chung Line In-train Cards NetworkBroadview Banner NetworkSpecial 4-sheet Networks by SegmentSpecial Trackside 12-sheet Networks by SegmentQuantity2403202003152003303003030420500Entitled quantity + minimum 50% spareEntitled quantity + minimum 50% spareUse of MTR Station MapsStation facilities may change from time-to-time for MTR operational needs. All the location maps provided by JCDecaux Pearl & Dean Limited are forreference only and are subject to changes without prior notice.Advertisement Layout SubmissionFINAL layout(s) and mockup(s) of all advertisements have to be submitted to JCDecaux Pearl & Dean Limited for approval at least 3 full working daysprior to delivery of poster(s).DeliveryAll advertisements must be delivered to the following address accompanied by a delivery note specifying the contractor and poster number.Delivery Time:In-train Formats to be installed byJCDecaux Pearl & Dean LimitedOther formatsTuesdayMonday to Wednesday9:45 a.m. – 12:45 p.m. / 2:00 p.m. – 3:45 p.m.9:45 a.m. – 12:45 p.m. / 2:00 p.m. – 3:45 p.m.Address:MTR JCDecaux Pearl & Dean Poster DepotRoom G401, West RoadMTR Kowloon Bay Depot,33 Wai Yip Street, Kowloon Bay, Kowloon (next to Ngau Tau Kwok Police Station)Telephone Number: (852) 2993 2396Remarks1. All materials must be delivered at least 3 full working days prior to the commencement date of display. Any late delivery will be subject to JCDecauxPearl & Dean Limited’s acceptance. A minimum of $860 will be incurred by the advertiser as late delivery penalty. The final penalty amount is subjectto the confirmation of JCDecaux Pearl & Dean Limited.2. In order to maintain the posters in good condition, all PosterAds of the following material types, i.e. Yupo Paper, Duratran, Back-lit Film, Front-litVinyl and Back-lit Vinyl, must be rolled up individually before delivery. The posters should be divided into numbers of lot, i.e. 20 to 30 pieces per lot witheach lot wrapped with extra paper sheet. It is recommended not to use any PVC type of transparent bag for individual roll-up of the posters.Use of MaterialsYupo paper posters can be used for one posting only and cannot be re-used.Duratrans or photographic transparency material may fade in time and deteriorate with frequent handling. JCDecaux Pearl & Dean Limited will acceptresponsibility for one posting change only for this type of material. The suggested life span for this type of material is six months. JCDecaux Pearl &Dean Limited reserves the right to reject any material which is badly deteriorated or obsolete. It is the responsibility of the advertiser to send us newmaterial for replacement if a poster is found to have deteriorated or be obsolete after a long period of display.Return of MaterialsPosting or other advertising materials which are surplus to requirements or which have been removed from display will be disposed of unless at leastseven days prior notice in writing has been given to hold them for collection. JCDecaux Pearl & Dean Limited will then hold the materials for twoweeks. If they have not been collected by then they will be disposed of without further notice.PosterAds ProductionThe advertiser may directly appoint any production house or printing company as appropriate in accordance with the requirements specified in the“Important Notes – PosterAds (I) & (II)” of the Rate Card.28

Important Notes – FeatureAdsGeneral Rules1. Use of Materials:1.1) Removable stickers: only 3M 8648 laminated with 3M 8936, Avery 7400 and MacTac Digitrans are allowed.1.2) Removable stickers for rough surface station exterior: only 3M 3690 is allowed.1.3) Removable stickers as floor sticker: only 3M Controltac Plus 162 w/ 3M over laminate 3645 are allowed.1.4) Removable white sticker: only Ritrama VJ 100M is allowed.1.5) Removable clear sticker: only Ritrama Rijet 100 Clear AVM (clear sticker) is allowed.1.6) Removable VHB tape: only 3M, reference no. 4945 (width = 1”) is allowed.1.7) For any necessary lamination of stickers for in-train format: only 3M 8648 laminated with 3M 8936 is allowed.1.8) Forex board: BS 476 part 7 class 1 certificate is required.1.9) Vinyl: BS 476 Part 7 class 1 certificate is required.1.10) Polycarbonate: BS 476 Part 7 class 1 certificate is required.1.11) Lenticular material: material sample and fire retardant certificate should be submitted for approval.1.12) Wood and other combustible material: Wood and plywood material are not allowed to be used in MTR stations andfacilities. The use of other combustible materials are subject to approval by MTR Corporation Limited. Fire retardantsolution is NOT an exemption measurement for using the combustible material in MTR stations and facilities.1.13) Electrical items: The use of electrical appliances is subject to approval by MTR Corporation Limited. The electricityoutput provided in MTR stations is 240V. All electrical appliances must comply with the BS standard. LSOH cabling mustbe used and proper earthling is required.2. Stickers must comply with size and material specification.3. Presentable and colorful artworks are preferred.4. DO NOT use creatives that resemble MTR signage and are offensive (or likely to give offence).5. DO NOT incorporate too much wordings in layout and should avoid small wordings.6. Advertisers are responsible for installing sticker and removing sticker residue right after the display period, additional charge will be exercised whendelay in removal.7. Cleaning should be made after each campaign and meet with the standard as set by JCDecaux Pearl & Dean Limited.8. Any installation and dismantling of FeatureAds and site measurement must be taken during MTR non-operation hours.9. Should there be arrangement needed on irregular commencement or dismantling days, the following charges will be incurred per job per site forhiring Competent Person:Weekday: HK$860 Weekend: HK$1,150 Public Holiday: HK$1,75010. Advertisers shall maintain the advertising material in good appearance and conditions and shall rectify or remedy any defects immediately uponJCDecaux Pearl & Dean Limited’s notification.11. Advertisement must be applied on both sides of FeatureAds formats which are visible from both sides e.g. Train Door Window Stickers.12. Silkscreen printing is not allowed for FeatureAds.13. Any other additional notes should refer to the “MTR FeatureAds Installation Guideline for Contractor”.Train14. Round-cornered creative is preferable for Train Door Window Stickers.15. DO NOT post Train Door Window Stickers in such a way that they cover the Safety Stickers on door window.16. Use templates while posting Train Door Window Stickers and Stickers Next to Saloon Window. Templates of Train Door Window Stickers shouldbe provided by advertisers.17. No sticker should be posted on the surface of rubber seal along train windows and doors.18. Mirror materials should not be used.19. Any other additional notes should refer to the “MTR FeatureAds Installation Guideline for Contractor”.Station20. Die-cut creative for Poster On Walls may be used subject to approval.21. Walls or Pillars with Emergency Train Stop Button or Help Line can never be used for advertising.22. Poster on Walls should be at least 0.8m away from other advertising panels, and at least 0.5m away from signages and any MTR CorporationLimited facilities. Backings should be used when location selected is on VE panels so as to avoid non-smooth surface.23. Die-cut should be made where there are signages, dust bin, power socket, control units, etc. on Pillars or Walls. Stickers should have a 15cmclearance around “station name”, Emergency Train Stop Button or Help Line. For more details about the guidelines for different signages orfacilities, please refer to the “MTR FeatureAds Installation Guideline for Contractor”.24. Mirror materials would be applied subject to location and creative as approved by JCDecaux Pearl & Dean Limited.25. Stickers can cover whole surface area of balustrades. Die-cut should be made around stoppers (emergency plunger) with at least 15cm clearance.The escalator safety stickers should be protected by non-sticky material before putting on the advertisement. At least 50% of the safety stickersshould be restated on the advertisement.26. Installation of Station Exterior Advertising is subject to the valid Road Permit from Transport Department. Please refer to the “MTR FeatureAdsInstallation Guideline for Contractor” for details.27. Any other additional notes should refer to the “MTR FeatureAds Installation Guideline for Contractor”.Advertisement Layout SubmissionFor Train Door Window Stickers (regular size), Stickers Next to Saloon Window and Trackside Billboard, final layout(s) and mockup(s) have to besubmitted to JCDecaux Pearl & Dean Limited for approval at least 3 full workings days prior to the campaign production start date.For other FeatureAds Formats, final layout(s) and mockup(s) have to be submitted at least 5 full working days prior to the campaign production startdate.Variance of layout approval lead-time is subject to creative complexity, at JCDecaux Pearl & Dean Limited’s discretion.FeatureAds ProductionThe advertiser may directly appoint any production house or printing company as appropriate in accordance with the requirements specified in the“Important Notes – FeatureAds” of the Rate Card.29

Terms & Conditions – General (I)1. Definitions(a) The expression "the Company" shall mean "JCDecauxPearl & Dean Limited" and shall include its successorsand assigns.(b) The expression "the Advertiser" shall mean the person,firm or company placing the Order and shall include itssuccessors and assigns.2. Agencies(a) The Advertiser at all time contracts with the Company foritself as principal and acting entirely for itself.(b) An Advertiser (including an advertising agent/ agency)shall be personally liable for payment of all accountshereunder and warrants that it has full authority for itselfin all matters including artwork submission, intellectualproperty rights, protection of personal data collected,production requirement, agency commissions andincentives where applicable, connected with the placingof orders and their amendment.3. Commission(a) Agency commission at the rate of 15 per cent is payableto all recognized advertising agencies and shall be onthe value of the Order less any discount allowed.(b) Other additional commission may apply where applicable.4. TermsThe placing of an Order by the Advertiser with the Companyshall constitute acceptance by the Advertiser of these Termsand Conditions which shall override and exclude any otherterms stipulated, incorporated or referred to by theAdvertiser. No modification of these Terms shall be effectiveunless made by express written agreement between theparties.5. AcceptanceNo Order placed with the Company shall be deemed to beaccepted until completion of the Acknowledgement of Orderby the Company.6. DeliveryAll posters for display shall be delivered carriage paid to theCompany at its address overleaf, or to such other address oraddresses as the Company shall specify, not less than 3days prior to the date of commencement of display specifiedin the Contract.7. DisplayThe Company shall, subject as provided below, and so far asreasonably possible, display each advertisement throughoutthe period specified in the Order commencing on or as nearas reasonably possible to the specified commencementdate. Charges shall accrue due as from the date ofcommencement of display or the specified commencementdate whichever is the later.8. Late or Non-DeliveryIn the event of late delivery or non-delivery of posters,charges shall still be payable and shall accrue due as fromthe specified commencement date. During any period ofnon-display of Advertiser's material, the Company shall havethe absolute right to display any posters featuring charityorganizations or MTR Corporation Limited’s posters.9. Right of RejectionThe Company shall have the absolute right at any time torefuse to display or continue to display any poster which, inits opinion is objectionable, unsuitable, impracticable or likelyto give offence, or designs that resemble safety signages. Insuch event the Contract in whole or in part may be cancelledby the Company forthwith without any responsibility orliability on the part of the Company and to the extent not socancelled the Contract shall continue in full force and effect.10. PaymentUnless otherwise stipulated by the Company, all charges shallbe payable monthly in arrears and shall be paid within 28 daysafter the invoice date. The Company shall have the right tocancel any continuing Order or Contract forthwith in respect ofwhich part payment is overdue after the expiry of such 28days.11. DepositEach Contract is subject to the payment of a deposit and theContract is voidable by the Company if this is in default. TheCompany shall have the absolute right to demand this depositequivalent to the charge for eight weeks display on each panelor each type of panels / networks. For any Contract with eachpanel or each type of panels / networks for a display period of8 weeks or less, payment in full is required in advance 2 weeksbefore the Contract starts. The deposit will be refundablewithout interest upon expiry of the full Contract period where alloutstanding sums to the Company pursuant to the particularposter booking Contract has been paid in full. The deposit isnot allowed to set off against the Company's invoices duringthe continuance of the Contract. Transfer of deposit from onebooking Contract to another is allowed where all outstandingsums due to the Company under that particular bookingContract has been fully settled.12. Interest(a) Interest on all sums due shall accrue after expiry of the 28days referred to above and shall run at the rate of 2 percent per calendar month until payment is received after aswell as before any judgment therefor.(b) Payment shall be made in Hong Kong dollars (unlessotherwise specified) at the office of the Company withoutany deduction by reason of any alleged counter claim orotherwise howsoever.13. Dates of DisplayThe Company shall use all reasonable endeavors to displaythe posters on the display dates specified on the Contract butsuch dates shall not be of the essence of the Contract and inno circumstances shall the Company be liable to compensatethe Advertiser in damages or otherwise for non-display or latedisplay of any posters for whatever reason or for any lossconsequential or otherwise arising therefor.14. Damage or LossThe Company shall be under no liability for loss of or damageto posters, designs or advertisements supplied to theCompany except insofar as such loss or damage arises due tothe fault or negligence of the Company or its employees, andin any event the Company's liability shall never exceed theoriginal cost to the Advertiser of the destroyed or damagedposters.15. Force MajeureThe due performance of any Order is subject to suspension,variation or cancellation by the Company by reason of war,riot, explosion, fire, flood, strike, lock-out or any cause beyondthe Company's control.16. Statutory RequirementsThe Company accepts full responsibility for compliance withstatutory requirements so far as concerns the use of any sitefor the display of advertisements to which a Contract relates,but so far as concerns the subject matter or content of theadvertisement itself the Advertiser will indemnify the Companyagainst all liability and will be responsible therefor.17. CancellationAny Order may be withdrawn by the Advertiser prior toacknowledgement of the Order by the Company. Thereafter,and without prejudice to Clauses 9 and 10 hereof, theCompany may cancel the Contract provided that due notice isserved on the Advertiser not less than 6 weeks prior to the30

Terms & Conditions – General (II)specified commencement date and the Advertiser may alsocancel the Contract provided that due notice is served on theCompany not less than 6 weeks prior to the specifiedcommencement date and by payment of a sum of 5% of thecancelled contract amount as liquidated damages.18. Change of Posters(a) All rates include (subject to Clause 18(c)) a change ofposters once a month if required. All changes required atmore frequent intervals than once a month or which arerequired within a shorter time limit than specified in Clause19 will be charged for.(b) When an Advertiser is entitled to a change of posters withoutseparate charge and stipulates a date upon which suchchange should be commenced the Company will completesuch change within 10 working days after the stipulateddate.(c) Where an Advertiser requires a change of posters in respectof which separate charge is to be made, they must do so inwriting to the Company and the Company shall completesuch change within 5 working days after the stipulated date.19. Condition of PostersAll rates include the maintenance of the display of Advertiser’sposters in good condition and for this purpose the Advertisershall supply a sufficient number of posters of the correct sizeincluding spares as specified in the rate card but the Companyshall only be liable in respect of any damaged or incorrectdisplay of any posters if the defects have not been remedied 6working days after notification of the same to the Company bythe Advertiser.20. Limit on LiabilityWithout prejudice to Clause 13 hereof, it is acknowledged andaccepted by the Advertiser that the Company shall be under noliability whatsoever in respect of any non-display or incorrectdisplay of advertisements or advertising materials or the displayof any damaged or irregular advertising materials. In any event,the Advertiser shall waive all claims (if any) for non-display,incorrect display or display of any damaged poster. TheAdvertiser shall notify the Company immediately if the Advertiserbecomes aware of any non-display, incorrect display or displayof any damaged poster. Without prejudice to the generality ofthe aforesaid, if the display in relevant media of any scheduledspot is (whether temporarily or permanently) suspended,interrupted or delayed due to failure of the telecast facilitieshowsoever caused and for whatever reason (including but notlimited to electrical and/ or mechanical failure), the Companymay in its sole, absolute and unfettered discretion telecast thesame at the next best available time and/or in any othercomparable spot, and the decision of the Company shall be finaland conclusive.21. Change of TermsThe Company reserves the right at any time by not less than 6weeks notice in writing served on the Advertiser to alter the rateschargeable hereunder and any of these Terms and Conditions.Any such alterations shall take effect on the date specified by theCompany or 6 weeks after service of written notice on theAdvertiser whichever shall be the later. The Advertiser shall beentitled to cancel or terminate without any payment on any Orderso altered by notice in writing served on the Company within 6weeks after service of particulars of the changes on theAdvertiser.22. AssignmentThe Advertisers shall not assign any benefit under this Contractwithout the consent in writing of the Company.23. Company’s LienThe Company shall be entitled to a general lien on all posters inthe Company’s possession for all sums, whether liquidated orqualified or not, due from the Advertiser to the Company.24. Indemnities(a) The Advertisers shall indemnify and keep the Companyindemnified against all penalties imposed by theCommunications Authority arising from the telecast ofMaterial supplied by or transmitted for the Advertiser.(b) The Advertiser warrants and undertakes that:(1) The Advertiser will be responsible for obtaining andpaying for all necessary licences and consents for thereproduction, transmission, showing and ancillaryexploitations of any intellectual property works in thematerials (including the synchronization right of songsand recording right of musical recordings) or theappearance of any person in the materials.(2) No materials will breach any applicable law or bedefamatory of any third party.(3) The Advertiser will indemnify and keep the Companyindemnified against all actions, proceedings, costs(including legal costs on a full indemnity basis),damages, expenses, penalty claims, demands andliabilities arising from any breach of the abovewarranties or other conditions or in any mannerwhatsoever in consequence of the use, recording orshowing of any materials or other matter supplied byor shown for the Advertiser, including all costsincurred in obtaining advice on and dealing withthreatened claims or proceedings whether or notactually brought or instituted.(4) The Advertiser will further indemnify and keep theCompany indemnified against all penalties imposedby any regulatory bodies for any breach of anyapplicable law as a result of the showing of materialssupplied by or shown for the Advertiser.25. NoticesAny notice given hereunder may be delivered or sent by handor by post and shall be deemed to be served if sent by hand atthe time of delivery and if sent by post to the address of theparty to be served specified on the order or such other addressas may be notified in writing from time to time 48 hours afterposting.26. Advertising ContractThe Advertising Contract, which incorporates these Terms andConditions, contains the whole agreement between theCompany and the Advertiser relating to the transactioncontemplated by the Contract. The Contract and these Termsand Conditions supersede and replace all previousagreements, discussions, representations, warranties orstatements, whether made orally or in writing, between theparties and relating to the transaction. No amendment, waiveror variation of the Contract or these Terms and Conditionsshall be effective, unless it is set out in writing and signed byboth parties.27. Personal DataThe Advertiser shall and shall procure its employees, agents orrepresentatives to comply with the provisions of the PersonalData (Privacy) Ordinance (the “Ordinance”) (including anyamendments thereon from time to time), and any applicablecodes of practice, guidance notes or regulations in thehandling of personal data (as defined in the Ordinance fromtime to time) (“Personal Data”) collected by and provided to theAdvertiser, or collected by the Company or its representativesfor the purpose of this agreement. The Company shall beunder no liability for protection of personal data collectedthrough the advertising campaign under this agreement saveto the extent required by law.28. Governing LawThis agreement shall be governed by and interpreted inaccordance with the laws of Hong Kong Special AdministrativeRegion and the Advertiser submits to the jurisdiction of theHong Kong Courts.31

Terms & Conditions – FeatureAds1. All General Terms and Conditions are applicable.2. The Advertiser is responsible for posting, maintenance andremoval of all advertising materials, and will restore the trainbody, train interior and / or any station structures on whichadvertising materials have been pasted to their original stateimmediately upon the completion of the Contract period. Unlessotherwise agreed by the MTR Corporation Limited, theAdvertiser shall remove all advertising materials and carry outany necessary cleaning and minor repairs on all stationlocations within 2 days after the expiry of the respective displayperiods and for train bodies within 24 hours or at the earliestavailable time as advised by the MTR Corporation Limited. Ifrepairs are required to be made on any station pillar, wall orstructure and any train exterior and interior after the advertisingmaterials have been removed, the Company will be responsiblefor carrying out the necessary repairs and the cost (varies withdifferent structures and conditions) will be charged to theAdvertiser on an actual basis.3. The materials to be used, the layout and design of alladvertising materials and the exact locations for mounting alladvertising materials must be submitted to the Company forapproval at least 3 weeks prior to commencement date. Subjectto the foregoing, advertising materials on all station structuresincluding pillars and walls shall cover all sides and the full heightof the structures. If there are any station names, directionalsignages or safety devices affixed, displayed or installed on anyside of a station structure, the advertising materials to bedisplayed on such side must be carefully die-cut to avoidcovering, or obstructing or interfering with such objects. Pleaserefer to Important Notes of FeatureAds.4. The Advertiser shall maintain the advertising materials in goodappearance and conditions and shall rectify or remedy anydefects, disrepair, or disfigurement of advertising material orremove or replace the same immediately upon demand by theMTR Corporation Limited. Where the Advertiser fails to do so,the MTR Corporation Limited will take all actions it considersnecessary to achieve the same at a cost to be borne by theAdvertiser. If replacement of advertising materials under thesecircumstances is contemplated, the Advertiser must reserveadequate levels of spare materials in advance, as the lack ofspare materials shall not be accepted as reason for notconforming to this requirement or as cause for delays in doingso.5. The Advertiser acknowledges that the quality, stability orappearance of the advertising materials may be affected bynormal operation of the rail system including but not limited tocleaning, wear and tear or vandalism and that no warranty inthese or other regards are provided by the MTR CorporationLimited. The Advertiser further acknowledges that theadvertising materials are put up at its own risk.6. The MTR Corporation Limited reserves the right to terminate anyContract or remove certain advertising materials it considersnecessary to avoid undue disruption to normal or smooth runningor rail operations. Without affecting the generality of a Contract, ifand when the MTR Corporation Limited exercises its right underits clause to terminate the Contract in whole or in part, the mediacost relating thereto shall cease to accrue from the date oftermination and all related charges already made or moniesalready paid for displays after the date of termination shall ceaseto apply or shall be refunded accordingly. Under nocircumstances will the MTR Corporation Limited be liable for anycompensation or damages.7. The Advertiser acknowledges that the trains assigned under anyContract are subject to normal routine maintenance and maytherefore be out of service from time to time. The Advertiserfurther acknowledges that certain trains may not run during nonpeakhours.8. Except where Clause (6) applies, this is a non-cancelableContract.9. Rescheduling must be in written notice 8 weeks prior to thecommencement date and subject to availability.10. Insurance(a) The Advertiser is responsible for security of all advertisingdisplay under this Contract which are displayed at its own risk.The Advertiser is advised to take out proper insurance coveragefor such risks.(b) The Advertiser shall at its own costs (without limiting itsobligations and responsibilities) insure in the joint names of theAdvertiser and MTR Corporation Limited against any damage,loss or injury which may occur to any property or to any personby or arising from any of the advertising materials displayedunder the terms of Contract.(c) Such insurance (Public Liability and Third Party Insurance)shall be effected with an insurer and in terms approved by theMTR Corporation Limited and with a minimum limit of liability ofHK$50 million on any one occurrence and shall cover the entirebooking period under the Contract.11. The Advertiser and the Advertising Agency are jointly andseverally responsible for all responsibilities and obligations underthe Contract.12. Advertisers and / or their Agencies should also refer to the “MTRFeatureAds Installation Guideline for Contractor”.13. All Contractors / workers must comply with the statutoryrequirement as well as the Safety Rules and Proceduresspecified by the MTR Corporation Limited and the Company.32

Terms & Conditions – Advertisement Content (I)All General Terms & Conditions are applicable.The MTR system is a very popular and widely used mode of public transport that serves all walks of life. As the sales agent for MTR CorporationLimited (“MTRCL”), JCDecaux Pearl & Dean Limited (“the Company") must consider the suitability and acceptability of the formats, presentation andcontents of all advertisements displayed or published in the MTR system to take into account the interest of the public. Therefore, to obviate lastminutesdifficulties and the possibility of wasted production costs, the Company will willingly advise on the likelihood of acceptability of alladvertisements before production shall commence.Advertisements will not be accepted for, or retained on, display on the MTR system if in the opinion of the Company (which opinion shall be decidedby its sole and absolute discretion), they:-1. fail to comply with the law of the Hong Kong SAR, or incite orprovide any means to cause or enable any person to break the lawof the Hong Kong SAR, .2. contain any statements, visual/audio presentations or messageswhich are immoral; or which offend against the generally acceptedstandards of public decency or the social or cultural standards ofthe society; or which depict, suggest or amount to indecency orobscenity; or which depict any human, animals or their bodies assex objects; or which encourage, endorse or provoke physicalviolence or any anti-social behaviour; or which promote, support orare in any way connected with any terrorists activities ororganizations; or which are otherwise in any way causing anydiscomfort, fear, distress, embarrassment or distaste to the public.3. suggest, encourage or endorse any unsafe practices. Particularattention shall be given to the safety, interest and welfare ofchildren to ensure that no statements, visual/audio presentationsor messages will be likely to result in harm (whether physical,mental or moral) to children, or which may exploit their immaturity,inexperience, lack of knowledge or tendency to believe in whatthey see, hear or read.4. promote or advertise any films and television programs and:-• such films and/or their advertising materials have not beensubmitted for classification or have been classified asobscene under the Control of Obscene and Indecent ArticlesOrdinance, Cap. 390, or otherwise in any way fail to complywith or violate the provisions of such Ordinance.• if the application for grant of the relevant certificate ofapproval or exemption by the Commissioner for Televisionand Entertainment Licensing of any film is refused, itsadvertisements may be withheld or withdrawn from displayor publication.• if the advertisements of any films or television programmesare depicting murder, scene of terror or horror, acts ofviolence, controversial religious issues, nudity or having anysexual connotation, they will be subject to thorough andvigilant examination and may be rejected.5. contain any descriptions, claims or illustrations, presentation orconvey any messages which may directly or impliedly misleadabout the products or services advertised; or mislead or causefalse impression to the viewers by inaccuracy, ambiguity,exaggeration, deceit, omission or otherwise. All descriptions,claims and comparisons which relate to matters of objectivelyascertainable facts should be capable of substantiation.6. contain any materials or convey any messages that may directly orindirectly:• suggest, endorse or provoke discrimination (including but notlimited to sex, race, religion, age, jobs, financial position,family status or disability) or to humiliate, stigmatize orundermine the status or standing of any identifiable group ofpersons.• cause racial hatred or give rise to strong racial feeling; ormay directly or indirectly result in or incite racial controversy,conflict or discrimination.33• attack or degrade any religion; or in any way visualize orpresent in any manner any religious or sacred objects orsubjects which may offend or cause discomfort or anxietyto the viewers; or may directly or indirectly result in orincite religious controversy, conflict or discrimination.7. reproduce or contain a reproduction of, whether or not to thecorrect scale, any Hong Kong currency note or any partthereof; or involve or consist of the making of anything whichresembles a Hong Kong coin in shape, size and thesubstance of which it is made, except with the prior writtenconsent of the Monetary Authority.8. may in any way cause social unrest, or incite socialcontroversy, whether arising immediately or occurringanytime afterwards; or are likely to attract or cause largecrowd of people or viewers to gather or remain within theMTR system; or cause or inciting them to create anynuisance or inconvenience to the public.9. are of a political nature and which: (a) do not clearly state theorganization or party involved; or (b) cause or incite activitieswhich break the law or which cause nuisance to the public; or(c) cause political unrest or incite political controversy; or (d)in any way suggest or imply that any political stand orviewpoint is taken by MTRCL and/or the Company and/or thepublic.All advertisements of a political nature shall first be subject toreview and approval by the Company who may, if considernecessary, ask for the substantiation of the contents, or askfor further particulars and supporting documents concerningthe nature and objective of the promotion and also thesource of its funding.10. do not comply with any Ordinance, Regulations or By Lawsof, governing or applicable to MTRCL.11. conflict with or fail to meet the standards and guidelines ofthe Hong Kong Code of Advertising Standards; or fail tocomply with the code of practice, regulations or requirementsof any professional bodies which are applicable to the type ofgoods or services advertised.12. contain, whether directly or by implication, any statement orsuggestion which:• is defamatory in nature; or which disparages or denigratesother products, services or business competitors orperson(s) or company(ies). Comparative advertising willbe closely scrutinized.• amount to infringement or may give rise to claim forinfringement of trademarks, copyrights, patents, designsrights and/or other intellectual property rights of othersunless prior written consent of the rightful owner isobtained and submitted to the Company for approval.MTRCL and the Company may require an indemnity to begiven against any future or potential claims, legal actionsand/or loss and damage before any approval is given.• contain any unfair or unproven accusations or criticisms.

Terms & Conditions – Advertisement Content (II)13. imitate or copy other products or services; or the works,designs, tradenames, trademarks and/or the visual/audiopresentation of others in any way which is likely to mislead orcause confusion to the public.14. violate or intrude the personal privacy or involve theunauthorized use or disclosure of personal data of any person;or unfairly portray or refer to people in any adverse oroffensive way; or in any manner whether directly or byimplication depict, make reference to or present any quotes orimages of a living person unless prior written consent of thatperson is obtained and submitted to the Company for approval.MTRCL and the Company may require an indemnity to begiven against any future or potential claims, legal actionsand/or loss and damage before approval is given.15. display, make reference to or contain any features or imageswhich resembles any logo, signages, routes or stations chartsor diagrams, designs or images (whether registered or not) ofMTRCL; or which is likely to mislead or cause confusion to thepublic.16. may damage or adversely affect the image, goodwill andreputation of MTRCL and/or the Company; or create anynegative, unpopular or biased impression or opinion towardsMTRCL and/or the Company; or may in any way adverselyaffect the interest of MTRCL and/or the Company.The Company is entitled at any time to incorporate, show, display,make references to and/or use as examples or demonstration any ofthe advertisements accepted by them for the purpose of their ownbusiness presentation, marketing and/or promotion activities andmaterials. All requisite consent is deemed to be given to the Companyin relation to such purpose.These general terms and conditions and all rights obligations and/ordisputes arising hereunder and/or under any other documents whichform part of the contract between the Advertiser and JCDecaux shallbe governed by and construed in accordance with the law of the HongKong SAR. All parties irrevocably agree to submit to the non-exclusivejurisdiction of the Courts of the Hong Kong SAR.34

We welcome innovation and creative ideas, please feel free to talk to our sales team for anyproposal different from the standard offer listed on the rate card.14/F Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong KongTel: (852) 2111-0111 Fax: (852) 2529-5653 Email: info@jcdecaux.com.hkWebsite: www.jcdecaux-transport.com.hk