China Business Opportunity Symposium Review - Shang-Dao

Organizer
Strategy Partner
China
Business
Opportunity
Symposium
21 January 2008
Geneva, Switzerland
Review
Chinese Companies
Becoming Global Players:
Strategies for Success

CBO
As one of the most influential emerging markets,
China has changed, is changing and will continue to
change the global economic landscape. This is the
explicit message that China has sent to the world.
Chinese companies are expanding their activities
and several are expected to join the ranks of global
multinationals in the next 5 to 10 years. The Chinese
market is highly competitive for all market players,
both national and international.
As preamble to the World Economic Forum Annual
Meeting 2008, the first China Business Opportunity
Symposium provided a platform for current and
future companies to share best practices and what
they consider to be the key ingredients of success
for growth.
Held in the beautiful city of Geneva, Switzerland, the
CBO Symposium has proven itself to be a unique
experience of sharing and networking. Close to
100 guests from government, business leaders,
and academic visionaries discussed hot topics that
included:“Going Public”, “Founding partnerships”,
and “Being local as a global player”.
This Review provides highlights from the CBO
Symposium. We look forward to seeing you at the
next CBO Symposium.
Best regards
Shang-Dao

Programme overview
08:00 – 09:00 Registration
09:00 – 09:30 Opening and Welcome Address
Mr. Pierre-Francois Unger, Minister of Economy and Health,
Republic and State of Geneva
H.E. Bangzhao Zhu, Ambassador Extraordinary & Plenipotentiary of People’s
Republic of China to Switzerland
Mr. Hein Verbruggen, IOC Member and Chairman of the Coordination Commission
for the Games of the XXIX Olympiad - Beijing 2008
Mr. Houlin Zhao, Deputy Secretary-General,
International Telecommunication Union
Mr. Joseph Deiss, Former President of Switzerland
Chairperson Ms. Isabel Shuping Mu, President, Shang-Dao
09:30 – 10:45 Financial Services – How to Take your Company Public
Keynote Dr. Martin Steinbach, Head Listing, Deutsche Börse AG
Speakers How to Launch a Successful Listing on International Stock Exchanges
Mr. Jia Liu, Chairman, Jiamei Dental Group, China Medical Industry & IPO
Chairperson Dr. Volker Fitzner, Partner and Head Public Listing, PwC Germany
10:45 – 11:15 Networking Break
11:15 – 12:15 Industry – How to Perform a Successful Transaction
Keynote Mr. Jun Feng, CEO, Huaqi (Aigo) Information Digital Technology
Speakers Mr. Jean-Luc Favre, Group Vice President, ABB
Mr. Wei Wang, President, Sinoma
Chairperson Dr. Ralf C. Schlaepfer, Partner and Leader China Business Group, PwC Switzerland
12:15 – 14:00 Networking Lunch
Guest Speaker Mr. Steve Bernard, Director, Geneva Financial Center
14:00 – 15:00 How to Establish a Partnership Between China and Europe
Keynote Mr. Zhengmao Li, Vice President, China Unicom
Speakers Mr. Josef Müller, Former Head of Nestlé in Greater China Region
Chairperson Mr. Nikolaus Thoens, Partner and Head Asia Tax Group, PwC Germany.
15:00 – 16:00 How to Create Global Businesses – and still be local as a global player
Keynote Mr. Simon Liang, Chairman & CEO, Sinopacific Shipbuilding Group
Speakers Mr. Juan Carlos Torres, CEO, Vacheron Constantin
Chairperson Mr. David P. Frick, Member Executive Board, Nestlé.
16:00 – 16:30 Networking Break
16:30 – 17:30 “Take Away” Best Practices
- How to set up a successful business in China
- What are the key success drivers in the Chinese market?
- How to gain and maintain market share in China
- How will Chinese companies remain competitive in the future?
- How can Chinese entrepreneurs become successful on a global level?
- What can Chinese companies learn from successful IPOs?
Chairperson Dr. Ralf C. Schlaepfer, Partner and Leader China Business Group, PwC Switzerland
17:30 – 17:45 Closing Speech
Mr. Donghua Liu, President, China Entrepreneur Magazine
19:00 – 22:30 Gala Dinner

VIP Welcome Address
Isabel Shuping Mu
President,
Shang-Dao
It is a great pleasure and an honour for me to welcome
you to the first China Business Opportunity Symposium – a
unique and privileged platform where sharing your successful
experiences in dealing with China-related businesses may
lead to the formation of strategic alliances and possible
partnerships.
Today we have great speakers and great participants. But, first of
all, I would like to say a big thank you to the Chinese delegations.
My very warm thanks also go to our partners. Their valuable
support was one of the key elements to make this CBO possible.
Furthermore, it must be stated that the Swiss authorities and the
Chinese Embassy have given the CBO Symposium enormous
encouragement and support.
Mr. Pierre-Francois Unger
Minister of Economy and Healthy
Republic and State of Geneva
Networking, innovation-sharing, participation of civil society
- Geneva is the laboratory for an exceptional and unique
gathering. The holding of this “China Business Opportunity
Symposium” contributes to the strengthening of Geneva’s
traditional role: to bring people together!
This day of discussion is an occasion to create as many opportunities
as possible to network business people from
China and all over the globe, to establish new commercial
links and partnerships and to encourage innovation-sharing.
Geneva, for all these reasons, is an ideal platform for such
a meeting. It can, of course, count on the strengths of its
international and cosmopolitan environment: an environment
in which the Chinese community enjoys a place of
choice, in particular because it is larger in Geneva than in
any other part of Switzerland. Owing to its history, Geneva
is naturally at the crossroads of constant first-rate economic,
diplomatic and cultural exchanges. Therefore it is evidently
a setting that is a favourable one in which to hold the first
event of this “China Business Opportunity Symposium”. We
wish the symposium a long life and every success!
H.E. Bangzhao Zhu
Ambassador Extraordinary & Plenipotentiary
of People’s Republic of China to Switzerland
With its rapid economic growth, China has become the
biggest emerging market in terms of volume and potential.
This has brought not only the tremendous business opportunities
and profits for global multinational companies,
but also the solid growth for Chinese enterprises. In recent
years, Chinese enterprises have been increasingly strengthening
the “Go-Out” strategy and broadening the foreign investment
fields further, while relying on the home market
as the backing bone. At present, China’s foreign investment
and cooperative business already spread in nearly 200
countries and regions over the globe. This puts into shape
of a diversified market pattern: focus on Asia, seek development
in Africa, and expand in Europe, USA, Latin America
and South Pacific.
In August China will welcome the 29th Olympics Games.
I believe that the successful holding of Beijing Olympic
Games will not only help the world to better understand
China, but also certainly bring more opportunities to
strengthen the communication and cooperation between
China and other countries’ enterprises.
I hope that the Chinese and Swiss entrepreneurs present
can take full advantage of the China Business Opportunity
Symposium as a platform of deepening the association and
cooperation, while contributing to the further development
of the Sino-Swiss friendly relationship.

Mr. Hein Verbruggen
Chairman of the Coordinaton Commission for the Games
of the XXIX Olympiad-Beijing 2008
The Beijing Olympic Games are a fantastic opportunity for China
to welcome the world and build cultural bridges. They have
also become a significant boost for the economy of the host
city and region. In many respects, the Olympic Games in Beijing
stand as a shining example for the rest of China, a country
experiencing fast urban growth with significant environmental
challenges. A lot can be learnt and will be learnt in China from
preparing and hosting the Games.
However, we have to be realistic: the Olympic Games in Beijing
cannot solve all problems China is facing today. But they will help.
They are indeed a modest but significant contribution to China’s
integration in the global community and economy. The Games
in Beijing are more than just a major event; they will be a lasting
legacy for China and the Chinese people. Millions of young children
across the country will be inspired by the Olympic messages
and values..
Mr. Houlin Zhao
Deputy Secretary-General
International Telecommunication Union
Surely, China has changed a lot. Among many reasons
for the marvelous changes, China’s achievements are
also benefited from foreign investment and foreign
cooperation. Although China’s market has developed
rapidly, and in many areas the Chinese market resembles
European markets, there are still many opportunities for
foreign investments in the Chinese market, particular
in the high-tech industry. On the other hand, there are
gaps between the eastern and western regions, as well as
between the urban and suburban areas. There are many
challenges to improve the situation in the west, and there
are certainly many opportunities for businesses. As the
investment environment in China has greatly improved
over the last decade, to invest into the west of China
should be a win-win for both European businessmen and
the Chinese people.
With the WTO agreement, the Chinese market should be
open to the foreign business partners. It should be equally
true that foreign markets should be open to Chinese
partners. I sincerely hope that more and more Chinese
companies will become active in the global market.
Prof. Dr. Joseph Deiss
Former President of the Swiss Confederation
Such broad progress needs to rely on strong leadership
of the old and well established economies like those of
the USA, Japan and Europe, but also on that of emerging
economic and political power generated in particular by
what we call the BRIC countries. Among those, you will have
noticed, Europe and China play a decisive role. Therefore the
question raised by this Symposium about how to establish
a partnership between China and Europe is very timely. It
is without a doubt that both entities are and will remain
among the biggest and leading world economies and there
is much benefit to win out of their intensified cooperation,
both for themselves, as for the world as a whole.
China’s reform and opening-up has greatly promoted
its own economic development, but has also provided a
huge market potential for foreign investors and producers.
Europe has evolved into a large single market, increasing
efficiency and competitiveness, and is also helping to
create new wealth in Central and Eastern Europe. The big
challenge now for both China and Europe is to intensify
their economic exchanges and cooperation at all levels,
and to overcome the still remaining important protectionist
behaviours on both sides.

CBO Sessions
FINANCIAL SERVICES
HOW TO TAKE yOUR COMPANy PUBLIC
Chairperon:
Dr. Volker Fitzner
Partner and Head Public Listing
PwC Germany
Keynote Speaker:
Dr. Martin Steinbach
Head Listing
Deutsche Börse AG
The success factors for each company are different.
There are two questions to be considered: 1. what is the
best way to execute the IPO process, which IPO partners
to choose from investment banking; 2. what is the best
exchange to list. There are 7 criteria to analyze the
exchange listing for the IPO: 1.Balanced regulation and
market credibility: companies choice through tailormade
access. 2.Better regulation and high reputation
from well-know peer groups. 3.Fastest listing process
and unparalleled service portfolio. 4.Lowest fees and
cost of capital. 5.Unsurpassed liquidity and global
investor reach. 6.High visibility and investor awareness
indices. 7.Expertise of international partners.
Deutsche Börse Offers Companies:
Simple and cost efficient capital market access
-Entry Standard, General Standard and Prime Standard
offer low admission and listing
- fees and the fastest admission process worldwide
-High market integrity and credibility enhance investor
transparency and confidence
-Access to global investors by electronic network in
modern primary market
Peer group visibility and low cost of capital
-Large and reputable peer group with listing alongside
global brands
-Selection/sector indices and unique media visibility
enhance investor awareness
-Lowest cost of capital and positive primary market
sentiment
Professional guidance and support
-I-POint: diverse information and assistance products for
issuers and candidates
-Deutsche Börse Listing Partner: financial markets
experts
-Expert: native speaker and sector key account within
Issuer & Investor Markets
Keynote Speaker:
Mr. Jia Liu
Chairman
Jiamei Dental Group
China Medical
Industry & IPO
First of all, we would like to owe the first round of
successful financing to Chinese government, because, in
addition to market and profitability, a good investment
environment is also indispensable for companies to
prosper. For an enterprise like Jiamei, fund is not the only
thing we need. Our ideal is to combine the traditional
industry with international capital to enter into the
global market. We need the western world to give us
more valuable experience and expertise. For example,
the helps and guides from PwC in our development
are very important. China’s domestic banks don’t have
so much experience in listing overseas. So PwC has
contributed a lot to our success of listing overseas.
We have completed the legal structure of our company
recently. In three or four months, we will proceed the
second round financing for around USD 40 million. Large
investment companies are helping us to explore how to
carry out acquisition with the second round funds and
go to the international capital market smoothly. At the
moment, establishing business and generating benefits
are not problem to us. The problem we are facing is
still the lack of management competence and force. It
is possible to streamline the product and standardize
the service, but not to people. So we must establish
unified technology, mindset and quality. We know that
human capital is very scarce and people management
is very demanding. In order to solve this bottle-neck
eventually, we plan to establish three stomatology
hospitals and cooperate with universities from USA,
Europe and Japan.
Conformity to international standard is a key issue and
high concern for the investors in case of listing in future.
What we are doing now is not to list merely for the sake
of listing. What is more significant lies in the fact that
China needs its own brands.

INDUSTRy
HOW TO PERFORM A SUCCESSFUL TRANSACTION
Chairperon:
Dr. Ralf C. Schlaepfer
Partner and Leader China Business Group
PwC Switzerland
Keynote Speaker:
Mr. Jun Feng
CEO
Huaqi (Aigo) Information
Digital Technology
Keynote Speaker:
Mr. Jean-Luc Favre
Group Vice President
ABB
Keynote Speaker:
Mr. Wei Wang
President
Sinoma
We create a secret, a formula. This is the key for Aigo
to perform successful international transactions, to
cooperate with partners from all over the world and to do
R&D in many fields. This formula is “1 plus 1 equals 11”.
This formula focuses on creating new value. When you
create new value, you can share it with your partners, with
your friends, and with society. It helps lead to harmonic
VALUE CHANGE and ongoing GROWTH.
Aigo focuses on R&D and branding. Customers all over the
world need high-quality, trouble-free products. Our target
is to use R&D and branding to make every consumer
happy with our fine quality and trouble-free service.
We began our business 15 years ago with only $26 that my
mother gave me. Gradually, we have evolved into today’s
Aigo, thanks to this “1 plus 1 equal
ABB is organised worldwide in five divisions and all these
divisions are active in China today because China is an
important market where the ABB’s division portfolio
is supporting the country development. In 1994, ABB
moved its China headquarter to Beijing and established
ABB China Ltd. Today, the company has more than 8’500
employees with more than 25 joint ventures and wholly
owned companies in China.
ABB was recently successful in China by setting up a joint
venture in 2006 for traction transformers manufacturing
in Datong, northwest of Beijing with Datong Electric
Locomotive Corporation (DELC) which was founded
in 1954. The total number of DELC employees is more
than 7000, with 2000 technical staff. The Company has
a long working relationship with more than 30 research
institutions, technical colleges and MNC’s that are either
domestic or overseas. The JV Company is manufacturing
traction transformers designed by the ABB Centre of
In recent years, the scope of Sino-European cooperation
has been expanding continuously, and bilateral political,
economic, technological and cultural relations have
been developing steadily. Currently the labor-intensive
products still have a considerable proportion in main
items exported to Europe. However, as the international
competitiveness of Chinese enterprises is enhanced,
Sino-European trade has gradually transformed from
unilateral technology and equipment export to bilateral
export. Chinese enterprises should analyze the European
enterprises’ market demand during the transformation
and build a new partnership between China and Europe
through technical and business mode innovation.
Sinoma international has rapidly expanded into the
European market in recent years. The trading partnership
between the company and European cement companies
can be divided into two categories. One is Sinoma
International, which provides system integrated services
11 formula”. Take, for example, the Aigo pen. This
product integrates our technology in IT industry with the
watermarking patent to create a completely new product.
Now the Aigo pen is being displayed in the Olympic
museum and will help to spread the Olympic spirit.
Excellence and worldwide market leader for this product
line, ABB Secheron Ltd located in Geneva.
In order to make a successful transaction, the market has to
be understood. you need to know the business potential
and organization, to know also who the key players are and
who the decision makers are, and to connect with each
other. Leadership in technology and quality plays a very
important role here because the Chinese partners want
to cooperate with leading companies. Local support from
ABB organisation in terms of legal aspects, manufacturing
and suppliers is available because ABB has more than 25
Companies running in China. This was also a key factor for
us to succeed in China.
To conclude, COMMUNICATION and UNDERSTANDING are
the key issues to make a successful transaction.
for European cement companies in Europe directly. The
technical level and business mode play a key role in this
trading partnership. The technology and equipment
with independent intellectual property right of Sinoma
International account for more than 75% in European
projects.
The second category is European cement companies
investing in regions outside the Europe, and Sinoma
International offers them system integrated services. The
relation between Sinoma International and European
companies is close to a strategic partnership.
The above-mentioned is the experience we have in
building a Sino-European trading partnership. And we
believe that Sino-European enterprises will bring creativity
into full play, form mutually-beneficial trading partnerships
in more fields, and take Sino-European relations to a new
stage of development.

CBO Sessions
Keynote Speaker:
Dr. Zhengmao Li
Vice President
China Unicom
HOW TO ESTABLISH A PARTNERSHIP
BETWEEN CHINA AND EUROPE
Chairperon:
Mr. Nikolaus Thoens
Partner and Head Asia Tax Group
PwC Germany
In China there is an old saying: Friendship first, business
second. If you want to establish a partnership, the first
thing is to establish friendship. Friendship is the basis
for partnership. This is the general way to create a
partnership.
A lot of foreigners have been eager to invest in China
because China is a huge potential emerging market.
European investors are different from American
investors. European investors focus more on the value
of a company, the historic value, business value, and
the good financial data of a company. We have very
good investors from Europe, such as UK, Germany
and Switzerland. We find that the US investor is more
concerned about the growth rate because China is an
emerging market, which should mean faster growth.
They expect a high growth rate. They are eager to be part
of our growth story. In addition to that, they encourage
the management to do something that can increase
market share and value, and make fast return to the
investors. We can not always follow what the investors
tell us to do because we , as management, seek to have
sustainable growth, not simply good performance in the
short term. We established a strategic partnership with
a leading South Korea cellular operation company two
years ago. With similar culture and oriental history, we
understand each other quite easily. However, we are still
expecting strategic partners from Europe and the US.
Keynote Speaker:
Mr. Josef Müller
Former Head of
Nestlé in Greater
China Region
Coming to China, my observation from my humble years
of experience, is that foreigners usually come for brief
visits to China. They return home and are very excited
about China, especially if it was their first, second time
there. I think that type of “initial” excitement differs from
the excitement of the new things we’re experiencing in
China today. I feel the difference lies in the magnitude,
the size, the diversity and the speed by which things
are developing. This is just unprecedented. It is the
combination of these elements combined with today’s
technology that makes China a truly unique experience.
We should respect the diversity in China. It is not one
market. It is a cluster of many markets. My view is that
China as an emerging market will last. It is again taking
on a leading role, as it had earlier in history. However,
gradually taking on this leadership position is not
going to be smooth and problem free. If one wishes to
conduct business well in China, information needs to
be rapidly collected and rapidly converted into relevant
knowledge as well as prompt action, and best practice
needs to be adapted and implemented to match the
reality in China.
With regards to partners, we must seek those who
add value. Race, culture or language should not affect
our choice of business partner. The relationship with
out partners needs to be based on mutual trust and
respect, and have a sound business foundation. .There
are problems in China, but there are many more
opportunities. If each problem can provide many
opportunities, it becomes a pleasure to try to find
solutions.

HOW TO CREATE GLOBAL BUSINESS--
AND STILL BE LOCAL AS A GLOBAL PLAyER
Chairperon:
Mr. David P. Frick
Member Executive Board
Nestlé
Keynote Speaker:
Mr. Simon Liang
Chairman & CEO
Sinopacific
Shipbuilding Group
In order to succeed in China, we should first understand
China. People call us global entrepreneur, but I always
consider local governments to be the real entrepreneurs.
They are very dynamic, they work for the local city
development, they push and try to find entrepreneurs
like us and work together. Without their support, China
could never be like it is today.
Another thing is to understand the cultural difference.
For example, when working with different distributors
from the USA, France, Germany, we adapt our way of
working according to their company culture. Internally
we have separated markets into industrialized countries,
developing countries and Latin countries. We just adapt.
And when we go to the international market, we do the
same thing.
Chinese culture is indirect and flexible. Chinese people
are kind of individualist. They could be seen as a
“monkey culture”: individually, each Chinese is very
strong. If you go to the managers in China, you should
really understand that. you should give them a clear KPI
and objectives and allow them the space to fulfill it.
Another cultural difference is what I would call
“friendship, reason & law”. When doing business,
friendship always comes first, then comes reason,
followed by law. Of course, China is improving and
changing day by day. yet friendship will always play a
very important role in Chinese people’s social behavior.
China is very big and in itself multicultural, with 56
minorities to manage. Even for us as Chinese, when
we go to different cities, we have to adapt to different
local cultures. If you want to accomplish something,
you should spend time there, understand, and nurture
relationships. Today it is becoming easier and easier to
do business as the rules are clearer and clearer
China is a very promising market. There is a will from
the Chinese government to create a consumption
revolution—from forced savings/low consumption to
forced consumptions/high growth. China has exhibited
stunning growth recently and wants to paly an active
role on the world’s stage. China is a difficult market to
conquer: complex and heavy tax duties for imports,
not one uniform market but lots of distinctive markets,
insufficient infrastructure system, and an imprecise
jurisdiction system.
Many Chinese people enjoy visible symbols of social
status. As a luxury brand we could not wish for a better
customer base than this. The wealthy class is located in
big cities and they want to catch-up fast with the rest
of the world. That’s why China (incl. Hong Kong and
Macau) accounts for almost 20% of the direct Swiss
watch exports in value, with a 30% growth rate.
How to succeed in China: We have a strong history
and network. It is in a way very easy for us to find an
explanation for this. Chinese people are very keen on
their history and appreciation of high quality. If you are
still there today, that means you have good products.
Also, the PRC principle: Patience (be patient to succeed),
Relationship (understand culture and adapt), Cash
(because the Chinese market moves so fast, you need
to invest to keep up).
Our brand strategy: 1. Build-up an exclusive and very
selective distribution network; 2. Develop retail network
in order to educate clientele and promote Vacheron
Constantin’s image of excellence (9 boutiques opened
thusfar); 3. Open an authentic Vacheron Constantin
Mansion in Shanghai in the summer of 2008.
.
Keynote Speaker:
Mr. Marc Guten
International Director
Vacheron Constantin

CBO Sessions
NETWORKING LUNCH SPEECH
Switzerland is known for the quality of its financial industry,
and Geneva is proud to be one of its strong regional centers.
We are considered to be a world reference in the wealth
management industry and in the commodity trade finance.
With some 1’500 billion dollars of assets under management,
Geneva counts among the big-league players, thanks to its
500 years of experience, serving kings, emperors, republics,
merchants, companies, governments, international
organizations, and private citizens. Geneva provides an ideal
platform for global actors looking for sound, independent
and trans-national expertise.
I am convinced that the business links between China and
Geneva will strengthen in the future, because the Chinese and
CLOSING SPEECH
Mr. Donghua Liu
President, China Entrepreneur Magazine
As a matter of fact nobody in the world expected that China
would develop and flourish so fast. Neither Chinese themselves
nor the world were ready for such a day that has come before
all suddenly. Let me give a simple example, is manufacturing
in China better or worse than 5 or 10 years ago in terms
of Chinese products and services? The most prominent is that
the world no longer believed in Made in China, Chinese products
and services, in 2007, why is it so? Do Chinese products
and services really have some big problems? Obviously not,
the main reason is apparently the problem of information
“asymmetry”. Information asymmetry may result in distrust
and further in fear that may cause deformation in language
and action.
Who plays an important role for information symmetry? Certainly
the politicians do. In the meantime, our media also assumes
an important responsibility. And the value and role of
our entrepreneurs are irreplaceable. As the commercial language
is understandable all over the world, the success of
Chinese commerce is to a great extent due to the introduction
of such system as the market economy, while Chinese
entrepreneurs being good students to learn from Western
world since 30 years of reforming and opening up to the outside
world. Certainly, as students we have to not only learn
industriously but also apply creatively what we have learned.
Moreover we have to do better than teachers in terms of what
are not in place and make some improvements.
Therefore, I think that the business leaders, no matter from
Mr. Steve Bernard
Director
Geneva Financial Center
the Swiss people share many common values, such as respect
for hard work and for tradition, combined with openness
to technology. We also share a strong desire to provide
our people with a good living environment. The Chinese
President, Mr Hu Jintao, recently reiterated the importance
of a “HARMONIOUS SOCIETy”, and Geneva is consistently in
the top ranking of the best international cities for the quality
of life.
When asked what he thought of the French Revolution, former
Prime Minister Zhou En Lai, replied: “It is too early to tell”. I
believe that if he was asked what he thought of the China
Business Opportunity Symposium, he would say: “Certainly
an intelligent initiative to bring together the creativity and
experience of two proud people”.
China or Switzerland, USA, or other western countries, should
be more trustworthy to people and create wealth jointly
through information symmetry between China and Western
world. I think this is our commercial world’s irreplaceable responsibility.

CBO Partners
STRATEGy PARTNER
PricewaterhouseCoopers provides industryfocused
assurance, tax and advisory services
to build public trust and enhance value for its
clients and their stakeholders. We have more than
130,000 people in 148 countries working together
collaboratively to develop fresh perspectives and
practical advice.
Our organisation is structured as a network
of separate and independent firms, each of
which is a member of PricewaterhouseCoopers
International Limited. PwC member firms operate
locally in countries around the world. By working
together, member firms also comprise a vigorous
global network. This structure provides PwC firms
with the flexibility to operate simultaneously as
the most local and the most global of businesses.
As a direct result, we are able to serve a broad range
of clients: large, publicly-listed multinationals;
small, private, domestic companies; and almost
everything in between.
PricewaterhouseCoopers recognizes the
importance of China, both as a huge domestic
market, as well as its impact in today’s global
market. PwC is the leading professional services
firm in China, with 12 offices and over 9,000
specialists to cover this complex territory. Our
largest offices in China are located in Beijing,
Shanghai and Hong Kong.
In order to leverage our global skills and
knowledge, PwC has established a pan-
European China Business Group to provide
territories with the most up-to-date, industryspecific
knowledge related to their clients’ China
activities. The Group focuses specifically on
China-related business issues and aims to serve
both European companies seeking advice on
how to best structure and approach the China
market, as well as to provide support to Chinese
companies looking to expand their business
activities in Europe.
www.pwc.com
The China Business Group works closely with
the China Business Group of each individual
European territory, as well as with the European
Business Group established by PwC China. The
latter mentioned acts as a counterpart to the
European China Business Group. Together, our
group of specialists is able to provide our clients
with the advice they need to pursue a sound
strategy in China.
Please contact your local China Business Group
for more information.

CBO Partners
ADVISORy PARTNER
Banque Privée Edmond de Rothschild S.A.,
Geneva
True to the Rothschild family tradition anchored
in a banking dynasty two and a half centuries
old, our main Group headquarters is located in
Geneva, global capital of private banking.
Banque Privée Edmond de Rothschild S.A. is
focused entirely on our core business of wealth
management for private and institutional clients.
We have no commercial or investment banking
operations and can thus provide our finely honed
services with no underlying conflicts of interest.
This renders our specialist advice all the more
objective, in traditional as well as alternative
asset management.
Vacheron Constantin, the oldest watch-making
Manufacture in the world, celebrates more
than 250 years’ continuous operation since its
foundation in 1755. Throughout its history,
Vacheron Constantin has continued to perfect its
art through its astounding creations.
year after year, Vacheron Constantin has
continued to build its reputation founded on
its know-how
PUBLICITÉ
and its
/ ADVERTISING
sense of technical
2004
and
aesthetic innovation. At Vacheron Constantin the
CD N° 8
search for excellence is a state of mind, a dynamic
to which each step in the process is geared from
design to finishing.
Where excellence in watchmaking is concerned,
www.bper.ch
Our Bank has over 35 years’ experience with
hedge fund strategies. Personalised service,
customised management, close attention to the
individual needs of each client and sensible use
of state-of-the-art investment techniques–these
are the ingredients of a highly successful formula
that has driven our double-digit growth in assets
under management..
At 30 June 2007 client funds totalled CHF 97.2
billion, up 17% year on year. The number of
employees has also been rising constantly and
reached 544 at mid-2007.
www.vacheron-constantin.com
the challenge is to make the material meet the
requirements of accuracy and precision, which
guarantee exceptional quality and thereby also
the product’s timelessness and durability. Highprecision
mechanics is guided by the quest of the
best. Even the design of the watch is developed
using creativity.
Creativity is supported at various levels within the
Manufacture. In production this attitude allows
Vacheron Constantin to make successful technical
innovations, to manufacture movements with
multiple complications. This stimulation gives
birth to the aesthetic innovations and ensures
them a position among the avant-garde.

CBO Partners
ADVISORy PARTNER
The Geneva Financial Center is the trade
association of the Geneva financial community,
of which it defends and promotes the interests.
Geneva, one of the top ten global financial
centers, is widely recognized to be the benchmark
in private banking; it is also the world leader in
the commodities trade finance.
Thanks to its 140 banks (of which 95 are foreignowned),
650 independent asset managers,
SUPPORTING PARTNER
Zurich Financial Services Group (Zurich) is an
insurance-based financial services provider
with a global network of subsidiaries and offices
in North America and Europe as well as in Asia
Pacific, Latin America and other markets. Zurich
is the first Continental European insurer to set up
representative offices in Mainland China. In 2000,
Zurich gained a foothold in the Chinese market
through its strategic investment in New China
Life Insurance Company Ltd.
Geneva Financial Center
Boulevard du Théâtre 4 - PO Box 5322
1211 Geneva 11
Tel. + 41 (0)22 849 19 19
Fax. + 41 (0)22 849 19 20
info@geneva-finance.ch
www.geneva-finance.com
2’600 financial companies, 350 law firms, 1’100
accounting firms, 650 insurance companies, and
overall 34’000 employees, Geneva provides the
full range of financial services, thanks to its long
experience in the banking industry, and the highlevel
expertise of its personnel
www.zurich.com www.abb.com
ABB is a leader in power and automation
technologies that enable utility and industry
customers to improve performance while
lowering environmental impact. Sustainability is
integral to all aspects of our business. We strive
to balance economic, environmental and social
objectives and integrate them into our daily
business decisions. Technology plays a key role
for ABB. The ABB Group of companies operates
in around 100 countries and employs more than
110,000 people.

Shang-Dao is a non-profit association,
based in Switzerland. Its goal is
to promote business and cultural
exchange between China and Europe
by creating networks, organizing
conferences, trade fairs, business clubs,
and other activities focusing on China
and Chinese business.
Tel.: +41 22 301 66 88
Fax: +41 22 301 55 88
Email: info@shang-dao.com