10 - Tales of the Cocktail

Event Schedulepresented by

tulanen. rampart11613carondeletst. joseph st9loyolas. ramparto’keefebaronnelafayettegirod16poydrasst. charlesLafayetteSquareWarehouseDistrictjulia sttchoupitoulas18CentralBusinessDistrict14commerceperdidolafayettes. peterscamp st.fultonconvention center blvd.5gravier326common2215magazine277s. peterslazaSpanish Pcanal25burgundydauphinebourbonchartres12decaturibervilleCanalPlacewells1bienville4royal102n. peterscontist. louis2123toulouseMississippi RiverWoldenburg Riverfront ParkCanal Street Ferry24st. peter8FrenchQuarter19 20orleans17— the Tales of the Cocktail ® Street Guide to New Orleans —

T he T ales of T he C o C k T ail ® sT reeT guide T o new orleansthe hoTel monTeleoneevent venues1 Hotel Monteleone, 214 Royal Street2 Royal Sonesta Hotel, 300 Bourbon Street3 Aiden Gill, 550 Fulton Street4 Arnaud's French 75, 813 Bienville Street5 The Chicory, 610 South Peters Street6 Contemporary Arts Center, 900 Camp Street7 Domenica Restaurant, 123 Baronne Street8 Erin Rose, 811 Conti Street9 Generations Hall, 310 Andrew Higgins Drive10 Hotel Mazarin, 730 Bienville St.11 The Hotel Modern 936 Saint Charles Avenue12 House of Blues, 225 Decatur Street13 Hyatt Regency New Orleans, 601 Loyola Avenue14 Lafayette Square, 500 St. Charles Avenue15 Loft 523, 523 Gravier Street16 The Martine Chaisson Gallery, 727 Camp Street17 Muriel’s Jackson Square, 801 Chartres Street18 Museum of the American Cocktail,Convention Center Blvd. at Julia St.19 Napoleon House, 500 Chartres Street20 New Orleans Pharmacy Museum, 514 Chartres Street21 The New Orleans Cooking School,524 Saint Louis Street22 Omni Crescent, 535 Gravier St.23 Omni Royal Orleans, 621 Saint Louis Street24 One Eyed Jacks, 615 Toulouse Street25 Ritz-Carlton Hotel, 921 Canal Street26 Whiskey Blue, W New Orleans, 333 Poydras Street27 Windsor Court, 300 Gravier StreetFollow Napoléon. See page 26 for details.LobbyTales of the Cocktail® BookstoreShots of Inspiration presented by Octavia Books10 th Anniversary Cocktail Tour,presented by St. Germain Elderflower LiqueurThe Bitters MarketSAVEUR Snack StandCarouseL barRadio Broadcasts and Tasting RoomsroyaL baLLrooms a & bTales of the Cocktail ® Shop and RegistrationCocktail KingdomroyaL baLLrooms C & dTasting RoomsQueen anne baLLroomSeminarsbonnet Carre roomTasting RoomsorLeans roomLagniappe Lounge (limited access)bienviLLe and iberviLLe roomsTasting RoomsLa nouveLLe orLeans baLLroomSeminarsriverview roomSeminarsvieux Carre roomReincarnation Room (limited access)the royal sonesTaaCadia suite roomsTasting RoomsregaL suiteTasting RoomsFLeur de Lis roomSeminars and Tasting Roomsgrand baLLroom northSeminarsirvin mayFieLd’s Jazz PLayhouseSeminars and Tasting RoomsTales of the CoC k Tail ® 1

egisT raT ionRegistRationTuesday - Saturday | 9:30 AM to 6:00 PMRoyal Ballrooms A & B | Hotel MonteleoneWill Call • Media, Presenter, and Sponsor Check-In • On-Site Ticket Sales • All Package Pick-Up(Founder's Day, Native Spirits, Taste & Tour) • Raffle • Tales of the Cocktail ® ShopoRleans Coffee RoasteRsWednesday - Saturday | 8:30 AM-10:30 AMCriollo Bar | Hotel MonteleonePick up your Orleans Coffee Roasters Voucher at registration to redeem your cup of joe!new oRleans CoCktail touRWednesday - Saturday | 4:00 PM to 5:30 PMHotel Monteleone Lobby | Hotel MonteleoneLed by Joe Gendusa | Presented by St-Germain Elderflower Liqueur | $40In 2002, Tales of the Cocktail started not as the international celebration it is today, but a small gathering tocommemorate the 1st New Orleans Cocktail Tour. Join us as we celebrate the tour’s 11th year with a spirited rompthrough the French Quarter. Enjoy a welcome cocktail from St-Germain and explore the famous venues that havemade New Orleans a cocktail destination.stReet food and go CupsSunday, July 29 | 2:00 PM to 5:00 PMLafayette Square, 500 St. Charles AvenuePresented by Bittermens, Breckenridge Distillery, Cuca Fresca Cachaça, Firefly Sweet Tea Vodka,Hoosier Momma, Leblon Cachaca, Martin Miller's Gin, OXLEY Gin, Sailor Jerry Rum, Where Y'atComplimentary with Tasting Room BraceletStop by Lafayette Square, where the city’s best food trucks will be paired with world-renownedmixlogists as they dish out gourmet cocktails and cuisine. Grab some grub, a good drink, and a picnictable for lunch unlike anything else at Tales 2012.Featured Food Trucks: Brigade Coffee, Foodie Call, Frencheeze, La Cocinita, Meltdown Pops,Slider Shack, Sucre, Taceaux Locetauxlive stReaming fRom nola.ComLook for this logo to see which events will be live streaming via NOLA.com,then join us online!Tales of the CoC k Tail ® 3

Taste thisPairing at theSAVEURSnack Stand!Thursday2:00–3:30 PM

2012 saveur snack stands aveur snaC k sT andwednesday, July 25, 201210:00 AM to 11:30 AM Spicebox Rye Whisky presents their whisky chilled and neat paired with Canadian Bacon BLTs12:00 PM to 1:30 PM Waqar and Control C Piscos from Chile present the winning cocktails from the Puro Chile eventin NYC paired with Chilean Ceviche with Tuna and Shrimp2:00 PM to 3:30 PM Tito’s Handmade Vodka presents Tito’s Cherry-Vanilla Limeade paired with BBQ Pulled-Pork Slidersand Apple Pies4:00 PM to 5:30 PM BULLDOG Gin presents Jasmine-Spiked London Lemonade paired withLemon BULLDOG & Tonic CupcakesthuRsday, July 26, 201210:00 AM to 11:30 AM Wild Hibiscus presents the Royalty paired with a Hibiscus Flower with Chevre, Chive, and Black Pepper12:00 PM to 1:30 PM Woodford Reserve ® Bourbon presents the Bluegrass Breeze paired with Hush Puppieswith Bourbon Butter2:00 PM to 3:30 PM Tito’s Handmade Vodka presents Tito’s Negronis paired with Penne à la Tito’s and Watermelon Ice4:00 PM to 5:30 PM El Dorado Demerara Rum presents a Seven Seas Grog featuring Barritt’s Ginger Beer paired withBrownies topped with Rum Whipped Cream6:00 PM to 7:30 PM Russian Standard ® Vodka presents their vodka chilled and neat paired with Russian PirozhkisfRiday, July 27, 201210:00 AM to 11:30 AM Vitamix presents the Garden Party and Fruit Salad Cocktails12:00 PM to 1:30 PM Mandarine Napoléon presents an Iced Coffee Cocktail using Mandarine Napoléon and Bittermens NewOrleans Coffee Liqueur paired with Chocolate Croissants and Mandarine Napoléon Marmalade2:00 PM to 3:30 PM Pallini Limoncello presents The PLB (Pallini, Lemon, and Bitters) paired with Pallini Popsicles4:00 PM to 5:30 PM Russian Standard Vodka presents the Moscow Mule paired with BlinissatuRday, July 28, 201210:00 AM to 11:30 AM Tanqueray Gin presents the First Drink of the Last Day12:00 PM to 1:30 PM Stoli ® Vodka presents cocktail creations featuring its newest flavors: Stoli ® Salted Karamel, Stoli ® Hot,and Stoli ® Sticki, served alongside Hot & Sticki wings.2:00 PM to 3:30 PM Pallini Limoncello presents the Pallini Raspicello Lime Rickey paired with LimoncelloIce Cream Cookie Sandwiches4:00 PM to 5:30 PM Breckenridge Bourbon presents the Rocky Mountain Rickshaw paired with IndianSamosas and Bourbon Chutneyplease visit SAVEUR.com/snackstand for RecipesTales of the CoC k Tail ® 5

E v e n t s c h e d u l e 2 0 1 2seminarsSecrets from IncredibleRestaurant Bars12:30 PM to 2:00 PMQueen Anne Ballroom,Hotel MonteleoneLed by Jacob Briars with CameronBogue, Elayne Duke, Naren YoungPresented by Don Julio Tequila andKetel One VodkaThe restaurant bar is coming into its own,with a unique approach to cocktails andservice. Learn how to build a cocktailprogram that complements the food andstyle of the venue with insights from theworld’s best restaurant bars.Part 2: From Cocktail Napkinto Cocktail Bar: How To OpenYour Own Bar12:30 PM to 2:00 PMRiverview Room, Hotel MonteleoneLed by Dushan Zaric with Dale DeGroff,Phillip Kirschen-Clark, Paul Pacult, RizoPopovic, Andy SeymourPresented by BarSmartsSeminar Two - OpeningMix the art and business of cocktails.This series of three professional seminarsdive deep into the business behindmaking drinks. We will discuss developingyour concept, finding locations, andmarketing. Upon completion, you’llreceive official certification from Talesof the Cocktail ® and BarSmarts.Tiki Host to the Stars, Stephen Crane1:00 PM to 2:30 PMFleur De Lis Room, Royal SonestaLed by Martin CatePresented by Appleton Estate Jamaica RumA Tinseltown Tale of Mai Tais, moviestars, and murder. Uncover the littlediscussedthird man in the great historictiki trifecta: Joseph Stephen Crane ofthe legendary Beverly Hills nightspot,The Luau.Bittercube Hands-On HandmadeBitters Lab11:00 AM to 12:30 PMThe New Orleans Cooking School,524 Saint Louis StreetLed by Ira Koplowitz & Nick KosevichPresented by Bombay Sapphire East Gin,Terra Spice, Bittercube BittersExperience a hands-on tutorialfor creating bitters, with over 140botanicals from around the world.Smell and taste the herbs, spices, barks,roots, and flowers, formulate a batch ofbitters as a group, and receive a bottleof the completed batch in the mail!Building a World-Class Bar Team3:00 PM to 4:30 PMQueen Anne Ballroom,Hotel MonteleoneLed by Sean FinterPresented by Tanqueray GinClever marketing, a great drink program,and a cool location get customersthrough the door...great staff keep themcoming back. Industry-leading teamsdon’t just do things better, they dothem fundamentally differently. Peekbehind the curtain at some recruitingand leadership lessons from the best inthe business.Part 3: From Cocktail Napkinto Cocktail Bar: How To OpenYour Own Bar3:00 PM to 4:30 PMRiverview Room, Hotel MonteleoneLed by Philip Duff and Dushan Zaricwith Martin Cate, Bobby Heugel, PhillipKirschen-Clark, Steve Olson, Paul Pacult,Rizo Popovic, Julie ReinerPresented by BarSmartsSeminar 3 - After You OpenMix the art and business of cocktails.This series of three professional seminarsdive deep into the business behindmaking drinks. We will discuss developingyour concept, finding locations, andmarketing. Upon completion, you’llreceive official certification from Talesof the Cocktail ® and BarSmarts.Bedroom Brands: How to LaunchYour Spirit with No Budget3:30 PM to 5:00 PMFleur De Lis Room, Royal SonestaLed by Benedict Simpson withAdam Elmegirab, Avery GlasserPresented by Bittermens andDr. Adam Elmegirab's BittersExplore the recent trend of boutique‘own brands’ and learn how a lack ofcapital or previous experience is noobstacle to taking a half-baked brandconcept to the global stage. Topicsinclude: conceptualizing and starting,production obstacles and how to sidestepthem, social media, trademarking,customs and excise, risk, and more.A Forager’s Pharmacy4:00 PM to 5:30 PMThe New Orleans Cooking School,524 Saint Louis StreetLed by Lauren Mote with ChefJonathan Chovancek, Danielle Tatarin,David WolowidnykPreservation specialists show youhow to develop an arsenal of trulyunique ingredients using wild flowers,plants, spices, and fruits. Hands-ontechniques will include infusions,tisanes, tinctures, tonics, solventextractions, enfleurage, steamdistillation, cold pressing, and more.Ta l e s o f t h e C o c k ta i l ® 9

evenT sChedule 2012seminarsMaking Your Own Vermouth1:30 PM to 3:00 PMThe New Orleans Cooking School,524 Saint Louis StreetLed by Jackson Cannon with NicoleLebedevitch, Kevin Martin, Bob McCoyPresented by Plymouth GinThe Eastern Standard team leads a handsondemonstration of the ingredients andprocess of making vermouth. Attendeesreceive a starter kit with recipe booklet,herb/spice packet, and small bottle ofthe finished product.Sugar: How Sweet It Is!3:00 PM to 4:30 PMQueen Anne Ballroom,Hotel MonteleoneLed by Camper English with David CidPresented by Bacardi USADiscover sugar cane’s history, harvestingand processing, and its worldly varieties.Study sugar in distillation and takea peek at the global sugar/molassesmarket that provides the base forrum. Explore sugar and syrup’s use incocktails, including viscosity, saturation,inversion, and clarification.Traditional Chinese MedicinalIngredients3:00 PM to 4:30 PMRiverview Room, Hotel MonteleoneLed by Danielle Tatarin with NancyChow, Lauren MotePresented by Campari and Wild TurkeyLooking back into the history of spirits,there are many references to alcoholicdrinks being used and prescribed tohelp cure ailments. Explore the herbsand ingredients commonly used intraditional Chinese medicine and howthey can be applied classically tomodern mixed drinks.True/Untrue: Exploring BarWorld Myths3:30 PM to 5:00 PMGrand Ballroom North, Royal SonestaLed by Wayne Curtis with Dave Arnold,David WondrichPresented by Don Julio Tequila andGeorge Dickel Tennessee WhiskyDoes that two-year-old bottle ofvermouth ruin a martini? Does it makea difference if you use sour mix ratherthan fresh limes in your margarita?Put several common myths of cocktailmaking to a blind taste test to help sortfact from fiction.Salts & Bubbles4:00 PM to 5:30 PMThe New Orleans Cooking School,524 Saint Louis StreetLed by Darcy O’NeilPharmacists’ techniques from the earlydays of the soda fountain can providegreat insight for the modern bartender.Walk through the steps of creating aperfect soda fountain drink: creatingthe soda water, proper carbonationtechniques, preparing syrups, andbuilding the drink.fRiday, July 27The World’s World-Class Spirit: Rum!10:00 AM to 11:30 AMLa Nouvelle Ballroom,Hotel MonteleoneLed by Sean Ludford & Paul PacultPresented by Rum For AllTrace rum’s pedigree from the earliestbeginnings of sugarcane in New Guineathrough the discovery of distillation insouthern Asia to Columbus’ planting ofsugarcane in the New World. Includesa blind tasting of 12 of the world’s mosthighly acclaimed rums.Cognac: The Barkeep’sForgotten Friend10:00 AM to 11:30 AMQueen Anne Ballroom,Hotel MonteleoneLed by Dave Broom & TristanStephenson with Jean-Louis CarbonnierPresented by BNIC and EUWhy isn’t Cognac an obvious bartenderchoice when developing cocktails?Discuss the flavors of Cognac, wherethey come from, and what they mean.Take a historical walk through thevineyards and distilleries, and discoverhow to make a classic Cognac cocktailmore exciting for the modern palate.Aperitif Culture: from Italyto Argentina10:00 AM to 11:30 AMRiverview Room, Hotel MonteleoneLed by Martín Auzmendi with CarloContini, Federico CucoPresented by CynarArgentina has a unique cocktail culture,in part because of influence from Italianimmigrants. Argentina’s most populardrinks are Italian vermouth and aperitifs,which mix with the local tradition of wineand soda water. Experience this wonderfulblend of cultures and styles firsthand.Tales of the CoCkTail ® 13

presentsFirst Drink of the NightGet your night off to a stylish start, raise a glass withTanqueray. Please join us for classic cocktails craftedby Global Tanqueray Ambassador Angus Winchesterand NYC Tanqueray Ambassador Rachel Ford.Wednesday 5:00 PM – 6:30 PMSaturday 5:00 PM – 6:30 PMCarousel Bar and Criollo LoungeHotel MonteleoneRSVP required.Email FirstDrink@bonniercorp.com with selected day(s).Invitation admits one guest and is non-transferable.All attendees must be at least 21 years of age.PLEASE DRINK RESPONSIBLY.TANQUERAY London Dry Gin. 100% Grain Neutral Spirits. 47.3% Alc/Vol.©2012 Imported by Charles Tanqueray & Co., Norwalk, CT.

e venT sC hedule 2012seminarsCoffee: The Missing Ingredient10:30 AM to 12:00 PMGrand Ballroom North, Royal SonestaLed by Amy Zavatto with Trevor Corlett,Cora Lambert, Michael Philips, Troy SidlePresented by KahlúaWhen was the last time you had a greatcoffee-centric cocktail? Learn aboutdifferent flavor profiles in bean varietalsand how they complement particularspirits. Get to know a little bit aboutroasting, fine-tune your recipes, andmaster different brew methods.The Spirit of Spirits10:30 AM to 12:00 PMFleur De Lis Room, Royal SonestaLed by Derek Brown with Ron Cooper,Father Bill Daley, Tim Master, Eric SeedPresented by Haus Alpenz, Bénédictine,Chartreuse, Del Maguey MezcalReligion and alcohol have beenmutually dependent on each otherthroughout history and have played animportant part in the development ofreligious ceremonies and hospitality.Explore everything from religious ritualsto monk-made liquors, and the sacredorigins of spirits.Russian Drinking Culture12:30 PM to 2:00 PMLa Nouvelle Ballroom,Hotel MonteleoneLed by Dmitry Sokolov withVyacheslav Lankin, Roman Milostivy,Marat Sadarov, Vladimir ZhuravlevPresented by DiageoA deep dive into the world history ofRussian alcohol: The Golden Age ofvodka, and the history of Smirnov, theMoscow Mule and James Bond’s Vodka-Martini, bars of Russia and their drinks,and modern Russian cocktails.A Tale of Three Cities12:30 PM to 2:00 PMQueen Anne Ballroom,Hotel MonteleoneLed by Sebastian Reaburn withJacob Briars, Simon FordPresented by Plymouth GinFocusing on San Francisco, London, andMelbourne, welcome some of the mostinfluential cities, bars, and bartendersback from obscurity. Taste & discoverthe truth behind the Tom Collins, menusfrom the greatest bars of the 1860s, andanswer the most important questionof all: is Jerry Thomas’ Bon Vivant just aparochial local snapshot of what theydrank in New York, or a wide-rangingsummary of the global trend?Good to the Last Drop12:30 PM to 2:00 PMRiverview Room, Hotel MonteleoneLed by Brad Farran & Nicholas JarrettConsider some of the conservation issuesthat face the modern cocktail bar anddrinker. From recycling to water usage,this seminar will start small and worktowards describing a bar of the future.Plus, learn about the endeavor to create azero-impact cocktail bar at Burning Man.How Every Sense is Tied to the Other1:00 PM to 2:30 PMGrand Ballroom North, Royal SonestaLed by Tony ConigliaroPresented by Pernod RicardExplore how outside influences suchas music, lighting, and aroma candramatically alter the taste perceptionof a drink—and your establishment asa whole. Recent research from foodscientists, psychology, and personalobservation will be examined.The Process to Perfection1:00 PM to 2:30 PMFleur De Lis Room, Royal SonestaLed by Robert Hess & Audrey SaundersPresented by Pernod RicardTake your drinks to the next level andstrive towards that elusive quality ofperfection in cocktail creation. Thishands-on seminar examines technique,recipe selection and tuning, and howbrand choices can play a critical role.A Workshop, The Making of Liqeuers3:00 PM to 4:30 PMQueen Anne Ballroom,Hotel MonteleoneLed by Dale DeGroff with MatteoLuxardo, Jim Meehan, Alain RoyerPresented by Anchor Distilling,Luxardo, PagèsA presentation of ingredients usedin the production of Pagès Védrenneliqueurs: pits, barks, peels, roots, leaves,and seeds. Tastings include the 96%neutral raw spirit used in the making ofliquors vs. the 70% ABV spirit, infusions,and the final products.Advantageous Drinking:Drinking on the Offensive3:00 PM to 4:30 PMRiverview Room, Hotel MonteleoneLed by Anu ApteDrinking is good for your health! Talkherbs and their respective healthqualities when added to alcohol tomake infusions, tinctures, and bitters—and taste cocktails that are examplesof each. Attendees receive a specialsomething endorsed by Swig Well,A Seattle Drinking Academy.Tales of the CoC k Tail ® 15

Bottle Alley: Drinking thePanama Canal3:30 PM to 5:00 PMGrand Ballroom North, Royal SonestaLed by Jeff Berry with David WondrichPresented by Bols Creme de Cacao, BolsSloe Gin, Hendrick’s GinThe scandalous, murderous, delicioushistory of Panamanian alcohology. From1502 to 1945, the Isthmus of Panamatook an epic journey from native Indianspit-beer to pirate punch. The cast ofcharacters includes Captain Morgan(the real one), Teddy Roosevelt, cocktailpioneer Jerry Thomas, and cocktailchronicler Charles Baker.The Art of Spirits Blending3:30 PM to 5:00 PMFleur De Lis Room, Royal SonestaLed by Philip Duff with CarlosCamarena, Jean Sébastien RobicquetPresented by Excellia TequilaFor the first time ever, two masterblenders from opposite sides of theworld reveal the spirit world’s mostsecretive craft: blending. From Cognacto rum to tequila, single-malt toblended whiskey, even gin. Define theline between art and craft.satuRday, July 28Spiritual Brews From India10:00 AM to 11:30 AMLa Nouvelle Ballroom,Hotel MonteleoneLed by Rohan JelkiePresented by FeniFor a country with one of the largestinternational liquor markets, India’slocal brews are yet to be discovered bythe rest of the world. From flowers toburnt rice, cashew apples to date palm,discover spirits that are native to thisland and the stories behind them.Talking Tequila - SensoryScience & Taste10:00 AM to 11:30 AMQueen Anne Ballroom,Hotel MonteleoneLed by Don Lee with Bobby Heugel,Jeehyun Lee, Kelley Slagle, David Suro,Phil WardPresented by Tequila HerraduraBlind taste with the panel and comparethe scientific analysis to what theyactually taste in the glass. Then join thediscussion on how to most effectivelyspeak about tequila—within theindustry and to consumers.New World Vermouth10:00 AM to 11:30 AMRiverview Room, Hotel MonteleoneLed by Paul Clarke with JacksonCannon, Neil Kopplin, Andrew Quady,Carl SuttonPresented by Citadelle Gin, Imbibe,Imbue Vermouth, Martin Miller’s Gin,Sutton Cellars, Quady Winery, VyaExplore modern styles of vermouth withthree pioneering vermouth producers.Delve into the world of house-madevermouth and ways to create your ownstyles: flavor considerations, use incocktails, and how house-made aperitifscan strengthen your drink program.Classic Canadian Cocktails10:30 AM to 12:00 PMGrand Ballroom North, Royal SonestaLed by Shawn Soole with Jay Jones,Danielle Tatarin, David WolowydnikPresented by Caribou Crossing CanadianWhisky, Victoria GinAn in-depth look into the unknownpast of Canadian Cocktail Culture. Tasteclassic Canadian cocktails such as theCaesar, The Vancouver Cocktail, TheHotel Georgia Cocktail, and the Toronto.I Love/I Hate...COCKTAILS!10:30 AM to 12:00 PMFleur De Lis Room, Royal SonestaLed by Claire Smith with Jacob Briars,Toby Checchini, Simon Difford, AllenKatz, Max Watman, Angus WinchesterPresented by Belvedere VodkaWhen asked what your favorite cocktailis, do you struggle to remember thelast time you actually ordered one…oreven paid for one? Who is drinking thecocktails we’re all dissecting and doesanyone really care that you’ve grownthe Mojito mint yourself? Join thedebate for and against what we’ve allbeen secretly thinking.Gin Aroma Academy12:30 PM to 2:00 PMLa Nouvelle Ballroom,Hotel MonteleoneLed by Gary Hayward and Raj Nagrawith Dr. George Dodd, Andrew MirabitoPresented by Bombay Sapphire GinLearn more about the perception oftaste and how it relates to the overallflavor experience. Dr. George Dodd isthe foremost expert on aromas andhas developed the first ever completeGIN aroma kit. Analyze the entirecategory—24 different aromas—througha blind tasting of key gins.16 Tales of the CoC k Tail ®

e venT sC hedule 2012seminarsAgriculturally Anonymous12:30 PM to 2:00 PMQueen Anne Ballroom,Hotel MonteleoneLed by Bobby Heugel, Misty Kalkofen,Thad VoglerPresented by Clément, Del MagueyMezcal, Mezcales de Leyenda, SiembraAzul, Rothman, WinterExplore the historical evolution ofspirits from agricultural products toindustrialized products. Very little ofhow bars operate today reflect theseasonality of products, such as citrus.With access to a broader supply ofglobal spirits than ever, we politely ask:are we really serving classic cocktails…orindustrialized beverages?Tasteless: How Tastes Alter as We Age12:30 PM to 2:00 PMRiverview Room, Hotel MonteleoneLed by Wayne Curtis & Darcy O’NeilPresented by Pernod Ricard“Mature taste” doesn’t necessarilyinvolve smooth jazz and velour smokingjackets. How we perceive taste andaroma is a complex process—one thatgradually evolves. Take a closer lookat the evolution and what it means forcocktail preferences as we age.Tangled Up in Blue1:00 PM to 2:30 PMGrand Ballroom North, Royal SonestaLed by Jacob Briars with Philip Duff,Sebastian ReaburnPresented by Bols Blue CuraçaoLet us take you into the sweet blue yonderwith the liqueur that has made bad boozedrinkable and good booze blue. How doescolor affect the perception of taste andaroma, how are the liqueurs made, andhow has their evolution shaped cocktailspast and present?Beertails: The Most ChemicallyComplex CKTLS1:00 PM to 2:30 PMFleur De Lis Room, Royal SonestaLed by Adam Seger with Doug Frost,Francesco LafranconiPresented by Del Maguey, Hum Spirits,Vanberg & DeWulf BeerA properly made beertail starts with anexceptionally balanced cocktail. Enjoyunique flavor experiences: cocktail only,beer only, beer float with aroma comingthrough the head, cocktail and beertogether, and finally the cocktail at thebottom with a hint of malt.The Ins and Outs of Cocktails On Tap3:00 PM to 4:30 PMLa Nouvelle Ballroom,Hotel MonteleoneLed by Matt Seiter with KevinDiedrich, Scott HuthPresented by Drambuie and Lunazul TequilaImplementing cocktails on tap is oneof many ways to make your bar moreprofitable. Learn how to obtain theequipment needed, the costs your barwill incur, insights about this process,the full method of implementing, andbatch a cocktail on tap for yourself.Anise: The Treasure of theMediterranean3:00 PM to 4:30 PMQueen Anne Ballroom,Hotel MonteleoneLed by Francesco Lafranconi with JaredBrown, Mrs. Orietta Maria Varnelli,Anistatia MillerPresented by Anisette Marie Brizard, ArakRazzouk, Chinchón Seco, H.B. Pastis, Ouzo12, Pastis Prado, Pernod, Pontalier Anis,Ricard, Varnelli Anice SeccoTake an incredible historical andcultural journey, including an exclusivetasting of anise-based liqueurs andaperitifs produced among some of themost culturally rich Mediterraneancountries. Plus, The Ordre Internationaledes Anysetiers will launch the firstU.S. chapter of the medieval guild ofAnysetier, established in 1263.The Top Ten Cocktails of theLast Ten Years3:00 PM to 4:30 PMRiverview Room, Hotel MonteleoneLed by Charlotte VoiseyPresented by William Grant & Sons USAIn homage to the decade-long reign ofTales of the Cocktail ® , a lively panel often cocktail professionals presents drinks,discussion, and a tasty look back at tenmilestone drinks from an unparalleled eraof cocktail rediscovery and innovation.A How & Why of Flavored Spirits3:30 PM to 5:00 PMGrand Ballroom North, Royal SonestaLed by David Cid with Jacob Briars andManuel OliverPresented by Bacardi USAThere’s no denying it, flavored spiritsaren’t going away anytime soon! Jointhis expert panel composed of a MasterBlender, a spirits expert, and a flavoristas they shed light onto a somewhatmisunderstood, yet highly successfulsegment of our industry.The Name Game3:30 PM to 5:00 PMFleur De Lis Room, Royal SonestaLed by Philip Duff & Angus WinchesterPresented by Tanqueray London Dry andTanqueray TENRegardless of taste, one of the singlemost important factors in the successof a drink is a snappy name. Investigatethe dark art of product naming and theneed for accuracy, plus share tips forname fame and not name shame.Tales of the CoC k Tail ® 17

KICK OFF THE 10 TH ANNUALTALES OF THE COCKTAILFIRST STOP, PERUJoin Portón—the world’s most adventurous spirit—in channeling the mystique and passion of Peru at thePortón Glacial MasqueradeHOTEL MONTELEONEROOFTOP POOLTUESDAY, JULY 24, 1–5pmPORTÓN’S GLACIALMASQUERADEEach year thousands climb thesacred Ausangate mountain towear masks, dance and honor the lifegiving waters of the Peruvian glacier.It’s also where the story of Portónbegins. Join King Cocktail, DaleDeGroff and Portón Master DistillerJohnny Schuler for a masqueradeby the pool with Portón Punch,authentic bites, Peruvian beats,and festive masks.PORTÓN PUNCH1 750 mL bottle of Portón8 oz. Simple Syrup16 oz. Distilled Water10 oz. Fresh Lemon1 Fresh PineappleCut a fresh pineapple in squaresabout 1 /2 by 1 1 /2 inches; soak insimple syrup overnight. In themorning, mix all ingredients in alarge punch bowl. Use 3 or 4 oz. ofpunch per glass, adding a squareof the soaked pineapple to each.Lemon juice or simple syrupmay be added to taste. Servevery cold. Serves 8-10 people.18 Tales of the CoC k Tail ®

tasting roomse venT sC hedule 2012tasting roomstuesday, July 24Portón's Glacial Masquerade1:00 PM to 5:00 PMPool Side, Hotel MonteleonePresented by Pisco PortónEach year, thousands climb the sacredAusangate mountain to wear masks,dance, and honor the life-giving watersof the Peruvian glacier. It's also wherethe story of Portón begins. Join KingCocktail, Dale DeGroff and PortónMaster Distiller Johnny Schuler for amasquerade by the pool with authenticbites, Peruvian beats, and festive masks.Fonseca Bin 27 Warm Welcome2:00 PM to 4:00 PMLobby, Hotel MonteleonePresented by Fonseca Bin 27A retro tradition gets a bit moreinteresting! Enjoy Bin 27’s rich, velvetyfull body and luscious blackcurrant andcherry flavors chilled & neat and in aclassic Cold Ruby Punch—both pairedwith a warm cookie specially createdfor the occasion by SAVEUR.First Stop: Wines of France2:30 PM to 4:00 PMFront Steps, Hotel MonteleonePresented by Wines of FranceKick off the spirited week with arefreshing glass of wine or a Cobbler,served from the Wines of FranceAirstream. Discover why French wine is agreat choice for any occasion, every day!CORZO Tequila WelcomeHappy Hour5:30 PM to 7:30 PMCarousel Bar, Hotel MonteleonePresented by Corzo TequilaJoin CORZO Ambassadors Justin Noel andManny Hinojosa as they share the storyof CORZO while sampling the full rangeand mixing up some creative cocktails.wednesday, July 25Absolut Bloody Mary Bar8:30 AM to 10:30 AMMezzanine, Hotel MonteleonePresented by Absolut VodkaDoes your morning need a little help?Absolut Vodka’s best Bloody Mary intown just became your new best friend.Let Absolut put a little pep in your stepwith a Bloody Mary and an awesomefixings bar on the side.Welcome Brunch from Akvinta:N'awlins Done Right by the World'sFirst Honest Vodka10:30 AM to 12:00 PMMezzanine, Hotel MonteleonePresented by Akvinta VodkaJoin Akvinta, the world's first honestvodka and the drinks that started itall…for vodka that is! Fresh-madeBloody Marys, Screwdrivers, MoscowMules and martinis provide you with aMediterranean welcome alongside freshfruits and cured meats.Come and Get it! CocktailsTexas Style!10:30 AM to 12:00 PMIberville & Bienville Ballrooms,Hotel MonteleonePresented by Dallas/TexasTexas hospitality and flavors as bigas the Lonestar State. Join Dallas-Ft.Worth’s most accomplished bar talent,share the drinks that excite them, andlearn what makes cocktails in Texas tick:craft spirits, farm-fresh ingredients, andhomegrown talent.A Journey Through Cold Distillation10:30 AM to 12:00 PMRoyal Ballrooms C & D,Hotel MonteleonePresented by OXLEY GinJoin OXLEY Gin Ambassadors JamieEvans and Justin Noels they share thestory of OXLEY through taste, smell,vision, and touch. Explore the modernmethod of Cold Distillation and seein 4 unique stations exactly how thisinnovative method perfectly extractsflavors from our botanicals.OXLEY Gin Fresh Fruit EdibleCocktails12:00 PM to 2:00 PMFront Steps, Hotel MonteleonePresented by OXLEY GinOXLEY Gin and New Orleans’ veryown Melt Down present three ediblecocktails, made using cold-distilledOXLEY Gin. Come and titillate your tastebuds with fresh fruit sorbet cocktailsmade using modern techniques.Tales of the CoC k Tail ® 19

1The organic Sfusato lemons used to produce PalliniLimoncello are grown on what famous Italian coast?3WhatWhat historical building and home to our third2 president is featured on the Jefferson’s Reserve bottle?ginger beer-based cocktail is the delicious signaturedrink of Gosling’s Rum?4InHow well do youknow your cocktails?Submit the answers to these questions fora chance to win a trip for two to Bermuda!what country is the actual KnappogueCastle located?The PrizeOne lucky winner will wina trip for two to Bermuda fora three-day, two-night stay at thefabulous Fairmont Hamilton,where they will enjoy a Gosling’sRum tasting with brand directorAndrew Holmes. Airfare included.How to SubmitTo enter, email theanswers to the questionsto CastleBrandsChallenge@bonniercorp.com.Submissions with correctanswers will be enteredinto a pool where onewinner will be chosen at random.Submissions will be accepted from July 24 through August 3. Contest ends August 3 at 11:59 p.m. EST.All submissions sent in after the contest ends will not be included in the final drawing.

e venT sC hedule 2012tasting roomsPisco Pavilion12:30 PM to 2:00 PMAcadia Suite, Royal SonestaPresented by PiscoDiscover “the fastest-growing spirit in theUnited States.” The PISCO PAVILION is aunique opportunity to taste the broadestrange of piscos available. Understandhow pisco is made, explore the grapevarietals, discover pisco’s versatility, andrub elbows with noted pisco experts.Toasted Caramel Whiskey2:30 PM to 4:00 PMBonnet Carre Rom, Hotel MonteleonePresented by Black Velvet WhiskeyIntroducing Black Velvet ToastedCaramel Whisky, a lush, smooth, andcomplex-flavored whisky. Taste thisdeliciously unique new expression insignature cocktail creations and sweetand savory delights.Olmeca Altos Tequila2:30 PM to 4:00 PMIberville & Bienville Ballrooms,Hotel MonteleonePresented by Olmeca Altos TequilaOlmeca Altos, born in the highlandsregion of Jalisco, is a collaborationbetween the handcrafted work of MasterDistiller Jesus Hernandez and the visionof world renown spirits professionalHenry Besant. Their mission was simple:create the best tasting tequila possible.Come meet the men who are behind thisaward-winning artisanal spirit.Candy is Dandy,But Liquor is Quicker!2:30 PM to 4:00 PMRoyal Ballrooms C & D,Hotel MonteleonePresented by Angostura RumButterscotch, buttergin, BUTTER-RUM!Welcome to the Wonderful House ofAngostura, Willy Wonka style. Let theOompa-Loompas guide you aroundthe Wonka Bars, featuring AngosturaReserva, 5-year, 7-year, 1919, and 1824.George Dickel Taste of Tullahoma2:30 PM to 4:00 PMCarousel Bar, Hotel MonteleonePresented by George DickelJoin Master Distiller John R. Lunn,for a Taste of Tullahoma, Tennessee.Taste George Dickel #8 and #12 alongwith handcrafted classic cocktails anddelectable Tennessee-inspired cuisine.The Perfect Puree of NapaValley Tasting Bar3:30 PM to 5:30 PMMezzanine, Hotel MonteleonePresented by Perfect PureeTake a healthy pre-Happy Hourbreak with delicious, complimentarymocktails from The Perfect Puréeof Napa Valley. New flavors includeChipotle Sour, Thyme & Citrus, and ThaiBasil & Black Pepper.Fermented & Distilled Barley –A Liquid Union4:30 PM to 6:00 PMAcadia Suite, Royal SonestaPresented by DiageoHosted by Robert Sickler, Master ofWhisky for DiageoFor adventurous spirits who possess athirst for whisky and beer, we pay homageto both expressions of malted barley.Tanqueray First Drink of the Night5:00 PM to 6:30 PMCarousel Bar, Hotel MonteleonePresented by TanqueraySet the tone for the 10 th anniversary ofTales of the Cocktail ® ! Please join usfor classic cocktails crafted by GlobalAmbassador Angus Winchester andNYC Ambassador Rachel Ford. Meet upwith friends, grab a bite, visit the photobooth, and celebrate the start of theultimate cocktail week.Jägermeister Poolside Tasting Room5:00 PM to 7:00 PMPool, Hotel MonteleonePresented by JägermeisterThe brand based on legends is readyto create some legends of its own.Cool down with ice-cold shots ofJägermeister straight out of the iconicTap Machine as well as a variety ofcocktails created and served by someof the nation's finest: Todd Richman,Willy Shine, Russell Davis, SpencerWarren, Lindsay Johnson, and TheMaster Stag Rocky Yeh.Midnight Snack Bar12:00 AM to 1:30 AMLobby, Hotel MonteleonePresented by Absolut VodkaDid you know that in Sweden the sundoesn’t set until well after midnight duringthe summer? Get your late-night fill ofsmall bites and quick pick-me-ups with atraditional Swedish Smorgasbord. Skål!The Carousel Club12:00 AM to 2:00 AMCarousel Bar, Hotel MonteleonePresented by Tobacco Free LivingDuring the late night hours of Tales ofthe Cocktail®, the Hotel Monteleone’sCarousel Bar will be transformed intoThe Carousel Club presented by TobaccoFree Living. It’s a place where hotlocal music mixes with cool cocktailsin a legendary setting. Take a spin atthe bar or sink into a plush couch forcomplimentary music and keep theparty the going well into the night.Tales of the CoC k Tail 21®

Two Unique Chilean PiscosEndless Summer PairingsLiven-up your summer cocktails withPisco Control C. and Pisco Waqar—two sophisticated and bright spiritsfrom the finest grapes in Chile.Available at PuroWine.com

e venT sC hedule 2012tasting roomsthuRsday, July 26Absolut Bloody Mary Bar8:30 AM to 10:30 AMMezzanine, Hotel MonteleonePresented by Absolut VodkaDoes your morning need a little help?Absolut Vodka’s best Bloody Mary intown just became your new best friend.Let Absolut put a little pep in your stepwith a Bloody Mary and an awesomefixings bar on the side.Bacardi: 150 Years of Blending10:30 AM to 12:00 PMRoyal Ballrooms C & D,Hotel MonteleonePresented by Bacardi RumEstablished on February 4th, 1862,Bacardi Rum has become the world’sfavorite & most-awarded rum. Bringingthe experience full circle, enjoy a tasteof the 2011 & 2012 winning BacardiGlobal Legacy Cocktails hailing fromFrance and the USA.The Midori Garden of Eden10:30 AM to 12:00 PMBonnet Carre Room, Hotel MonteleonePresented by Midori Melon LiqueurA rare opportunity to savor differentways Japan’s most international andpopular liquor can be enjoyed incocktails made by award-winningbartenders from around the world.Coffee Cupping Educationfor Bartenders10:30 AM to 12:00 PMIberville & Bienville Ballrooms,Hotel MonteleonePresented by KahlúaJoin us for a morning of slurping andspitting as you learn how to taste andmake coffee like an expert. Plus, bethe first to taste a yet-to-be launchedproduct from Kahlúa that you won’twant to miss!Tales of Two Cities:Bean Town and Barbary Coast10:30 AM to 12:00 PMCarousel Bar, Hotel MonteleonePresented by Anchor Distilling CompanyA lively cocktail showdown between twococktail-loving coasts! Jackson Cannonleads a team of Boston’s Best, whileRussell Davis heads up a punchy packfrom the Barbary Coast. Teams will craftoriginal cocktails inspired by each other’scities and you’ll vote for the best.OXLEY Gin Fresh FruitEdible Cocktails12:00 PM to 2:00 PMFront Steps, Hotel MonteleonePresented by OXLEY GinOXLEY Gin and New Orleans’ veryown Melt Down present three ediblecocktails, made using cold-distilledOXLEY Gin. Come and titillate your tastebuds with fresh fruit sorbet cocktailsmade using modern techniques.Remy Cointreau USA12:30 PM to 2:00 PMIrvin Mayfield’s Jazz Playhouse,Royal SonestaPresented by Remy CointreauKyle Ford, Corporate Mixologistfor Rémy Cointreau and CocktailApprentice alum will host an artisticteam as they shake up award-winningcocktails, sought-after classics, andsome special signature carbonatedlibations via soda siphon, a classic toolpresented with a bibulous twist!Sailor Jerry Spiced Rum2:00 PM to 3:30 PMR Bar, 1431 Royal StreetPresented by Sailor Jerry RumIn true Americana spirit, the Sailor Jerryteam, lead by Paul Monahan and RachelFurman, will host a Sailor Jerry BackyardBBQ. Right on the streets of the Marigny,the team will roast a pig in true SailorJerry style with all the fix’ins on the side.Pernod Absinthe Tasting Room2:30 PM to 4:00 PMBonnet Carre Room, Hotel MonteleonePresented by Pernod AbsintheNothing says Tales of the Cocktail ®like Pernod Absinthe’s infamous ‘GreenHour.’ Traditional fountain service willbe available, as well as fabulous PernodAbsinthe cocktails. Light bites anddeliciously disreputable times await!Tales of the CoC k Tail ® 23

Rise of the Craftsman:Field-to-Bar Cocktails withTruvia ® Natural Sweetener2:30 PM to 4:00 PMIberville & Bienville Ballrooms,Hotel MonteleonePresented by TruviaYou pore over the selection at yourlocal farmer’s market for ingredients,hone your technique to capture theessence of those ingredients, and striveto build a cocktail from the ground up.Taste cocktails using herbs, fruits, andcitrus and see how Truvia ® enhancesthose simple flavors naturally.Hudson Whiskies Tasting Room2:30 PM to 4:00 PMRoyal Ballrooms C & D,Hotel MonteleonePresented by Hudson Whiskey andWilliam Grant & Sons USAFrom the Big Apple to the Big Easy!Taste through Hudson's impressiverange of award-winning whiskies:Baby Bourbon, Four Grain Bourbon,Manhattan Rye, New York CornWhiksey, and Hudson Single Maltwith Gable Erenzo and Freddy May.Taste of Bulleit2:30 PM to 4:00 PMCarousel Bar, Hotel MonteleonePresented by Bulleit Distilling CompanyBulleit Distilling Company founder, TomBulleit and global brand ambassadorHollis Bulleit personally invite you tocome and sample Kentucky-inspiredcuisine and cocktails featuring BulleitBourbon and Bulleit Rye.The Fourth Distillation presentedby Jameson Irish Whiskey2:30 PM to 4:00 PMOne Eyed Jacks, 615 Toulouse StreetPresented by Jameson Irish WhiskeyJoin Jameson distiller Liam Doneganand 5th generation Master Cooper GerBuckley as they explain the importanteffect wood and barrel-aging have ona spirit. Taste several different marquesand compare the effect the differentwoods have on the different whiskeys.The Perfect Puree of Napa ValleyTasting Bar3:30 PM to 5:30 PMMezzanine, Hotel MonteleonePresented by Perfect PureeTake a healthy pre-Happy Hourbreak with delicious, complimentarymocktails from The Perfect Puréeof Napa Valley. New flavors includeChipotle Sour, Thyme & Citrus, andThai Basil & Black Pepper.The Macallan Ice Ball Plunge4:00 PM to 6:00 PM528 Chartres Street(between St. Louis and Toulouse)Presented by MacallanBartenders unite for the inaugural'Macallan Ice Ball Plunge,' raisingfunds for the Museum of the AmericanCocktail. After a bone-chilling plungeinto the Macallan Ice Ball-inspired pool,jumpers and supporters will warm upin with the world's most precioussingle malt Scotch.Caorunn Gin Storytellers Challenge4:30 PM to 6:00 PMFleur De Lis Ballroom,Hotel MonteleonePresented by Caorunn GinCome see the finest bartenders inspireus with their unique take on Caorunnand compete for the US finals. Each willbe showcasing an original drink whilebringing back the bartender character ofold—an entertainer, raconteur, historian,joker, and friend.Indie Spirits That Rock4:30 PM to 6:00PMAcadia Suite, Royal SonestaPresented by Distilled EventsCelebrate the small brands and a “getin the van, and let’s get it done” ethosthat also fuels Indie rockers. Meetdistillers, importers, and brand ownerswith spirits from around the world.Musician/bartender Brother Clevewill present music for the spirits ofindependents—indie music to drinkindie spirits by, informed and inspired bytheir styles, flavors, and homelands.Fernet Aperitivos:Embrace the Bitter5:00 PM to 6:30 PMCarousel Bar, Hotel MonteleonePresented by Fernet BrancaAdmit it, you have a secret passionfor Fernet Branca and the fact thatCount Niccoló Branca will be hostingthis happy hour makes you giddy withanticipation. Embrace the Bitter: on tap,chilled, and in specialty cocktails.Viva Fernet Branca!24 Tales of the CoC k Tail ®

e venT sC hedule 2012tasting roomsBlackwell Rum & Reggae Pool Party5:00 PM to 7:00 PMPool, Hotel MonteleonePresented by Blackwell RumChris Blackwell, founder of the famedIsland Records label which brought BobMarley to the world, unveils his family’scraft: Blackwell Fine Jamaican Rum. EnjoyBlackwell’s past and present Jamaicanexports in true Caribbean fashion whilereggae tunes play in the background.Midnight Snack Bar12:00 AM to 1:30 AMLobby, Hotel MonteleonePresented by BecherovkaStop by the Monteleone lobby for someBecherovka shots, sweets, and eatsto fuel up for your next stop or yournightcap before calling it a night!The Carousel Club - PajamaParty with Adult Chocolate Milkand Cookies12:00 AM to 2:00 AMCarousel Bar, Hotel MonteleonePresented by Adult ChocolateMilk, Original MOONSHINE ®, ,Tobacco Free LivingThe party continues with the ultimatenight cap. Don your pajamas, robes,peignoirs, sweats, and slippers andenjoy "last call.” A prize will be awardedfor the most creative nightwear.fRiday, July 27Juice Bar8:30 AM to 10:30 AMPool, Hotel MonteleonePresented by MoninGet up and get your juices flowingthis morning! Stop by the HotelMonteleone pool for a variety ofdifferent juices from Surrey's Café.Enjoy some light yoga classes that'llhave you ready to tackle every spiritedevent you have on the schedule.Absolut Bloody Mary Bar8:30 AM to 10:30 AMMezzanine, Hotel MonteleonePresented by Absolut VodkaDoes your morning need a little help?Absolut Vodka’s best Bloody Mary intown just became your new best friend.Let Absolut put a little pep in your stepwith a Bloody Mary and an awesomefixings bar on the side.Diplomatico Rum Tasting Room10:30 AM to 12:00 PMBonnet Carre, Hotel MonteleonePresented by Blend Wine and SpiritsMeet Tito Codero, Master Distiller andrecipient of the “Master Rum Blender ofthe Year” Award. Taste some of the worldfinest rums including a special sample ofthings to come. Gain insight into the bestmixers with our finely aged rums as wellas our Super Premium Blanco.William Grant & Sons Innovation10:30 AM to 12:00 PMIberville & Bienville Ballrooms,Hotel MonteleonePresented by ROOT, SNAP, RHUBY,Reyka, Monkey ShoulderTravel the world of flavor with the mostawarded family distillers. Stroll thesun-drenched blood orange groves ofSicily, voyage back in time to taste theflavors that helped to build our nation;trek across Iceland; celebrate Oaxaca’sheritage; get cheeky in Scotland; andhop across the border to Canada.Taste of Trinidad10:30 AM to 12:00 PMRoyal Ballrooms C & D,Hotel MonteleonePresented by Angostura BittersWelcome to Trinidad, the homeof Angostura Bitters and Carnival.Angostura invites you to enjoy theauthentic flavors and aromas of theislands with a mini carnival at Talesof the Cocktail ® . Carnival is oftendescribed as the greatest show on earth.It is a time for cocktails, food, revelry,and creativity and everyone is invited tojoin the party.The American Whiskey Collectionof Heaven Hill10:30 AM to 12:00 PMCarousel Bar, Hotel MonteleonePresented by Heaven Hill WhiskiesSixth-generation Master DistillerParker Beam pours from his AmericanWhiskey Collection. Enjoy a sneak peakof Parker’s Heritage Collection andBernheim Original Wheat Whiskey.Tales of the CoC k Tail ® 25

WE’VE GOT ONE WORD FOR YOU:OURCRUISEISAWESOME.Pretty much says it all, right? A Carnival cruise is an awesomevacation full of live entertainment, great food, incredible barsand more fun that you’ll know what to do with – all at anamazing price. Learn more at carnival.com.CRUISES FROM NEW ORLEANSShips’ Registry: The Bahamas & Panama

e venT sC hedule 2012tasting roomsOXLEY Gin Fresh FruitEdible Cocktails12:00 PM to 2:00 PMFront Steps, Hotel MonteleonePresented by OXLEY GinOXLEY Gin and New Orleans’ veryown Melt Down present three ediblecocktails, made using cold-distilledOXLEY Gin. Come and titillate your tastebuds with fresh fruit sorbet cocktailsmade using modern techniques.Guilty Pleasures12:30 PM to 2:00 PMAcadia Suite, Royal SonestaPresented by DisaronnoDisaronno and Tia Maria bring backthe fun to service. Get your morningwork-out on and let loose with someGuilty Pleasure cocktails. Plus, meetthe consummate bartender's bartender,Ted Lange, aka "Your Bartender" Isaacfrom the Love Boat, whose line " What'syour pleasure?" reminds us all what theservice industry is all about.Lemon Sour Taste Challenge12:30 PM to 2:00 PMRegal Suite, Royal SonestaPresented by American BeverageMarketers and Finest Call PremiumCocktail MixesCan you tell the difference betweenPremium Juice Sour Collection’s singlepressed,never-concentrated Lemon,Lime and Citrus Sour juices and freshsqueezed?Taste and have the chanceto win one of three $150 gift certificatesto the official Tales store.Blinded by the Dark1:00 PM to 2:30 PMClassic & Vintage Suite,Ritz-Carlton Hotel, 921 Canal StreetPresented by Domaine SelectTad Carducci and a panel of amariaficionados lead a blind tasting of herballiqueurs. Highlights include Averna,Braulio, The Bitter Truth, and Varnellifrom the Classic & Vintage Collection.Art of Apéritif: The Apéritif Moment2:30 PM to 4:00 PMRoyal Ballrooms C & D,Hotel MonteleonePresented by Lillet and William Grant& Sons USAAmanda “Lady Lillet” Boccato and LilletRosé present the apéritif moment. Plus,step into a bar station workshop and tryyour hand at what could become thenext signature Lillet Rosé cocktail.Pierre Ferrand Dry Curaçao:a Bartender’s Best Friend2:30 PM to 4:00 PMBonnet Carre, Hotel MonteleonePresented by Pierre Ferrand Dry CuraçaoThe homely curaçao orange becomesabsolute magic when used to createPierre Ferrand Dry Curaçao, an intense,flavorful elixir that is a bartender’s bestfriend. Come try a Cognac, a rum, and agin curaçao cocktail presented by threeof the country’s most famous barkeeps.Watch as we distill a curaçao live with alittle help from Mr. Wondrich’s pot still.Marie Brizard Crowns U.S. Winner inCocktail Mix-Off2:30 PM to 4:00PMIberville & Bienville Room,Hotel MonteleonePresented by Marie BrizardCelebrate the art of mixology with hostFrancesco Lafranconi. Our elite panel ofjudges will critique technique and taste assix finalists compete for a spot on the U.S.team of the Marie Brizard InternationalBartender Seminar and Competition inBordeaux, France. Indulge yourself in theChocolat Royal dipping fountain!Tales on Tap2:30 PM to 4:00 PMCarousel Bar, Hotel MonteleonePresented by DrambuieMeet the three finalists in DRAMBUIE ®Liqueur’s “Tales on Tap” contest. Tasteeach original cocktail before NarenYoung, Anthony Caporale, and Ann andPaul Tuennerman present the winnerwith a $10,000 prize!Edinburg Gin is Finally Here!3:30 PM to 5:30 PMMezzanine, Hotel MonteleonePresented by Frederick Wildman & SonsSwing by and taste Spencerfield Spiritslatest creation, Edinburgh Gin. Whatmakes it so unique are the Scottishbotanicals added to the traditionalbotanicals, which are mixed withheather and milk thistle and added atthe final production stage.Make a Splash withBelvedere Lemon Tea!4:00 PM to 5:30 PMPool, Omni Royal Orleans,621 Saint Louis StreetPresented by Belvedere VodkaCool down with Belvedere Lemon Tea—green, black, and chamomile teas witha hint of lemongrass and ginger. Servedchilled with bikinis, board shorts andplenty of splashing around...jump in!Tales of the CoC k Tail 29®

Tequila Extra Añejo:The Epicurean Experience4:30 PM to 6:00 PMAcadia Suite, Royal SonestaPresented by Camara National de laIndustria TequileraThe Extra Añejos are the new class ofTequila. The perfect alternative forthat sweet craving of the early evening,member companies of the MexicanNational Chamber for the TequilaIndustry give you an opportunity totaste their unique products.Vya Vermouth and Quady WinesUsed in Cocktails4:30 PM to 6:00 PMRegal Suite, Royal SonestaPresented by Quady WineryVya Vermouth is excited to launch a newdry vermouth: Vya Whisper Dry VermouthAperitif, delicate, fresh, and subtle. Try allour vermouths and our dessert muscatwines by themselves and in cocktails.Meet the Quady team: Andrew (theMuscat King) and Laurel Quady.Battle of the BarSmarters:East vs. West5:30 PM to 7:00 PMHouse of Blues, 225 Decatur StreetPresented by BarSmartsAn Epic Battle Royale! BarSmartsgraduates “East vs. West” face off in anbattle of wits, smarts, and bartendingskill. Hey West coast, tired of the EastCoast getting all the cred? Come makesome noise for the West. East Coast, doyou think you’ve earned that reputationand the West can take a backseat whereit belongs? Come prove it. This legendarycompetition will be hosted by the oneand only David Wondrich.Ile de Ré Fine Island CognacOysters & More Oysters5:00 PM to 7:00 PMPool, Hotel MonteleonePresented by Camus CognacBe among the first in the U.S. toexperience the Ile de Ré Fine IslandCognac Range. Indulge in a decadentraw bar—featuring local oysters fromP&J Oysters—with the tangy, dry palateof these fine cognacs, chilled, poolside.Midnight Cocktails Sundaesfor Everyone12:00 AM to 1:30 AMLobby, Hotel MonteleonePresented by Chartreuse, Ilegal MezcalJuly in New Orleans is hot and humid,which is why we will be offeringCocktail Sundaes to cool your palate.Chartreuse ice cream, butterscotchsprinkles, Mezcal whipped cream, andmore–just a few of flavors you will getto taste at Midnight.The Carousel Club - Sno’d Inn withBreckenridge Distillery12:00 AM to 2:00 AMCarousel Bar, Hotel MonteleonePresented by Breckenridge Distillery,Tobacco Free LivingBreckenridge Distillery brings theirsnowmelt spirits to the Bayou forthe launch of Breckenridge Bourbon’sexclusive Barrel Service and the BreckMountain Bar. Taste the IWC Bourbonof the Year along with icy signaturecocktails and the award-winningBreckenridge Vodka.satuRday, July 28Absolut Bloody Mary Bar8:30 AM to 10:30 AMMezzanine, Hotel MonteleonePresented by Absolut VodkaDoes your morning need a little help?Absolut Vodka’s best Bloody Mary intown just became your new best friend.Let Absolut put a little pep in your stepwith a Bloody Mary and an awesomefixings bar on the side.Juice Bar8:30 AM to 10:30 AMPool, Hotel MonteleonePresented by SerendipiTeaGet up and get your juices flowing withour Morning Juice Bar. Enjoy a variety ofdifferent juices from Surrey’s Café andsome light yoga classes that’ll have youready to tackle every spirited event youhave on the schedule.Please DAY DRINK Responsibly10:30 AM to 12:00 PMOutside, Hotel MonteleonePresented by Deep Eddy VodkaCome taste what we're so excited aboutand score a Deep Eddy Vodka masonjar, a poster of our pin-up Betty's, get a30 Tales of the CoCkTail ®

e venT sC hedule 2012tasting roomspicture alongside our fleet of throwbackvehicles. We'll be serving up the the 'hairof the dog' with Austin's original DeepEddy Sweet Tea Vodka mixed to pleaseand a premium Bloody Mary bar. And asalways, Please DAY DRINK Responsibly.Brunch with an Italian Twist!10:30 AM to 12:00 PMIberville & Bienville Ballrooms,Hotel MonteleonePresented by Spirit of ItalyFrancesco Lafranconi and members ofseven family-owned Italian producerspresent brunch with an Italian accent.Enjoy Bourbon Milk Punch with AmaroLucano, a Fragoli Strawberry Ramos Fizz,Pallini Limoncello Champagne Cocktails,and more!Catdaddy’s Christmas in July10:30 AM to 12:00 PMBonnet Carre, Hotel MonteleonePresented by Piedmont DistillersJoin Catdaddy Spiced Moonshine as wedeck the halls and transform a summer dayin New Orleans into a spirited Christmasmorning. It’s never too early to haveyourself a merry little Christmas and startplanning your fall and holiday menus.Herbsaint:The Spirit of New Orleans10:30 AM to 12:00 PMRoyal Ballrooms C & D,Hotel MonteleonePresented by HerbsaintOne of America’s oldest spirit brands,Herbsaint has become famous over theyears as an integral ingredient in theOfficial Cocktail of New Orleans—TheSazerac ® . Enjoy a variety of Herbsaintcocktails, explore how the brand is usedin food, and view vintage Herbsaintadvertising, bottles, and other artifacts.OXLEY Gin Fresh Fruit EdibleCocktails12:00 PM to 2:00 PMFront Steps, Hotel MonteleonePresented by OXLEY GinOXLEY Gin and New Orleans’ veryown Melt Down present three ediblecocktails, made using cold-distilledOXLEY Gin. Come and titillate your tastebuds with fresh fruit sorbet cocktailsmade using modern techniques.Berentzen Tasting Room12:30 PM to 2:00 PMRegal Suite, Royal SonestaPresented by Berentzen LiqueurEnjoy original cocktails made by topbartenders featuring Germany's FinestApple and Pear Liqueur crafted withfresh, all-natural ingredients.Sidecar by Merlet CocktailCompetition12:30 PM to 2:00 PMAcadia Suite, Roya SonestaPresented by Merlet SpiritsWatch the U.S. final of the Sidecarby Merlet competition with TonyConigliaro and Luc Merlet as judges.Competitors will create a Sidecar twistand a new recipe of their own using theMerlet products line.Evolution in Rum and Whiskey1:00 PM to 2:30 PMClassic & Vintage Suite,Ritz-Carlton Hotel, 921 Canal StreetPresented by Domaine SelectExperience how the place of origin,raw materials, aging treatment, andlocale can determine the fate of aspirit by tasting the Classic & VintageArtisanal Collection.Pernod Absinthe Tasting Room2:30 PM to 4:00 PMBonnet Carre Room, Hotel MonteleonePresented by Pernod Ricard, USANothing says Tales of the Cocktail ®like Pernod Absinthe’s infamous ‘GreenHour.’ Traditional fountain service willbe available, as well as fabulous PernodAbsinthe cocktails. Light bites anddeliciously disreputable times await!Unlock A Legend2:30 PM to 4:00 PMIberville & Bienville Ballrooms,Hotel MonteleonePresented by Larceny, Heaven HillDistilleriesDiscover an intriguing new Bourbon,grounded in the history of a man madefamous for an infamous act. Find outmore and experience the intrigue (andBourbon) for yourself.Try the Natural Rush!2:30 PM to 4:00 PMRoyal Ballrooms C & D,Hotel MonteleonePresented by Purity VodkaHave you tried Rapid Infusion yet? Comeput your creativity to work and learnhow to create a fresh flavor infusion injust minutes with Purity Vodka and iSi.Try the process for yourself, sample ourcreations and learn why Purity Vodka’suniquely smooth, incredibly complexcharacter makes it the ideal base for thisinnovative technique.Tales of the CoC k Tail ® 31

evenT sChedule 2012tasting roomsThe Perfect Pimm’s Cup2:30 PM – 4:00 PMCarousel Bar, Hotel MontelonePresented by Pimm’sIn 1823, James Pimm created the perfectcocktail carefully blending London DryGin with a secret liqueur, fruit extracts,herbs, and spices. Join PDT’s Jim Meehanto learn how to make three versions ofthe Pimm’s Cup.Drink Spontaneously with Averna3:30 PM to 5:30 PMMezzanine, Hotel MonteleonePresented by AvernaKick back with the Tippling Bros whiletasting Italy’s favorite spirit. Toast to “IlGusto Pieno Della Vita” and the AVERNAphilosophy of embracing all that lifehas to offer.Elevation4:30 PM to 6:00 PMRegal Suite, Royal SonestaPresented by Dancing Pines DistilleryThe award winning boutique spiritsof Dancing Pines Distillery presentcocktails from Colorado’s topmixologists. Enjoy scenes and snowreminiscent of wintertime in aColorado mountain town that willinspire you to elevate your spirits.43 Ways to Shine and Splash5:00 PM to 7:00 PMPool, Hotel MonteleonePresented by Adult Limeadeand Licor 43Beat the heat and splash downwith chilled Licor 43 and OriginalMOONSHINE ® cocktails by the pool.Tanqueray First Drink of the Night5:00 PM to 6:30 PMCarousel Bar, Hotel MonteleonePresented by TanquerayIt's time to toast another epic Tales ofthe Cocktail ® ! Please join us for classiccocktails crafted by Global AmbassadorAngus Winchester and NYC AmbassadorRachel Ford. Me et up with friends, graba bite, visit the photo booth, and sharesome stories from the week that was.The Monteleone: A Modern Classic6:00 PM to 7:30 PMLobby, Hotel MonteleonePresented by MartiniMaster of Ceremony, Mr. GiuseppeGallo, presents The MonteleoneCocktail—made with Cognac, MartiniRosato Vermouthm, and Amaro Avernawith a dash of Herbsaint—in honor ofAntonio Monteleone, an Italian pioneerbusinessman who inspired generationsof mixologists.The Carousel Club12:00 AM to 2:00 AMCarousel Bar, Hotel MonteleonePresented by Tobacco Free LivingThe Carousel Bar will be transformedinto The Carousel Club, where hot localmusic mixes with cool cocktails in alegendary setting. Take a spin at the barand keep the party the going.sunday, July 29Mr. Solerno Swimsuit Competition12:00 PM to 2:00 PMPool, Hotel MonteleonePresented by Solerno Blood OrangeLiqueurThe industry's most outrageous andcourageous male bartenders (coachedby a Pageant Mom) to battle it outin a competition that will combinequick wit, cocktail skills, costumes,shenanigans, and bathing suits to becrowned "Mr. Solerno 2012." Hosted byMiss Jackie Patterson and a panel ofall-star judges.Milagro Epic Pool Party Evolved #22:00 PM to 5:00 PMPool, Hotel MonteleonePresented by Milagro TequilaThank cocktail it's Sunday. Join us foranother chance to learn about howtequila is made, taste through theMilagro line, as well as a few othertricks that Gaston Martinez and JaimeSalas bring on the day.Street Food and Go Cups2:00 PM to 5:00 PMLafayette Square,500 St. Charles AvenuePresented by Bittermens, BreckenridgeDistillery, Cuca Fresca Cachaca, FireflySweet Tea Vodka, Hoosier Momma,Leblon Cachaca, Martin Miller's Gin,OXLEY Gin, Sailor Jerry Rum, Where Y'atStop by Lafayette where the city’s bestfood trucks will be paired with worldrenownedmixlogists as they dish outgourmet cocktails and cuisine. Grab somegrub, a good drink, and a picnic table forlunch unlike anything else at Tales 2012.Tales of the CoCkTail ® 33

complimentary eventseveRyday eventsTales of the Cocktail ® Bookstore10:00 AM to 7:00 PMLobby, Hotel MonteleonePresented by Octavia BooksBrowse the expansive offering of spiritsliterature and meet the world’s mostaccomplished cocktail writers, includingthis year’s Spirited Awards finalists andTales of the Cocktail® from A to Z. Notonly will you be able to take homesigned copies of spirited titles you can’tget elsewhere, but 10% of all sales will goto the New Orleans Culinary and CulturalPreservation Society.The Bitter Market at theOctavia Bookstore10:00 AM to 7:00 PMLobby, Hotel MonteleonePresented by Octavia BooksBrowse, taste, and buy a wide selectionof bitters from around the world,including rare and hard-to-find labels.wednesday, July 25Cocktail Kingdom Pop-Up Shop9:30 AM to 6:00 PMRoyal Ballroom A, Hotel MonteleonePresented by Cocktail KingdomShop the highest quality bar toolsavailable worldwide, from Julep cupsto jiggers, Koriko Mixing Tins and theYarai Mixing Glass. Cocktail Kingdom’screw are happy to offer advice, discussthe origin of a particular cocktail,recommend barware, or just talk shop.Shipping available.SAVEUR Snack Stand10:00 AM to 5:30 PMLobby, Hotel MonteleonePresented by SAVEURPresenting the first-ever SAVEUR SnackStand. Satisfy all your snacking needswith delicious bite-sized treats andcreative cocktails. See pages 5 fordetails and dishes.Toast to the 10th AnniversaryTales of the Cocktail®2:00 PM to 3:00 PM200 Block of Royal StreetPresented by Pure CakeAs we embark on our 10th Anniversary,we want to share a toast to what’s next.Meet the stars of the week’s festivities,including the 2012 Ambassadors, NealBodenheimer and Kirk Estopinal, andthe newest recipients of the SazeracSeal of Approval. Sip on Rum Row OldFashioneds, this year’s official cocktail,and get a piece of a special birthday cake.Zwack's Hungarian Hot Dogs2:00 PM to 3:30 PM200 Block of Royal StreetPresented by ZwackDuring the kick off press conference,stop by Zwack's Hungarian Hot Dogs andenjoy an authentic Hungarian sausagealongside an ice cold sample of Zwack.Inside New Orleans with Eric Asher2:00 PM to 4:00 PMCarousel Bar, Hotel MonteleoneOften referred to as the Bad Boy ofNew Orleans Talk Radio, Eric Asherhosts a 10th-anniversary edition ofInside New Orleans. Guests will includebartenders, Master Distillers, and otherindustry pros.Napoléon Has Arrived: MandarineNapoléon XO Official Launch3:00 PM to 4:30 PMNapoleon House, 500 Chartres StreetPresented by Mandarine NapoléonWitness a piece of history and taste thenewly launched Mandarine NapoleonGrande Cuvée XO from three differentstations: Jim Meehan’s classic cocktailsand PDT Cocktail Book signing; a limitededitionXO tasting; and the NapoléonHouse's three signature creations: CaféNapoléon, Chocolate Napoléon,and Raspberry Napoléon—all servedalongside complimentary hors d'oeuvres.Chef and the Fat Man Radio Show3:00 PM to 5:00 PMCriollo Restaurant, Hotel MonteleonePresented by Fee Brothers BittersJoin Host/Creator Kevin “Fatman”Jenkins and Executive Chef Erik Holdoand their "Krewe" for their rollickingshows with the very best culinary talent,bartenders, and surprise guests. Get hereearly, seats and free samples go fast!34 Tales of the CoC k Tail ®

e venT sC hedule 2012complimentary eventsthuRsday, July 26Cocktail Kingdom Pop-Up Shop9:30 AM to 6:00 PMRoyal Ballroom A, Hotel MonteleonePresented by Cocktail KingdomShop the highest quality bar toolsavailable worldwide, from Julep cupsto jiggers, Koriko Mixing Tins and theYarai Mixing Glass. Cocktail Kingdom’screw are happy to offer advice, discussthe origin of a particular cocktail,recommend barware, or just talk shop.Shipping available.SAVEUR Snack Stand10:00 AM to 7:30 PMLobby, Hotel MonteleonePresented by SAVEURPresenting the first-ever SAVEUR SnackStand. Satisfy all your snacking needswith delicious bite-sized treats andcreative cocktails. See pages 5 fordetails and dishes.Chef and the Fat Man Radio Show3:00 PM to 5:00 PMCriollo Restaurant, Hotel MonteleonePresented by Fee Brothers BittersJoin Host/Creator Kevin “Fatman”Jenkins and Executive Chef Erik Holdoand their "Krewe" for their rollickingshows with the very best culinary talent,bartenders, and surprise guests. Get hereearly, seats and free samples go fast!Viva Sangrita!! Viva Tequila Ocho!!National Finals6:00 PM to 8:00 PMD.B.A., 618 Frenchmen StreetPresented by Tequila OchoCome out to DBA and witness theamazing VIVA SANGRITA!! VIVA TEQUILAOCHO!! National Finals hosted by TheBon Vivants. Regional winners competefor the ultimate trip to Mexico and the LaAltena distillery. Meet Tomas Estes, LyonsBrown, and an all-star cast of judges.Cast your vote and help choose the finalwinner. Also in store: an epic taco truck,a ton of Tecate, and a free copy of thesecond-edition book SANGRITA!!fRiday, July 27Cocktail Kingdom Pop-Up Shop9:30 AM to 6:00 PMRoyal Ballroom A, Hotel MonteleonePresented by Cocktail KingdomShop the highest quality bar toolsavailable worldwide, from Julep cupsto jiggers, Koriko Mixing Tins and theYarai Mixing Glass. Cocktail Kingdom’screw are happy to offer advice, discussthe origin of a particular cocktail,recommend barware, or just talk shop.Shipping available.SAVEUR Snack Stand10:00 AM to 5:30 PMLobby, Hotel MonteleonePresented by SAVEURPresenting the first-ever SAVEURSnack Stand. Satisfy all your snackingneeds with delicious bite-sized treatsand creative cocktails. See page 5 fordetails and dishes.Inside New Orleans with Eric Asher2:00 PM to 4:00 PMCarousel Bar, Hotel MonteleoneOften referred to as the Bad Boy ofNew Orleans Talk Radio, Eric Asherhosts a 10th-anniversary edition ofInside New Orleans. Guests will includebartenders, Master Distillers, and otherindustry pros.Night Caps:Discover Your Inner Cocktail10:00 PM to 1:00 AMWhiskey Blue,W New Orleans, 333 Poydras StreetPresented by Excellia TequilaDiscover your inner cocktail personalityby answering a simple survey that willpair you up with an Excellia signaturecocktail: the Paloma, SparklingMargarita, or El Diablo. The night willinclude an unforgettable performanceby D!Musik and drummer Eric Rogers.Refreshingly Dry Rum Bus10:00 PM to 2:00 AMBuses leaving Hotel MonteleonePresented by Brugal RumStretch your legs in Brugal Rum’s plushlounge-on-wheels and enjoy signaturecocktails as you’re whisked off to thefinest uptown cocktail destinations:Bellocq, Tamarind, and Cure.satuRday, July 28Cocktail Kingdom Pop-Up Shop9:30 AM to 6:00 PMRoyal Ballroom A, Hotel MonteleonePresented by Cocktail KingdomShop the highest quality bar toolsavailable worldwide, from Julep cupsto jiggers, Koriko Mixing Tins and theYarai Mixing Glass. Cocktail Kingdom’screw are happy to offer advice, discussthe origin of a particular cocktail,recommend barware, or just talk shop.Shipping available.Tales of the CoC k Tail ® 35

New Flavors For the BarChipotle SourThai Basil & Black PepperThyme & Citruswww.perfectpuree.comperfect_puree_tales_cocktail_ad.pgs 06.21.2012 12:07BC_001165_SAVTC12P.indd 16/21/12 12:35 PMC o n n e C t w i t h U sSAVEURfacebook.com/saveurmagazine@saveurmagTales of The CoCkTail ®facebook.com/talesofthecocktail@totcHashtag #totcn e w o r l e a n s

evenT sChedule 2012complimentary eventsTanqueray Bartender Evaluations10:00 AM to 5:00 PMEvangeline Foyer, Royal SonestaPresented by TanquerayCome see what it really takes tobecome a master behind the bar. Enjoya Tanqueray cocktail and watch yourfavorite bartenders bring the goods atAngus Winchester's ultimate test ofspeed, pouring accuracy, memory &numeracy, bartending technique, anddrinks presentation.SAVEUR Snack Stand10:00 AM to 5:30 PMLobby, Hotel MonteleonePresented by SAVEURPresenting the first-ever SAVEUR SnackStand. Satisfy all your snacking needswith delicious bite-sized treats andcreative cocktails. See pages 5 fordetails and dishes.Pig & Punch11:00 AM to 5:00 PMWashington Square Park,Dauphine Street at Frenchmen StreetPresented by The Bon VivantsThis year we've got more pig than everbefore, four trash cans of punch, lawngames, fun surprises, and epic musicripping all afternoon. Celebrate the spiritof community, friendship, and a gooddrink. Bring your empty belly, your smiles,and $30 bucks for your charity t-shirt.Imbibe Happy Hour5:30 PM to 7:00 PMArnaud's French 75, 813 Bienville StreetPresented by ImbibeArnaud's French 75 Bar’s Chris Hannahmixes up a special Tales of the Cocktail ®anniversary cocktail featured in Imbibe'sMay/June issue: Four Roses bourbon,Campari, grenadine, mint, lemon juice,and sparkling wine.Refreshingly Dry Rum Bus10:00 PM to 2:00 AMBuses leaving Hotel MonteleonePresented by Brugal RumStretch your legs in Brugal Rum’s plushlounge-on-wheels and enjoy signaturecocktails as you’re whisked off to thefinest uptown cocktail destinations:Bellocq, Tamarind, and Cure.sunday, July 29, 2012Bottoms Up! Radio Hour Special:Straight Up News Trend Report12:00 PM to 2:00 PMVieux Carre Room, Hotel MonteleoneAll the news that’s fit to sip. JamesBeard-winning journalist Jennifer Englishand world-renowned mixologist TonyAbou-Ganim, and the biggest names inthe business share their observations,analysis, and and most re-tweet worthyquotes from 2012 Tales of the Cocktail ® .Experience 178 Years of Distillingwith Combier4:00 PM to 6:00 PMWindsor Court, 300 Gravier StreetPresented by Combier DistilleryExperience 178 years of distillingwith Combier: New Orleans-nativeTed Breaux crafts his well-regardedJade and Lucid absinthes at France'shistoric Combier distillery. Breaux willbe present to guide you through atasting of his absinthes, along with arange of artisanal French liqueurs andsyrups from Combier. Sunday, July 29th,4:00 p.m. at the Windsor Court Hotel.Admission is complimentary.Jäger Parting Shot10:00 PM to 2:00 AMErin Rose, 811 Conti StreetPresented by JägermeisterAfter five days of celebrating the 10thAnniversary Tales of the Cocktail ® we’resaving the best shot for last. A true NewOrleans original will lead us in tipping backa shot one final time. This last drink isn’t agoodbye but more of a see you later, as insee you in twelve months when Tales ofthe Cocktail ® returns.Tales of the CoCkTail ® 37

evenT sChedule 2012special eventswednesday, July 25Confederacy of Cruisers Bike Tour9:00 AM to 12:15 PMMeet at the Hotel Monteleone Front StepsPresented by Spicebox Whisky$100Let the good times roll as you take inthe sights and sounds of New Orleansfrom behind a pair of handlebars. Thistwo-wheeled tour takes you throughdistinctive neighborhoods as yousoak in some history and stop off forsome local cuisine along the way. Andas a Tales of the Cocktail ® exclusive,mixology maven Chris Hannah joinsthe tour, serving up some of thecocktail history and culture that livesthroughout the city.Mixology Media Camp1:30 PM to 3:00 PMMuseum of the American Cocktail,1 Poydras Street, Suite 169Led by Gary Hayward with Jamie Evans,Jonathan Pogash,Presented by Bombay Sapphire Gin$55A crash-course in bartender mediapresentation: record a short segmentin our studio while mixing drinks andanswering challenging questions. Aprofessional media trainer will coach,critique, and provide insights. Attendeeswill receive a DVD of their presentationto take home. Additional exercisesinclude case studies from differentindustries and a group interview panelwith questions from journalists.Bartenders in Media3:30 PM to 5:00 PMIrvin Mayfield’s Jazz Playhouse,Royal SonestaLed by Robert Simonson withSimon Ford, Jason Hodes, Jim Meehan,Douglas TirolaPresented by Plymouth Gin$55Presenting a history of how the tradewas portrayed by the entertainmentbusiness from the 1930’s – 2012 andhow to succeed on TV today. Explorethe bartenders, bars, and cocktailsin prohibition-era films: Breakfast atTiffany’s, the James Bond films, Cocktail,Coyote Ugly, Mad Men, and today’s eraof non-scripted and reality TV. See howreal bartenders are featured on Emeril,Barefoot Contessa, The Jimmy FallonShow and The Today Show.Better with Age Tasting5:30 PM to 7:00 PMLa Nouvelle Ballroom,Hotel MonteleonePresented by 1792, Armagnac, BarbancourtRhum, Black Bull Scotch, Botran Rum,Breckenridge Distillery, Buffalo Trace,Cardinal, Caribou Crossing, Clément,Chinaco Tequila, Chivas, Corazon Tequila,Diplomatico Rum, Domaine Select, DosMaderas Rum (featuring 5+3, PX andLuxus), Eagle Rare, Excellia ReposadoTequila, Four Roses Bourbon, Glenfarclas,Glenfiddich Scotch Whiskey, Glenlivet,Heaven Hill Distilleries, Koval Distillery,Luxardo Marasca Cherries, Michter'sWhiskey, Montanya Distillers, OldPulteney Single Malt Scotch, OsocalisDistillery, Rhum J.M., Royal CanadianSmall Batch, Samaroli Evolution, SantaTeresa Rum, Sazerac Rye, WhistlePigStraight Rye Whiskey$55Patience is a virtue. Some distillersknow it well, waiting years, sometimesdecades, before bottling their cherishedspirits. Learn first-hand that all thewaiting was well worth it. Better WithAge is a collection of distillers fromaround the world sharing their agedtequilas, scotches, bourbons, ryes, andmore. Join us for this one-of-a-kindevent and savor the rich, complexflavors that can only come from yearsof restraint.38 Tales of the CoCkTail ®

evenT sChedule 2012special eventsthuRsday, July 26Non-Stop to Kyoto11:00 AM to 12:00 PM1:00 PM to 2:00 PM3:00 PM to 4:00 PM5:00 PM to 6:00 PMLoft 523, 523 Gravier StreetLed by Gardner Dunn and Neyah WhitePresented by Suntory Whisky$55The whisky bars of Japan are legendaryas much for their selection as they arefor their hospitality. Step out of theQuarter and into Kyoto, the sei-ichi, orsoul-place, of Japan. Suntory’s globalwhisky ambassador team will serve asyour bar staff and be there to guide youthrough the selection of bottles, someof which are virtually unobtainableeven in Japan. Lincoln Carson, corporatepastry chef for the Mina Group, will beon hand to craft tastes that incorporateand pair with these incredible spirits.Curing with Cocktails11:00 AM to 1:30 PMDomenica Restaurant,123 Baronne StreetPresented by Jameson Irish Whiskey$65Chef Alon of Domenica Restaurantwill give an introduction to the uniqueItalian technique of butchering,featuring a local Mangalista pig. All themeat parts have to be even for the saltto access and cure the meat uniformly.Enjoy the succulent salumi pairedwith a delicious cocktail while gainingknowledge in the art of pig butchering.Flavor Innovation Workshop1:00 PM to 2:00 PM3:00 PM to 4:00 PM5:00 PM to 6:00 PMNew Orleans Pharmacy Museum,514 Chartres StreetLed by Nick StrangewayPresented by Absolut Vodka$55Explore the marvels of the iconicallyweird New Orleans Pharmacy Museummuseum’s through a totally new approachto flavor and taste with Nick Strangeway,England’s farm-to-table bad boy ofmixology. Surprises and marvels await!Diageo Happy Hour“A World Class Affair”5:00 PM to 7:00 PMThe Old US Mint,400 Esplanade AvenuePresented by Diageo$55World Class U.S. invites you tocelebrate the art of the cocktailwhile embarking on an internationalmixology experience. Join our WorldClass mixologists for a celebrationof the history, trends, and tastes ofthe cocktail. Leave the streets ofNew Orleans and enter a Brazillianinspiredoasis to celebrate the largestglobal cocktail program and have theopportunity to try an array of classicswith a twist incorporating gin, tequila,whisky, vodka, and rum alongside localdeilicacies. Dan Dunn’s Happy Hour, acall-in show dedicated to the art andentertainment of mixology (SiriusXmChannel 104).Fortified and Aromatized Wines’Time to Shine5:30 PM to 7:00 PMLa Nouvelle Ballroom,Hotel MonteleonePresented by Branca Distilleries,Cardinal, Dry Sack Sherry, Fonseca Porto,Gonzalez Byass, Haus Alpenz, ImbueVermouth, Lillet, Lirette Selections,Quady Winery, Sandeman Port, SuttonCellars, Williams & HumbertThe world of aromatized and fortifiedwines is quickly becoming the nextbig thing for bars and bartenders tospecialize in. Their use as a cocktailingredient can provide a vast paletteof creative choices, and offering themas a stand-alone option on the menu isa great way to introduce customers tothem. Come join us for a special tastingof a wide range of brands and productsincluding Port, Sherry, Madeira, Marsala,and Vermouth and get a chance tolearn more about this fascinating andspecialized category.Tales of the CoCkTail ® 39

The Sazeracis in good hands.The New Orleans Culinary and Cultural Preservation Society is proud toannounce the 2012 Seal of the Sazerac honorees. In New Orleans we takeour Sazeracs seriously. These fine institutions honor the rich history of theSazerac, the Official Cocktail of the city of New Orleans, with every swirl ofHerbsaint. Peychaud’s Bitters and twist of lemon. If you’re looking to sip thecity’s most historic drink, these fine institutions are a good place to start.2012 RecipientsBellocqColumns HotelHawksworth*IrisSuperior Seafood*Hawksworth is the first recipient from outside of New Orleans. Hawksworth is located in Rosewood Hotel Georgia in Vancouver.This year’s class will be joining the 2010 & 2011 recipients:2010 RecipientsBar ToniqueBar UncommonCarousel Bar at the Hotel MonteleoneCuredbaFrench 75Irvin Mayfield’s Jazz PlayhouseSazerac Bar2011 RecipientsBourbon HouseDickie Brennan’s SteakhouseDominique’s on Magazine**Loa in the International House hotelNapoleon HouseSylvainTujague’s**Currently closed. Reopening soon.N CCPSNew Orleans Culinary And Cultural Preservation Society

evenT sChedule 2012special eventsSpirited Dinners ®8:00 PM to 11:00 PMLocations VaryPresented by 360 Vodka, The AvenuePub, Averell Damson Gin, Bailey's,Balvenie Scotch, Banks 5 Island Rum,Beam Global, Benedictine Liqueur,Berentzen Liqueur, Bols Genever,Bonal, Branca Distilleries, BreckenridgeDistillery, Chartreuse, Death’s DoorSpirits, Dewars, Disaronno, Domainede Canton, Drambuie, Edinburgh Gin,El Dorado Rum, Elit by Stoli, FidencioMezcal, Four Roses Bourbon, G’VineGin, Goslings Rum, Grand Marnier,Grey Goose, Haus Alpez, Hendrick'sGin, Hennessy, Hudson Whiskey,Illegal Mezcal, Jameson Whiskey,Jefferson’s Bourbon, Local Wine andSpirits, Milagro Tequila, Pernod Ricard,Piedmont Distillers, Pierre FerrandCognac, Pink Pigeon Rum, RedemptionWhiskeys, Sandeman Port, Sheep’s Dip &Pig’s Nose Scotch Whiskey, Sidney Frank,Southern Wine & Spirits, Tanqueray Gin,Willet Distilleries and William Grant &Sons PortfolioA Thursday night tradition! Restaurantsthroughout the city welcome cocktaillovers to enjoy one-of-a-kind dinnerpairings of cocktails and cuisine fromthe world’s best mixologists andrenowned chefs. Reservations must bemade directly through the restaurant.fRiday, July 27Confederacy of Cruisers Bike Tour9:00 AM to 12:15 PMMeet at Hotel MonteleoneFront StepsPresented by Spicebox Whisky$100Let the good times roll as you take inthe sights and sounds of New Orleansfrom behind a pair of handlebars. Thistwo-wheeled tour takes you throughdistinctive neighborhoods as yousoak in some history and stop off forsome local cuisine along the way. Andas a Tales of the Cocktail ® exclusive,mixology maven Chris Hannah joinsthe tour, serving up some of thecocktail history and culture that livesthroughout the city.Non-Stop to Kyoto11:00 AM to 12:00 PM1:00 PM to 2:00 PM3:00 PM to 4:00 PM5:00 PM to 6:00 PMLoft 523, 523 Gravier StreetLed by Gardner Dunn and Neyah WhitePresented by Suntory Whisky$55The whisky bars of Japan are legendaryas much for their selection as they arefor their hospitality. Step out of theQuarter and into Kyoto, the sei-ichi, orsoul-place, of Japan. Suntory’s globalwhisky ambassador team will serve asyour bar staff and be there to guide youthrough the selection of bottles, someof which are virtually unobtainableeven in Japan. Lincoln Carson, corporatepastry chef for the Mina Group, will beon hand to craft tastes that incorporateand pair with these incredible spirits.Sporting Life II - Stories, Songs& Sketches11:30 AM to 1:00 PMIrvin Mayfield’s Jazz Playhouse,Royal SonestaLed by Allen KatzPresented by Pernod Ricard$55An unparalleled cast of charactersbrings you anecdotes, stories, andtheatrical sketches on the history ofthe cocktail, imbibing and relatednonsense. Performances drawn onhistorical and original material will bepaired with appropriate and thoughtfulcocktails for further pleasure andexcitement. Hosted by Allen Katz, eachpresenter will share a reading/song/story/slide show that will be crafted intoan afternoon of collected performances.Tales of the CoCkTail ® 41

Dame Hall of Fame Luncheon12:30 PM to 2:30 PMOmni Royal Orleans,621 Saint Louis StreetPresented by BroVo Spirits, BulleitBourbon, Cointreau, Dancing PinesDistillery, Imbibe Magazine, Laird'sApplejack Brandy, Lillet Rose, MacchuPisco, Nonino, Old New Orleans Rum,PAMA Pomegranate Liqueur, PerfectPuree, Piedmont Distillers, Pink Pigeon,ShakeStir, Solerno, Square One Spirits$65There was a time when women weren'teven allowed in bars, let alone behindthem. But as the years have passed,countless women have continued toshow how the art of making cocktailshas nothing to do with gender. Talesof the Cocktail ® and Ladies Unitedfor the Preservation of EndangeredCocktails (LUPEC) are coming togetherto honor today's most influentialfemale mixlogists' those that redefinebartending with every shake. Join us aswe sample their handiwork and honorthem as the first class of inductees intothe Dame Hall of Fame.Flavor Innovation Workshop1:00 PM to 2:00 PM3:00 PM to 4:00 PM5:00 PM to 6:00 PMNew Orleans Pharmacy Museum,514 Chartres StreetLed by Nick StrangewayPresented by Absolut Vodka$55Explore the marvels of the iconicallyweird New Orleans Pharmacy Museummuseum’s through a totally new approachto flavor and taste with Nick Strangeway,England’s farm-to-table bad boy ofmixology. Surprises and marvels await!Craft Distillers Tasting5:30 PM to 7:00 PMLa Nouvelle Ballroom,Hotel MonteleonePresented by A. Smith BowmanDistilling, American Distilling Institute,Anchor Distilling, Boyd and Blair Vodka,Breckenridge Distillery, BroVo Spirits,Cardinal, Corsair Distillery, DancingPines Distillery, Downslope Distilling,Dry Fly Distilling, Few Spirits, FidencioMezcal, Great Lakes Distillery, HighwestDistillery, Hudson Whiskies-Tuthilltown,Koval Distillery, Laird's ApplejackBrandy, Middle West Spirits, MontanyaDistillers, New Holland Artisan Spirits,Ole Smoky Moonshine, Peach StreetDistillers, Philadelphia Distilling,Piedmont Distillers, Smooth AmblerTales of the Cocktail ® was founded onentrepreneurial spirit and in 2012 willgive our attendees a special opportunityto meet the artisans of our country'scraft distillers. Each is producingalcoholic beverage spirits in annualquantities of fewer than 50,000 proofgallons using a pot still. Come meet24 of the world's top craft vodka, gin,whiskey, brandy, and liqueur distillersas they sample their handiwork anddiscuss the artisan and sometimes oldfashionedtechniques that make theirspirits much bigger than the number ofbarrels they produce.Bacardi 150th Anniversary USBGHand-Shaken Daiquiri Competition7:30 PM to 10:00 PMThe Chicory, 610 South Peters StreetPresented by Bacardi ® Rum, In the MixMagazine, United States Bartenders Guild$55The Authentic BACARDI ® Hand-ShakenDaiquirí cocktail has been a favoritetaste of the tropics since its creation.Twelve competitors will shake up newtakes on this classic cocktail with onething remaining the same: BACARDI, therum this legendary cocktail was createdwith. The prize: title as champion of theHand-Shaken Daiquirí. Each championwill receive a one-of-a-kind trophy,and the judge's choice champion willreceive a check for $1,500 for theirUSBG chapter. This year's judges willinclude: USBG National President DavidNepove, and winner at the National2012 Legacy Bacardi Cocktail ContestShingo Gokan, BACARDI Rum BrandMaster Juan Coronado, Founder of Talesof the Cocktail ® Ann Tuennerman, andManaging Editor of In the Mix MagazineMike Raven.42 Tales of the CoC k Tail ®

e venT sC hedule 2012special eventsBar Room Brawlby Moët Hennessy USA10:00 PM to 12:30 AMGenerations Hall,310 Andrew Higgins DrivePresented byMoët Hennessy USA$55See some of the world’s bestmixologists answer the bell and comeout shaking. Bar teams from around thecountry will take the corners of our ringas they slug it out using their cocktailacumen to create original drinks using10 Cane Rum, Belvedere Vodka, GrandMarnier, Hennessy. In the end, thejudges will crown one team as theundisputed Bar Room Brawl Championsof the World, and the attendees willcrown the people’s champion.satuRday, July 28, 2012Curing with Cocktails11:00 AM to 1:30 PMDomenica Restaurant,123 Baronne StreetPresented by Jameson Irish Whiskey$65Chef Alon of Domenica Restaurantwill give an introduction to the uniqueItalian technique of butchering,featuring a local Mangalista pig. All themeat parts have to be even for the saltto access and cure the meat uniformly.Enjoy the succulent salumi pairedwith a delicious cocktail while gainingknowledge in the art of pig butchering.High Tea-Totalers Luncheon12:30 PM to 2:30 PMWindsor Court, 300 Gravier StreetPresented by Aberlour a'bunadh SingleMalt Scotch Whisky, Appleton EstateJamaica Rums, Balcones, Bulleit Bourbonand Rye, Camus Cognac, Cardinal,Classic Malts, Clément, Del MagueyMezcal, Don Q Añejo Aged Rum PuertoRico, Dos Maderas 5+5 PX Rum, FourRoses Bourbon, Fuzzy’s Vodka, GeorgeDickel, Glenfarclas, Jacopo Poli SarpaBarrique Grappa Italy, Johnnie WalkerBlended Malt Scotch Whisky, Lillet RoséAperitif, Martell XO Cognac, OlmecaPlata Blanco Tequila, Rhum J.M., SieteLeguas, Ultimate Spirits Challenge$65Come join Rodrick J. Markus (Rare TeaCellar), Chris Patino (Pernod Ricard)and Don Lee (Cocktail Kingdom) forthe time-honored tradition of High Teaat the historic Windsor Court Hotelto experience mixology out of a teapot. Expect classic tea sandwiches andsnacks with unexpected tea infusionsand potations.Smoke & Spice - The Classic Maltsof Scotland Meet The Creoles ofNew Orleans12:30 PM to 2:30 PMMuriel’s Jackson Square,801 Chartres StreetPresented by Diageo,Masters of Whiskey$60Robert Sickler, Master of Whisky forthe Classic Malts, describes single maltScotch as the ‘wine of the spirits world.’Their most striking similarity is thecomplexity both yield, making each awonderful accompaniment to cuisine.Encounter what occurs when the world’smost complex spirit encounters America’smost culturally diverse cuisine. Taste anarray of Creole dishes artfully concoctedto match the aromas and flavors of theiradjacent single malt whisky. In addition,experience some classic New Orleanscocktails utilizing the Classic Malts ofScotland for yet another mingling of twoexquisite traditions.Taste the World’s Best SpiritsGrand Tasting5:30 PM to 7:30 PMStoryville Ballroom, Hyatt RegencyNew Orleans, 601 Loyola AvenuePresented by Hyatt Regency NewOrleans, 601 Loyola AvenuePresented by Aberlour a'bunadh SingleMalt Scotch Whisky, Appleton EstateJamaica Rums, Balcones, Bulleit Bourbonand Rye, Camus Cognac, Cardinal,Classic Malts, Clément, Del MagueyMezcal, Don Q Añejo Aged Rum PuertoRico, Dos Maderas 5+5 PX Rum, FourRoses Bourbon, Fuzzy’s Vodka, GeorgeDickel, Glenfarclas, Jacopo Poli SarpaBarrique Grappa Italy, Johnnie WalkerBlended Malt Scotch Whisky, Lillet RoséAperitif, Martell XO Cognac, OlmecaPlata Blanco Tequila, Rhum J.M., SieteLeguas, Ultimate Spirits Challenge$55Ultimate Spirits Challenge has set anew standard of integrity for spiritscompetitions by reworking howevaluations by panels of expertsare conducted. This unique walkaroundsetting showcases the world’sfinest spirits and cocktails andprovides distilleries and suppliers anextraordinary opportunity to interactwith trade and media. USC Chairman ofJudging F.Paul Pacult and Co-ChairmanSean Ludford will be on present todiscuss the results and USC’s uniquescoring system.Tales of the CoC k Tail ® 43

Spirited Awards ®7:00 PM to 11:00 PMEmpire Ballroom, Hyatt RegencyNew Orleans, 601 Loyola AvenuePresented by Pernod Ricard USA$65 per ticket or $650 for a table of 10Relax, sit back and enjoy the 6th annualTales of the Cocktail's Spirited Awards ®with your friends and your hosts,Drinking Made Easy star, Zane Lampreyand friend to bars everywhere, SimonFord. Wear your best cocktail attire tocheer on your friends and colleaguesand find out who is deemed best ofthe best in the cocktail world for 2012with entertainment, good pub food,and drinks supplied by your sponsorsPernod Ricard USA.sunday, July 29, 2012Native Spirits Brunch withMr. and Mrs. Cocktail10:30 AM to 1:00 PMVieux Carre Room, Hotel MonteleonePresented by Barefoot Bubbly, HoosierMomma Bloody Mix and RousesFor Tales of the Cocktail ® ‘s 10thAnniversary, Mr. and Mrs. Cocktailinvite you to enjoy Barefoot Bubbly,Hoosier Momma Bloody Mary’s, and aspread of New Orleans fare courtesy ofRouses as we keep the party going forone final day.the airboat as you drink in the majesticsights and sounds of this famousswamp. So pack your binoculars andjoin us on the boat for some good oldfashionedSouth Louisiana fun.“How to Strip for Your Man”by GiO1:00 PM to 4:00 PM1201 Canal StreetPresented by Secrets in Lace andSpicebox Whisky$47Do something delightfully naughtybut nice for yourself and your man byfollowing the easy step-by-step movesof veteran Bourbon Street ecdysiastGiO. It’s everything you always wantedto know about striptease. Pleasewear leotards to cover, but show theshape of the body, bring a button orzipper-front top, a full or straight skirt,and high heels. Thigh-high stockingsare optional. Secrets in Lace willsupply each strip teaser with a satinCharmeuse elbow- length gloves tohelp complete the seduction outfit.There will be a cocktail break betweenthe first and second hour of the class.Urban Farm Tour1:00 PM to 5:00 PMMeet at Hotel Monteleone Front StepsLed by Poppy TookerPresented by VeeV$95Explore some of New Orleans mostfascinating urban farms with PoppyTooker, a native New Orleanian who hasspent her life immersed in the vibrantcolors and flavors of her hometown.Stops include Dr. Brobson Lutz’s “BeeHive in the Hood,” the mid-city chickenfarms of Joe Brock, and a wonderfultasting of foods raised from the gardensof Ye Olde College Inn—a New Orleanslandmark established in 1933.Tales of the Honey Island11:45 AM to 5:30 PMMeet at Hotel Monteleone Front StepsPresented by 42 Below Vodka$85Trade the wild life of the FrenchQuarter for the wildlife of the Louisianaswamplands. This exclusive tour willtake you to the Honey Island Swampwhere you’ll enjoy cocktails on board44 Tales of the CoC k Tail ®

inviTaTion only events e venT sC hedule 2012invitation only eventsTicket required ✤ Media or Presenter badge required RSVP Requiredtuesday, July 24, 20128:00 PM to 11:00 PM GREY GOOSE Night of Noir at The Martine Chaisson Gallery, 727 Camp Street, Presented by Grey Goose.11:00 PM to 2:00 AM The Spare Room Ode to The Bowl at Rock N’ Bowl, 3016 South Carrollton Avenue, Presented by Pernod Ricard USA.wednesday, July 25, 201212:30 PM to 2:30 PM ✤ Get the Facts, Meet the Players and Pair Your Tequila All at Once! At Vieux Carre Room, Hotel Monteleone,Presented by Camara National de la Industria Tequilera.7:00 PM to 9:30 PM Welcome Reception at Contemporary Arts Center, 900 Camp Street,Presented by ABSOLUT.9:30 PM to 12:00 PM William Grant & Sons Party at New Orleans Museum of Art, 1 Collin Diboll Circle, Presented by William Grant & Sons.thuRsday, July 26, 20128:30 AM to 10:30 AM ✤ Kilbeggan Irish Whiskey at Vieux Carre Room, Hotel Monteleone, Presented by Kilbeggan Irish Whiskey.10:00 AM to 6:00 PM Whisky and Whiskers: Auchentoshan Pop-Up Barbershop at Aiden Gill, 550 Fulton Street, Presented byAuchentoshan Lowland Single Malt Scotch Whisky. By Invitation Only.12:30 PM to 2:30 PM ✤ Destination Angostura at Vieux Carre Room, Hotel Monteleone, Presented by Mizkan.4:00 PM to 5:00 PM Diageo Happy Hour “A World Class Affair” VIP Hour at The Old U.S. Mint, 400 Esplanade Avenue, Presented by Diageo.10:30 PM to 4:00 AM Employees Only – NOLA at One Eyed Jacks, 615 Toulouse Street, Presented by Absolut, Banks 5 Island Rum, BolsGenever, Bombay Sapphire, Bombay Sapphire East, Bulleit Rye, Cointreau, Don Julio, Hendrick's Gin, Maker's Mark,Remy Martin, Tanqueray, Ron Zacapa and Zwack.fRiday, July 27, 20128:30 AM to 10:30 AM ✤ Distillerie Branca Breakfast Italian Style at Vieux Carre Room, Hotel Monteleone, Presented by Fratelli Branca.11:30 AM to 3:30 PM Grey Goose Vodka Media Luncheon at Commander’s Palace, 1403 Washington Ave, Presented by Grey Goose Vodka.12:30 PM to 2:30 PM ✤ Taste of Italy Media Luncheon at Vieux Carre Room, Hotel Monteleone, Presented by Spirit of Italy.satuRday, July 28, 20128:30 AM to 10:30 AM ✤ Morning Cocktail with Dave Broom and Tristan Stephenson at Vieux Carre Room, Hotel Monteleone,Presented by BNIC & EU.11:00 AM to 1:30 PM Cocktails and Lunch with Carnival Cruise Lines Aboard the Carnival Cruise Ship Elation, Buses will be leaving theHotel Monteleone, Presented by Carnival Cruise Line.12:30 PM to 2:30 PM ✤ MOUTAI Presentation Banquet at Vieux Carre Room, Hotel Monteleone, Presented by Moutai.11:30 PM to 2:00 AM Juniperlooza Tales at Sugar Mill, 1021 Convention Center Boulevard,Presented by Beefeater 24, Beefeater Gin & Plymouth Gin.sunday, July 29, 201210:30 AM to 1:00 PM Native Spirits Brunch with Mr. and Mrs. Cocktail at Vieux Carre Room, Hotel Monteleone,Presented by Barefoot Bubbly, Hoosier Momma Bloody Mix and Rouses. By invitation only.Tales of the CoC k Tail ® 45

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offiCial CoCkTail reCiPeOffi cial Cocktail RecipeNot surprisingly, the Old Fashionedis one of the world’s oldest andmost storied cocktails. The cocktailreferences making the cocktail inan “old fashioned” way or by usingthe original definition of a cocktail:any spirit, sugar, water and bitters.The the 10th Anniversary Tales ofthe Cocktail®, bartenders were askedto create an interpretation of thisclassic recipe—introducing newflavors or ingredients while stayingtrue to the heart of the original.Dominic Venegas of NoMad Hotel isthe winner for his original creation.Of the hundreds of worthy originalrecipes, Dominic’s was lauded as“the simplest, most straightforward(yet different) of them all” by judgeDavid Wondrich.The offiCial CoCkTail ofTales of The CoCkTail ® 2012Rum Row Old FashionedCreated by Dominic Venegas ofNoMad in New York City1¼ oz. El Dorado 12-Year-Old Rum¾ oz. Banks 5 Island Rum¼ oz. water1 barspoon (tsp) of Muscovado sugar1 dash Angostura orange bitters1 drop Bittermens Burlesque bittersGarnish: Naval orange peelMETHOD1. Place 1 barspoon of Muscovado sugar in an OldFashioned glass.2. Drop orange and Burlesque bitters in sugar, add .25 oz.water and 3-4 ice cubes, stir for about 5-7 seconds.3. Pour in .75 oz. Banks 5 Islands rum and 1.25 oz El Dorado12-Year-Old Rum.4. Squeeze and drop in the naval orange peelaBouT dominiC venegasUpon moving to New York City in November of 2011,Venegas started working at the Tippler, an excellenthigh-volume cocktail lounge underneath ChelseaMarket run by the Tippling Bros. He also helped openBasik, a comfortable neighborhood bar in the heart ofWilliamsburg, Brooklyn. Then in March, Venegas joinedthe opening bar team for NoMad Hotel under theguidance of Leo Robitschek and Jessica Gonzales.Tales of the CoCkTail ® 47

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Tales of the Cocktail ®Salutes the Generous Spirit of Their Sponsors:10 Cane Rum, 1792, 360 Vodka, 42Below Vodka, A. 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Visit theOctaviaTales of theCOCKTAt.”BOOkstOreto purchaseyour own copyFrom A toredretinytelrs,Tales of the Cocktail®From A to ZTales of theCOCKTAILFrom A to Z®By Jared Brown & ANIStAtIA mILLErforeword by Paul G. tuennermanTenth anniversaries are a lanyone’s book and 2012 is ayear for Tales of the Copreeminent gathering of tbest bartenders, mixologistNew Orleans chefs and theappreciate the craft of shakand throwing a fine mixed drinthe fabulous culinary traditionOrleans cuisine. A major mon every cocktail aficionadoTales of the Cocktail has demowealth and diversity of the drian audience that spans the gloTales of the Cocktail ® from A toBrown and Anistatia Miller andby Paul Tuennerman presents thbreadth of experience that isat this preeminent New OrlBrimming with the event’s hand lore about cocktails and Nfamed cuisine as well as a wathe French Quarter Tales-style,Cocktail from A to Z ® brings thefood and drink to life.“There may now be Tales of the Cocktail ®imitators, but they are just that, imitatorsof a classic, unique event.”Simon Ford, Director - Trade Outreach and Brand Educationof Pernod Ricard USA