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Jaaroorsig - University of the Free State

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Accreditation <strong>of</strong> Sou<strong>the</strong>rn Africa. Hy hetdie Raad in Januarie 2005 by die Wêreldgesondheidsorganisasiese loodsprogramoor pasiëntveiligheid in Durbanverteenwoordig.Dr. Louis Holtzhausen, Direkteurvan Kovsiegesondheid, was ’n afgevaardigdevan die program People toPeople Ambassador na Nieu-Seeland enAustralië om akademiese en kultureleverhoudings onder sportwetenskaplikesvan Europa, die VSA, Kanada, Suid-Afrika, Nieu-Seeland en Australië tebevorder.Suster Ida Motlogeloa van Kovsiegesondheidwas ’n lid van die nasionalebestuur van die Suid-Afrikaanse Verenigingvir Kampusgesondheidsdienste.Adding value throughstrategic communicationThe year 2005 has shown that <strong>the</strong> investmentin <strong>the</strong> strategic communicationfunction <strong>of</strong> <strong>the</strong> <strong>University</strong> is beginningto bear fruit as <strong>the</strong> UFS repositions itselfnationally.For <strong>the</strong> first time, <strong>the</strong> Division StrategicCommunication completed an assessment<strong>of</strong> <strong>the</strong> rand value <strong>of</strong> <strong>the</strong> electronicmedia coverage <strong>the</strong> UFS received on variousradio stations and television channels.In terms <strong>of</strong> rands and cents, <strong>the</strong> UFSreceived national radio and televisioncoverage to <strong>the</strong> value <strong>of</strong> R10,4 millionfrom 1 January 2005 to 15 November2005.This is calculated on <strong>the</strong> basis <strong>of</strong> <strong>the</strong>advertising rate for <strong>the</strong> airtime receivedon a specific radio station or televisionchannel.In 2006 <strong>the</strong> division will also beassessing <strong>the</strong> rand value <strong>of</strong> print mediacoverage in newspapers throughout <strong>the</strong>country.78

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