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ANNUAL REPORT 2004–05 - V/Line

ANNUAL REPORT 2004–05 - V/Line

ANNUAL REPORT 2004–05 - V/Line

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OUR CUSTOMERS (CONTINUED)V/LINE IN THE COMMUNITY: REGIONAL MANAGER PETER GIBSONSHOWS THE WAY; FRIENDLY SERVICE IS A PRIORITY FORFRONTLINE STAFF; THE V/LINE UNDER 15 FOOTBALLCHAMPIONSHIPS; THE SPENCER STREET STATION OPEN DAYMARKETING INITIATIVES'REASONS TO GO' PROGRAMV/<strong>Line</strong> this year launched its Reasons to Go marketingprogram which features a range of travel packages andpromotions linked to special events.The inaugural 2005 Reasons to Go calendar included:• the Avalon International Airshow• the Mummies Exhibition at the Melbourne Museum• Sovereign Hill at Ballarat• Gippsland Lakes• festive season packages for regional customerstravelling to Melbourne• a range of major Melbourne events (Australian Opentennis, Spring Racing Carnival, Royal Melbourne Showand international cricket).V/<strong>Line</strong> extended its Country Racing travel packagesstatewide in 2005. The Rock Trifecta for the Australia DayCup Races at Hanging Rock generated unprecedentedinterest, with more than 90 per cent of V/<strong>Line</strong>'s racegoingcustomers taking advantage of the offer.V/<strong>Line</strong>'s first Grand Annual Race Train to the final day of theWarrnambool racing carnival in May attracted more than360 racegoers.During the football season, V/<strong>Line</strong> operates up to 14 extratrains on major lines to take football fans to and fromgames. Approximately 125,000 customers used the FootyTrains during the 2004 AFL season.The V/<strong>Line</strong> Snow Coach to Mount Buller which operatesseven days a week during the ski season, this yeartransported 6,648 people, compared with 6,613 theprevious year.COMMUNITY INVOLVEMENTSPONSORSHIPSThis was the second year in which V/<strong>Line</strong> was a majorsponsor and official transport provider for the VictorianCountry Football League (VCFL). The V/<strong>Line</strong> Under 15s VCFLChampionships were held in Melbourne in April 2005.The VCFL has approximately 80 leagues, 800 clubs and70,000 footballers from the age of 10 upwards. The VCFLalso supports women in sport through netball competition.V/<strong>Line</strong>'s financial and practical support enables the Leagueto continue to develop and coordinate football at club andleague level.SUPPORTThrough its My Train program, V/<strong>Line</strong> enables regionalschools to travel free of charge to Melbourne for educationalexcursions. The program helps introduce students to thepublic transport system and its benefits. During 2004–05,V/<strong>Line</strong> approved approximately 40 My Train applicationsfrom schools, comprising 1,100 passengers.Seniors' card holders were offered free travel on days whenspecial country and metropolitan events were taking placeduring Seniors' Week in March 2005.V/LINE <strong>ANNUAL</strong> <strong>REPORT</strong> 2004–05|19

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