1 Introduction to inQbationinQbation is a Washington, DC metropolitan area-based web design agency that specializes inthe design, development, <strong>and</strong> search engine optimization (SEO) of government <strong>and</strong> non-profitorganization websites <strong>and</strong> easy-to-use (user-friendly) content management systems (CMS).Our goal is to help organizations cost-effectively meet <strong>and</strong> exceed their website goals <strong>and</strong>objectives. Founded in Los Angeles in 2007 as an incubator of small business startups,inQbation has quickly developed a reputation within the federal government as one ofWashington DC’s most agile <strong>and</strong> exciting web design agencies.• While working with White House ChiefIn<strong>for</strong>mation Officer (CIO), Vivek Kundra, onUSAspending.gov, the CIO remarked thatinQbation is a “leader in agile design.”• In response to our ability to redesign <strong>and</strong> relaunchACUS.gov in less than 7 weeks, KathyKyle exclaimed, “we are thrilled!”• Hiko Naito, project manager on Data.govwrote, “You delivered a great product undersuch a tight schedule <strong>and</strong> in a high stressenvironment. Data.gov could not havelaunched the new design without your help.Thank you again.”• When The White House needed a rapidresponse to the oil spill crisis, GSA’s KeithThurston, Assistant Deputy Administrator inthe Office of Technology Strategy, calledupon inQbation to assist in creatingRestoreTheGulf.gov.inQbation LLC is a woman-owned <strong>and</strong> minority-owned small business enterprise (WBE/MBE)with a current staff of 19 professionals across three offices. We have experienced 400% growthover the last year, 800% growth over two years <strong>and</strong> expect to create 19 new professional jobsin 2011, thereby doubling our staff <strong>and</strong> per<strong>for</strong>mance capabilities.1
2 Corporate Capabilities2.1 <strong>Web</strong> <strong>Design</strong>, <strong>Development</strong>, UsabilityPerhaps our greatest strength is identifying, underst<strong>and</strong>ing, <strong>and</strong> cultivating the target webvisitor segments. Our approach to user interface (UI) design incorporates human factorsengineering, ergonomics, accessibility, Section 508 compliance <strong>and</strong> web usability.We believe that user-focused design is extremely important to a successful interface. It takesquite a bit of thinking <strong>and</strong> ef<strong>for</strong>t to make complicated things simple, easy, intuitive, <strong>and</strong>meaningful. We take an outside-in perspective to create excellent user experiences <strong>for</strong> bothweb <strong>and</strong> mobile visitors.2.2 Content Management (Drupal)We believe that database-driven content management systems (CMS) represent one of thegreatest breakthroughs in the development <strong>and</strong> proliferation of the World Wide <strong>Web</strong>. Wefocus on designing <strong>and</strong> delivering easy-to-use, search engine friendly content managementsystems that empower our clients to take control of their content <strong>and</strong> outreach programs.inQbation has embraced Drupal as one of our two content management systems (CMS) ofchoice – the other being WordPress. We are excited about the upcoming release of Drupal 7,particularly the usability of the back-end content management system. So far, we have helpedto deploy Drupal on several projects <strong>for</strong> The White House, OMB, World Bank, <strong>and</strong> GSA:• FedSpace.gov• Per<strong>for</strong>mance.gov• Restorethegulf.gov• Federal IT Dashboard• Data.gov• USAspending.gov2.3 Search Engine Optimization (SEO)A description of our corporate capabilities would not be complete without mentioning ourskills, expertise, innovation <strong>and</strong> insight into search engine optimization (SEO). We have createda search engine analysis tool <strong>and</strong> community called SEO Quotient, (www.SEOQ.com), whichhelps us diagnose <strong>and</strong> measure per<strong>for</strong>mance <strong>and</strong> improve search engine ranking. We typicallyrank at the top of Google <strong>for</strong> the following keyword phrases:• DC SEO expert • Government social media policy• Washington DC web designer • DC WordPress expertBlake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC <strong>Web</strong> <strong>Design</strong> <strong>and</strong> <strong>Development</strong> Company2