February 2012 - Item 2 - Minutes of the meeting on 5 October 2011

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facilitate product and destination development and crucially to ensure that businesses areinvolved in all this activity.• There is also a need for better communication with tourism businesses. They currentlyreceive information from Welcome to Yorkshire, eiong>theong>r to encourage ong>theong>m to becomemembers or as part ong>ofong> ong>theong>ir membership package. Businesses don’t understand what isgoing on, what ong>theong>y need to be doing to take advantage ong>ofong> current and future trends, how toimprove ong>theong>ir services or marketing and how to be more sustainable. Better communicationis needed.• Businesses don’t understand Europarc, what it might mean for ong>theong>m and what we’d likeong>theong>m to do – better communication is needed to remedy this.Susan Briggs/The Tourism Network6

Appendix 3Dales Tourism - Steering GroupProcess for developing ong>theong> 2013 to 2018 Strategy and Action PlanThe purpose ong>ofong> ong>theong> Strategy and Action PlanAn important part ong>ofong> ong>theong> European Charter is producing an agreed strategy and actionplan, that helps move ong>theong> partnership forward. Whilst a strategy is defined loosely as:Any form ong>ofong> tourism development, management or activity which ensures ong>theong> longtermprotection and preservation ong>ofong> natural, cultural and social resources andcontributes in a positive and equitable manner to ong>theong> economic development andwell-being ong>ofong> individuals living, working, or staying in protected areasHowever, ong>theong> Europarc Federation are prescriptive about what it should contain andconsider.What ong>theong> Strategy has to considerThe guidance from ong>theong> Europarc Federation is that ong>theong> strategy should be based on carefulconsultation and be approved and understood by local stakeholders. It should contain:• a definition ong>ofong> ong>theong> area to be influenced by ong>theong> strategy, which may extend outside ong>theong>protected area;• an assessment ong>ofong> ong>theong> area’s natural, historic and cultural heritage, tourisminfrastructure, and economic and social circumstances; considering issues ong>ofong> capacity,need and potential opportunity;• an assessment ong>ofong> current visitors and potential future markets;• a set ong>ofong> strategic objectives for ong>theong> development and management ong>ofong> tourism, covering:- conservation and enhancement ong>ofong> ong>theong> environment and heritage,- economic and social development,- preservation and improvement ong>ofong> ong>theong> quality ong>ofong> life ong>ofong> local residents,- visitor management and enhancement ong>ofong> ong>theong> quality ong>ofong> tourism ong>ofong>fered;• an action plan to meet ong>theong>se objectives;• an indication ong>ofong> resources and partners to implement ong>theong> strategy;• proposals for monitoring results.What it should look like• It should have regard to existing objectives and actions, raong>theong>r than ‘starting fromscratch’.• It should be a brief document that is laid out clearly.• It should be written in plain English.• It will be written with key partners as ong>theong> main audience.7

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February 2012 - Item 2 - Minutes of the meeting on 5 October 2011

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February 2012 - Item 2 - Minutes of the meeting on 5 October 2011 February 2012 - Item 2 - Minutes of the meeting on 5 October 2011