TECHNOLOGYIndustry: ElectronicsNumber <strong>of</strong> U.S. Employees: 2Major Products Sold to <strong>Singapore</strong>: Games for Mobile PhonesYears <strong>of</strong> Involvement in <strong>Singapore</strong>: Less than 1Industry: Developer <strong>of</strong> Library S<strong>of</strong>tware and ServicesNumber <strong>of</strong> U.S. Employees: 293Major Products Sold to <strong>Singapore</strong>: Integrated LibraryAutomation SystemsYears <strong>of</strong> Involvement in <strong>Singapore</strong>: 11JSMART TECHNOLOGIESBurlington, VermontJustin Siegel, Chief Executive Officerwww.jsmart.comJSmart Technologies develops and publishes games formobile phones and sells to one <strong>of</strong> <strong>Singapore</strong>’s leadingwireless operators. The combination <strong>of</strong> <strong>Singapore</strong>’shigh market demand for electronics and JSmart’s unique andsophisticated product series has allowed the company to gaintraction in the region.In less than a year <strong>of</strong>exporting, 3% <strong>of</strong>JSmart’s sales comefrom <strong>Singapore</strong>.<strong>Singapore</strong> is the11th largest U.S. exportmarket worldwide. AnFTA <strong>with</strong> <strong>Singapore</strong> willhelp in gaining marketaccess for U.S. sectorsthat can claim acompetitive advantage,such as engineering,technology, anddistribution. Inparticular, small andmedium-sized businesseswill benefit from an FTA. Jsmart CEO Justin Siegel says, “Theelimination <strong>of</strong> trade barriers is highly favorable to smallcompanies like ours, who don’t have the resources toeffectively deal <strong>with</strong> many <strong>of</strong> the existing complexities<strong>of</strong> foreign trade. An FTA will encourage more business inboth directions.”SIRSI CORPORATIONSt. Louis, MissouriAndrew Morrice, Vice President <strong>of</strong> Sales and Marketing,International Operationswww.sirsi.comSirsi Corporation is a leading provider <strong>of</strong> advancedtechnology for libraries, focusing on s<strong>of</strong>tware andservices such that help libraries <strong>of</strong> all types and sizesserve their user communities. The s<strong>of</strong>tware is designed andproduced in the UnitedStates. The majority <strong>of</strong>Sirsi employees work inSt. Louis, MO, andHuntsville, AL.For the past 11years, Sirsi has partnered<strong>with</strong> libraries in<strong>Singapore</strong> to providetechnology solutionsto assist libraries inpromoting learning,empowerment, andopportunity. Sirsi’ssuccess in the marketis evidenced by itsseveral contracts tolibrary managementsystems at prestigious institutions including NanyangTechnological University and the National Institute <strong>of</strong>Education. In addition, Sirsi maintains service contracts <strong>with</strong>several <strong>Singapore</strong> facilities.“As an international company, Sirsi seeks markets <strong>with</strong>minimal trade barriers and liberalized trade regimes,”comments Andrew Morrice, vice president <strong>of</strong> sales andmarketing, International Operations. “We generally findthat the policies <strong>of</strong> the <strong>Singapore</strong> government and theirrelated agencies create a positive environment for ourbusiness activities.”18
TRANSPORTATIONIndustry: Cargo TransportationNumber <strong>of</strong> U.S. Employees: 35 in Houston, TX; 50 inNew Orleans, LAMajor Products Sold to <strong>Singapore</strong>: Ocean Transport ServicesYears <strong>of</strong> Involvement in <strong>Singapore</strong>: 11INTERMARINE, INC.New Orleans, LouisianaRoger Kavanagh, Presidentwww.intermarineusa.comIntermarine is a leading world provider <strong>of</strong> oceantransport services specializing in the movement <strong>of</strong>heavy, industrial components for construction projectsand those cargoes requiring transport on U.S. flagged vessels.Its vessels travel regularly between the United States andMexico, the Americas, Europe, and Asia. <strong>Singapore</strong> has beenincluded in Intermarine’s network <strong>of</strong> services for more than adecade; currently the company provides monthly service fromthe United States to <strong>Singapore</strong>.<strong>Singapore</strong> has proven to be a viable market for Intermarine,representing nearly 10% <strong>of</strong> current gross sales in the Asianmarket. Because <strong>Singapore</strong> supports both upstream anddownstream oil field development, the country is an exporterand importer <strong>of</strong> the heavy equipment that Intermarinespecializes in transporting.As the principal shipping hub in Southeast Asia, <strong>Singapore</strong>is the major gateway to a myriad <strong>of</strong> ports and countries in theregion. “Eliminating trade barriers <strong>with</strong> <strong>Singapore</strong> wouldfurther open the flow <strong>of</strong> goods not only to <strong>Singapore</strong>, butto countries such as India, Vietnam and Indonesia,” saysIntermarine president, Roger Kavanagh.One <strong>of</strong> Intermarine’s biggest accomplishments is reflectedin the picture: The transport <strong>of</strong> two oil platform housing unitsgoing from New Orleans to <strong>Singapore</strong>, each weighing 600 tons,passes through the Panama Canal. The operation required aspecial vessel chartered by Intermarine a year in advance.19