3 Underst<strong>and</strong>ing of RequirementsThe <strong>Maricopa</strong> <strong>Community</strong> College District <strong>and</strong> Colleges require web design <strong>and</strong> developmentservices to support objectives which may include, but are not limited to:1) Increasing the conversion rate of prospective students2) Encouraging retention of current students3) In<strong>for</strong>ming the general public <strong>and</strong>/or specialized groups or markets of campaigns,products, events <strong>and</strong> services3.1 Scope of Work<strong>Web</strong> <strong>Development</strong> <strong>and</strong> <strong>Design</strong> Projects may include:1. <strong>Web</strong> <strong>Development</strong>/Discovery Process1.1. Needs Assessment1.2. Communication Brief2. <strong>Web</strong> <strong>Development</strong>/Structure (min. 3-4 levels deep)2.1. Site Mapping/In<strong>for</strong>mation Architecture2.2. Wire Frame <strong>Development</strong>3. <strong>Web</strong> Site <strong>Design</strong>3.1. Graphic <strong>Design</strong> Templates3.2. Create Illustrations, Photography, <strong>and</strong> Other Graphic or Audiovisual Content3.3. <strong>Design</strong> Style Guide3.4. Copy Writing4. <strong>Web</strong> <strong>Development</strong>/Production Process4.1. Content Management Systems4.2. Drupal: Large <strong>and</strong>/or Multi-Site <strong>Development</strong>4.3. HTML/XHTML4.4. Social & Multimedia Integration4.5. Search Engine Optimization4.6. Database <strong>Design</strong> <strong>and</strong> Programming4.7. Usability Testing5. Site Support <strong>and</strong> TrainingBlake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC <strong>Web</strong> <strong>Design</strong> <strong>and</strong> <strong>Development</strong> Company5
4 Approach to Meet Requirements4.1 Respondent Questionnaire7.1 Provide a description <strong>and</strong> experience of your firm, <strong>and</strong> the specific individuals (submit resumes) whowould be directly assigned to these projects. This includes company structure, number of years inbusiness, <strong>and</strong> number of staff. In addition, please provide documentation supporting the financialstability of your company. Please provide a Dunn & Bradstreet rating along with other references thevendor feels support this data.• Description <strong>and</strong> experience specified in pages 1-4 of this proposal• Specific individuals identified on page 14 of this proposal• Company structure, history <strong>and</strong> staff specified on page 1 of this proposal• Dunn <strong>and</strong> Bradstreet number: 9620640647.2 Describe the in-house capabilities of your firm, <strong>and</strong> provide the types of services you out-source.• Capabilities described on pages 2-4 of this proposal. 0% out-sourcing.7.3 Address in great detail, <strong>for</strong> each of the projects listed below - your knowledge, expertise, experience,<strong>and</strong> underst<strong>and</strong>ing of the areas you would like to be considered <strong>for</strong>. Include creative, production <strong>and</strong> anitemized incidental list of examples. Provide a comprehensive portfolio that demonstrates your ability tocreate <strong>and</strong> execute the items listed in the scope of work. Please provide your research technique <strong>for</strong>each project <strong>and</strong> your creative process <strong>for</strong> meeting the project objectives. How do you measure <strong>and</strong>evaluate the effectiveness of each project.• Past per<strong>for</strong>mance described in Section 6 of this document• Approach to satisfying requirements described in Section 4 of this document7.4 Provide a list of current <strong>and</strong>/or past clients including educational institutions, if applicable. Give adescription of the projects per<strong>for</strong>med <strong>and</strong> level of involvement. Please include names, titles <strong>and</strong> currenttelephone numbers.• Past per<strong>for</strong>mance described in Section 6 of this document• References listed in Section 7 of this document7.5 Provide specific examples of client projects that you feel were successful. What positive outcomesoccurred as a result of the execution of these projects? Explain why the solutions you chose were thebest ones each problem presented <strong>and</strong> what other options were considered.• Under extraordinary pressure, we designed <strong>and</strong> delivered ACUS.gov in 7 weeks. The client wasthrilled with the outcome. One particular challenge was the content management solution.Ultimately, the organization decided on WordPress. Although, it may convert to Drupal onceversion D7 is released <strong>and</strong> stable.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC <strong>Web</strong> <strong>Design</strong> <strong>and</strong> <strong>Development</strong> Company6