Skills for Study Level 2 Teacher's Book - Cambridge University Press

3 Evaluating processes3aAnswersWellco ordersproduction of newadvert.Benson and Knotthired to createadvert.Wellco vice-directorof marketingdiscusses advertwith marketing team.Wellco marketingdirector draftsadvert concept.Benson and Knottcreate advertfrom design.NoDesignapproved?YesVice-director ofmarketing makescomments and passesto the marketing team.Benson and Knottpass advert to Wellcofor approvalVice-director ofmarketing discussesadvert with director ofmarketingMarketing teamcreates 3 or 4improved drafts.NoDesignapproved?NoDesignapproved?YesYesMarketing teampresents drafts tomarketing director.Benson and Knottcreate final design.Advert put forwardfor printing.NoDirector approvesdesigns?Yes3bSuggested answers1 There are several stages where the review of drafts of the advert seems tobe duplicated. For example, there are several different meetings, each onerequiring approval of the draft before progressing.2 Depends on opinion, perhaps, but the sheer number of separate approvalmeetings is likely to make the whole process quite time consuming.3 Depends on opinion, but some of the meetings could be combined.4 Depends on students’ interpretation.3c Students attempt to design a flow chart of a more efficient process with a partner.4 Critically analyzing reported statistics4a Student discussionUnit 3 Part B ∙ Understanding written information 83