Sunbelt XXXI International Network for Social Network ... - INSNA

A Novel Hybrid Egocentric‐archival Network Characterization Approach Using Cell Phones To Identify Bridging Actors In A High Risk Hiv/sti Network In India:The Secunderabadi Men's Study (sms)Schneider, John A.; Kapur, Abhinav; Oruganti, Ganesh; Schumm, Phil; Laumann, Edward O.Social Networks and HealthHIV/STD, Communication Technology, Cell‐phone NetworkSUN.AM1The SMS aims to address at least three limitations of basic network research: respondent bias, inability to accurately characterize attribute characteristics ofbridging network members and deficiencies in archival network data by applying a newly developed hybrid network measurement algorithm using cell‐phonesand a name interpreter. This hybrid approach was developed to characterize social and sexual network structure. We developed a low‐cost application thatutilizes a cell‐phone SIM card reader and associated software to allow for tie/alter identification from respondents’ cell phone contact lists. With privacyprotections in place, we are able to unambiguously link contact lists of all sampled participants to generate an “augmented” network, that is, network tieinformation for respondents plus tie information for all other actors, including non‐sampled actors. Name interpreter data of sampled participants thenprovides complementary tie/alter attribute information. Linking cell phone contact lists from sampled participants combines archival and egocentric networkdata collection allowing for measurement of ties between actors with confidence and through survey data, tie attributes and actor health behaviorcharacteristics. We apply this approach to men who have sex with men who were recruited using Time Location Cluster Sampling from 21 cruising areas inSecunderabad, India. Data from the first 53 participants has yielded a linked cell‐phone network of 3894 actors, 7.1% (277) of which are shared between atleast 2 study participant cell phone contact lists. 42% (1883) of the ties were between MSM and 29% (253) of the actors with high centrality were married.Additional data will be presented and discussed.A Piece Of Cake – How Social Norms Govern Organization In The Community Of Dutch Cake BakersMoser, Christine; Groenewegen, Peter; Huysman, MarleenQualitative and Mixed Method Network studiesOn‐line Communities, Knowledge exchange, Social normsTHURS.AM2Recent research shows that professionals exchange knowledge via online communities. However, the question of how communities are governed in theabsence of formal regulations and hierarchies remains lingering. We propose that social norms replace traditional organizational control mechanisms. Weconducted semi‐structured interviews with members of one online community to find out which social norms prevail within their community. SNA, usingcommunity posts for whole‐network analysis and data from interviews for ego‐network analysis, was used to learn more about informal leaders in thecommunity. Finally, we performed longitudinal content analysis on community posts, to see how members enacted the social norms. We found that the normssupport, sociality, knowledge sharing, and structure governed this particular community. Furthermore, there was a strong understanding about leadership,although no explicit hierarchy was installed. Within the core community two groups could be distinguished: artists, who featured a high in‐degree centrality;and experts, who featured a high out‐degree centrality. Finally, social norms not only governed community organization, but also served to protect communityknowledge. Findings are important for online communities, as they show that efficiency and order is more important to communities than previously assumed.They point out research directions concerning possibilities for entrepreneurs who seek knowledge in a potentially global network.