February 2012 - Item 2 - Minutes of the meeting on 5 October 2011

February 2012 - Item 2 - Minutes of the meeting on 5 October 2011 February 2012 - Item 2 - Minutes of the meeting on 5 October 2011

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ong>Itemong>sThe group would proceed through consensus raong>theong>r than voting.• Everyone felt ong>theong>re was a need for a group.Actions4. Current tourism activities.Members ong>ofong> ong>theong> group gave a quick resume ong>ofong> current tourism projectstaking place in ong>theong> Yorkshire Dales. These included:a) Escape to Yorkshire Dales (Welcome to Yorkshire)Leaflets were distributed about Escape to Yorkshire Dales byWelcome to Yorkshire.b) Distinctly Dales (Local distinctiveness project)Quotes to be evaluated that week. Briefing paper was circulated at ong>theong>ong>meetingong>. The project is to take place in Winter / early Spring about ong>theong>distinctiveness ong>ofong> each area ong>ofong> ong>theong> Dales, and work with localbusinesses.c) Dales Integrated Transport AllianceMetro had put in a bid around promoting green travel options (seehttp://www.dalesconnect.net/).d) Dales Tourism Business NetworkSusan Briggs co-ordinates ong>theong> network. It is free with no bureaucracy(see www.dalestourism.com). There is a regular newsletter and ong>theong>rehas been very strong interest. Two ong>meetingong>s were due to be heldsoon.e) Hidden HowgillsThis is a project run by local businesses marketing ong>theong> Howgills.f) Harrogate Destination Management OrganisationThis brings togeong>theong>r partners and businesses. The focus is how to coordinateit better and to make sure all are working togeong>theong>r.g) What else is going on?LAF: Phil Woodyer introduced ong>theong> work ong>ofong> ong>theong> Local Access Forumand ong>theong>ir work on accessibility.NE: Ingleborough NNR have a series ong>ofong> events.YDMT: Flowers ong>ofong> ong>theong> Dales and People in ong>theong> Dales (fordisadvantaged people who may not normally visit ong>theong> area).National Trust: A 9 year programme focussing on people beingoutdoors and closer to nature.5. Developing a vision for ong>theong> partnership and tourism in ong>theong> DalesSBr facilitated this section and notes are appended to ong>theong>se minutes(see appendix 2).SBr2

ong>Itemong>s6. Process for developing ong>theong> 2013 to 2018 Strategy and Action Plan• Timescale• Consultation• Steering group involvement• MA introduced this section and commented that it will be a processong>ofong> pulling work togeong>theong>r raong>theong>r than any new pieces ong>ofong> work. Thetwo main aspects ong>ofong> it were ong>theong> assessment and action plan. It isquite a compressed (Draft by March ong>2012ong> for public consultation.Final version for September ong>2012ong>). The key questions to beaddressed as part ong>ofong> ong>theong> strategy (see appendix 3) were introducedat ong>theong> ong>meetingong> with ong>theong> aim ong>ofong> everyone giving feedback on ong>theong> 6questions before ong>theong> next ong>meetingong> to Mark Allum.• The key point raised was that a timeline needs to be developed forong>theong> action plan. It is ong>theong> action plan that will be ong>theong> main focus fromong>theong> group, though ong>theong> group will also need to agree ong>theong> overarchingstrategy.• The Welcome to Yorkshire action plan and Forest ong>ofong> Bowlandaction plan to be distributed amongst ong>theong> group.7. Any oong>theong>r businessThe partners, with contact details, from ong>theong> ong>meetingong> to be distributedwith ong>theong> minutes (appendix 2).8. Date ong>ofong> next ong>meetingong>The next ong>meetingong> was proposed for late January / early ong>Februaryong>. NBto arrange and canvas dates.ActionsAllNBNBNB3

<str<strong>on</strong>g>Item</str<strong>on</strong>g>sThe group would proceed through c<strong>on</strong>sensus ra<str<strong>on</strong>g>the</str<strong>on</strong>g>r than voting.• Every<strong>on</strong>e felt <str<strong>on</strong>g>the</str<strong>on</strong>g>re was a need for a group.Acti<strong>on</strong>s4. Current tourism activities.Members <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> group gave a quick resume <str<strong>on</strong>g>of</str<strong>on</strong>g> current tourism projectstaking place in <str<strong>on</strong>g>the</str<strong>on</strong>g> Yorkshire Dales. These included:a) Escape to Yorkshire Dales (Welcome to Yorkshire)Leaflets were distributed about Escape to Yorkshire Dales byWelcome to Yorkshire.b) Distinctly Dales (Local distinctiveness project)Quotes to be evaluated that week. Briefing paper was circulated at <str<strong>on</strong>g>the</str<strong>on</strong>g><str<strong>on</strong>g>meeting</str<strong>on</strong>g>. The project is to take place in Winter / early Spring about <str<strong>on</strong>g>the</str<strong>on</strong>g>distinctiveness <str<strong>on</strong>g>of</str<strong>on</strong>g> each area <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> Dales, and work with localbusinesses.c) Dales Integrated Transport AllianceMetro had put in a bid around promoting green travel opti<strong>on</strong>s (seehttp://www.dalesc<strong>on</strong>nect.net/).d) Dales Tourism Business NetworkSusan Briggs co-ordinates <str<strong>on</strong>g>the</str<strong>on</strong>g> network. It is free with no bureaucracy(see www.dalestourism.com). There is a regular newsletter and <str<strong>on</strong>g>the</str<strong>on</strong>g>rehas been very str<strong>on</strong>g interest. Two <str<strong>on</strong>g>meeting</str<strong>on</strong>g>s were due to be heldso<strong>on</strong>.e) Hidden HowgillsThis is a project run by local businesses marketing <str<strong>on</strong>g>the</str<strong>on</strong>g> Howgills.f) Harrogate Destinati<strong>on</strong> Management Organisati<strong>on</strong>This brings toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r partners and businesses. The focus is how to coordinateit better and to make sure all are working toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r.g) What else is going <strong>on</strong>?LAF: Phil Woodyer introduced <str<strong>on</strong>g>the</str<strong>on</strong>g> work <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> Local Access Forumand <str<strong>on</strong>g>the</str<strong>on</strong>g>ir work <strong>on</strong> accessibility.NE: Ingleborough NNR have a series <str<strong>on</strong>g>of</str<strong>on</strong>g> events.YDMT: Flowers <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> Dales and People in <str<strong>on</strong>g>the</str<strong>on</strong>g> Dales (fordisadvantaged people who may not normally visit <str<strong>on</strong>g>the</str<strong>on</strong>g> area).Nati<strong>on</strong>al Trust: A 9 year programme focussing <strong>on</strong> people beingoutdoors and closer to nature.5. Developing a visi<strong>on</strong> for <str<strong>on</strong>g>the</str<strong>on</strong>g> partnership and tourism in <str<strong>on</strong>g>the</str<strong>on</strong>g> DalesSBr facilitated this secti<strong>on</strong> and notes are appended to <str<strong>on</strong>g>the</str<strong>on</strong>g>se minutes(see appendix 2).SBr2

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