Logo Guidelines 3-06.indd - Idaho Power

Logo Guidelines

LogoUseLogoComponentsThe Idaho Power logo is thecornerstone of our brand. Please helpmaintain its positive, recognizableimage by properly and consistentlyusing the approved logo artwork inaccordance with these guidelines.(The logo guidelines contained inthis booklet apply to Idaho Power,IDACORP and all subsidiaries.)Please do not try to recreate or modifythe logo for any reason. If you needassistance or have questions, contactthe Corporate CommunicationsDepartment at (208) 388-2465.1. Logotype2. Logomark3. DescriptorThe logo is comprised of four parts:1. Idaho Power logotype;2. Logomark, composed of three uniqueparts, represents an environmental focus;3. Descriptor, placed beneath thelogotype; and4. Trademark symbol.4. Trademark SymbolTable of ContentsLogo Use.......................................................................1Logo Components......................................................2Logo Formats..........................................................................3Logo Sizing............................................................................4Trademark Symbol.................................................................5Logo Clear Zone.....................................................................6Company Colors.....................................................................7Logo Color Formats...............................................................8Reverse Logo Use..............................................................9-10Logo Misuses.......................................................................11Other Questions.................................................................12These elements should not be resized,repositioned, redrawn or changed in anyway. The trademark symbol is particularlyimportant to protect the authenticity andintegrity of our company name. The nameand logo have been registered by the U.S.Patent and Trademark Office since 1996.The logomark may be used as asecondary element once the complete logoand/or company name has been clearlyidentified on the document or printedmaterial.12

LogoFormatsLogoSizingThe preferred logo format should be usedwhenever possible. The horizontal logoformat is to be used only when verticalspace prevents or limits the use of thepreferred format.Always use the approved logo providedin an electronic file format. Do not scanartwork for reproduction.The logo should never be reproducedsmaller than the minimum sizes shown.A logo that is too small may weakenthe quality of the logo components andcompromise recognition.Contact the Corporate CommunicationsDepartment to address unique situationsthat may require smaller logo reproduction.Preferred LogoMinimum Sizes1”Limited-Use Horizontal Logo1 3/4” [ 1.75”]34

TrademarkSymbolLogoClear ZoneThe trademark symbol is consideredan important component of the logo andshould not be removed or repositioned.Below are instructions about resizing thetrademark symbol. Contact CorporateCommunications for assistance.Two sizes of the symbol are available toaccount for large and small reproductionneeds. The 1/4 y®is the preferred size thatshould be used for collateral materials andlarger applications. The 1/4 y®has beenproportioned to ensure that the symboldoes not appear awkwardly sized on largerapplications of the logo.®The 3/8 y should be used only for logoreproductions smaller than 1 9/16 inches andspecialty applications to ensure readability.Maintaining a minimum clear space (orclear zone) around the logo allows thelogo to be seen readily, without crowdingor interference. Page edges, text and othergraphic elements should never interferewith the logo clear zone. When layoutspace allows, use more clear space aroundthe logo to enhance visibility and a clean,uncluttered appearance.MinimumClear ZonesPreferred Logox5/8 x5/8 x1 9/16” [ 1.5625”]5/8 x5/8 xyFor logo sizes 1 9/16” andlarger use 1/4 y trademarksymbol.1/4 yLimited-Use Horizontal Logox1x1xAlign1xy3/8 y1xFor logo sizes smaller than1 9/16” use 1/8 y trademarksymbol.56

CompanyColorsLogoColor FormatsPantone 321 teal and Pantone 354 greenare the official company colors. Our logoshould appear in these colors wheneverpossible. Always clear any alternative colorformats with the Corporate CommunicationsDepartment, (208) 388-2465.321 354Use the preferred two-color logotreatment on a white backgroundwhenever possible.For black-and-white applications, theblack logo with gray tonal treatment inthe logomark is preferred. For one-colorapplications, the teal logo with two-tonetreatment is preferred because it bestrecreates the dimensional quality of thetwo-color logo.Preferred LogoTwo-tone tealTwo-tone blackThe one-color solid black or teal logoshould be used only when printingreproduction will not permit the use of thetwo-tone treatment black or teal logo.Solid tealSolid black78

ReverseLogo UseThe reverse logo should be used onlywhen necessary. When it is used, thereverse logo should be placed on a neutralcolor, which provides contrast sufficient forclear readability.Reverse preferred logo10%The reverse logo has been carefullydeveloped. A white outline has been addedaround the logomark and its placement setslightly away from the logotype to allow forthe outline. On darker backgrounds, thelogotype and descriptor are white, while thelogomark is two-color or two-tone.Reverse two-tone teal20%All background colors will have a gray-scalevalue ranging from solid white to solidblack. The two-color logo is used on whiteor light value background colors with agray scale value less than 40 percent black.The reverse logo should be used on darkbackground colors that have a gray-scalevalue equivalent to 40 percent blackor darker.Reverse two-tone black30%Reverse solid teal40%40%Reverse solid black50%60%910

LogoMisuseOtherQuestionsDo not skew the logo.Do not distort the logo shape.Do not rearrange the logo components.Do not scale components individually.Please protect the integrity of the IdahoPower logo by following the establishedguidelines. Because it is essential to ourcompany brand, the logo must be usedcorrectly and consistently.Do not outline the logotype.Do not outline the logo.Do not screen the logo.Do not typeset or replace the logotype.Do not crowd the logo.Do not add any special effects.Do not use without trademark symbol.Do not use without descriptor.Thank you for your adherence tothe Idaho Power logo guidelines. Staffin the Corporate CommunicationsDepartment are happy to assistemployees or vendors withinterpretation or clarification ofthe guidelines. Your questionsare welcome and answers will beprovided as quickly as possible. Pleasecall the department at (208) 388-2465.?Do not place on a busy background.Do not change or transpose the colors.Do not reduce below minimum standards.Do not place in any shape.Do not use old logo artwork.Call(208) 388-2465Do not place on a background withinsufficient contrast. Use approvedreversed logo artwork.Do not rotate the logo.Do not use with other products,services or entity names.11 12

P.O.Box 70 (83707)1221 W. Idaho St.Boise, ID 83702www.idahopower.comCID# 45531/03-06© 2006 Idaho Power