with Singapore - US Chamber of Commerce

COMMUNICATIONSEXPORTIndustry: CommunicationsNumber of U.S. Employees: 35Major Products Sold to Singapore: Programs to DevelopSkills in Promotion, Negotiation and MediaYears of Involvement in Singapore: 13Industry: ManufacturingNumber of U.S. Employees: 14Major Products Sold to Singapore: Animal Health ProductsYears of Involvement in Singapore: 15ROGEN INTERNATIONAL LIMITEDNew York, New YorkNeil Flett, Global CEOwww.rogen.comRogen International is a global communicationconsultancy that develops skills and strategies forhigh-stakes communicators. Rogen operates in morethan 20 countries worldwide, across all industry sectors, andprovides clients with global and industry best practices.Each year the company advises and coaches more than12,500 business leaders.Rogen teaches proven communication skills, primarily formultinational clients operating in Singapore, to help theminteract effectively withlocal businesses. Rogenhas been involved inSingapore for 13 years;5% of the company’sgross sales are due toexports to the country.“Singapore is still thehub of Asia,” says NeilFlett, global CEO. “Wehave a comprehensiveclient base, many ofwhom have theirAsian headquartersin Singapore. OurSingapore operationserves all of Asia,bringing the world’s bestpractice training services to the companies based there.”Flett adds, “As we eliminate trade barriers withSingapore, we increase the potential for prosperity andtherefore add more jobs to the American economy. There isno doubt that my business would grow if we were on thesame playing field with other countries.”TRANSCON TRADING COMPANYIrmo, South CarolinaJerry Smith, Presidentwww.transcontrading.comTranscon Trading Company is one of the leading U.S.exporters serving the equine and small pet productmarkets. The company offers a wide selection of highquality U.S.-made products for dogs, cats, birds, fish, rabbits,ferrets, reptiles, and other small animals. Transcon Trading hasbeen aggressive inselling animal healthproducts to distributorsin Singapore for thepast 15 years.Singapore acts asa gateway for TransconTrading Co. to othercountries in the regionsuch as Malaysia andThailand. But eventhough buyers seekU.S. products, thereare many other optionsfrom competingcountries, such as theUnited Kingdom andAustralia. Recently,Transcon quoted on a full 40-foot container of birdseed andwas edged out due to tariffs. The customer bought theproducts it needed from Europe.“If tariffs to Singapore are reduced,” says Jerry Smith,president of Transcon, “we are certain to regain some ofthe ground that we have lost. As the emerging small petbusiness continues to grow, we will be in a much betterposition to compete against the European and Australiancompanies.”10