February 2012 - Item 2 - Minutes of the meeting on 5 October 2011

• The objectives should be ‘SMART’ to avoid ‘mo<strong>the</strong>rhood and apple pie’ so thatprogress can be meaningfully measured.• It should have a Dales ‘feel’ to it ra<strong>the</strong>r than being a generic document.TimescaleThe Strategy and Action Plan for <strong>the</strong> 2013 to 2018 period will need to be submitted to <strong>the</strong>Europarc Federation by December <strong>2012</strong>. An essential part <strong>of</strong> its development will beconsultation with local organisations, businesses and interested individuals. Realistically,this needs to take place next Spring and Summer, and so <strong>the</strong>re is less time to develop <strong>the</strong>strategy than may first appear.The Yorkshire Dales National Park Authority will lead on <strong>the</strong> production <strong>of</strong> <strong>the</strong> Strategy, butassistance from o<strong>the</strong>r members <strong>of</strong> <strong>the</strong> steering group will be much appreciated.Key questions for <strong>the</strong> steering group to consider at <strong>the</strong> <strong>meeting</strong>:1) What would be on an initial shortlist <strong>of</strong> some <strong>of</strong> <strong>the</strong> big issues that <strong>the</strong> new strategywill need to tackle or reflect; for exampleo New sustainable tourism opportunities eg Way <strong>of</strong> <strong>the</strong> Roses, PennineBridlewayo Downturn in <strong>the</strong> economy / economic uncertainty2) Are <strong>the</strong>re any initial suggestions for ‘guiding principles’ to help steer <strong>the</strong> direction <strong>of</strong><strong>the</strong> strategy; for exampleo helping facilitate an environment where sustainable tourism businessesdevelop and flourish,o Adding value to what o<strong>the</strong>rs do, not duplicating eg direct marketing <strong>of</strong> <strong>the</strong>area for Welcome to Yorkshire, not this partnership3) Are <strong>the</strong>re any initial thoughts on public engagement and consultation,o press releaseso <strong>meeting</strong>s/events with targeted groupso websites - our own and o<strong>the</strong>rso correspondence and direct letterso Social media eg. Facebook and Twitter4) How do we get beyond <strong>the</strong> normal respondents? Also how do we avoid consultationfatigue (bearing in mind we will be consulting on our National Park ManagementPlan shortly)5) What are <strong>the</strong> key sources <strong>of</strong> existing information which can be used6) What involvement do individual members <strong>of</strong> <strong>the</strong> steering group want to have in <strong>the</strong>development <strong>of</strong> <strong>the</strong> plan?8