Proposal for Web Design and Development - Maricopa Community ...

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4.5 Search Engine Optimization (SEO)Our method of search engine optimization (SEO) is to follow the 8 C’s of SEO that we havedeveloped through our research and development of SEO Quotient (www.SEOQ.com), namely;1. Crawlability – ensure that there are no roadblocks to search engine spiders2. Credibility – boost the perceived authority of the site in the eyes of search engines3. Code – ensure that the code maximizes every legitimate opportunity for SEO4. Content – ensure that the content reflects the desired keyword search terms5. Conversion – ensure the search engine results page delivers compelling messaging6. Competition – pick and choose keywords with less competition7. Conversation – encourage web visitors to share links to the site across social media8. Compliance – ensure the site meets Section 508 compliance for the ADA Act4.6 Content DevelopmentinQbation’s content development team includes seasoned professionals with extensive experienceencouraging and advising students to reach their full potential. Our technical editor, Sandi, is a memberof both the National Association of College Admission Counseling (NACAC) and the American MedicalWriters Association (AMWA). Sandi’s previous experience includes counseling international studentsthrough Youth For Understanding’s Community College Program (CCP).Our approach to content development is journalistic in nature. We start by identifying the audience,determining the messaging and the voice, research and collect information, acquire photo and videocoverage, and then assemble everything into a story. We approach content development using both astory-telling and documentary approach. We work to make the story interactive, educational, engaging,entertaining and informative. Some of the methods and techniques for our story telling may include:• Photo essays• Viral videos• Cartoons and illustrations• Interviews• Documentaries• Games• Puzzles• RiddlesObviously, given the target audience, we would use a voice that is conducive and compelling to theaudience and that encourages students to reach their full potential. We will design the content,including photos, video, featured stories, and interviews, to be inspirational, to recognize and embracediversity, and to engage and spark an interested in relevant programs and activities.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company11
4.7 Hosting optionsinQbation is not in the business of hosting. We prefer to stick to our area of expertise.Although we can work with any web hosting service provider, we recommend the followingweb hosting companies and use them for our own web properties as well. World-class hostingwill typically range from $10/month for cloud servers to $50/month for virtual dedicatedservers on the grid to $150/month for cloud sites.Rackspace Cloudwww.rackspacecloud.com/cloud_hosting_products/sitesCloud Sites spreads your traffic across an entire cluster of servers - web hosting without thehassles of managing a dedicated server or the poor performance common with shared hosting.Technology: www.rackspacecloud.com/cloud_hosting_products/sites/technologyFAQs: www.rackspacecloud.com/cloud_hosting_products/sites/faqPrice: www.rackspacecloud.com/cloud_hosting_products/sites/pricingClients: www.rackspacecloud.com/who_uses_cloud_computingMedia Templemediatemple.net/webhosting/dv/Instant scalability, high performance hardware, customizable dedicated virtual server solution.Features: mediatemple.net/webhosting/dv/features/Tour: mediatemple.net/webhosting/dv/tours/plesk-tour.phpPricing: mediatemple.net/webhosting/dv/pricing.phpFAQs: mediatemple.net/webhosting/dv/faq.php10 Reasons: mediatemple.net/company/ten-reasons.phpClients: mediatemple.net/company/clients/Technology: mediatemple.net/company/technology.phpAcquia Hostingacquia.com/products-services/drupal-hostingFrom the developers of Drupal, Acquia Hosting is a fully managed Drupal cloud service platformoptimized for high traffic websites. Fully managed Drupal infrastructure enables custom Drupalsites to perform well in response to a wide range of traffic conditions. Acquia Hosting includesdatabase failover, traffic load balancing, page caching, automated monitoring, and SVN access.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company12
Page 2: Proposal for Web Design and Develop
Page 5 and 6: 2 Corporate Capabilities2.1 Web Des
Page 7 and 8: 2.6 Full List of Corporate Capabili
Page 9 and 10: 4 Approach to Meet Requirements4.1
Page 11 and 12: 4.3 Development StandardsThe websit
Page 13: Sample design concepts from past pr
Page 17 and 18: 6 Past Performance6.1 RestoreTheGul
Page 19 and 20: 6.3 DB Consulting GroupDB Consultin
Page 21 and 22: 6.5 FedSpace.govFedSpace is a joint
Page 23 and 24: 7 References7.1 Kathy Kyle, ACUS.GO
Page 25 and 26: 8.2 Sample budget for one-time task

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