FD02e Year Book 2002-REV - Fremantle Football Club
FD02e Year Book 2002-REV - Fremantle Football Club
FD02e Year Book 2002-REV - Fremantle Football Club
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the year aheadINTRODUCTIONWhile everyone involved with the <strong>Club</strong> can take pride inthe improvements achieved in <strong>2002</strong>, the challengesconfronting the <strong>Club</strong> should not be underestimated.Significant efforts have been made by players and staff toensure that these improvements were achieved but at thesame time the future was clearly under the microscope.For over three months, the Board of Management and thesenior executives developed the <strong>Club</strong>’s Strategic Plan for2003 to 2005 – “Every Quarter of Every Match”. The planarticulated four strategic priorities for the <strong>Club</strong>: FinancialViability, On-Field Success. Powerful and Definitive Brandand Ethos, and Successful Decision Making.The Strategic Plan, presented to the Western Australian<strong>Football</strong> Commission, the AFL Commission and AFLExecutive, and other key stakeholders, establishes thepathway for the <strong>Fremantle</strong> <strong>Football</strong> <strong>Club</strong> to be aconsistent finals contender and be on track to winthe <strong>Club</strong>’s first premiership.The initiatives and strategies contained within the planhave the commitment of the Board of Management, staffand players. The <strong>Club</strong> has recruited well and now has thepeople, the game plan and unity of commitment to achieveour strategic priorities.The plan demands responsiveness and flexibility to rapidlyrespond to changes and opportunities that presentthemselves at any time without losing sight of thestrategic priorities. It is by managing the <strong>Club</strong> for “everyquarter of every match”, both on and off the field, that the<strong>Fremantle</strong> <strong>Football</strong> <strong>Club</strong> will have its day.Stakeholders, members and supporters will enjoy the fruitsof their loyal and passionate commitment to our <strong>Club</strong>.“every quarterof every match”FINANCIAL VIABILITYON-FIELD SUCCESSPOWERFUL ANDSUCCESSFUL DECISIONTo turn <strong>Fremantle</strong> into aTo build a team that is aDEFINITIVE BRANDMAKINGprofitable, financially stableconsistent finals contenderAND ETHOSTo be regarded as the bestfootball club by building netand is on track to winBuilding a national,decision makers in the AFL.revenues, judiciously<strong>Fremantle</strong>’s firstcommercially attractivemanaging costs andpremiership.brand that reflects ourreducing debt.values and traditions,establish a winning andprofessional <strong>Club</strong> culturethat demands respect, andmake an annual contributionto WA football.<strong>Fremantle</strong> <strong>Football</strong> <strong>Club</strong> <strong>2002</strong> <strong>Year</strong> <strong>Book</strong> 19