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TILE OF SPAIN AT MOSBUILD AND COVERINGS 2005FOR THE 18 TH CONSECUTIVE YEAR, THE TILE MANUFACTURERS OF SPAIN SHOWCASED THEIR LATESTPRODUCT LAUNCHES TO THE U.S. MARKET AT COVERINGS 2005, THE TILE, STONE AND FLOORING EXPO.LIKEWISE, THE PARTICIPATION AT MOSBUILD, HELD IN MOSCOW IN APRIL 2005, WAS SUPERBThe Pavilion of Spain hosted 77 tile companies at the Orange County ConventionCenter in Orlando, FL May 3 – May 6. Covering 90,100 square feet, the Pavilionof Spain held audiovisual presentations on the history of ceramic tile, 2005 tiletrends, recent technology, industry data and the Tile of Spain Awards forArchitecture and Interior Design. Seminars were conducted by Tile of Spainconsultant, Patti Fasan, CTC, CTIOA, and a traditional tapas lunch, a favoriteamong visitors, was served daily. Tile of Spain also hosted an appreciation nightfor dealers and distributors and a Tapas on Tile event for the press.“Participation from manufacturers, dealers, visitors and the press wastremendous this year. We were thrilled to present such new and innovativetechnologies and trends to the market – all of which were received with muchenthusiasm,” said Javier Soriano of ASCER, “Also, the new Pavilion design wasoutstanding. It truly captured the exciting and progressive thinking of Spain.”Photo of the Spanish pavilion at Coverings.DESIGN AND EDUCATIONAL PROGRAMS SPONSORED BY TILE OF SPAINAs part of its ongoing support of educational programs for the tile industry, Tileof Spain sponsored the Coverings conference by Jon Trivers, President ofMarketing Wit and Wisdom, “The Five Most Important Consumer Changes toAffect Your Business”.Photographs taken during the Coverings (left) and Mosbuild (right) fairs.During the annual stone and tile expo, Spain’s manufacturers unveiled theirlatest products for the U.S. market. Large format tiles; ceramic wood, stone andtextiles; retro to earth-inspired style sensibilities; and the latest technology wereevident throughout the Pavilion of Spain.Developed to protect buildings from environmental elements, ventilated facadesprovide insulation, increasing sustainability, soundproofing and aesthetic options.Tile of Spain branded tile’s inherent qualities - low porosity, element resistance,heat transference and lighter weight than natural materials - can provide anestimated energy savings of 25-35%, a 10-20% reduction in noise transfer.TECHNOLOGY ADVANCEMENTS: LARGE FORMATS & TILE RECTIFICATIONNo longer limited to the standard 12x12” sizes, Spain’s manufacturers areproducing larger formats that are up to 48”. This variation in formats isexpanding installation options for designers. For instance, ceramic tile whichcaptures the feeling of wood is now offered in sizes similar to its naturalcounterpart, as well as, making tile a more attractive option for exterior cladding.Advancements in tile rectification are insuring that tiles have a smooth edge andare identical in size. These advancements are making it easier and moreefficient to specify tile for a number of applications including installations thathave the feeling of natural materials and ventilated façades.Larger formats and more precise rectification processes make porcelain tile forventilated façade systems more accepted and specified for such installations.MOSBUILD, A NEW SUCCESS FOR TILE OF SPAIN54 Spanish floor and wall tile manufacturers exhibited at the 11th Mosbuildtrade fair, which was held in Moscow from 4th –7th April.Sponsored once again by ICEX, the Spanish presence took up 2000 squaremetres of exhibition space, making the Spanish stand one of the mostprominent. With 32 countries represented all together, the show has substantialinternational resonance.109,000 visitors flocked to Mosbuild during the four-day event, which is a mustfor companies that want to get to know their customers and consumers in theRussian Federation.20CERASPAÑA
COMPANY NEWSPAVIMBE, ON THE SIDE OF THE ENVIRONMENTThe company Pavimbe (Pavimentos Bechí), which specializes in theproduction of ceramic biscuits for special pieces, plans to install filters topurify its airborne emissions. The project also includes pumping thisfiltered air through ducts for its subsequent reuse in the drying of ceramicbiscuits.ALCALAGRÉS INAUGURATES NEW FACILITIESThe President of the autonomous region of Madrid, Esperanza Aguirre,inaugurated Alcalagres’ new facilities in Camarma de Esteruelas (Madrid),which required an investment of 18 million euros.In the main, funds were allocated for the installation of two new 4,600-metric ton presses, dry-process coloring lines and what now amounts tothe world’s largest tile polishing line. Together with the company’sexisting facilities, these new investments will boost Alcalagres’ productionoutput to over ten million square feet per year.CERÁMICAS GAYA’S “SHOP IN SHOP”Sanigrif, a distributor of bathroom furnishings, taps and premiere ceramic tilebrands, has opened up a “shop in shop” featuring Cerámicas Gaya in Benidorm.This is the first display space reserved exclusively for a ceramic tilemanufacturer which this leading distributor has opened.The “shop in shop” concept is used by Gaya to display its products in distinctivefashion. In Gaya’s exclusive showroom space, a new mix of marketing andcommunications has been used to make direct contact with end users.INALCO UNVEILS ITS NEW “I PLUS” TECHNOLOGY AT CERSAIE 2005IInalco will present its new “I Plus” technology at the next edition of Cersaie. Thisnew system allows Inalco to create highly realistic ceramic tiles with their ownunique style.Alcalagres, which has now been in business for 15 years, exports 30% ofits production to more than 35 countries. It has a subsidiary in the US andover 900 distribution outlets all over Spain through its eight branches.Alcalagres, a company that is owned by the Centunion Group, specializesin the production and sale of unglazed porcelain tiles.TAU CERÁMICA, WINNER IN THE “PEARLS OF CERAMICS 2005”COMPETITIONThe Corten series by Tau Cerámica has won the “Pearls of Ceramics2005” award held each year by the Polish magazine “Wokół PłytekCeramicznych”.The Corten series received the award in the exterior applications division.The jury of the competition, chaired by the designer, Itta Karpowicz-Starek,held in high regard the artistic and technical characteristics of the tiles,achieved through a proper selection of shades. The large-format tiles inthis series also made a favorable impression on the jury.GAYAFORES: NEW INVESTMENTSFounded in 1897, Gayafores plans to enlarge its warehouse in 2005. Thiswill consist of expanding its covered storage facility, outfitting it with newequipment, improving and enlarging the order preparation area as well ascreating an after-sales service. On another front, an estimated investmentof 500,000 euros has been budgeted for enhancements in the company’sproduction plant to be undertaken in late 2005: These will include newindustrial bays (approximately 6,5000 square feet of additional space), anenlarged and improved raw material supply section, etc.“I Plus” can be used for the entire decoration of all types of ceramic surfacesand reliefs, and all types of materials can be reproduced with never-seen-beforepiece variety. On another front, Inalco has also developed new wall tiles with aspecial repellent treatment that prevents dirt and grime build-up on the tilesurface, allowing easier cleaning while conserving original lustre.ROCA CERÁMICA INAUGURATES ITS INTEGRAL LOGISTICS CENTER INCASTELLÓNRoca Cerámica has built a second Logistics Center at their Castellón site,which forms part of Roca’s “Integral Order Management System”. Thisunique system encompasses from order reception to packaging anddispatch. It is directly connected with production planning, which ensuresefficiency, promptness and zero errors.CERASPAÑA21
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