MTR-PosterAd_Feature.. - JCDecaux Group

MTR AdvertisingPosterAds & FeatureAdsRate Card 32 (2 Aug 2011 Edition)Effective from 1 January 2011* MTR System here refers to Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line

ContentPageSize Specifications – PosterAds & FeatureAds1 – 2PosterAdsTrackside 12-sheet Networks / Special Networks by Target SegmentTrackside 12-sheet PanelConcourse 12-sheet NetworksConcourse 12-sheet Panel / Panel Extension4-sheet Networks / Special Networks by Target Segment4-sheet Banks / Panel / Panel Extension6-sheet Banks with Panel ExtensionSolus PanelEscalator Crown Networks / BanksBroadview Banner / In-train Card / InfoPanel Networks3 – 45678 – 910 – 111213 – 1617 – 1819FeatureAdsConcourse & Platform FormatsTrackside FormatsTrain FormatsiCentre / Station ExteriorMultimedia Panel / Innovative PanelCentral Luxury Zone / Power Zone / Supernova ZoneTV Ring Zone Domination / Station DominationImportant NotesTerms & ConditionsBooking Calendar 2011 - 201220 – 2122232425262728 – 3031 – 3536 – 37

Size Specifications – PosterAdsPosterAd Formats12-sheet6-sheet4-sheetEscalator Crown (Regular Panel)Escalator Crown (Edge-lit Panel)InfoPanelIn-train Cards*Broadview BannerSolus PanelsE1E2E3E4E4 SpecialE5#E6 (135/6030/01)E11E12E20#E33#E64#S1#S2#S3#S5#S7#S12#S33#S52Material Size mm (W x H)3050 x 15601200 x 17601010 x 1530523 x 723530 x 720640 x 128458 x 2021410 x 3081455 x 15151880 x 15152505 x 15153030 x 15153075 x 15504080 x 15155186 x 15661455 x 11351880 x 11351785 x 15153610 x 8905840 x 20401511 x 15661936 x 15665586 x 20864136 x 15664100 x 15403076 x 15863636 x 9211836 x 921Display Size mm (W x H)2990 x 15001160 x 1710990 x 1500500 x 700500 x 700160 x 32 pixel matrix436 x 1801390 x 2921425 x 14801850 x 14802475 x 14803000 x 14803030 x 14804050 x 14805100 x 14801425 x 11001850 x 11001750 x 14803550 x 8405755 x 19551425 x 14801850 x 14805500 x 20004050 x 14804040 x 14802990 x 15503550 x 8351750 x 835# Spring Mount Panels:- The material should be laminated- Eyelets are required for mounting, all edges should be enforced with heavy-duty tape(~25mm width on each side)- All eyelets should be punched in the middle of the tape.- The distance between the centre of eyelets should be 125mm.- Maximum diameter of eyelets is 10mm.* The cardboard material for Broadview Banner should be laminated. Please see the diagram for detailed dimensions:Material Size: 1410mm (W)Top Margin: 3mmDisplay Size:1390mm (W)Display Size:292mm (H)Material Size:308mm (H)10mmBottom Margin: 13mm10mmMaterial thickness: 1.1 to 1.3mm1

Size Specifications – FeatureAdsConcourse & Platform FormatsPoster On WallPillarBalustradePlatform BuntingDimension in mm (W x H)Subject to measurement and MTR Corporation Limited’s approvalSubject to measurement and MTR Corporation Limited’s approvalSubject to measurement and MTR Corporation Limited’s approval1200 x 500AdmiraltyShowcasesSticker Wrap Around mmTop Sign BoxLight box (Material Size /Display Size) mmInterior Dimension(W x H x D) mmBottom PartSticker Wrap AroundmmShowcase #1Showcase #21790 x 2401780 x 2441665 x 185 / 1625 x 1601637 x 174 / 1623 x 1701400 x 1200 x 14001420 x 1200 x 14201600 x 1601738 x 158iCentreDisplay Cardboard /Sticker mm (W x H)Sticker Around Screenmm (W x H)Screen Size mm(W x H)MTR Notice Sizemm (W x H)Central1175 x 5051175 x 500315 x 250Wan ChaiPrince Edward1185 x 5551185 x 7531185 x 4601185 x 460355 x 365305 x 215215 x 300Causeway Bay, Tsuen Wan,Kowloon Tong & Kowloon Bay1185 x 5551180 x 495320 x 245Admiralty, Quarry Bay, Tai Koo,Mong Kok, Sham Shui Po,Kwai Fong, Hong Kong1185 x 4901185 x 495335 x 270210 x 295Remarks:1. Please refer to the diagram below for the respective position of the display cardboard / sticker, screen and MTR notice.2. The above dimensions for iCentre are for reference only. Exact dimensions for production are subject to measurement.Display Cardboard / StickerScreenMTRNoticeStation Exterior BillboardMong Kok Entrance E2Tsim Sha Tsui Entrance C1Tsim Sha Tsui Entrance C2Trackside & Train FormatsMaterial Size in mm (W x H)5100 x 14005780 x 1700 / 2850 x 17006800 x 1700 / 1850 x 1700Material / Display Size in mm (W x H)Trackside Billboard:CentralAdmiralty (Lower Platform)Admiralty (Upper Platform), Wan Chai,Causeway Bay, Mong Kok, Kowloon Tong &Tsim Sha TsuiFull Train BodyHalf Train BodyTrain Door StickersTrain Door Window StickersSticker Next to Saloon Window:- Tung Chung Line- Other Lines6600 x 270012330 x 27159000 x 3000Subject to measurementSubject to measurementSubject to measurement330 x 400550 X 900500 X 9002

PosterAds - Trackside 12-sheet NetworksFrequency Network (150 panels)High Impact Network (240 panels)Dual Consecutive Network (75 pairs of panels)Whole Track Network (15 to 40 panels)*Half Track Network (10 to 15 panels)*Gross Rate/Week (HK$)260,000360,000300,000315,000190,000* No. of panels varies with the length of track at different stations.Network DistributionStation No.302/303100102305307/308310313315318321324327330332105108110113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702703705708StationSheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo LamFrequency Network177322356423--34666454352242232332---154-234432321High Impact Network21210664466446--6681210666664482464442---286-466864-42Booking ConditionsAll networks are constructed to optimizecoverage and frequency opportunities.The positioning of each site is predeterminedto give a balanced distributionof panels throughout the system.The formation of Trackside 12-sheetNetwork Banks is available by booking twoto four consecutive Trackside 12-sheetNetworks. 99% consecutive panelsarrangement may be achieved in thissituation.The distribution mentioned is subject tochange without further notice.Peak Season15% surcharge applies on all Networkbookings during this period, please see thebooking calendar for details.Bank Loading15% surcharge applies on the formation ofTrackside 12-sheet Banks by bookingconsecutive Trackside 12-sheet Networks.Size (W x H)Material Size: 3050 x 1560 mmDisplay Size: 2990 x 1500 mmMaterialDuratran or Yupo PaperDeliveryMaterial must be delivered at least 3 fullworking days before the campaign startdate.Minimum Booking Period3 weeksCommencementFriday / SaturdayMinimum GuaranteedNo. of Panels per Network150240Remarks1. No. of panel(s) at particular station(s) may be more or less than the numbers as shown above.2. Distribution and the no. of panels per network are subject to change at the time of display.3. 30% extra poster should be prepared for spare use.3

PosterAds – Special Trackside 12-sheet Networks by Target SegmentPackageTourist Package (66 panels)Residential Package (100 panels)School Package (45 panels)SME Package (50 panels)Gross Rate/Week (HK$)199,000147,000110,000129,000Network DistributionStation No.StationTouristResidentialSchoolSME302/303100102305307/308310313315318321324327330332105108110113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702705708Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OHang HauPo Lam136355--------34664----------4-2------64---4-----1--1-432-1111--13-342355124211332311-3-3-51455441--434555-------3334----------4-2-----------------2254----4-----3---4-24--44-3--5---121------------Minimum GuaranteedNo. of Panels per Network661004550Remarks1. No. of panel(s) at particular station(s) may be more or less than the numbers as shown above.2. Distribution and the no. of panels per network are subject to change at the time of display.3. 50% extra poster should be prepared for spare use.Minimum BookingCommencement3 weeksFriday / SaturdayPeak Season15% surcharge applies on all networkbookings during this period, please see thebooking calendar for details.4

PosterAds - Trackside 12-sheet PanelTrackside 12-sheet Panel (Line by Line)Station No.302/303100102305307/308310313315318321324327330105108110113200202205208210213216219221224119121124127130132135138141144618620624626630148150702703705708StationSheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo LamGross Rate/Panel/Week (HK$)4,30014,70014,7006,00014,7001,5001,7006,0003,0005,0001,5001,7001,70015,0006,4003,60013,0003,7003,6002,7002,7002,6003,0003,7001,8001,5006,3001,5006,0002,7003,8002,7004,3004,9001,6005,8003,6008,7006,2003,6001,7001,4004,3003,0003,0002,9004,3003,600Bank Loading30% surcharge applies on booking ofconsecutive Line by Line Trackside12-sheet Panels.Size (W x H)Material Size: 3050 x 1560 mmDisplay Size: 2990 x 1500 mmMaterialDuratran or Yupo PaperDeliveryMaterial must be delivered at least 3 fullworking days before the campaign startdate.Minimum Booking Period4 weeksCommencementFriday / Saturday5

PosterAds – Concourse 12-sheet NetworksStandard Network (150 panels)Gross Rate/Week (HK$)330,000Strategic DominanceGross Rate/Week(HK$)Additional Rate for Full ExtensionGross Rate/Week (HK$)Central Network A #100/5204/01 - #100/5217/01 (14 panels)Central Network B #100/5241/01 - #100/5252/01 (12 panels)Mong Kok Network #113/5209/01 - #113/5212/01 (4 panels)Causeway Bay Network #308/5101-5103/01+7100/01 (4 panels)119,00091,00089,000134,000120,000120,000120,000120,000Standard Network DistributionStation No.302/303100102305307/308310313315318321324327330332105108110113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702703705708StationMinimum GuaranteedNo. of Panels per NetworkSheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo LamNo. of Panel(s)48636313333311636544343311443613443144411-2111322-150Booking ConditionsAll networks are constructed to optimize coverage andfrequency opportunities.The positioning of each site is pre-determined to give abalanced distribution of panels throughout the system.The distribution mentioned is subject to change withoutfurther notice.Peak Season15% surcharge applies on all Network bookings during thisperiod, please see the booking calendar for details.Bank Loading15% surcharge applies on the formation of Concourse 12-sheet Banks by booking consecutive Concourse 12-sheetNetworks.Size (W x H)Material Size: 3050 x 1560 mmDisplay Size: 2990 x 1500 mmMaterialDuratran or Yupo PaperInkjet printing on backlit film for dark color posterDeliveryMaterial must be delivered at least 3 full working days beforethe campaign start date.Minimum Booking Period3 weeksCommencementSaturdayRemarks1. No. of panel(s) at particular station(s) may be more or less than thenumber(s) as shown above.2. Distribution and the no. of panels per network are subject to change atthe time of display.3. 30% extra poster should be prepared for spare use.6

PosterAds - Concourse 12-sheet Panel / Panel ExtensionConcourse 12-sheet Panel (Line by Line)Station No.100102105113121127141202224302/303305307/308318321618620626630703StationCentralAdmiraltyTsim Sha TsuiMong KokKowloon TongWong Tai SinKwun TongSham Shui PoTsuen WanSheung WanWan ChaiCauseway BayQuarry BayTai KooHong KongKowloonTsing YiTung ChungLOHAS ParkGross Rate/Panel/Week (HK$)18,60016,00026,00016,80012,0004,3006,1005,20011,0007,00011,40026,0003,20012,80019,60013,7002,7002,7003,000Bank Loading30% surcharge applies on booking ofconsecutive Line by Line Concourse 12-sheet Panels.Size (W x H)Material Size: 3050 x 1560 mmDisplay Size: 2990 x 1500 mmMaterialDuratran or Yupo PaperDeliveryMaterial must be delivered at least 3 fullworking days before the campaign startdate.Minimum Booking Period4 weeksCommencementSaturdayPanel ExtensionGross Rate / Week (HK$)Sticker Wrap Around 1 panelSticker Wrap Around 2 panelsSticker Wrap Around 3 panelsSticker Wrap Around 4 panels onwards45,00070,00095,000120,000Remarks1. The above rates for panel extension are exclusive of the media cost of panel.2. The above rates for panel extension are not applicable to 12-sheet #618/5402/01.7

PosterAds - 4-sheet NetworksFrequency Network (185 panels)High Impact Network (245 panels)Dual Consecutive Network (92 pairs of panels)Gross Rate/Week (HK$)155,000199,000178,000Network DistributionStation No.StationFrequencyHigh ImpactBooking ConditionsAll networks are constructed to optimizecoverage and frequency opportunities.302/303100102305307/308310313315318321324327330332105108110113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702703705708Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo Lam658382245521-1783106495633142441587235253252-1-111-8710595468632-291161166117853341662997347352253-11121-The positioning of each site is pre-determinedto give a balanced distribution of panelsthroughout the system.The formation of 4-sheet Network Banks isavailable by booking two to three consecutive4-sheet Networks. 70% consecutive panelsarrangement may be achieved in thissituation.The mentioned distribution is subject tochange without further notice.Peak Season15% surcharge applies on all networkbookings during this period, please see thebooking calendar for details.Bank Loading15% surcharge applies on the formation of 4-sheet Banks by booking consecutive 4-sheetNetworks.Size (W x H)Material Size: 1010 x 1530 mmDisplay Size: 990 x 1500 mmMaterialPhotographic transparency or Duratran forless than ten posters; Yupo Paper for largerquantity (more than ten posters).DeliveryMaterial must be delivered at least 3 fullworking days before the campaign start date.Minimum Booking Period3 weeksCommencementSaturdayMinimum GuaranteedNo. of Panels per Network185245Remarks1. No. of panel(s) at particular station(s) may be more or less than the numbers asshown above.2. Distribution and the no. of panels per network are subject to change at the time ofdisplay.3. 30% extra poster should be prepared for spare use.8

PosterAds – Special 4-sheet Networks by Target SegmentPackageTourist Package (70 panels)Residential Package (130 panels)School Package (40 panels)SME Package (55 panels)Gross Rate/Week (HK$)84,00077,00039,00058,500Network DistributionStation No.StationTouristResidentialSchoolSME302/303100102305307/308310313315318321324327330332105108110113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702705708Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OHang HauPo Lam146253---5----34482----------5-4----3-64---1-----2--2-42237551--23-22555-1-325215551243-4-85191411--422333-------3344----------5-4-----------------2342----3----53---4-54--32-3-4----125------------Minimum GuaranteedNo. of Panels per Network701304055Remarks1. No. of panel(s) at particular station(s) may be more or less than the numbers as shown above.2. Distribution and the no. of panels per network are subject to change at the time of display.3. 50% extra poster should be prepared for spare use.Minimum BookingCommencement3 weeksSaturdayPeak Season15% surcharge applies on all networkbookings during this period, please seethe booking calendar for details.9

PosterAds - 4-sheet Banks4-sheet BanksBank No.StationPanel No.Gross Rate/ Bank/ Week (HK$)4100341023430514034044313143152431814074108141041132421014121141411CentralAdmiraltyWan ChaiCauseway BayCauseway BayFortress HillNorth PointQuarry BayTai KooJordanMong KokMong KokMei FooKowloon TongKwun Tong100/3400/10-12102/2200/08-10305/2100/07-09308/1900/07-09308/2000/07-09313/2200/04-06315/1900/14-16318/2100/03-05321/3500/07-09108/3100/15-17113/3500/08-11113/3400/16-18210/2100/01-03121/2200/29-31141/2400/07-0918,40013,20010,70023,00023,0003,0003,4006,00013,20010,20016,00016,0002,60012,0006,800Remark50% extra poster should be prepared for spare use.Size (W x H)Material Size: 1010 x 1530 mmDisplay Size: 990 x 1500 mmMaterialPhotographic transparency or Duratran for less than ten posters; Yupo Paper for larger quantity (more than ten posters).DeliveryMaterial must be delivered at least 3 full working days before the campaign start date.Minimum Booking Period4 weeksCommencementSaturday10

PosterAds - 4-sheet Panel / Panel Extension4-sheet Panel (Line by Line)Station No.302/303100102305307/308310313315318321324327330332105108110113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702703705708StationSheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo LamGross Rate/Panel/Week(HK$)2,1004,6003,7002,9004,9001,1001,2002,2001,6003,6008808808801,6004,9003,0001,3004,0001,4002,0008801,2001,1001,1001,5008807604,8007603,4001,1001,2008701,1001,8009803,1501,6004,0003,5001,6002,6001,2008701,8001,6001,6001,5001,7001,700Bank Loading30% surcharge applies on booking ofconsecutive 4-sheet Panels.Size (W x H)Material Size: 1010 x 1530 mmDisplay Size: 990 x 1500 mmMaterialPhotographic transparency or Duratran forless than ten posters; Yupo Paper for largerquantity (more than ten posters).DeliveryMaterial must be delivered at least 3 fullworking days before the campaign start date.Minimum Booking Period4 weeksCommencementSaturdayPanel ExtensionGross Rate / Week (HK$)Sticker Wrap Around 1 panelSticker Wrap Around 2 panelsSticker Wrap Around 3 panelsSticker Wrap Around 4 panelsSticker Wrap Around 5 panels32,00037,00042,00047,00052,000RemarkThe above rates for panel extension are exclusive of the media cost of panel(s).11

PosterAds - 6-sheet Banks with Panel ExtensionStationLocationPanel No.No. ofBanksGross Rate /Week (HK$)Rate for FullExtension / POWGross Rate / Week(HK$)AdmiraltyLower Platform102/8801/01 – 102/8804/01120,00081,000Causeway BayConcoursenearby Exit F308/8101/01 – 308/8103/01120,00075,000Subway leading toTimes Square307/8801/01 – 307/8804/01307/8805/01 – 307/8808/01250,000120,000Kowloon TongSubway leading toFestival Walk121/8801/01 – 121/8804/01118,00075,000Peak Season15% surcharge applies on all bookings during this period,please see the booking calendar for details.Size (W x H)Material Size for 6-sheet panel: 1200 x 1760 mmDisplay Size for 6-sheet panel: 1160 x 1710 mmMaterialDigital Print on Yupo PaperDeliveryMaterial must be delivered at least 3 full working days before the campaign start date.Minimum Booking Period4 weeksCommencementSaturday12

PosterAds – Solus Panel (1)Panel No.LocationGradeSizeGross Rate / Week (HK$)Sheung Wan302/6070/02Connaught RoadBS124,800Sheung Wan (Centre)303/6040/01303/6080/01303/6080/02Des Voeux RoadConcourse - PlatformConcourse - PlatformBABS12S3S26,20011,4004,300Central100/6040/29100/6070/10100/6070/12100/6070/13100/6080/06100/6080/08Theatre LaneJackson RoadJackson RoadJackson RoadConcourse - PlatformConcourse - PlatformBCCCBDS12E12S12S12S12S127,7005803,8008,8005,4004,100Admiralty102/6030/07102/6050/06102/6080/02102/6080/04Admiralty CentreHarcourt RoadConcourse - PlatformConcourse - PlatformBCABS2S2S12S15,70080015,1005,000Wan Chai305/6010/01305/6010/02305/6010/03305/6080/02O'Brien Road / Hennessy RoadO'Brien Road / Lockhart RoadHennessy Road / District OfficeUpper Platform - Lower PlatformBCAAS52S52S12S52,7002,4004,20013,000Causeway Bay (West)307/6020/01307/6020/02307/6020/03Lockhart RoadLockhart RoadHennessy RoadCCBS12E4S122,5002,30014,500Causeway Bay (East)308/6040/02Hennessy Road / Sogo Department StoreBS525,400Tin Hau310/6010/02310/6010/03310/6080/01310/6080/03Lau Sin Street / Bus StationLau Sin Street / Bus StationConcourse - Upper PlatformConcourse - Upper PlatformCCCCS12S12S12S123,9003,9005,8005,800North Point315/6040/01King's RoadDS123,100RemarkThe Solus Panels are graded from A to D based on the stations' market position i.e. prestige, utilization, panel size and passenger flow.MaterialMinimum Booking PeriodCommencementFor Size E64: Backlit filmFor all other sizes: Duratran with lamination on emulsion side13 weeksSaturday13

PosterAds – Solus Panel (3)Panel No.LocationGradeSizeGross Rate / Week (HK$)Lai Chi Kok208/6080/02208/6080/04208/6080/06Concourse - PlatformConcourse - PlatformConcourse - PlatformCDDS12S1S123,7001,1002,500Mei Foo210/6010/01210/6010/02210/6020/01210/6030/03210/6040/01210/6080/01210/6080/04210/6080/06Broadway StreetBroadway StreetMei Foo Bus TerminusMei Foo Sun ChuenConcourse - Subway to Exit DConcourse - PlatformConcourse - PlatformConcourse - PlatformCCCCCCDCS2S2S33S5S7S12E33S121,6001,6001,5001,7005,0005,8001,6003,000Tai Wo Hau221/6080/01221/6080/02Concourse - PlatformConcourse - PlatformDCS12S121,8001,700Tsuen Wan224/6080/01224/6080/02224/6080/03224/6080/04Concourse - PlatformConcourse - PlatformConcourse - PlatformConcourse - PlatformABCBS12S1S1S129,2004,30081013,000Shek Kip Mei119/6080/02Concourse - PlatformDS121,200Kowloon Tong121/6050/01121/6080/01121/6080/02121/6080/04Tim Fuk RoadConcourse - PlatformConcourse - PlatformConcourse - PlatformCAAAS5S1E1E12,8003,7002,2002,200Wong Tai Sin127/6010/04127/6020/06127/6030/08127/6080/02Lung Cheung RoadLung Cheung RoadLung Cheung RoadConcourse - PlatformBDDDE4S12S2S122,9001,3001,3002,500Diamond Hill130/6070/03130/6070/04Lung Cheung RoadLung Cheung RoadDDE4E4920820Choi Hung132/6010/03132/6010/04132/6020/05132/6020/06132/6080/01132/6080/02132/6080/07Clearwater Bay Road - Ping ShekClearwater Bay Road - Ping ShekClearwater Bay RoadClearwater Bay RoadConcourse - PlatformConcourse - PlatformConcourse – PlatformCDDDDDCS12S12S2E3E1E1E13,0001,9008608606507602,100RemarkThe Solus Panels are graded from A to D based on the stations' market position i.e. prestige, utilization, panel size and passenger flow.15

PosterAds – Solus Panel (4)Panel No.LocationGradeSizeGross Rate / Week (HK$)Kowloon Bay135/6030/01135/6080/01135/6080/02135/6080/03Telford PlazaConcourse - PlatformConcourse - PlatformConcourse - PlatformBBBCE6S1E11S15,7002,2003,0001,400Ngau Tau Kok138/6080/02Concourse - PlatformDS11,200Kwun Tong141/6080/01Concourse - PlatformAE115,400Lam Tin144/6080/01144/6080/02Concourse - PlatformConcourse - PlatformCCS5S52,3002,300Hong Kong618/6400/01Concourse LevelAE6413,400Yau Tong148/6080/01148/6080/02148/6080/03148/6080/04Concourse - PlatformConcourse - PlatformConcourse - PlatformConcourse - PlatformCBCBS52S52S2S21,7001,8001,7001,900Tiu Keng Leng150/6080/04150/6080/05150/6080/06Concourse - PlatformConcourse - PlatformConcourse - PlatformBBBS2S2S21,7001,7001,900Tseung Kwan O702/6080/01702/6080/02702/6080/03Concourse - PlatformConcourse - PlatformConcourse - PlatformBAAS33S33S333,1002,3002,800Hang Hau705/6080/01705/6080/02705/6080/03705/6080/04Concourse - PlatformConcourse - PlatformConcourse - PlatformConcourse - PlatformBBAAS33S33S5S51,8001,8002,1002,100Po Lam708/6010/01708/6020/02First Level - ConcourseFirst Level - ConcourseAAS5S52,5002,200RemarkThe Solus Panels are graded from A to D based on the stations' market position i.e. prestige, utilization, panel size and passenger flow.16

PosterAds – Escalator Crown NetworksGross Rate/Week (HK$)Standard Network (253 panels)Standard Network with 3D pop-up (253 panels)Standard Network with Die-cut stickers (253 panels + 30cm x 30cm stickers beside each panel)Dual-Consecutive Network (126 pairs)Special Network (126 panels)Esc Crown Panel with Full Extension (2 consecutive panels)Esc Crown Panel with Full Extension (3 consecutive panels)Esc Crown Panel with Full Extension (4 consecutive panels)96,000#1 144,000#2 144,000110,00062,300+25,000+30,000+36,000Standard Network DistributionStation No.302/303100102305307/308310313315318321324327330332105108110113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702703705708Minimum GuaranteedNo. of Panels per NetworkStationSheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo LamNo. of Panel(s)1516631243131814331443787342372--432275344655-5524653251253Booking ConditionsAll networks are constructed to optimize coverage andfrequency opportunities. The positioning of each site ispre-determined to give a balanced distribution of panelsthroughout the system. The distribution is subject tochange without further notice.The formation of Escalator Crown Network Banks is availableby booking consecutive Escalator Crown Networks.99% consecutive panels arrangement may be achievedin this situation.Peak Season15% surcharge applies on all network bookings duringthis period, please see the booking calendar for details.Bank Loading15% surcharge applies on the formation of EscalatorCrown Network Banks by booking 2 - 3 Escalator CrownNetworks.Size (W x H) Material Size Display SizeRegular Panel 523 x 723 mm 500 x 700 mmMaterial454gsm card mounted on 454 gsm long grain strawboardThickness: 1.7mm thick with tolerance of - 0.2mmDeliveryMaterial must be delivered at least 3 full working daysbefore the campaign start date.Minimum Booking Period2 weeksCommencementFriday#1 An installation fee of minimum HK$100 per pc (varies with different creative executions) will be charged.#2 An installation fee of minimum HK$60 per sticker (varies with different creative executions) will be charged.Remarks1. No. of panel(s) at particular station(s) may be more or less than the numbers as shown.2. Distribution and the no. of panels per network are subject to change at the time of display.3. The running direction of escalators is subject to change for MTR operational needs without prior notice.4. 30% extra poster should be prepared for spare use.17

PosterAds – Escalator Crown Banks – Regular / Edge-LitRegular Escalator Crown BankBankNo.StationLocationEscalator No. Panel No.No. ofPanelsGross Rate/Bank / Week(HK$)AdditionalRate for FullExtensionGross Rate /Week (HK$)21021 Admiralty21022 Admiralty21023 Admiralty23051 Wan Chai23052 Wan Chai23053 Wan Chai23081 Causeway Bay23082* Causeway Bay23211* Tai Koo23212* Tai Koo23214* Tai Koo22241 Tsuen Wan22242 Tsuen Wan22021 Sham Shui Po22022 Sham Shui Po21131* Mong Kok21132* Mong Kok21133 Mong Kok21051* Tsim Sha Tsui21211* Kowloon Tong21212* Kowloon Tong21302* Diamond Hill21411 Kwun Tong27082 Po LamUpper Platform to ConcourseUpper Platform to ConcourseUpper Platform to ConcourseEntrance leading to Hennessy RoadEntrance leading to Thomson RoadEntrance leading to Hennessy RoadEntrance leading to Fashion IslandEast (Sogo) Concourse to Upper PlatformEntrance leading to City PlazaEntrance leading to City PlazaPlatform to Concourse leading to City PlazaPlatform to Concourse leading to Nam Fung CentrePlatform to Concourse leading to Luk Yeung GalleriaEntrance leading to Golden Computer ArcadeEntrance leading to Golden Computer ArcadePlatform to ConcourseConcourse to Entrance E to Bank CentreEntrance D to Argyle Street /Sincere Department StorePlatform to ConcourseConcourse LevelConcourse to PlatformEntrance C2 to Plaza HollywoodPlatform to Concourse leading to Yue Man SquareLeading to Metro City Plaza II & IIIE2#E6#E4EA2EA3EA1EE1E1& E2EE2 & EE3EE2 & EE3E6& E3E5E1DE1DE1E4EE1 & EE2DE1E8E1E2CE1 & CE2E1AE3102/4002/01-12102/4006/01-11102/4004/01-09305/4051/01-17305/4051/18-27305/4051/28-38308/4052/17-32308/4011/01-13& 308/4012/01-13321/4055/01-10 & 55-64321/4055/23-32 & 33-42321/4006/01-07& 321/4003/01-07224/4005/01-06224/4001/01-10202/4054/01-06202/4054/07-12113/4004/01-12113/4055/01-11113/4054/01-13105/4008/01-13121/4001/01-10121/4002/01-14130/4053/01-16141/4001/01-08708/4051/01-146+61191710111613+1310+1010+107+7610666+68+3134+95+54+108+881419,10017,40014,40030,2009,60023,80028,00034,00018,00018,00014,4008,80012,0007,1007,10023,00026,00019,00021,00019,00019,0007,8006,6007,80046,00046,00046,000N/AN/AN/A67,00089,000N/AN/A46,00046,00046,00033,00033,00046,00046,00046,00046,00046,00046,00033,00046,00033,000Edge-lit Escalator Crown BankBank No. StationLocationEscalator No.Panel No.No. ofPanelsGrossRate/Bank/Week (HK$)Additional Ratefor Full Extension(HK$)31002*31052CentralTsim Sha TsuiConnecting Platform and Concourse leadingto Exit H (to Alexandra House)Entrance C leading to Peking RoadE10& E14CE1100/4111/01-05100/4115/01-12105/4053/01-095+12937,00024,50042,00042,000RemarksThe running direction of escalators is subject to change for MTR operational needs without prior notice.* The banks contain panels on both right hand side and left hand side of the escalator.# The Escalator No. are amended from E5 to E2 and E3 to E6 as of 26 April, 2008.N/A: Not applicableSize (W x H)Regular PanelEdge-lit PanelMaterialRegular Panel: 454gsm card mounted on 454 gsm long grain strawboardThickness: 1.7mm thick with tolerance of - 0.2mmEdge-lit Panel: Duratran with lamination on emulsion sideDeliveryMaterial must be delivered at least 3 full working days before the campaign start date.Minimum Booking Period4 weeksCommencementFridayMaterial Size523 x 723 mm530 x 720 mmDisplay Size500 x 700 mm500 x 700 mm18

Broadview Banner / In-train Card / InfoPanel NetworksGross Rate/Week (HK$)Tung Chung Line (TCL) In-train Card Network (64 pairs x 3 trains)Broadview Banner Network (350 panels)InfoPanel Network (20-sec x 75 spots x 3,392 units / day)Combined Broadview Banner & TCL In-train Card NetworkCombined Broadview Banner & InfoPanel Network17,00071,00086,70090,900124,000RemarksThe above rates for Broadview Banner Network and Combined Broadview Banner & InfoPanel Network are effective from 28 July 2011 onwards.Network Distribution:Broadview Banner Network: Island Line, Tsuen Wan Line, Kwun Tong Line & Tseung Kwan O LineInfoPanel Network: Island Line, Tsuen Wan Line, Kwun Tong Line & Tseung Kwan O LinePeak Season15% surcharge applies on all bookings of the above Networks during this period, please see the booking calendar for details.Minimum Booking Period2 weeks for Broadview Banner Network and In-train Card Network3 weeks for InfoPanel NetworkCommencementThursdayProduction Specification:Broadview Banner / In-train CardMaterial Size mm (W x H)Display Area mm (W x H)Top / Bottom MarginsLeft / Right MarginsThicknessBroadview Banner1410 x 3081390 x 2923mm / 13mm10mm / 10mm1.1 to 1.3 mmIn-train Card458 x 202436 x 18011mm / 11mm11mm / 11mm1.5 to 1.7 mmRemarks1. 30% extra Broadview Banner should be prepared for spare use.2. 10% extra In-train Card should be prepared for spare use.3. The cardboard for Broadview Banner should be laminated.InfoPanelDisplay Area (W x H)Display Size (W x H)Pixel DiameterDot Pixel (Center to Center)ColourText (No. of Characters)EnglishChineseMaterial: 640 x 128mm: 160 x 32 pixel matrix: 3 mm: 4 mm: red, green, amber and black: 40 / 2 lines / screen, 10 / line / screen: 20 / 2 lines / screen, 6 / line / screen: storyboardRemarkStoryboard for InfoPanel must be submitted at least two weeks prior to the campaign commencement date.19

FeatureAds - Concourse & Platform FormatsPoster On Wall / Poster On Wall Network / Solus Wall /Random Sticker / PillarsPoster On Wall (at entrance, concourse & platform area)Poster of various sizes and locationsPoster On Wall with (1) Projection / (2) Audio effect / (3) Lighting effectMinimum Booking PeriodCommencement3 weeksWednesdayRemarkAdvertisement shall cover the area from top to bottom of walls (except station furniture).Poster On Wall Network15 x Poster on Wall (network sites)Standard size (W x H): 3m x 3mMinimum Booking PeriodCommencementRemarks1. This package is category exclusive.2. Only two packages are available at one time.3. Sizes of poster may vary depending on site constraint.Solus WallPoster of various sizes and locations3 weeksWednesdayAny one itemAny two itemsAll of the three itemsGross Rate / Week (HK$)57,000 to 375,000 / Poster+ 50,000+ 80,000+ 110,000Gross Rate/ Week (HK$)270,000Gross Rate/ Week (HK$)74,000 to 120,000 / PosterSolus Wall with (1) Projection / (2) Audio effect / (3) Lighting effectMinimum Booking Period 3 weeksCommencementWednesdayRandom StickerMaximum 15 stickers per stationMaximum size: 1m x 2m (with die-cut)Any one itemAny two itemsAll of the three items+ 50,000+ 80,000+ 110,000Gross Rate/ Week (HK$)184,000 / StationMinimum Booking PeriodCommencement3 weeksWednesdayRemarkAll stickers are pre-emptable by Pillars buy and regular Poster on Wall buy.PillarsAll stations except Admiralty, Mong Kok and Tsim Sha TsuiMong Kok Station and Tsim Sha Tsui StationAdmiralty StationGross Rate/ Week (HK$)212,000 / Station212,000 / Platform or Concourse278,000 / Platform or ConcourseMaximum no. of pillars per station or concourse or platform: 15Minimum Booking Period 3 weeksCommencementWednesdayRemarkAdvertisement shall wrap around all sides and cover the area from top to bottom of pillars (except station furniture).Peak Season15% surcharge applies on all bookings on the above formats during this period, please see the booking calendar for details.Remark: All rates for FeatureAds formats are not applicable to Disneyland Resort Line.20

FeatureAds - Concourse & Platform FormatsBalustrade / Showcase / Station BuntingBalustradeSingle BalustradeBalustrade Network (Any 8 Balustrades)Single Balustrade + a pair of HandrailGross Rate (HK$)38,200 / Week564,000 / 3 Weeks57,300 / WeekMinimum Booking PeriodCommencement3 weeksWednesdayRemarkAdditional Balustrade / additional set of Balustrade and Handrail can be booked subject to availability.ShowcaseStationLocationEntitlement(s)Gross Rate/Week (HK$)Admiralty#1 - Near Entrance C, Queensway / Supreme Court#2 - Near Entrance D, Pacific PlaceIndividual ShowcaseIndividual Showcase9,8009,500Causeway BayEast (Sogo) Concourse (area leading to exit gate)1 x Showcase + 5 x Pillars +1 x Poster on Wall259,400Minimum Booking PeriodCommencement13 weeks for Showcases at Admiralty3 weeks for Showcase at Causeway BaySaturday for Showcases at AdmiraltyWednesday for Showcase at Causeway BayStation BuntingStationCentralAdmiraltyWan ChaiCauseway BayTai KooMong KokTsim Sha TsuiPlatformTransfer ConcourseIsland Line PlatformUpper PlatformLower PlatformUpper PlatformLower PlatformUpper PlatformLower PlatformConcourseUpper PlatformLower PlatformPlatformNo. of Bunting515774+3684+462729202070708338Gross Rate / Week (HK$)120,000136,000255,000255,00070,00070,00082,00082,00085,000195,000195,00090,000Minimum Booking PeriodCommencementMaterial3 weeksWednesdayNon-combustible vinyl sheet / bannerRemarks1. No. of bunting(s) at particular station(s) may be more or less than the number(s) as shown above.2. An Installation fee of HK$100 per pc will be charged.Peak Season15% surcharge applies on all bookings of the above formats (except for Showcases at Admiralty) during this period, please see thebooking calendar for details.21

FeatureAds - Trackside FormatsTrackside Billboard / Trackside 12-sheet with Platform Screen DoorTrackside BillboardStationTrack DirectionLocationGross Rate/Month (HK$)CentralAdmiraltyAdmiraltyWan ChaiCauseway BayCauseway BayCauseway BayTsim Sha TsuiTsim Sha TsuiMong KokMong KokKowloon TongTo Chai WanTo Chai WanTo Tsuen WanTo Sheung WanTo Sheung WanTo Sheung WanTo Chai WanTo CentralTo Tsuen WanTo CentralTo Tiu Keng LengTo Yau Ma TeiBetween Panels 100/1300/10 and 11Panels 102/1300/24 and 25Panels 102/1100/21 to 23Panels 305/1200/13 and 14Panels 307/1200/11 and 12Panels 307/1200/25 and 26Panels 307/1100/19 and 20Panels 105/1200/17 and 18Panels 105/1100/16 and 17Panels 113/1200/06 and 07Panels 113/1300/22 and 23Panels 121/1200/25 and 26257,000370,000403,000216,000299,000299,000299,000299,000299,000241,000241,000216,000Minimum Booking PeriodCommencementOne monthFirst day of each month (subject to change for MTR operational needs)Whole Track 12-sheetGross Rate/Week (HK$)All 12-sheet panels along the whole track except Trackside Billboards,Trackside TV TVs and Platform Screen Door in front of the TV TVsPanels Only: 315,000Panels + Platform Screen Door: 473,000Minimum Booking PeriodCommencement3 weeksFriday / SaturdayHalf Track 12-sheetGross Rate/Week (HK$)Half 12-sheet panels (approximately 10 - 15 panels) along the trackwith Platform Screen Door in front of the 12-sheet panelsPanels Only: 190,000Panels + Platform Screen Door: 285,000Minimum Booking PeriodCommencement3 weeksFriday / SaturdayTrackside 12-sheet Consecutive Panels + Platform Screen Door5x 12-sheet Consecutive Panels with Platform Screen Door in front of the 12-sheet panels4x 12-sheet Consecutive Panels with Platform Screen Door in front of the 12-sheet panels3x 12-sheet Consecutive Panels with Platform Screen Door in front of the 12-sheet panelsGross Rate/Week (HK$)145,000123,00096,000Minimum Booking PeriodCommencement3 weeksFriday / SaturdayPeak Season15% surcharge applies on all bookings of the above formats (except for Trackside Billboard) during this period, please see thebooking calendar for details.22

FeatureAds – Train FormatsTrain BodyGross Rate/Week (HK$)Full Train BodyHalf Train BodyMinimum Booking PeriodCommencementIn-train Campaign8 weeksSaturday72,000 / Train60,000 / TrainGross Rate/Week (HK$)Train Door Window Stickers + Train Door Interior + Wrap Around Saloon Window+ Stickers on In-train Glass Panes + Gangway + Broadview Stickers / BannersMinimum Booking PeriodCommencementTrain Body + In-trainMinimum Booking PeriodCommencementIn-train FormatsTrain Door Window Stickers (TDWS)Full Train (160 stickers)Half Train (80 stickers)Sticker Next to Saloon Window (SNSW)Full Train (112 stickers)+ Saloon Window (Full Train = 112 stickers for SNSW+ 56 stickers for Saloon Window)Half Train (56 stickers)+ Saloon Window (Half Train = 56 stickers for SNSW+ 28 stickers for Saloon Window)Wrap Around Saloon WindowFull Train (56 stickers)+ Saloon Window (Full Train = 56 stickers for Wrap Around + 56 stickers for Saloon Window)Half Train (28 stickers)+ Saloon Window (Half Train = 28 stickers for Wrap Around + 28 stickers for Saloon Window)Minimum Booking PeriodCommencement4 weeksThursdayFull Train Body + In-train Campaign8 weeksSaturdayTrain Door Exterior + Train Door Interior + Train Door Window StickersFull Train (80 pairs of door)4 weeksThursday105,000 / TrainGross Rate/Week (HK$)139,000 / TrainGross Rate/Week (HK$)91,200 / Train34,300 / Train22,300 / Half Train46,500 / Train70,800 / Train30,200 / Half Train46,000 / Half Train67,400 / Train78,800 / Train43,800 / Half Train51,300 / Half TrainGeneral Notes1. 25% extra sticker should be prepared for spare use.2. 5% loading charge will be imposed if minimum booking is not met.3. 10% surcharge applies to all bookings on trains running on the Island Line.Peak Season15% surcharge applies on all formats of Train Body and In-train bookings during this period, please see the booking calendar for details.Remarks for Train Door Window Stickers1. Stickers have to be put on both Train Door Window interior and exterior. The above quantity of stickers are calculated by assuming double-sidedprinting is used.2. Maximum size (W x H): 330 x 400mm3. Installation must be done by JCDecaux Pearl & Dean and an installation fee of HK$14 per regular size sticker will be charged.4. An installation fee will be charged for any die-cut sticker and will be subject to JCDecaux Pearl & Dean Limited’s quotation. JCDecaux Pearl & DeanLimited reserves the right to decide on whether the installation is to be done by the Company or Advertiser’s contractor.Remarks for Sticker Next to Saloon Window1. Maximum size (W x H): 500mm x 900mm2. Installation must be done by JCDecaux Pearl & Dean Limited and an installation fee of HK$20 per regular size sticker will be charged.3. An installation fee will be charged for any die-cut sticker and will be subject to JCDecaux Pearl & Dean’s quotation. JCDecaux Pearl & Deanreserves the right to decide on whether the installation is to be done by the Company or Advertiser’s contractor.Remark for Saloon Window:Stickers have to be put on both Saloon Window interior and exterior. The above quantity of stickers are calculated by assuming double-sided printing isused.23

FeatureAds – iCentre / Station ExterioriCentreStationEntitlementsGross Rate / Month(HK$)[With Floor Vision]Gross Rate / Month(HK$)CentralAdmiraltyWan ChaiCauseway BayQuarry BayTai KooMong KokPrince EdwardSham Shui PoKwai FongTsuen WanKowloon TongKowloon BayHong Kong12 x display cardboards & 6 displayshowcases & Hotkey2 x display cardboards & Hotkey3 x display cardboards & Hotkey3 x display cardboards & Hotkey2 x display cardboards & Hotkey3 x display cardboards & Hotkey2 x display cardboards & Hotkey3 x display cardboards & Hotkey3 x display cardboards & Hotkey4 x display cardboards & Hotkey3 x display cardboards & Hotkey3 x display cardboards & Hotkey3 x display cardboards & Hotkey3 x display cardboards & Hotkey218,00099,80099,80099,80059,80059,80099,80059,80099,80059,80099,80099,80059,80099,800283,400119,800119,800119,80071,80071,800119,800119,800119,80071,800119,800119,80071,800129,700Super Power iNetworkiCentre at the above fourteen stations610,000700,000Minimum Booking PeriodCommencementOne monthFirst day of each monthRemarkTransactions are not allowed.Station Exterior / Elevator Wrap AroundCommercial StationResidential StationGross Rate/Week (HK$)84,000 / Exterior or Elevator63,000 / Exterior or ElevatorMinimum Booking PeriodCommencement4 weeksWednesdayStation Exterior Billboard + Wrap AroundStationSiteLightingNet Rate / Month (HK$)Mong KokTsim Sha TsuiEntrance E2Entrance C1Entrance C2Front-lit with spot lightsFront-lit with fluorescent tubeFront-lit with fluorescent tubeAny One Site:Tsim Sha Tsui C1 + C2:230,000308,000Minimum Booking PeriodCommencementMaterialOne monthFirst day of each monthFront-lit VinylRemarks1. Stamp duty, government rate and cost for electricity are inclusive.2. Operation hours of lighting: 7:00pm to 11:00pmPeak Season15% surcharge applies on all bookings of Station Exterior / Elevator Wrap Around during this period, please see the bookingcalendar for details.24

FeatureAds – Multimedia Panel / Innovative PanelMultimedia PanelStationsLocationEntitlements (at each site)Gross Rate/ Site / Week (HK$)Causeway BayMong KokConcourse Nearby Exit EConcourse Nearby Exit D1) 1 x 4-sheet Panel2) 1 x Full Panel Extension3) 1 x 40” TV Domination4) Bluetooth and sonic sound devices applicable5) Pre-set Programming(4-track mode / walkman mode)72,000Minimum Booking PeriodCommencement3 weeksWednesdayRemarkThe above gross rate is the media cost excluding production and installation charge. Such charge for each location is subject to separate quotationand to the final confirmation by JCDecaux Pearl & Dean Ltd.Innovative PanelStationsLocationEntitlements (at each site)Gross Rate/ Site / Week (HK$)Causeway BayMong KokTsim Sha TsuiConcourse to Exit FConcourse Nearby Exit EConcourse Nearby Exit R1) Full Sticker Extension2) Showcase plus:(i) Card Dispenser or(ii) Opinionator or(iii) Sampling Dispenser90,000Minimum Booking PeriodCommencement3 weeksWednesdayRemarks1. Card size (H x W): 85mm x 54mm. Maximum capacity of Card Dispenser: 300 pcs depending on card thickness.2. Size of Sampling Box (L x W x H): 110mm x 100mm x 15mm. Maximum capacity of Sampling Dispenser: 104 boxes3. Paper thickness for card and sampling box should be at least 320 gsm25

FeatureAds – Central Luxury Zone / Power Zone /Supernova ZoneCentral Luxury ZoneStationLocationEntitlementsGross Rate / Week (HK$)CentralConcourse Nearby Exit G1) 6 x 12-sheet with Panel Extension2) Floor Vision3) 2 x Pillars205,000Minimum Booking PeriodCommencement3 weeksSaturdayPower ZoneStationCentralTsim Sha Tsui or Mong KokMinimum Booking PeriodCommencementEntitlements1) Pillars at Island line platform level2) 2 x Escalator Well3) Bunting at Island line platform level4) 3 x Poster On Wall5) 2 x 4-sheet with Extension6) Floor Vision1) Pillars at platform level2) Wall at platform level3) Bunting at platform level4) 2 sets x 5 Consecutive Trackside 12-sheetwith Platform Screen Door in front of the 12-sheet4 weeksFriday / SaturdayGross Rate/ 4 Weeks (HK$)Media Only: 1,600,000Production Inclusive: 1,800,000Media Only: 1,400,000Production Inclusive: 1,700,000RemarkThe above production inclusive rates include printing, installation and dismantling of one version of poster for each entitlement.Supernova ZoneStationsLocationEntitlementsGross Rate/ 3 Week (HK$)Hong KongPublic Concoursebetween the twoTravellators1) Giant Poster on Wall 12) 3 x Pillars within the zone3) Solus Panel 618/6400/014) 1 x Hanging Banner OR Floor VisionFor entitlements 1) - 4)990,000Optional1) Special Execution (e.g. 3D Hanging Object)2) Additional 1 x Hanging Banner OR Floor VisionMinimum Booking PeriodCommencement3 weeksWednesdayRemarks1. The dimension of Giant POW is Approx. 10550mm(W) x 7600mm(H) x 109mm(D). Actual dimension is subject to on-site measurement.2. Advertisement shall wrap around all sides of Pillars and cover the area from top to bottom (except station furniture).3. Solus Panel 618/6400/01: Size - E64; material - Backlit film4. Optional Entitlements are subject to separate quotation and to the final confirmation by JCDecaux Pearl & Dean Limited.Peak Season15% surcharge applies on all bookings of the above formats during this period, please see the booking calendar for details.26

FeatureAds – TV Ring Zone Domination / Station DominationTV Ring Zone DominationStationLocationEntitlementsGross Rate/ Week (HK$)CentralWorld-Wide House Concourse1) TV Ring Zone Domination with Sticker Extension2) 4 x Pillars3) 2 x Poster on Wall257,000CentralWorld-Wide House Concourse1) TV Ring Zone Domination with Sticker Extension2) 4 x Pillars3) 2 x Poster on Wall4) Floor Vision or Bunting307,000Causeway BayEast (Sogo) Concourse Zone B (1)1) TV Ring Zone Domination with Sticker Extension2) 1 set x Ticket Machine Top Card3) 6 x Pillars4) 1 x Poster On Wall5) 2 sets x Ticket Machine Back288,000Causeway BayEast (Sogo) Concourse Zone B (2)1) TV Ring Zone Domination with Sticker Extension2) 1 set x Ticket Machine Top Card3) 6 x Pillars4) 1 x Poster On Wall5) 2 sets x Ticket Machine Back6) Floor Vision or Bunting7) Motion Event338,000Tsim Sha TsuiConcourse nearby Exit D (1)1) TV Ring Zone Domination with Sticker Extension2) 1 set x Ticket Machine Top Card3) 6 x Pillars214,000Tsim Sha TsuiConcourse nearby Exit D (2)1) TV Ring Zone Domination with Sticker Extension2) 1 set x Ticket Machine Top Card3) 6 x Pillars4) Floor Vision or Bunting264,000Mong KokConcourse nearby Exit C (1)1) TV Ring Zone Domination with Sticker Extension2) 4 x Pillars178,000Mong KokConcourse nearby Exit C (2)1) TV Ring Zone Domination with Sticker Extension2) 4 x Pillars3) Floor Vision or Bunting228,000Minimum Booking PeriodCommencement3 weeksWednesdayRemarkFor each booking of TV Ring Zone Domination, a HK$1,000 per conversion fee will be charged for converting maximum two versions of TVC fromBETA material into Mpeg2 format.Peak Season15% surcharge applies on all bookings of the above formats during this period, please see the booking calendar for details.Station DominationStationAny stations except thebelow asterisked stations* Central, Admiralty, Wan Chai, Causeway Bay, Tsim Sha Tsui, Mong Kok, Hong Kong, Sunny Bay and Disneyland Resort stationsMinimum Booking PeriodCommencementEntitlements1) 8 x Pillars2) 2 x Poster On Wall3) Platform Bunting4) 2 sets of 3 x Consecutive Trackside 12-sheet panels3 weeksWednesday (FeatureAds) ; Friday / Saturday (Trackside 12-sheet)RemarkThe above production inclusive rate includes printing, installation and dismantling of one version of poster for each entitlement.Gross Rate/ 3 Weeks (HK$)Media Only: 530,000Production Inclusive: 640,000Peak Season15% surcharge applies on all bookings of the above formats during this period, please see the booking calendar for details.27

Important Notes – PosterAds (I)Bookings(a) All offers of space are subject to availability at the time required and to JCDecaux Pearl & Dean Ltd’s general terms and conditions.(b) The structure of each network is pre-determined and cannot be altered by the Advertiser.(c) Extension of a booking cannot be guaranteed. Advertisers should be aware that they do not have an automatic option to renew their sites and thatthese sites may be taken up by another advertiser when their contract expires.(d) Advertisers may book on a long term basis and change posters during the display period. However, such changes are only allowed free of chargeevery 4 weeks and must be indicated at the time of booking. It should be noted that brand changes are only allowed in instances where the brandsare distributed by the same company.RatesAll rates are exclusive of the cost of advertising material unless otherwise specified. The rates are inclusive of initial posting, a four-weekly change ofposter if required, illumination, cleaning and maintenance.Cancellation and PostponementContracts may only be cancelled or postponed by providing 6 weeks written notice. A 5% penalty will apply for the cancellation amount. It should benoted, however, that Advertisers cannot cancel bookings such that the period of display is reduced to less than the minimum period applicable to thatdisplay, e.g. in the case of 4-sheet panels an Advertiser cannot cancel part of a booking such that the period of display would be reduced to less thanfour weeks.Fixing Charges for Additional PostingFixing charges are included in the rates shown except that the following service charges are made if additional posting is required within the minimumbooking period.ItemIn-train CardEscalator CrownBroadview Banner4-sheet12-sheetSolusHK$ (per poster per change)7183035100500Fixing Charges for Irregular Day PostingFor Installation and / or dismantling set on any irregular commencement or dismantling days, fixing charges will be incurred. Should the campaigns inquestion fail to meet the minimum booking required, the fixing charges for additional posting will be incurred on top of the below charges.ItemWeekday (HK$)Weekend (HK$)Public Holiday (HK$)Broadview BannerIn-train CardTrackside12-sheet or 6-sheet Banks (Per zone)Escalator Crown (253 posters or 126 posters)Escalator Crown + Extension (126 posters x 2)Escalator Crown + Extension (253 posters x 2)4-sheet (185 posters or 245 posters)Concourse 12-sheet (150 posters)Concourse 12-sheet (50 posters)Trackside 12-sheet (150 posters or 240 posters)Solus Panel (1-2 panel(s) per station)13,5001,5001,50019,50027,00037,50013,50018,00012,00037,5004,50018,0002,0002,00026,00036,00050,00018,00024,00016,00050,0006,00027,0003,0003,00039,00054,00075,00027,00036,00024,00075,0009,000Minimum Charge (For quantity lower than those mentioned aboveand varies with Competent Person required)7501,0001,500Remarks:1. Posting work for Trackside 12-sheet is subject to the availability of track which may be occupied by MTR Operation formaintenance.2. Notice for any special arrangement for posting work should be given 1 week in advance, which is subject to final operationconfirmation from JCDecaux Pearl & Dean Ltd.Juxtaposition of Competitive AdvertisingJuxtaposition occurs when two posters next to each other display advertising for competitive products. JCDecaux Pearl & Dean Ltd. will endeavor toavoid such juxtaposition.Maximum Number of NetworksCategories of advertisers may book up to three networks simultaneously of each network type. JCDecaux Pearl & Dean Ltd. reserves the right not toaccept bookings for more than three networks from a product category.28

Important Notes – PosterAds (II)Replacement PanelIn the event of any network panel(s) being affected by renovation work or other circumstances, JCDecaux Pearl & Dean Ltd. reserves the right tosubstitute the affected panel(s) by panel(s) of similar value in other stations.QuantitiesThe following table is given as a guide to the quantities of advertising material which must be supplied.Network4-sheet Frequency Network4-sheet High Impact NetworkTrackside 12-sheet Frequency NetworkTrackside 12-sheet High Impact NetworkConcourse 12-sheet Standard NetworkEscalator Crown Standard NetworkTung Chung Line In-train Cards NetworkBroadview Banner NetworkSpecial 4-sheet Networks by SegmentSpecial Trackside 12-sheet Networks by SegmentQuantity240320200315200330420455Entitled quantity + minimum 50% spareEntitled quantity + minimum 50% spareUse of MTR Station MapsStation facilities may change from time-to-time for MTR operational needs. All the location maps provided by JCDecaux Pearl & Dean Ltd. are forreference only and are subject to changes without prior notice.Advertisement Layout SubmissionFINAL layout(s) and mockup(s) of all advertisements have to be submitted to JCDecaux Pearl & Dean Ltd. for approval at least 3full working days prior to delivery of poster(s).DeliveryAll advertisements must be delivered to the following address accompanied by a delivery note specifying the contractor and posternumber:Delivery Time:AddressMonday to WednesdayMTR JCDecaux Pearl & Dean Poster DepotRoom G401, West RoadMTR Kowloon Bay Depot,33 Wai Yip Street, Kowloon Bay, Kowloon (next to Ngau Tau Kwok Police Station)Telephone Number: (852) 2993 23969:45 a.m. – 12:45 p.m. / 2:00 p.m. – 3:45 p.m.RemarkAll materials must be delivered at least 3 full working days prior to the commencement date of display. Any late delivery will besubject to JCDecaux Pearl & Dean Ltd’s acceptance. A minimum of $750 will be incurred by the advertiser as late delivery penalty.The final penalty amount is subject to the confirmation of JCDecaux Pearl & Dean Ltd.Use of MaterialsYupo paper posters can be used for one posting only and cannot be re-used.Duratrans or photographic transparency material may fade in time and deteriorate with frequent handling. JCDecaux Pearl & DeanLtd. will accept responsibility for one posting change only for this type of material. The suggested life span for this type of material issix months. JCDecaux Pearl & Dean Ltd. reserves the right to reject any material which is badly deteriorated or obsolete. It is theresponsibility of the advertiser to send us new material for replacement if a poster is found to have deteriorated or be obsolete after along period of display.Return of MaterialsPosting or other advertising materials which are surplus to requirements or which have been removed from display will bedisposed of unless at least seven days prior notice in writing has been given to hold them for collection. JCDecaux Pearl & DeanLtd. will then hold the materials for two weeks. If they have not been collected by then they will be disposed of without furthernotice.29

Important Notes – FeatureAdsGeneral Rules1. Use of Materials:1.1) Removable stickers: only 3M 8648 laminated with 3M 8936, Avery 7400 and MacTac Digitrans are allowed.1.2) Removable stickers for rough surface station exterior: only 3M 3690 is allowed.1.3) Removable stickers as floor sticker: only 3M Controltac Plus 162 w/ 3M over laminate 3645 are allowed.1.4) Removable white sticker: only Ritrama VJ 100M is allowed.1.5) Removable clear sticker: only Ritrama Rijet 100 Clear AVM (clear sticker) is allowed.1.6) Removable VHB tape: only 3M, reference no. 4945 (width = 1”) is allowed.1.7) For any necessary lamination of stickers for in-train format: only 3M 8648 laminated with 3M 8936 is allowed.1.8) Forex board: BS 476 part 7 class 1 certificate is required.1.9) Vinyl: only Sioen (P7450, P7451, P7452, P7148) or Starflex (SFF13, SBO12) are allowed.1.10) Polycarbonate: BS 476 Part 7 class 1 certificate is required.1.11) Lenticular material: material sample and fire retardant certificate should be submitted for approval.1.12) Wood and other combustible material: Wood and plywood material are not allowed to be used in MTR stations andfacilities. The use of other combustible materials are subject to approval by MTR Corporation Limited. Fire retardantsolution is NOT an exemption measurement for using the combustible material in MTR stations and facilities.1.13) Electrical items: The use of electrical appliances is subject to approval by MTR Corporation Limited. The electricityoutput provided in MTR stations is 240V. All electrical appliances must comply with the BS standard. LSOH cabling mustbe used and proper earthling is required.2. Stickers must comply with size and material specification.3. Presentable and colorful artworks are preferred.4. DO NOT use creatives that resemble MTR signage and are offensive (or likely to give offence).5. DO NOT incorporate too much wordings in layout and should avoid small wordings.6. Advertisers are responsible for installing sticker and removing sticker residue right after the display period, additional charge willbe exercised when delay in removal.7. Cleaning should be made after each campaign and meet with the standard as set by JCDecaux Pearl & Dean Ltd.8. Any installation and dismantling of FeatureAds and site measurement must be taken during MTR non-operation hours.9. Should there be arrangement needed on irregular commencement or dismantling days, the following charges will be incurred perjob per site for hiring Competent Person:Weekday: HK$750 Weekend: HK$1,000 Public Holiday: HK$1,50010. Advertisers shall maintain the advertising material in good appearance and conditions and shall rectify or remedy any defectsimmediately upon JCDecaux Pearl & Dean Ltd’s notification.11. Advertisement must be applied on both sides of FeatureAds formats which are visible from both sides e.g. Train Door WindowStickers.12. Silkscreen printing is not allowed for FeatureAds.13. Any other additional notes should refer to the “MTR FeatureAds Installation Guideline for Contractor”.Train14. Die-cut creative is a must for Half Train Body and preferable for Train Door Window Stickers and Train Interior.15. DO NOT post Train Door Window Stickers in such a way that they cover the Safety Stickers on door window.16. Use templates while posting Train Door Window Stickers and Stickers Next to Saloon Window. Templates of Train DoorWindow Stickers should be provided by advertisers.17. No sticker should be posted on the surface of rubber seal along train windows and doors.18. Mirror stickers should not be used.Station19. Die-cut creative for Poster On Walls may be used subject to approval.20. Walls or Pillars with Emergency Train Stop Button or Help Line can never be used for advertising.21. Poster on Walls should be at least 0.8m away from other advertising panels, and at least 0.5m away from signages and anyMTR Corporation Limited facilities. Backings should be used when location selected is on VE panels so as to avoid nonsmoothsurface.22. Die-cut should be made where there are signages, dust bin, power socket, control units, etc. on Pillars or Walls. Stickersshould have a 15cm clearance around “station name”, Emergency Train Stop Button or Help Line.23. Mirror stickers would be applied subject to location and creative as approved by JCDecaux Pearl & Dean Ltd.24. Stickers can cover whole surface area of balustrades. Die-cut should be made around stoppers (emergency plunger) with atleast 15cm clearance. The escalator safety stickers should be protected by non-sticky material before putting on theadvertisement. At least 50% of the safety stickers should be restated on the advertisement.Advertisement Layout SubmissionFor Train Door Window Stickers (regular size), Stickers Next to Saloon Window and Trackside Billboard, final layout(s) andmockup(s) have to be submitted to JCDecaux Pearl & Dean Ltd. for approval at least 3 full workings days prior to the campaignproduction start date.For other FeatureAds Formats, final layout(s) and mockup(s) have to be submitted at least 5 full working days prior to the campaignproduction start date.Variance of layout approval lead-time is subject to creative complexity, at JCDecaux Pearl & Dean Ltd’s discretion.30

Terms & Conditions – PosterAds (I)1. Definitions(a) The expression "the Company" shall mean "JCDecauxPearl & Dean Ltd" and shall include its successors andassigns.(b) The expression "the Advertiser" shall mean the person,firm or company placing the Order and shall include itssuccessors, assigns and, as the case maybe, the Client.2. AgenciesWithout prejudice to any right that the Company may haveagainst the Client, an Advertiser who is an advertising agentshall be personally liable for payment of all accountshereunder and shall be deemed to have full authority of theClient in all matters connected with the placing of Orders andtheir amendment.3. CommissionAgency commission at the rate of 15 per cent is payable toall recognized advertising agencies and shall be on the valueof the Order less any discount allowed.4. TermsThe placing of an Order by the Advertiser with the Companyshall constitute acceptance by the Advertiser of these Termsand Conditions which shall override and exclude any otherterms stipulated, incorporated or referred to by theAdvertiser. No modification of these terms shall be effectiveunless made by express written agreement between theparties.5. AcceptanceNo Order placed with the Company shall be deemed to beaccepted until completion of the Acknowledgement of Orderby the Company.6. DeliveryAll posters for display shall be delivered carriage paid to theCompany at its address overleaf, or to such other address oraddresses as the Company shall specify, not less than 3days prior to the date of commencement of display specifiedin the Contract.7. DisplayThe Company shall, subject as provided below, and so far asreasonably possible, display each advertisement throughoutthe period specified in the Order commencing on or as nearas reasonably possible to the specified commencementdate. Charges shall accrue due as from the date ofcommencement of display or the specified commencementdate whichever is the later.8. Late or Non-DeliveryIn the event of late delivery or non-delivery of posters,charges shall still be payable and shall accrue due as fromthe specified commencement date. During any period ofnon-display of advertiser's material, the Company shall havethe absolute right to display any posters featuring charityorganizations or MTR Corporation Limited posters.9. Right of RejectionThe Company shall have the absolute right at any time torefuse to display or continue to display any poster which, inits opinion is objectionable, unsuitable, impracticable or likelyto give offence, or designs that resemble safety signages. Insuch event the Contract in whole or in part may be cancelledby the Company forthwith without any responsibility orliability on the part of the Company and to the extent not socancelled the Contract shall continue in full force and effect.10. PaymentUnless otherwise stipulated by the Company, all charges shallbe payable monthly in arrears and shall be paid within 28 daysafter the invoice date. The Company shall have the right tocancel any continuing Order or Contract forthwith in respect ofwhich part payment is overdue after the expiry of such 28days.11. DepositEach Contract is subject to the payment of a deposit and theContract is voidable by the Company if this is in default. TheCompany shall have the absolute right to demand this depositequivalent to the charge for eight weeks display on each panelor each type of panels / networks. For any Contract with eachpanel or each type of panels / networks for a display period of8 weeks or less, payment in full is required in advance 2 weeksbefore the Contract starts. The deposit will be refundablewithout interest upon expiry of the full Contract period where alloutstanding sums to JCDecaux Pearl & Dean Ltd. pursuant tothe particular poster booking Contract has been paid in full.The deposit is not allowed to set off against the Company'sinvoices during the continuance of the Contract. Transfer ofdeposit from one booking Contract to another is allowed whereall outstanding sums due to JCDecaux Pearl & Dean Ltd.under that particular booking Contract has been fully settled.12. Interest(a) Interest on all sums due shall accrue after expiry of the 28days referred to above and shall run at the rate of 2 per centper calendar month until payment is received after as well asbefore any judgment therefor.(b) Payment shall be made in Hong Kong dollars (unlessotherwise specified) at the office of the Company without anydeduction by reason of any alleged counter claim or otherwisehowsoever.13. Dates of DisplayThe Company shall use all reasonable endeavors to displaythe posters on the display dates specified on the Contract butsuch dates shall not be of the essence of the Contract and inno circumstances shall the Company be liable to compensatethe Advertiser in damages or otherwise for non-display or latedisplay of any posters for whatever reason or for any lossconsequential or otherwise arising therefor.14. Damage or LossThe Company shall be under no liability for loss of or damageto posters, designs or advertisements supplied to theCompany except insofar as such loss or damage arises due tothe fault or negligence of the Company or its employees, andin any event the Company's liability shall never exceed theoriginal cost to the Advertiser of the destroyed or damagedposters.15. Force MajeureThe due performance of any Order is subject to suspension,variation or cancellation by the Company by reason of war,riot, explosion, fire, flood, strike, lock-out or any cause beyondthe Company's control.16. Statutory RequirementsThe Company accepts full responsibility for compliance withstatutory requirements so far as concerns the use of any sitefor the display of advertisements to which a Contract relates,but so far as concerns the subject matter or content of theadvertisement itself the Advertiser will indemnify the Companyagainst all liability and will be responsible therefor.31

Terms & Conditions – PosterAds (II)17. CancellationAny Order may be withdrawn by the Advertiser prior toacknowledgement of the Order by the Company. Thereafter,and without prejudice to Conditions 9 & 10 hereof, theCompany may cancel the Contract provided that due noticeis served on the Advertiser not less than 6 weeks prior to thespecified commencement date and the Advertiser may alsocancel the Contract provided that due notice is served on theCompany not less than 6 weeks prior to the specifiedcommencement date and by payment of a sum of 5% of thecancelled contract amount as liquidated damages.18. Change of Posters(a) All rates include (subject to Clause 18c) a change ofposters once a month if required. All changes required atmore frequent intervals than once a month or which arerequired within a shorter time limit than specified in Clause19 will be charged for.(b) When an Advertiser is entitled to a change of posterswithout separate charge and stipulates a date upon whichsuch change should be commenced the Company willcomplete such change within 10 working days after thestipulated date.(c) Where an Advertiser requires a change of posters inrespect of which separate charge is to be made, they mustdo so in writing to JCDecaux Pearl & Dean Ltd., and theCompany shall complete such change within 5 working daysafter the stipulated date.23. Company’s LienThe Company shall be entitled to a general lien on all postersin the Company’s possession for all sums, whether liquidatedor qualified or not, due from the Advertiser to the Company.24. NoticesAny notice given hereunder may be delivered or sent by handor by post and shall be deemed to be served if sent by hand atthe time of delivery and if sent by post to the address of theparty to be served specified on the order or such other addressas may be notified in writing from time to time 48 hours afterposting.25. Governing LawThis agreement shall be governed by and interpreted inaccordance with the laws of Hong Kong Special AdministrativeRegion and the Advertiser submits to the jurisdiction of theHong Kong Courts.19. Condition of PostersAll rates include the maintenance of the display ofAdvertiser’s posters in good condition and for this purposethe Advertiser shall supply a sufficient number of posters ofthe correct size including spares as specified in the rate cardbut the Company shall only be liable in respect of anydamaged or incorrect display of any posters if the defectshave not been remedied 6 working days after notification ofthe same to the Company by the Advertiser.20. Limit on LiabilityIn any event the Company’s liability for non-display, incorrectdisplay or display of any damaged poster, shall not exceedthe charge for display of that poster for the period of suchnon-display or incorrect display. The Advertiser shall notifythe Company immediately the Advertiser becomes aware ofany non-display, incorrect display or display of any damagedposter.21. Change of TermsThe Company reserves the right at any time by not less than6 weeks notice in writing served on the Advertiser to alter therates chargeable hereunder and any of these terms andconditions. Any such alterations shall take effect on the datespecified by the Company or 6 weeks after service of writtennotice on the Advertiser whichever shall be the later. TheAdvertiser shall be entitled to cancel or terminate without anypayment on any Order so altered by notice in writing servedon the Company within 6 weeks after service of particulars ofthe changes on the Advertiser.22. AssignmentThe Advertisers shall not assign any benefit under thisContract without the consent in writing of the Company.32

Terms & Conditions – FeatureAds1. All terms and conditions of PosterAds (except clause 17) areapplicable.2. The Advertiser is responsible for posting, maintenance andremoval of all advertising materials, and will restore the trainbody, train interior and / or any station structures on whichadvertising materials have been pasted to their original stateimmediately upon the completion of the Contract period. Unlessotherwise agreed by the MTR Corporation Limited, theAdvertiser shall remove all advertising materials and carry outany necessary cleaning and minor repairs on all stationlocations within 2 days after the expiry of the respective displayperiods and for train bodies within 24 hours or at the earliestavailable time as advised by the MTR Corporation Limited. Ifrepairs are required to be made on any station pillar, wall orstructure and any train exterior and interior after the advertisingmaterials have been removed, JCDecaux Pearl & Dean Ltd. willbe responsible for carrying out the necessary repairs and thecost (varies with different structures and conditions) will becharged to the Advertiser on an actual basis.3. The materials to be used, the layout and design of alladvertising materials and the exact locations for mounting alladvertising materials must be submitted to JCDecaux Pearl &Dean Ltd. for approval at least 3 weeks prior to commencementdate. Subject to the foregoing, advertising materials on allstation structures including pillars and walls shall cover all sidesand the full height of the structures. If there are any stationnames, directional signages or safety devices affixed, displayedor installed on any side of a station structure, the advertisingmaterials to be displayed on such side must be carefully die-cutto avoid covering, or obstructing or interfering with such objects.Please refer to Important Notes of FeatureAds.4. The Advertiser shall maintain the advertising materials in goodappearance and conditions and shall rectify or remedy anydefects, disrepair, or disfigurement of advertising material orremove or replace the same immediately upon demand by theMTR Corporation Limited. Where the Advertiser fails to do so,the MTR Corporation Limited will take all actions it considersnecessary to achieve the same at a cost to be borne by theAdvertiser. If replacement of advertising materials under thesecircumstances is contemplated, the Advertiser must reserveadequate levels of spare materials in advance, as the lack ofspare materials shall not be accepted as reason for notconforming to this requirement or as cause for delays in doingso.5. The Advertiser acknowledges that the quality, stability orappearance of the advertising materials may be affected bynormal operation of the rail system including but not limited tocleaning, wear and tear or vandalism and that no warranty inthese or other regards are provided by the MTR CorporationLimited. The Advertiser further acknowledges that theadvertising materials are put up at its own risk.6. The MTR Corporation Limited reserves the right to terminate anyContract or remove certain advertising materials it considersnecessary to avoid undue disruption to normal or smooth runningor rail operations. Without affecting the generality of a Contract, ifand when the MTR Corporation Limited exercises its right underits clause to terminate the Contract in whole or in part, the mediacost relating thereto shall cease to accrue from the date oftermination and all related charges already made or moniesalready paid for displays after the date of termination shall ceaseto apply or shall be refunded accordingly. Under nocircumstances will the MTR Corporation Limited be liable for anycompensation or damages.7. The Advertiser acknowledges that the trains assigned under anyContract are subject to normal routine maintenance and maytherefore be out of service from time to time. The Advertiserfurther acknowledges that certain trains may not run during nonpeakhours.8. Except where clause (6) applies, this is a non-cancelableContract.9. Rescheduling must be in written notice 8 weeks prior to thecommencement date and subject to availability.10. Insurance(a) The Advertiser is responsible for security of all advertisingdisplay under this Contract which are displayed at his own risk.The Advertiser is advised to take out proper insurance coveragefor such risks.(b) The Advertiser shall at its own costs (without limiting itsobligations and responsibilities) insure in the joint names of theAdvertiser and MTR Corporation Limited against any damage,loss or injury which may occur to any property or to any personby or arising from any of the advertising materials displayedunder the terms of Contract.(c) Such insurance (Public Liability and Third Party Insurance)shall be effected with an insurer and in terms approved by theMTR Corporation Limited and with a minimum limit of liability ofHK$50 million on any one occurrence and shall cover the entirebooking period under the Contract.11. The Advertiser and the Advertising Agency are jointly andseverally responsible for all responsibilities and obligations underthe Contract.12. Advertisers and / or their Agencies should also refer to the “MTRFeatureAds Installation Guideline for Contractor”.13. All Contractors / workers must comply with the statutoryrequirement as well as the Safety Rules and Proceduresspecified by the MTR Corporation Limited and JCDecaux Pearl &Dean Ltd.33

Terms & Conditions – All Formats (I)The MTR system is a very popular and widely used mode of public transport that serves all walks of life. MTR Corporation Limited (“MTRCL”) /JCDecaux Pearl & Dean Ltd. (“JCDecaux”) must consider the suitability and acceptability of the formats, presentation and contents of alladvertisements displayed or published in the MTR system to take into account the interest of the public. Therefore, to obviate last-minutesdifficulties and the possibility of wasted production costs, JCDecaux will willingly advise on the likelihood of acceptability of all advertisements beforeproduction shall commence.Advertisements will not be accepted for, or retained on, display on the MTR system if in the opinion of JCDecaux (which opinion shall be decided byits sole and absolute discretion), they:-1. fail to comply with the law of the Hong Kong SAR, or incite orprovide any means to cause or enable any person to break the lawof the Hong Kong SAR, .2. contain any statements, visual/audio presentations or messageswhich are immoral; or which offend against the generally acceptedstandards of public decency or the social or cultural standards ofthe society; or which depict, suggest or amount to indecency orobscenity; or which depict any human, animals or their bodies assex objects; or which encourage, endorse or provoke physicalviolence or any anti-social behaviour; or which promote, support orare in any way connected with any terrorists activities ororganizations; or which are otherwise in any way causing anydiscomfort, fear, distress, embarrassment or distaste to the public.3. suggest, encourage or endorse any unsafe practices. Particularattention shall be given to the safety, interest and welfare ofchildren to ensure that no statements, visual/audio presentationsor messages will be likely to result in harm (whether physical,mental or moral) to children, or which may exploit their immaturity,inexperience, lack of knowledge or tendency to believe in whatthey see, hear or read.4. promote or advertise any films and television programes and:-• such films and/or their advertising materials have not beensubmitted for classification or have been classified asobscene under the Control of Obscene and Indecent ArticlesOrdinance, Cap. 390, or otherwise in any way fail to complywith or violate the provisions of such Ordinance.• if the application for grant of the relevant certificate ofapproval or exemption by the Commissioner for Televisionand Entertainment Licensing of any film is refused, itsadvertisements may be withheld or withdrawn from displayor publication.• if the advertisements of any films or television programmesare depicting murder, scene of terror or horror, acts ofviolence, controversial religious issues, nudity or having anysexual connotation, they will be subject to thorough andvigilant examination and may be rejected.5. contain any descriptions, claims or illustrations, presentation orconvey any messages which may directly or impliedly misleadabout the products or services advertised; or mislead or causefalse impression to the viewers by inaccuracy, ambiguity,exaggeration, deceit, omission or otherwise. All descriptions,claims and comparisons which relate to matters of objectivelyascertainable facts should be capable of substantiation.6. contain any materials or convey any messages that may directly orindirectly:• suggest, endorse or provoke discrimination (including but notlimited to sex, race, religion, age, jobs, financial position ordisability) or to humiliate, stigmatize or undermine the statusor standing of any identifiable group of persons.• cause racial hatred or give rise to strong racial feeling; ormay directly or indirectly result in or incite racial controversy,conflict or discrimination.• attack or degrade any religion; or in any way visualize orpresent in any manner any religious or sacred objects orsubjects which may offend or cause discomfort or anxietyto the viewers; or may directly or indirectly result in orincite religious controversy, conflict or discrimination.7. reproduce or contain a reproduction of, whether or not to thecorrect scale, any Hong Kong currency note or any partthereof; or involve or consist of the making of anything whichresembles a Hong Kong coin in shape, size and thesubstance of which it is made, except with the prior writtenconsent of the Monetary Authority.8. may in any way cause social unrest, or incite socialcontroversy, whether arising immediately or occurringanytime afterwards; or are likely to attract or cause largecrowd of people or viewers to gather or remain within theMTR system; or cause or inciting them to create anynuisance or inconvenience to the public.9. are of a political nature and which: (a) do not clearly state theorganization or party involved; or (b) cause or incite activitieswhich break the law or which cause nuisance to the public; or(c) cause political unrest or incite political controversy; or (d)in any way suggest or imply that any political stand orviewpoint is taken by MTRCL and/or JCDecaux and/or thepublic.All advertisements of a political nature shall first be subject toreview and approval by JCDecaux who may, if considernecessary, ask for the substantiation of the contents, or askfor further particulars and supporting documents concerningthe nature and objective of the promotion and also thesource of its funding.10. do not comply with any Ordinance, Regulations or By Lawsof, governing or applicable to MTRCL.11. conflict with or fail to meet the standards and guidelines ofthe Hong Kong Code of Advertising Standards; or fail tocomply with the code of practice, regulations or requirementsof any professional bodies which are applicable to the type ofgoods or services advertised.12. contain, whether directly or by implication, any statement orsuggestion which:• is defamatory in nature; or which disparages or denigratesother products, services or business competitors orperson(s) or company(ies). Comparative advertising willbe closely scrutinized.• amount to infringement or may give rise to claim forinfringement of trademarks, copyrights, patents, designsrights and/or other intellectual property rights of othersunless prior written consent of the rightful owner isobtained and submitted to JCDecaux for approval.MTRCL and JCDecaux may require an indemnity to begiven against any future or potential claims, legal actionsand/or loss and damage before any approval is given.• contain any unfair or unproven accusations or criticisms.34

Booking Calendar 20113624252627282930171819202122231011121314151634567892627282930121920212223242512131415161718567891011293031123422232425262728151617181920218910111213141234567SaturdaySundayMondayTuesdayWednesdayThursdayFriday52515049484746454443424140Week No.DecemberNovemberOctober242526272829301718192021222310111213141516345678927282930311220212223242526131415161718196789101112303112345232425262728291617181920212291011121314152345678SaturdaySundayMondayTuesdayWednesdayThursdayFriday39383736353433323130292827Week No.SeptemberAugustJuly25262728293011819202122232411121314151617456789102829303112321222324252627141516171819207891011121330123456232425262728291617181920212291011121314152345678SaturdaySundayMondayTuesdayWednesdayThursdayFriday26252423222120191817161514Week No.JuneMayApril2627282930311192021222324251213141516171856789101126272812341920212223242512131415161718567891011293031123422232425262728151617181920218910111213141234567SaturdaySundayMondayTuesdayWednesdayThursdayFriday13121110987654321Week No.MarchFebruaryJanuaryRemarks : Peak Season (21 Weeks) The First Day of Chinese New Year

Booking Calendar 20123752829303112322232425262728151617181920218910111213141234567242526272829301718192021222310111213141516345678927282930311220212223242526131415161718196789101112293012345SaturdaySundayMondayTuesdayWednesdayThursdayFriday52515049484746454443424140Week No.DecemberNovemberOctober22232425262728151617181920218910111213141234567252627282930311819202122232411121314151617456789102829303112321222324252627141516171819207891011121330123456SaturdaySundayMondayTuesdayWednesdayThursdayFriday39383736353433323130292827Week No.SeptemberAugustJuly23242526272829161718192021229101112131415234567826272829303111920212223242512131415161718567891011282930123421222324252627141516171819207891011121331123456SaturdaySundayMondayTuesdayWednesdayThursdayFriday26252423222120191817161514Week No.JuneMayApril242526272829301718192021222310111213141516345678925262728291218192021222324111213141516174567891021222324252627141516171819207891011121331123456SaturdaySundayMondayTuesdayWednesdayThursdayFriday1312111098764321Week No.MarchFebruaryJanuaryRemarks : Peak Season (24 Weeks) The First Day of Chinese New Year

We welcome innovation and creative ideas, please feel free to talk to our sales team for anyproposal different from the standard offer listed on the rate card.14/F Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong KongTel: (852) 2111-0111 Fax: (852) 2529-5653 Email: info@jcdecaux.com.hkWebsite: http://www.jcdecaux-transport.com.hk